100
NPS
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milk
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About milk's Brand
Modern Individual Beauty Among its major competitors, milk is ranked in 1st place for NPS while The Body Shop International is 2nd, and Glossier is 3rd.
Brand at a Glance
10%
Customer Loyalty
4/5
Product Quality
1.5/5
Pricing
4.5/5
Customer Service
milk Ranking
- #1 / 4 of its competitors
milk NPS
milk's Net Promoter Score (NPS) is a 100 with 100% Promoters, 0% Passives, and 0% Detractors. Net Promoter Score tracks whether milk's customers would recommend using the product based on a scale of -100 to 100.
milk Overall NPS
| 100% | Promoters |
|---|---|
| 0% | Passives |
| 0% | Detractors |
milk NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2021 100 | Nov 2021 | 100 |
Apr 2022 100 | Apr 2022 | 100 |
May 2022 100 | May 2022 | 100 |
How Other Brands Compare
milk is ranked first for NPS among its competitors. The Body Shop International and Glossier come in second and third, with Desert Farms coming in at #4.
milk |  Glossier |  The Body Shop International |  Desert Farms | |
| Global Ranking | #- | #26 | #- | #- |
| NPS | 100 | 38 | 100 | - |
| Valuation Updated every 24 hours for public companies | - | $1.20B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
milk NPS vs. Competitors
Compared to its competitors, milk's NPS is rated right above The Body Shop International.
| COMPANY | NPS Score | |
|---|---|---|
| milk | 100 |
| The Body Shop International | 100 |
| Glossier | 38 |
 | ESTEE LAUDER COMPANIES EUROPE | N/A |
milk Customer Loyalty
10%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
10% of milk users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
milk Customer Loyalty vs. Competitors
Compared to its competitors, milk's Customer Loyalty score is rated right above ESTEE LAUDER COMPANIES EUROPE, and is preceded by Glossier.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| The Body Shop International | 100% |
| Glossier | 77% |
| milk | 10% |
| ESTEE LAUDER COMPANIES EUROPE | N/A |
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milk Product Quality
4/5
milk has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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milk Product Information
milk’s product quality score is a 4 out of 5 as rated by its users and customers.
- Website
- https://milkmakeup.com/
milk Product Quality vs. Competitors
Compared to its competitors, milk's Product Quality score is rated right above ESTEE LAUDER COMPANIES EUROPE, and is preceded by Glossier.
| COMPANY | Product Quality Score | |
|---|---|---|
| The Body Shop International | 5/5 |
| Glossier | 4.3/5 |
| milk | 4/5 |
| ESTEE LAUDER COMPANIES EUROPE | N/A |
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milk Pricing
milk ROI & Value For Money
1.5/5
milk has a value for money and ROI score of 1.5 out of 5 stars rated by its users and customers.
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milk Pricing vs. Competitors
Compared to its competitors, milk's ROI score is rated right above ESTEE LAUDER COMPANIES EUROPE, and is preceded by Glossier.
| COMPANY | Pricing Score | |
|---|---|---|
| The Body Shop International | 5/5 |
| Glossier | 3.9/5 |
| milk | 1.5/5 |
| ESTEE LAUDER COMPANIES EUROPE | N/A |
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milk Customer Satisfaction (CSAT)
milk Customer Satisfaction (CSAT) Score
100 / 100
milk has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
50%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
milk Customer Satisfaction vs. Competitors
Compared to its competitors, milk's Customer Satisfaction score is rated right above The Body Shop International.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| milk | 100% |
| The Body Shop International | 100% |
| Glossier | 79% |
| ESTEE LAUDER COMPANIES EUROPE | 0% |
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milk Customer Service
4.5/5
milk has an overall Customer Service score of 4.5 out of 5 stars rated by its users and customers.
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About milk's Customer Service
Address
450 W 15th St, New York City, NY
Website
https://milkmakeup.com/
milk Customer Service vs. Competitors
Compared to its competitors, milk's Customer Service score is rated right above Glossier, and is preceded by The Body Shop International.
| COMPANY | Customer Service Score | |
|---|---|---|
| The Body Shop International | 5/5 |
| milk | 4.5/5 |
| Glossier | 4.2/5 |
| ESTEE LAUDER COMPANIES EUROPE | N/A |
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Consumer vs. Employees
milk scored a 100 for Net Promoter Score and a -100 for Employee Net Promoter Score. NPS gauges how likely a customer of milk would recommend the brand to a friend. ENPS measures how likely milk employees would recommend working at milk to a friend.
Net Promoter Score
100
NPS Score
| 100% | Promoters |
|---|---|
| 0% | Passive |
| 0% | Detractors |
Employee Net Promoter Score
-100
eNPS Score
| 0% | Promoters |
|---|---|
| 0% | Passive |
| 100% | Detractors |
