38
NPS
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Glossier is ranked #22 in Top Brands for Gen ZAwards & Recognition
Glossier is ranked #22 in Top Brands for Gen Z
Awards & Recognition
About Glossier's Brand
Glossier is the beauty brand you want to be friends with. It is a direct-to-consumer beauty company that leverages content and community to power a superior shopping experience. Glossier’s brand is ranked #26 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Glossier. When compared to other organizations within the Fashion and Beauty industry, Glossier is ranked #4. Among its major competitors, Glossier is ranked in 2nd place for NPS while milk is 1st, and SEPHORA is 3rd.Their current valuation is $1.20B
Brand at a Glance
77%
Customer Loyalty
4.3/5
Product Quality
3.9/5
Pricing
4.2/5
Customer Service
Glossier CMO
Glossier Ranking
- #26 / 100 in Global Best Brands
- #22 in Top Brands for Gen Z
- #4 in Fashion and Beauty
- #2 / 4 of its competitors
Glossier NPS
Glossier's Net Promoter Score (NPS) is a 38 with 59% Promoters, 20% Passives, and 21% Detractors. Net Promoter Score tracks whether Glossier's customers would recommend using the product based on a scale of -100 to 100.
Glossier Overall NPS
| 59% | Promoters |
|---|---|
| 20% | Passives |
| 21% | Detractors |
Glossier NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2025 38 | Jan 2025 | 38 |
Feb 2025 38 | Feb 2025 | 38 |
Mar 2025 40 | Mar 2025 | 40 |
Apr 2025 40 | Apr 2025 | 40 |
May 2025 40 | May 2025 | 40 |
Jun 2025 40 | Jun 2025 | 40 |
Jul 2025 39 | Jul 2025 | 39 |
Aug 2025 39 | Aug 2025 | 39 |
Sep 2025 39 | Sep 2025 | 39 |
Oct 2025 38 | Oct 2025 | 38 |
Nov 2025 39 | Nov 2025 | 39 |
Dec 2025 38 | Dec 2025 | 38 |
How Other Brands Compare
Glossier is ranked second for NPS among its competitors. milk and SEPHORA come in first and third, with Aveda coming in at #4. Among those competitors, it is the second most valued company behind Aveda.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Glossier NPS by Gender
Male customers rated Glossier's NPS 23 points higher than Female customers.
Male
62
Glossier's NPS was rated 62 by Male customers on Comparably.
73%
Promoters
16%
Passives
11%
Detractors
Female
39
Glossier's NPS was rated 39 by Female customers on Comparably.
59%
Promoters
21%
Passives
20%
Detractors
Glossier NPS by Ethnicity
Glossier's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 24 | Caucasian | 24 |
Hispanic or Latino 74 | Hispanic or Latino | 74 |
African American/Black 31 | African American/Black | 31 |
Asian or Pacific Islander 19 | Asian or Pacific Islander | 19 |
Other 20 | Other | 20 |
Glossier NPS by Age
Glossier's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
Glossier NPS by Usage
Glossier's NPS was rated the highest by customers who have used Glossier's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 26 | Less than 1 Year | 26 |
1 to 2 Years 58 | 1 to 2 Years | 58 |
2 to 5 Years 54 | 2 to 5 Years | 54 |
5 to 10 Years -9 | 5 to 10 Years | -9 |
Glossier NPS vs. Competitors
Compared to its competitors, Glossier's NPS is rated right above SEPHORA, and is preceded by milk.
| COMPANY | NPS Score | |
|---|---|---|
 | milk | 100 |
 | Glossier | 38 |
 | SEPHORA | 35 |
 | Aveda | -13 |
 | Hudson's Bay Company | -24 |
Glossier Customer Reviews
Out of the 22 Glossier customer reviews 18 were positive and 4 were constructive. Glossier customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Glossier Customer Loyalty
77%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of Glossier users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Glossier Customer Loyalty Score by Gender
Female customers rated Glossier's Customer Loyalty score 6% higher than Male customers.
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Male
72%
Yes
Female
78%
Yes
Glossier Customer Loyalty Score by Ethnicity
Glossier's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Glossier.
76
out of 100
Caucasian
78
out of 100
Hispanic or Latino
79
out of 100
African American/Black
66
out of 100
Asian or Pacific Islander
46
out of 100
Other
Glossier Customer Loyalty Score by Age
Glossier's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 26-30.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 79% | 18-25 | 79% |
26-30 63% | 26-30 | 63% |
36-40 90% | 36-40 | 90% |
Glossier Customer Loyalty Score by Usage
Glossier's Customer Loyalty score was rated the highest by customers who have used Glossier's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Glossier Customer Loyalty Score by Industry
Glossier's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Public Relations and Communications industry customers.
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Glossier Customer Loyalty vs. Competitors
Compared to its competitors, Glossier's Customer Loyalty score is rated right above Aveda, and is preceded by SEPHORA.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| SEPHORA | 80% |
| Glossier | 77% |
| Aveda | 77% |
| Hudson's Bay Company | 75% |
| milk | 10% |
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Customer Loyalty for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Glossier's Customer Loyalty score is rated right above Gucci, and is preceded by Crocs.
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Glossier Product Quality
4.3/5
Glossier has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.
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Glossier Product Information
Glossier’s product quality score is a 4.3 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Glossier's product the highest. Reviewers from the Fashion and Beauty industry rated Glossier the lowest at 4.
- Website
- https://www.glossier.com/
- Company Size
- 11-50 Employees
Industry
Fashion and Beauty
Consumer Services
Hardware and Devices
Healthcare
Quick Insights into Glossier Product Quality
Glossier's Product Quality score was rated highest by customers from the Accounting industry, and rated lowest by Asian or Pacific Islander customers.
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Ranked Glossier Product Quality the Highest
Ranked Glossier Product Quality the Lowest
Glossier Product Quality Score by Gender
Male customers rated Glossier's Product Quality score 0.1 stars higher than Female customers.
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Male
4.4/5
Female
4.3/5
Glossier Product Quality Score by Ethnicity
Glossier's Product Quality score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.4 | Caucasian | 4.4 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 4.5 | African American/Black | 4.5 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 4.1 | Other | 4.1 |
Glossier Product Quality Score by Age
Glossier's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 4 | 26-30 | 4 |
36-40 4 | 36-40 | 4 |
Glossier Product Quality Score by Usage
Glossier's Product Quality score was rated the highest by customers who have used Glossier's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Glossier Product Quality Score by Industry
Glossier's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Fashion and Beauty industry customers.
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Glossier Product Quality vs. Competitors
Compared to its competitors, Glossier's Product Quality score is rated right above SEPHORA.
| COMPANY | Product Quality Score | |
|---|---|---|
| Glossier | 4.3/5 |
| SEPHORA | 4.1/5 |
| milk | 4/5 |
| Aveda | 3.2/5 |
| Hudson's Bay Company | 2.9/5 |
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Product Quality for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Glossier's Product Quality score is rated right above Nike, and is preceded by Uniqlo.
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Glossier Pricing
Glossier ROI & Value For Money
3.9/5
Glossier has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Glossier Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Marketing, Advertising and Research industry. The users from the Fashion and Beauty industry think that they had the lowest ROI from Glossier.
Quick Insights into Glossier ROI
Glossier's ROI score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by Other customers.
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Ranked Glossier ROI the Highest
Ranked Glossier ROI the Lowest
Glossier ROI Score by Gender
Male customers rated Glossier's ROI score 0.3 stars higher than Female customers.
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Male
4.1/5
Female
3.8/5
Glossier ROI Score by Ethnicity
Glossier's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Hispanic or Latino 4 | Hispanic or Latino | 4 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Other 3.2 | Other | 3.2 |
Glossier ROI Score by Age
Glossier's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 3.6 | 26-30 | 3.6 |
36-40 3.9 | 36-40 | 3.9 |
Glossier ROI Score by Usage
Glossier's ROI score was rated the highest by customers who have used Glossier's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Glossier ROI Score by Industry
Glossier's ROI score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Fashion and Beauty industry customers.
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Glossier Pricing vs. Competitors
Compared to its competitors, Glossier's ROI score is rated right above SEPHORA.
| COMPANY | Pricing Score | |
|---|---|---|
| Glossier | 3.9/5 |
| SEPHORA | 3.8/5 |
| Hudson's Bay Company | 2.8/5 |
| Aveda | 2.7/5 |
| milk | 1.5/5 |
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ROI for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Glossier's ROI score is rated right above American Eagle Outfitters, and is preceded by CHANEL.
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Glossier Customer Satisfaction (CSAT)
Glossier Customer Satisfaction (CSAT) Score
79 / 100
Glossier has an overall Customer Satisfaction score of 79 rated by its users and customers.
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Very Satisfied
45%
Satisfied
34%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
2%
Very Dissatisfied
4%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Glossier Customer Satisfaction
Glossier's Customer Satisfaction score was rated highest by customers from the Accounting industry, and rated lowest by customers ages 36-40.
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Ranked Glossier Customer Satisfaction the Highest
Ranked Glossier Customer Satisfaction the Lowest
Glossier Customer Satisfaction Score by Gender
Male customers rated Glossier's Customer Satisfaction score 2 points higher than Female customers.
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83 / 100
MaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
81 / 100
FemaleVery Satisfied | 46% | |
|---|---|---|
Satisfied | 35% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 4% | |
Very Dissatisfied | 4% |
Glossier Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Glossier's Customer Satisfaction (CSAT) score was rated 81% according to Caucasian users and customers.
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81 / 100
Very Satisfied
48%
Satisfied
33%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
4%
Very Dissatisfied
4%
CSAT according to Hispanic or Latino
Glossier's Customer Satisfaction (CSAT) score was rated 72% according to Hispanic or Latino users and customers.
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72 / 100
Very Satisfied
58%
Satisfied
14%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
14%
Very Dissatisfied
0%
CSAT according to African American/Black
Glossier's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
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100 / 100
Very Satisfied
56%
Satisfied
44%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Glossier's Customer Satisfaction (CSAT) score was rated 69% according to Asian or Pacific Islander users and customers.
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69 / 100
Very Satisfied
23%
Satisfied
46%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
8%
Very Dissatisfied
8%
Glossier Customer Satisfaction Score by Age
Glossier's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 89% | |||||||||||||||
| 26-30 | 80% | |||||||||||||||
| 36-40 | 58% |
Glossier Customer Satisfaction Score by Usage
Glossier's Customer Satisfaction score was rated the highest by customers who have used Glossier's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Glossier Customer Satisfaction Score by Industry
Glossier's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Education industry customers.
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}Glossier Customer Satisfaction vs. Competitors
Compared to its competitors, Glossier's Customer Satisfaction score is rated right above SEPHORA, and is preceded by milk.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| milk | 100% |
| Glossier | 79% |
| SEPHORA | 78% |
| Aveda | 50% |
| Hudson's Bay Company | 42% |
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Customer Satisfaction for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Glossier's Customer Satisfaction score is rated right above Crocs, and is preceded by CHANEL.
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Glossier Customer Service
4.2/5
Glossier has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.
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About Glossier's Customer Service
Address
New York City, NY
Website
https://www.glossier.com/
Phone Number
(212) 256-0781
Quick Insights into Glossier Customer Service
Glossier's Customer Service score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by Other customers.
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Ranked Glossier Customer Service the Highest
Ranked Glossier Customer Service the Lowest
Glossier Customer Service Score by Gender
Male customers rated Glossier's Customer Service score 0.1 stars higher than Female customers.
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Male
4.2/5
Female
4.1/5
Glossier Customer Service Score by Ethnicity
Glossier's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
African American/Black 4.4 | African American/Black | 4.4 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 3.3 | Other | 3.3 |
Glossier Customer Service Score by Age
Glossier's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 26-30.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 4.1 | 26-30 | 4.1 |
36-40 4.3 | 36-40 | 4.3 |
Glossier Customer Service Score by Usage
Glossier's Customer Service score was rated the highest by customers who have used Glossier's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Glossier Customer Service Score by Industry
Glossier's Customer Service score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Education industry customers.
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Glossier Customer Service vs. Competitors
Compared to its competitors, Glossier's Customer Service score is rated right above SEPHORA, and is preceded by milk.
| COMPANY | Customer Service Score | |
|---|---|---|
| milk | 4.5/5 |
| Glossier | 4.2/5 |
| SEPHORA | 3.9/5 |
| Aveda | 2.8/5 |
| Hudson's Bay Company | 2.5/5 |
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Customer Service for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Glossier's Customer Service score is rated right above Uniqlo.
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Glossier as an Employer
2.8/5
Glossier has a 2.8/5 stars for its overall company culture rated by their employees
bottom
30%
Consumer vs. Employees
Glossier scored a 38 for Net Promoter Score and a -9 for Employee Net Promoter Score. NPS gauges how likely a customer of Glossier would recommend the brand to a friend. ENPS measures how likely Glossier employees would recommend working at Glossier to a friend.
Net Promoter Score
38
NPS Score
| 59% | Promoters |
|---|---|
| 20% | Passive |
| 21% | Detractors |
Employee Net Promoter Score
-9
eNPS Score
| 39% | Promoters |
|---|---|
| 13% | Passive |
| 48% | Detractors |
Global Ranking Snapshot
Glossier is ranked #26 in the Global Top 100 Brands. It ranks just behind American Eagle Outfitters and just ahead of Rockstar Games.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
24 |  | Southwest Airlines |  | Robert E. Jordan | Travel and Hospitality |
25 | | American Eagle Outfitters |  | Jay Schottenstein | Retail |
26 | | Glossier | | Emily Weiss | Fashion and Beauty |
27 |  | Rockstar Games |  | Strauss Zelnick | Media and Entertainment |
28 | | CHANEL |  | Alain Wertheimer | Fashion and Beauty |
29 |  |  | Ryan Roslansky | Tech | |
30 | | Uniqlo |  | Tadashi Yanai | Fashion and Beauty |
Fashion and Beauty Ranking Snapshot
Glossier is ranked #4 in the Fashion and Beauty Industry. It ranks just behind American Eagle Outfitters and just ahead of CHANEL.
