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Zumiez is

Ranked

#36

Retail Brands

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Zumiez

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Zumiez

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Zumiez is ranked #36 in Retail Brands

About Zumiez's Brand

Zumiez is an online fashion store. Zumiez’s brand is ranked #221 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Zumiez. When compared to other organizations within the Retail industry, Zumiez is ranked #36. Among its major competitors, Zumiez is ranked in 2nd place for NPS while Destination XL Group is 1st, and Foot Locker is 3rd.Their current market cap is $1.11B

Brand at a Glance

79%

Customer Loyalty

4/5

Product Quality

3.6/5

Pricing

4/5

Customer Service

Zumiez Ranking

^#221 in Global Best Brands
^#36 in Retail
^#2 / 4 of its competitors

Zumiez NPS

Zumiez's Net Promoter Score (NPS) is a 40 with 61% Promoters, 18% Passives, and 21% Detractors. Net Promoter Score tracks whether Zumiez's customers would recommend using the product based on a scale of -100 to 100.

Zumiez Overall NPS

NPS

61%	Promoters
18%	Passives
21%	Detractors

Zumiez NPS Trend

-100

-50

100

Summary	Date	Score
Jan 2025 40	Jan 2025	40
Feb 2025 40	Feb 2025	40
Mar 2025 39	Mar 2025	39
Apr 2025 39	Apr 2025	39
May 2025 39	May 2025	39
Sep 2025 39	Sep 2025	39
Oct 2025 39	Oct 2025	39
Nov 2025 39	Nov 2025	39
Dec 2025 39	Dec 2025	39
Jan 2026 39	Jan 2026	39
Feb 2026 39	Feb 2026	39
Mar 2026 39	Mar 2026	39

How Other Brands Compare

Zumiez is ranked second for NPS among its competitors. Destination XL Group and Foot Locker come in first and third, with Tilly's coming in at #4. Among those competitors, it is the second most valued company behind Foot Locker.

	Zumiez	Foot Locker	Tilly's	Destination XL Group
Global Ranking	#221	#100	#407	#-
NPS	40	24	15	60
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	-	-
Valuation Updated every 24 hours for public companies	$1.11B	$5.87B	$239.13M	$80.81M

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Zumiez NPS by Gender

Male customers rated Zumiez's NPS 30 points higher than Female customers.

Male

Zumiez's NPS was rated 37 by Male customers on Comparably.

52%

Promoters

33%

Passives

15%

Detractors

Female

Zumiez's NPS was rated 7 by Female customers on Comparably.

37%

Promoters

33%

Passives

30%

Detractors

Zumiez NPS by Ethnicity

Zumiez's NPS was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 29	Caucasian	29
Hispanic or Latino 40	Hispanic or Latino	40
African American/Black 0	African American/Black	0
Asian or Pacific Islander 20	Asian or Pacific Islander	20
Other 14	Other	14

Zumiez NPS by Age

Zumiez's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.

100

Summary

Age

Promoters

Passives

Detractors

18-25

51%

36%

13%

26-30

33%

34%

33%

46-50

50%

61-65

67%

33%

Zumiez NPS by Usage

Zumiez's NPS was rated the highest by customers who have used Zumiez's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 9	Less than 1 Year	9
1 to 2 Years 39	1 to 2 Years	39
2 to 5 Years 40	2 to 5 Years	40
5 to 10 Years -26	5 to 10 Years	-26
Over 10 Years 34	Over 10 Years	34

Zumiez NPS vs. Competitors

Compared to its competitors, Zumiez's NPS is rated right above Foot Locker, and is preceded by Destination XL Group.

COMPANY		NPS Score
	Destination XL Group	60
	Zumiez	40
	Foot Locker	24
	Tilly's	15
	Next	13
	JD Sports Fashion	-45

Zumiez NPS vs Companies in Retail

In the Retail industry, Zumiez's NPS is rated right above Bath & Body Works, and is preceded by American Eagle Outfitters.

COMPANY		NPS Score
	REI	53
	Costco	50
	Amazon	49
	Trader Joe's	46
	American Eagle Outfitters	44
	Zumiez	40
	Bath & Body Works	38
	Target	36
	Chipotle	16

Zumiez Customer Reviews

Out of the 14 Zumiez customer reviews 13 were positive and 1 was constructive. Zumiez customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Zumiez Customer Loyalty

79%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

79% of Zumiez users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

79%

21%

Zumiez Customer Loyalty Score by Gender

Female customers rated Zumiez's Customer Loyalty score 7% higher than Male customers.

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Male

75%

Yes

Female

82%

Yes

Zumiez Customer Loyalty Score by Ethnicity

Zumiez's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Other

Zumiez Customer Loyalty Score by Age

Zumiez's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 46-50.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Zumiez.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 82%	18-25	82%
26-30 80%	26-30	80%
46-50 55%	46-50	55%
61-65 100%	61-65	100%

Zumiez Customer Loyalty Score by Usage

Zumiez's Customer Loyalty score was rated the highest by customers who have used Zumiez's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	75%
1 to 2 Years	65%
2 to 5 Years	86%
5 to 10 Years	93%
Over 10 Years	70%

Zumiez Customer Loyalty Score by Industry

Zumiez's Customer Loyalty score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Business and Consumer Services industry customers.

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Tech	82%
Accounting	91%
Fashion and Beauty	74%
Arts and Entertainment	80%
Business and Consumer Services	70%
Marketing, Advertising and Research	100%
Retail	100%

Zumiez Customer Loyalty vs. Competitors

Compared to its competitors, Zumiez's Customer Loyalty score is rated right above Next, and is preceded by Foot Locker.

COMPANY		Customer Loyalty Score
	Foot Locker	80%
	Zumiez	79%
	Next	78%
	Tilly's	75%
	Destination XL Group	68%
	JD Sports Fashion	63%

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Customer Loyalty for Other Retail Brands

In the Retail industry, Zumiez's Customer Loyalty score is rated right above Chipotle, and is preceded by Target.

COMPANY		Customer Loyalty Score
	Costco	89%
	Amazon	89%
	American Eagle Outfitters	87%
	Bath & Body Works	87%
	Trader Joe's	86%
	REI	86%
	Target	82%
	Zumiez	79%
	Chipotle	76%

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Zumiez Product Quality

4/5

Zumiez has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.

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Zumiez Product Information

Zumiez’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Marketing, Advertising and Research industry rated Zumiez's product the highest. Reviewers from the Tech industry rated Zumiez the lowest at 3.4.

Website: http://www.zumiez.com

Company Size: 5,001-10,000 Employees

Industry

Fashion and Beauty

Ecommerce and Marketplaces

Marketplaces

Quick Insights into Zumiez Product Quality

Zumiez's Product Quality score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by Other customers.

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Ranked Zumiez Product Quality the Highest

Marketing, Advertising and Research	4.7
2 to 5 Years	4.4
Hispanic or Latino	4.4

Ranked Zumiez Product Quality the Lowest

Less than 1 Year	3.2
61-65	3.1
Other	2.9

Zumiez Product Quality Score by Gender

Male customers rated Zumiez's Product Quality score 0.5 stars higher than Female customers.

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Male

4.1/5

Female

3.6/5

Zumiez Product Quality Score by Ethnicity

Zumiez's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 3.6	Caucasian	3.6
Hispanic or Latino 4.4	Hispanic or Latino	4.4
African American/Black 3.9	African American/Black	3.9
Asian or Pacific Islander 3.9	Asian or Pacific Islander	3.9
Other 2.9	Other	2.9

Zumiez Product Quality Score by Age

Zumiez's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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Summary	Age	Score
18-25 4.2	18-25	4.2
26-30 3.1	26-30	3.1
46-50 3.4	46-50	3.4
61-65 3.1	61-65	3.1

Zumiez Product Quality Score by Usage

Zumiez's Product Quality score was rated the highest by customers who have used Zumiez's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.2
1 to 2 Years	3.7
2 to 5 Years	4.4
5 to 10 Years	3.5
Over 10 Years	3.9

Zumiez Product Quality Score by Industry

Zumiez's Product Quality score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Tech industry customers.

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Tech	3.4
Accounting	4
Fashion and Beauty	4.2
Arts and Entertainment	4.4
Business and Consumer Services	4.3
Marketing, Advertising and Research	4.7
Retail	4.3

Zumiez Product Quality vs. Competitors

Compared to its competitors, Zumiez's Product Quality score is rated right above Destination XL Group.

COMPANY		Product Quality Score
	Zumiez	4/5
	Destination XL Group	4/5
	Next	3.9/5
	Foot Locker	3.7/5
	Tilly's	3.6/5
	JD Sports Fashion	3.2/5

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Product Quality for Other Retail Brands

In the Retail industry, Zumiez's Product Quality score is rated right above Chipotle, and is preceded by Target.

COMPANY		Product Quality Score
	REI	4.3/5
	Costco	4.3/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4.2/5
	Bath & Body Works	4.1/5
	Target	4.1/5
	Zumiez	4/5
	Chipotle	3.8/5

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Zumiez Pricing

Zumiez ROI & Value For Money

3.6/5

Zumiez has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.

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Zumiez Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Marketing, Advertising and Research industry. The users from the Business and Consumer Services industry think that they had the lowest ROI from Zumiez.

Quick Insights into Zumiez ROI

Zumiez's ROI score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by Asian or Pacific Islander customers.

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Ranked Zumiez ROI the Highest

Marketing, Advertising and Research	4.6
2 to 5 Years	3.6
Caucasian	3.6

Ranked Zumiez ROI the Lowest

Business and Consumer Services	3.1
Less than 1 Year	2.9
Asian or Pacific Islander	2.5

Zumiez ROI Score by Gender

Male customers rated Zumiez's ROI score 0.1 stars higher than Female customers.

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Male

3.4/5

Female

3.3/5

Zumiez ROI Score by Ethnicity

Zumiez's ROI score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.

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Summary	Ethnicity	Score
Caucasian 3.6	Caucasian	3.6
Hispanic or Latino 3.2	Hispanic or Latino	3.2
African American/Black 3.4	African American/Black	3.4
Asian or Pacific Islander 2.5	Asian or Pacific Islander	2.5
Other 2.7	Other	2.7

Zumiez ROI Score by Age

Zumiez's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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Summary	Age	Score
18-25 3.5	18-25	3.5
26-30 3.3	26-30	3.3
46-50 3.1	46-50	3.1
61-65 3.1	61-65	3.1

Zumiez ROI Score by Usage

Zumiez's ROI score was rated the highest by customers who have used Zumiez's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	2.9
1 to 2 Years	3.3
2 to 5 Years	3.6
5 to 10 Years	3.4
Over 10 Years	3.4

Zumiez ROI Score by Industry

Zumiez's ROI score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Business and Consumer Services industry customers.

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Tech	3.2
Accounting	3.3
Fashion and Beauty	4.1
Arts and Entertainment	3.6
Business and Consumer Services	3.1
Marketing, Advertising and Research	4.6
Retail	3.6

Zumiez Pricing vs. Competitors

Compared to its competitors, Zumiez's ROI score is rated right above Tilly's, and is preceded by Foot Locker.

COMPANY		Pricing Score
	Destination XL Group	4/5
	Next	3.8/5
	Foot Locker	3.6/5
	Zumiez	3.6/5
	Tilly's	3.3/5
	JD Sports Fashion	3.2/5

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ROI for Other Retail Brands

In the Retail industry, Zumiez's ROI score is rated right above Chipotle, and is preceded by Bath & Body Works.

COMPANY		Pricing Score
	Costco	4.1/5
	Amazon	4.1/5
	REI	4.1/5
	Trader Joe's	4/5
	Target	3.8/5
	American Eagle Outfitters	3.8/5
	Bath & Body Works	3.8/5
	Zumiez	3.6/5
	Chipotle	3.5/5

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Zumiez Customer Satisfaction (CSAT)

Zumiez Customer Satisfaction (CSAT) Score

81 / 100

Zumiez has an overall Customer Satisfaction score of 81 rated by its users and customers.

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Very Satisfied	49%
Satisfied	32%
Neither Satisfied nor Dissatisfied	8%
Dissatisfied	1%
Very Dissatisfied	10%

Very Satisfied

49%

Satisfied

32%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

10%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Zumiez Customer Satisfaction

Zumiez's Customer Satisfaction score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers ages 26-30.

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Ranked Zumiez Customer Satisfaction the Highest

Arts and Entertainment	100%
Hispanic or Latino	100%
2 to 5 Years	88%

Ranked Zumiez Customer Satisfaction the Lowest

Other	57%
Tech	57%
26-30	43%

Zumiez Customer Satisfaction Score by Gender

Male customers rated Zumiez's Customer Satisfaction score 19 points higher than Female customers.

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85 / 100

Male

	Very Satisfied	62%
	Satisfied	23%
	Neither Satisfied nor Dissatisfied	3%
	Dissatisfied	0%
	Very Dissatisfied	12%

66 / 100

Female

	Very Satisfied	33%
	Satisfied	33%
	Neither Satisfied nor Dissatisfied	13%
	Dissatisfied	4%
	Very Dissatisfied	17%

Zumiez Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Zumiez's Customer Satisfaction (CSAT) score was rated 72% according to Caucasian users and customers.

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72 / 100

Very Satisfied	48%
Satisfied	24%
Neither Satisfied nor Dissatisfied	14%
Dissatisfied	4%
Very Dissatisfied	10%

Very Satisfied

48%

Satisfied

24%

Neither Satisfied nor Dissatisfied

14%

Dissatisfied

Very Dissatisfied

10%

CSAT according to Hispanic or Latino

Zumiez's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.

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100 / 100

Very Satisfied	53%
Satisfied	47%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

53%

Satisfied

47%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to African American/Black

Zumiez's Customer Satisfaction (CSAT) score was rated 80% according to African American/Black users and customers.

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80 / 100

Very Satisfied	40%
Satisfied	40%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	20%

Very Satisfied

40%

Satisfied

40%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

20%

CSAT according to Asian or Pacific Islander

Zumiez's Customer Satisfaction (CSAT) score was rated 75% according to Asian or Pacific Islander users and customers.

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75 / 100

Very Satisfied	50%
Satisfied	25%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	25%

Very Satisfied

50%

Satisfied

25%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

25%

CSAT according to Other

Zumiez's Customer Satisfaction (CSAT) score was rated 57% according to Other users and customers.

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57 / 100

Very Satisfied	43%
Satisfied	14%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	43%

Very Satisfied

43%

Satisfied

14%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

43%

Zumiez Customer Satisfaction Score by Age

Zumiez's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.

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100

Breakdown

Age

Score

18-25

85%

26-30

43%

46-50

75%

61-65

67%

Zumiez Customer Satisfaction Score by Usage

Zumiez's Customer Satisfaction score was rated the highest by customers who have used Zumiez's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	63
1 to 2 Years	75
2 to 5 Years	88
5 to 10 Years	75
Over 10 Years	78

Zumiez Customer Satisfaction Score by Industry

Zumiez's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

{
	"title": "Zumiez Customer Satisfaction Score by Industry",
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			"groupId": 104,
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Tech	57
Accounting	78
Arts and Entertainment	100
Marketing, Advertising and Research	100
Retail	100

Zumiez Customer Satisfaction vs. Competitors

Compared to its competitors, Zumiez's Customer Satisfaction score is rated right above Foot Locker, and is preceded by Next.

COMPANY		Customer Satisfaction (CSAT) Score
	Destination XL Group	100%
	Next	90%
	Zumiez	81%
	Foot Locker	73%
	Tilly's	68%
	JD Sports Fashion	67%

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Customer Satisfaction for Other Retail Brands

In the Retail industry, Zumiez's Customer Satisfaction score is rated right above American Eagle Outfitters, and is preceded by REI.

COMPANY		Customer Satisfaction (CSAT) Score
	Costco	84%
	Amazon	84%
	REI	84%
	Zumiez	81%
	American Eagle Outfitters	81%
	Bath & Body Works	81%
	Target	79%
	Trader Joe's	79%
	Chipotle	63%

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Zumiez Customer Service

4/5

Zumiez has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.

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About Zumiez's Customer Service

Address

4001 204 th Street SW, Lynnwood, WA

Website

http://www.zumiez.com

Phone Number

14255511555

Quick Insights into Zumiez Customer Service

Zumiez's Customer Service score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by Other customers.

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Ranked Zumiez Customer Service the Highest

Marketing, Advertising and Research	4.7
Hispanic or Latino	4.6
2 to 5 Years	4.2

Ranked Zumiez Customer Service the Lowest

Less than 1 Year	3.2
46-50	2.9
Other	2.7

Zumiez Customer Service Score by Gender

Male customers rated Zumiez's Customer Service score 0.8 stars higher than Female customers.

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Male

4.2/5

Female

3.4/5

Zumiez Customer Service Score by Ethnicity

Zumiez's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.6	Caucasian	3.6
Hispanic or Latino 4.6	Hispanic or Latino	4.6
African American/Black 3.7	African American/Black	3.7
Asian or Pacific Islander 3.1	Asian or Pacific Islander	3.1
Other 2.7	Other	2.7

Zumiez Customer Service Score by Age

Zumiez's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.

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100

Summary	Age	Customer Service Score
18-25 4.1	18-25	4.1
26-30 3.2	26-30	3.2
46-50 2.9	46-50	2.9
61-65 3.1	61-65	3.1

Zumiez Customer Service Score by Usage

Zumiez's Customer Service score was rated the highest by customers who have used Zumiez's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.2
1 to 2 Years	3.7
2 to 5 Years	4.2
5 to 10 Years	3.4
Over 10 Years	3.6

Zumiez Customer Service Score by Industry

Zumiez's Customer Service score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Tech industry customers.

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Tech	3.4
Accounting	3.6
Fashion and Beauty	4.3
Arts and Entertainment	4.3
Business and Consumer Services	3.5
Marketing, Advertising and Research	4.7
Retail	4.1

Zumiez Customer Service vs. Competitors

Compared to its competitors, Zumiez's Customer Service score is rated right above JD Sports Fashion.

COMPANY		Customer Service Score
	Zumiez	4/5
	JD Sports Fashion	3.7/5
	Foot Locker	3.6/5
	Next	3.6/5
	Tilly's	3.4/5
	Destination XL Group	3.4/5

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Customer Service for Other Retail Brands

In the Retail industry, Zumiez's Customer Service score is rated right above American Eagle Outfitters, and is preceded by Trader Joe's.

COMPANY		Customer Service Score
	REI	4.4/5
	Costco	4.2/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	Zumiez	4/5
	American Eagle Outfitters	4/5
	Target	4/5
	Bath & Body Works	4/5
	Chipotle	3.6/5

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Zumiez as an Employer

3.3/5

Zumiez has a 3.3/5 stars for its overall company culture rated by their employees

top

50%

CEO of Zumiez

Rick Brooks

In the Top 50% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Zumiez scored a 40 for Net Promoter Score and a -11 for Employee Net Promoter Score. NPS gauges how likely a customer of Zumiez would recommend the brand to a friend. ENPS measures how likely Zumiez employees would recommend working at Zumiez to a friend.

Net Promoter Score

NPS Score

61%	Promoters
18%	Passive
21%	Detractors

Employee Net Promoter Score

-11

eNPS Score

34%	Promoters
21%	Passive
45%	Detractors

Global Ranking Snapshot

Zumiez is ranked #221 in the Global Top 100 Brands. It ranks just behind Beachbody and just ahead of Alaska Air Group.

RANK			INDUSTRY
219	Grammarly	Rahul Roy-Chowdhury	Business and Consumer Services
220	Beachbody	Carl Daikeler	Health and Wellness
221	Zumiez	Rick Brooks	Retail
222	Alaska Air Group	Bradley Tilden	Travel and Hospitality
223	Warby Parker	Neil Blumenthal & David Gilboa	Fashion and Beauty
224	HubSpot	Yamini Rangan	Tech
225	Hootsuite	Irina Novoselsky	Tech

Retail Ranking Snapshot

Zumiez is ranked #36 in the Retail Industry. It ranks just behind H&M and just ahead of Ulta Beauty.

RANK		Location
34	PetSmart	Phoenix, AZ
35	H&M	Stockholm
36	Zumiez	Lynnwood, WA
37	Ulta Beauty	Bolingbrook, IL
38	QVC	West Chester, PA
39	Old Navy	San Francisco, CA
40	IKEA	Conshohocken, PA