
Foot Locker, Inc. (NYSE: FL) is the world’s leading retailer of athletic footwear and apparel. Foot Locker’s brand is ranked #100 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Foot Locker. When compared to other organizations within the Retail industry, Foot Locker is ranked #17. Among its major competitors, Foot Locker is ranked in 5th place for NPS while Nike is 1st, and adidas is 2nd. Overall, Foot Locker has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $5.87B
Foot Locker's Net Promoter Score (NPS) is a 24 with 53% Promoters, 18% Passives, and 29% Detractors. Net Promoter Score tracks whether Foot Locker's customers would recommend using the product based on a scale of -100 to 100.
| 53% | Promoters |
|---|---|
| 18% | Passives |
| 29% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jan 2025 25 | Jan 2025 | 25 |
Feb 2025 25 | Feb 2025 | 25 |
Mar 2025 25 | Mar 2025 | 25 |
Apr 2025 25 | Apr 2025 | 25 |
May 2025 25 | May 2025 | 25 |
Jun 2025 25 | Jun 2025 | 25 |
Jul 2025 25 | Jul 2025 | 25 |
Aug 2025 25 | Aug 2025 | 25 |
Sep 2025 25 | Sep 2025 | 25 |
Oct 2025 25 | Oct 2025 | 25 |
Nov 2025 25 | Nov 2025 | 25 |
Dec 2025 24 | Dec 2025 | 24 |
Foot Locker is ranked #4 for NPS among its competitors. Nike and adidas come in first and second, with Zumiez coming in at third. Among those competitors, it is the second most valued company behind Nike.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Foot Locker's NPS 38 points higher than Female customers.
Foot Locker's NPS was rated 43 by Male customers on Comparably.
Foot Locker's NPS was rated 5 by Female customers on Comparably.
Foot Locker's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -6 | Caucasian | -6 |
Hispanic or Latino 47 | Hispanic or Latino | 47 |
African American/Black 24 | African American/Black | 24 |
Asian or Pacific Islander 7 | Asian or Pacific Islander | 7 |
Other 6 | Other | 6 |
Foot Locker's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Foot Locker's NPS was rated the highest by customers who have used Foot Locker's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 33 | Less than 1 Year | 33 |
1 to 2 Years -10 | 1 to 2 Years | -10 |
2 to 5 Years 45 | 2 to 5 Years | 45 |
5 to 10 Years 62 | 5 to 10 Years | 62 |
Over 10 Years 0 | Over 10 Years | 0 |
Compared to its competitors, Foot Locker's NPS is rated right above Planet, and is preceded by DICK'S Sporting Goods.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Nike | 48 |
![]() | adidas | 41 |
![]() | Zumiez | 39 |
![]() | DICK'S Sporting Goods | 31 |
![]() | Foot Locker | 24 |
![]() | Planet | 23 |
![]() | Champs Sports | -21 |
![]() | The Finish Line | -27 |
In the Retail industry, Foot Locker's NPS is rated right above Chipotle, and is preceded by Target.
| COMPANY | NPS Score | |
|---|---|---|
![]() | REI | 53 |
![]() | Costco | 50 |
![]() | Amazon | 49 |
![]() | Trader Joe's | 46 |
![]() | American Eagle Outfitters | 44 |
![]() | Bath & Body Works | 38 |
![]() | Target | 36 |
![]() | Foot Locker | 24 |
![]() | Chipotle | 16 |
Out of the 26 Foot Locker customer reviews 18 were positive and 8 were constructive. Foot Locker customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
80% of Foot Locker users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Foot Locker's Customer Loyalty score 7% higher than Female customers.
Foot Locker's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Foot Locker's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 86% | 18-25 | 86% |
26-30 82% | 26-30 | 82% |
31-35 94% | 31-35 | 94% |
36-40 80% | 36-40 | 80% |
41-45 74% | 41-45 | 74% |
46-50 87% | 46-50 | 87% |
51-55 78% | 51-55 | 78% |
66+ 70% | 66+ | 70% |
Foot Locker's Customer Loyalty score was rated the highest by customers who have used Foot Locker's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Foot Locker's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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Compared to its competitors, Foot Locker's Customer Loyalty score is rated right above Zumiez, and is preceded by Planet.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | adidas | 85% |
![]() | Nike | 83% |
![]() | Planet | 81% |
![]() | Foot Locker | 80% |
![]() | Zumiez | 79% |
![]() | DICK'S Sporting Goods | 75% |
![]() | The Finish Line | 69% |
![]() | Champs Sports | 68% |
In the Retail industry, Foot Locker's Customer Loyalty score is rated right above Chipotle, and is preceded by Target.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Costco | 89% |
![]() | Amazon | 89% |
![]() | REI | 87% |
![]() | American Eagle Outfitters | 87% |
![]() | Bath & Body Works | 87% |
![]() | Trader Joe's | 86% |
![]() | Target | 82% |
![]() | Foot Locker | 80% |
![]() | Chipotle | 76% |
Foot Locker has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Foot Locker’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated Foot Locker's product the highest. Reviewers from the Architecture and Planning industry rated Foot Locker the lowest at 3.4.
Foot Locker's Product Quality score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers ages 66+.
Male customers rated Foot Locker's Product Quality score 0.4 stars higher than Female customers.
Foot Locker's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Hispanic or Latino 4.4 | Hispanic or Latino | 4.4 |
African American/Black 3.6 | African American/Black | 3.6 |
Asian or Pacific Islander 3.3 | Asian or Pacific Islander | 3.3 |
Other 3.4 | Other | 3.4 |
Foot Locker's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 3.9 | 26-30 | 3.9 |
31-35 3.1 | 31-35 | 3.1 |
36-40 3.2 | 36-40 | 3.2 |
41-45 2.5 | 41-45 | 2.5 |
46-50 2.3 | 46-50 | 2.3 |
51-55 3.6 | 51-55 | 3.6 |
66+ 1.5 | 66+ | 1.5 |
Foot Locker's Product Quality score was rated the highest by customers who have used Foot Locker's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Foot Locker's Product Quality score was rated the highest by Arts and Entertainment industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, Foot Locker's Product Quality score is rated right above Planet, and is preceded by DICK'S Sporting Goods.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Nike | 4.3/5 |
![]() | adidas | 4.3/5 |
![]() | Zumiez | 4/5 |
![]() | DICK'S Sporting Goods | 3.8/5 |
![]() | Foot Locker | 3.7/5 |
![]() | Planet | 3.6/5 |
![]() | Champs Sports | 2.6/5 |
![]() | The Finish Line | 2.2/5 |
In the Retail industry, Foot Locker's Product Quality score is rated right below Chipotle.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | REI | 4.3/5 |
![]() | Costco | 4.3/5 |
![]() | Amazon | 4.2/5 |
![]() | Trader Joe's | 4.2/5 |
![]() | American Eagle Outfitters | 4.2/5 |
![]() | Bath & Body Works | 4.1/5 |
![]() | Target | 4.1/5 |
![]() | Chipotle | 3.8/5 |
![]() | Foot Locker | 3.7/5 |
Foot Locker has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Sporting Goods industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Foot Locker.
Foot Locker's ROI score was rated highest by customers from the Sporting Goods industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
Male customers rated Foot Locker's ROI score 0.5 stars higher than Female customers.
Foot Locker's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
African American/Black 3.7 | African American/Black | 3.7 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Other 3.3 | Other | 3.3 |
Foot Locker's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 3.8 | 26-30 | 3.8 |
31-35 3.3 | 31-35 | 3.3 |
36-40 3.5 | 36-40 | 3.5 |
41-45 2.3 | 41-45 | 2.3 |
46-50 2.3 | 46-50 | 2.3 |
51-55 3.4 | 51-55 | 3.4 |
66+ 1.6 | 66+ | 1.6 |
Foot Locker's ROI score was rated the highest by customers who have used Foot Locker's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Foot Locker's ROI score was rated the highest by Sporting Goods industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, Foot Locker's ROI score is rated right above Zumiez, and is preceded by Planet.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | adidas | 4/5 |
![]() | Nike | 3.9/5 |
![]() | Planet | 3.9/5 |
![]() | Foot Locker | 3.6/5 |
![]() | Zumiez | 3.6/5 |
![]() | DICK'S Sporting Goods | 3.6/5 |
![]() | Champs Sports | 2.5/5 |
![]() | The Finish Line | 2.4/5 |
In the Retail industry, Foot Locker's ROI score is rated right above Chipotle, and is preceded by Bath & Body Works.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Costco | 4.1/5 |
![]() | Amazon | 4.1/5 |
![]() | REI | 4.1/5 |
![]() | Trader Joe's | 4/5 |
![]() | Target | 3.9/5 |
![]() | American Eagle Outfitters | 3.8/5 |
![]() | Bath & Body Works | 3.8/5 |
![]() | Foot Locker | 3.6/5 |
![]() | Chipotle | 3.5/5 |
Foot Locker has an overall Customer Satisfaction score of 73 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Foot Locker's Customer Satisfaction score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers from the Banking and Financial Services industry.
Male customers rated Foot Locker's Customer Satisfaction score 16 points higher than Female customers.
Very Satisfied | 41% | |
|---|---|---|
Satisfied | 36% | |
Neither Satisfied nor Dissatisfied | 2% | |
Dissatisfied | 2% | |
Very Dissatisfied | 19% |
Very Satisfied | 28% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 3% | |
Very Dissatisfied | 30% |
Foot Locker's Customer Satisfaction (CSAT) score was rated 64% according to Caucasian users and customers.
Foot Locker's Customer Satisfaction (CSAT) score was rated 93% according to Hispanic or Latino users and customers.
Foot Locker's Customer Satisfaction (CSAT) score was rated 65% according to African American/Black users and customers.
Foot Locker's Customer Satisfaction (CSAT) score was rated 62% according to Asian or Pacific Islander users and customers.
Foot Locker's Customer Satisfaction (CSAT) score was rated 57% according to Other users and customers.
Foot Locker's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 82% | |||||||||||||||
| 26-30 | 76% | |||||||||||||||
| 31-35 | 75% | |||||||||||||||
| 36-40 | 57% | |||||||||||||||
| 41-45 | 34% | |||||||||||||||
| 46-50 | 50% |
Foot Locker's Customer Satisfaction score was rated the highest by customers who have used Foot Locker's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Foot Locker's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Banking and Financial Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"title": "Foot Locker Customer Satisfaction Score by Industry",
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}Compared to its competitors, Foot Locker's Customer Satisfaction score is rated right above Planet, and is preceded by DICK'S Sporting Goods.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | adidas | 87% |
![]() | Nike | 86% |
![]() | Zumiez | 82% |
![]() | DICK'S Sporting Goods | 76% |
![]() | Foot Locker | 73% |
![]() | Planet | 71% |
![]() | Champs Sports | 45% |
![]() | The Finish Line | 30% |
In the Retail industry, Foot Locker's Customer Satisfaction score is rated right above Chipotle, and is preceded by Trader Joe's.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | REI | 85% |
![]() | Costco | 84% |
![]() | Amazon | 84% |
![]() | American Eagle Outfitters | 82% |
![]() | Bath & Body Works | 81% |
![]() | Target | 79% |
![]() | Trader Joe's | 79% |
![]() | Foot Locker | 73% |
![]() | Chipotle | 62% |
Foot Locker has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
Sign Up to unlock Foot Locker's overall Customer Service score rated by its users and customers.
New York City, NY
http://www.footlocker-inc.com
(212)720-3700
Foot Locker's Customer Service score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
Male customers rated Foot Locker's Customer Service score 0.5 stars higher than Female customers.
Foot Locker's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Hispanic or Latino 4 | Hispanic or Latino | 4 |
African American/Black 3.7 | African American/Black | 3.7 |
Asian or Pacific Islander 3.3 | Asian or Pacific Islander | 3.3 |
Other 3.4 | Other | 3.4 |
Foot Locker's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 3.5 | 26-30 | 3.5 |
31-35 3.2 | 31-35 | 3.2 |
36-40 2.9 | 36-40 | 2.9 |
41-45 2.4 | 41-45 | 2.4 |
46-50 2.3 | 46-50 | 2.3 |
51-55 3.4 | 51-55 | 3.4 |
66+ 1.5 | 66+ | 1.5 |
Foot Locker's Customer Service score was rated the highest by customers who have used Foot Locker's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Foot Locker's Customer Service score was rated the highest by Arts and Entertainment industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Foot Locker's Customer Service score is rated right above Planet, and is preceded by DICK'S Sporting Goods.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Nike | 4.1/5 |
![]() | adidas | 4.1/5 |
![]() | Zumiez | 4/5 |
![]() | DICK'S Sporting Goods | 3.7/5 |
![]() | Foot Locker | 3.6/5 |
![]() | Planet | 3.5/5 |
![]() | Champs Sports | 2.3/5 |
![]() | The Finish Line | 2.2/5 |
In the Retail industry, Foot Locker's Customer Service score is rated right above Chipotle, and is preceded by Bath & Body Works.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | REI | 4.4/5 |
![]() | Costco | 4.2/5 |
![]() | Amazon | 4.2/5 |
![]() | Trader Joe's | 4.2/5 |
![]() | American Eagle Outfitters | 4/5 |
![]() | Target | 4/5 |
![]() | Bath & Body Works | 4/5 |
![]() | Foot Locker | 3.6/5 |
![]() | Chipotle | 3.6/5 |
Foot Locker has a 3.6/5 stars for its overall company culture rated by their employees

Foot Locker scored a 24 for Net Promoter Score and a -7 for Employee Net Promoter Score. NPS gauges how likely a customer of Foot Locker would recommend the brand to a friend. ENPS measures how likely Foot Locker employees would recommend working at Foot Locker to a friend.
| 53% | Promoters |
|---|---|
| 18% | Passive |
| 29% | Detractors |
| 36% | Promoters |
|---|---|
| 21% | Passive |
| 43% | Detractors |
Foot Locker is ranked #100 in the Global Top 100 Brands. It ranks just behind Bose and just ahead of Best Buy.
Foot Locker is ranked #17 in the Retail Industry. It ranks just behind Nordstrom and just ahead of Best Buy.
| RANK | COMPANY | Location | |
|---|---|---|---|
15 | ![]() | 7-Eleven | Dallas, TX |
16 | ![]() | Nordstrom | Seattle, WA |
17 | ![]() | Foot Locker | New York City, NY |
18 | ![]() | Best Buy | Minneapolis, MN |
19 | ![]() | Walmart | Bentonville, AR |
20 | ![]() | Domino's Pizza | Ann Arbor, MI |
21 | ![]() | Victoria's Secret | Columbus, OH |