
BUY A PAIR, GIVE A PAIR For every pair of glasses purchased, WP provides a pair to someone in need. Warby Parker’s brand is ranked #223 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Warby Parker. When compared to other organizations within the Fashion and Beauty industry, Warby Parker is ranked #24. Among its major competitors, Warby Parker is ranked in 2nd place for NPS while Lenskart is 1st, and Zenni Optical is 3rd.Their current valuation is $1.77B
Warby Parker's Net Promoter Score (NPS) is a 16 with 51% Promoters, 14% Passives, and 35% Detractors. Net Promoter Score tracks whether Warby Parker's customers would recommend using the product based on a scale of -100 to 100.
| 51% | Promoters |
|---|---|
| 14% | Passives |
| 35% | Detractors |
| Summary | Date | Score |
|---|---|---|
Mar 2024 16 | Mar 2024 | 16 |
Apr 2024 16 | Apr 2024 | 16 |
May 2024 15 | May 2024 | 15 |
Jun 2024 17 | Jun 2024 | 17 |
Jul 2024 16 | Jul 2024 | 16 |
Nov 2024 16 | Nov 2024 | 16 |
Dec 2024 18 | Dec 2024 | 18 |
May 2025 18 | May 2025 | 18 |
Jun 2025 17 | Jun 2025 | 17 |
Aug 2025 17 | Aug 2025 | 17 |
Oct 2025 17 | Oct 2025 | 17 |
Dec 2025 15 | Dec 2025 | 15 |
Warby Parker is ranked second for NPS among its competitors. Lenskart and Zenni Optical come in first and third, with REDDIN coming in at #4. Among those competitors, it is the second most valued company.
![]() Warby Parker | ![]() Lenskart | ![]() Zenni Optical | ![]() REDDIN | |
| Global Ranking | #223 | #- | #- | #- |
| NPS | 16 | 33 | -4 | - |
| Valuation Updated every 24 hours for public companies | $1.77B | - | - | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Warby Parker's NPS 21 points higher than Male customers.
Warby Parker's NPS was rated 14 by Male customers on Comparably.
Warby Parker's NPS was rated 35 by Female customers on Comparably.
Warby Parker's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -6 | Caucasian | -6 |
Hispanic or Latino 75 | Hispanic or Latino | 75 |
African American/Black 66 | African American/Black | 66 |
Asian or Pacific Islander 100 | Asian or Pacific Islander | 100 |
Warby Parker's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
Warby Parker's NPS was rated the highest by customers who have used Warby Parker's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 58 | Less than 1 Year | 58 |
1 to 2 Years 18 | 1 to 2 Years | 18 |
2 to 5 Years -16 | 2 to 5 Years | -16 |
5 to 10 Years 20 | 5 to 10 Years | 20 |
Compared to its competitors, Warby Parker's NPS is rated right above Zenni Optical, and is preceded by Lenskart.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Lenskart | 33 |
![]() | Warby Parker | 16 |
![]() | Zenni Optical | -4 |
In the Fashion and Beauty industry, Warby Parker's NPS is rated right below Gucci.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Nike | 48 |
![]() | Vans | 47 |
![]() | American Eagle Outfitters | 44 |
![]() | Uniqlo | 40 |
![]() | CHANEL | 39 |
![]() | Glossier | 38 |
![]() | Crocs | 34 |
![]() | Gucci | 31 |
![]() | Warby Parker | 16 |
Out of the 7 Warby Parker customer reviews 3 were positive and 4 were constructive. Warby Parker customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
72% of Warby Parker users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Female customers rated Warby Parker's Customer Loyalty score 27% higher than Male customers.
Warby Parker's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
% who answered "Yes"
Warby Parker's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 89% | 18-25 | 89% |
26-30 78% | 26-30 | 78% |
31-35 78% | 31-35 | 78% |
36-40 70% | 36-40 | 70% |
41-45 78% | 41-45 | 78% |
46-50 78% | 46-50 | 78% |
56-60 70% | 56-60 | 70% |
61-65 78% | 61-65 | 78% |
66+ 40% | 66+ | 40% |
Warby Parker's Customer Loyalty score was rated the highest by customers who have used Warby Parker's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Warby Parker's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, Warby Parker's Customer Loyalty score is rated right above Zenni Optical.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Warby Parker | 72% |
![]() | Zenni Optical | 70% |
![]() | Lenskart | 60% |
In the Fashion and Beauty industry, Warby Parker's Customer Loyalty score is rated right below Gucci.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | American Eagle Outfitters | 87% |
![]() | Vans | 85% |
![]() | Nike | 83% |
![]() | Uniqlo | 81% |
![]() | CHANEL | 79% |
![]() | Crocs | 79% |
![]() | Glossier | 77% |
![]() | Gucci | 76% |
![]() | Warby Parker | 72% |
Warby Parker has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
Sign Up to unlock Warby Parker's overall Product Quality score rated by its users and customers.
Warby Parker’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Warby Parker's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated Warby Parker the lowest at 3.5.
Warby Parker's Product Quality score was rated highest by customers ages 46-50, and rated lowest by customers ages 66+.
Female customers rated Warby Parker's Product Quality score 0.8 stars higher than Male customers.
Warby Parker's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Hispanic or Latino 4.7 | Hispanic or Latino | 4.7 |
African American/Black 4.5 | African American/Black | 4.5 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Warby Parker's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 4.1 | 26-30 | 4.1 |
31-35 3 | 31-35 | 3 |
36-40 4.1 | 36-40 | 4.1 |
41-45 3.9 | 41-45 | 3.9 |
46-50 5 | 46-50 | 5 |
56-60 2.5 | 56-60 | 2.5 |
61-65 4.1 | 61-65 | 4.1 |
66+ 2 | 66+ | 2 |
Warby Parker's Product Quality score was rated the highest by customers who have used Warby Parker's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Warby Parker's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Compared to its competitors, Warby Parker's Product Quality score is rated right above Zenni Optical, and is preceded by Lenskart.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Lenskart | 3.8/5 |
![]() | Warby Parker | 3.6/5 |
![]() | Zenni Optical | 3/5 |
In the Fashion and Beauty industry, Warby Parker's Product Quality score is rated right below Crocs.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Uniqlo | 4.3/5 |
![]() | Nike | 4.3/5 |
![]() | Vans | 4.3/5 |
![]() | Glossier | 4.3/5 |
![]() | CHANEL | 4.2/5 |
![]() | American Eagle Outfitters | 4.2/5 |
![]() | Gucci | 4.2/5 |
![]() | Crocs | 4.1/5 |
![]() | Warby Parker | 3.6/5 |
Warby Parker has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Warby Parker's overall ROI score rated by its users and customers.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Warby Parker.
Warby Parker's ROI score was rated highest by Hispanic or Latino customers, and rated lowest by customers ages 56-60.
Female customers rated Warby Parker's ROI score 0.8 stars higher than Male customers.
Warby Parker's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 5 | Hispanic or Latino | 5 |
African American/Black 4.4 | African American/Black | 4.4 |
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Warby Parker's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 4.6 | 26-30 | 4.6 |
31-35 3.4 | 31-35 | 3.4 |
36-40 3.6 | 36-40 | 3.6 |
41-45 3.5 | 41-45 | 3.5 |
46-50 4.9 | 46-50 | 4.9 |
56-60 2.1 | 56-60 | 2.1 |
61-65 4.2 | 61-65 | 4.2 |
66+ 3.1 | 66+ | 3.1 |
Warby Parker's ROI score was rated the highest by customers who have used Warby Parker's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Warby Parker's ROI score was rated the highest by Accounting industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, Warby Parker's ROI score is rated right above Lenskart.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Warby Parker | 3.8/5 |
![]() | Lenskart | 3.4/5 |
![]() | Zenni Optical | 3/5 |
In the Fashion and Beauty industry, Warby Parker's ROI score is rated right above Crocs, and is preceded by Gucci.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Vans | 4/5 |
![]() | Uniqlo | 4/5 |
![]() | Nike | 3.9/5 |
![]() | CHANEL | 3.9/5 |
![]() | Glossier | 3.9/5 |
![]() | American Eagle Outfitters | 3.8/5 |
![]() | Gucci | 3.8/5 |
![]() | Warby Parker | 3.8/5 |
![]() | Crocs | 3.7/5 |
Warby Parker has an overall Customer Satisfaction score of 64 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Warby Parker's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers ages 66+.
Female customers rated Warby Parker's Customer Satisfaction score 16 points higher than Male customers.
Very Satisfied | 31% | |
|---|---|---|
Satisfied | 23% | |
Neither Satisfied nor Dissatisfied | 15% | |
Dissatisfied | 8% | |
Very Dissatisfied | 23% |
Very Satisfied | 60% | |
|---|---|---|
Satisfied | 10% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 15% | |
Very Dissatisfied | 15% |
Warby Parker's Customer Satisfaction (CSAT) score was rated 50% according to Caucasian users and customers.
Warby Parker's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
Warby Parker's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
Warby Parker's Customer Satisfaction (CSAT) score was rated 67% according to Asian or Pacific Islander users and customers.
Warby Parker's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 26-30 | 67% | |||||||||||||||
| 31-35 | 75% | |||||||||||||||
| 36-40 | 100% | |||||||||||||||
| 41-45 | 33% | |||||||||||||||
| 46-50 | 100% | |||||||||||||||
| 56-60 | 50% | |||||||||||||||
| 61-65 | 50% | |||||||||||||||
| 66+ | 33% |
Warby Parker's Customer Satisfaction score was rated the highest by customers who have used Warby Parker's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Warby Parker's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Warby Parker Customer Satisfaction Score by Industry",
"text": "Warby Parker's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "Warby Parker's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Accounting",
"groupId": 495,
"score": 75,
"stars": 0,
"csatScore": 75,
"text": "Warby Parker's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 75
}
]
}Compared to its competitors, Warby Parker's Customer Satisfaction score is rated right above Zenni Optical, and is preceded by Lenskart.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Lenskart | 100% |
![]() | Warby Parker | 63% |
![]() | Zenni Optical | 52% |
In the Fashion and Beauty industry, Warby Parker's Customer Satisfaction score is rated right below Gucci.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Uniqlo | 88% |
![]() | Nike | 86% |
![]() | Vans | 85% |
![]() | American Eagle Outfitters | 82% |
![]() | CHANEL | 80% |
![]() | Glossier | 79% |
![]() | Crocs | 79% |
![]() | Gucci | 79% |
![]() | Warby Parker | 63% |
Warby Parker has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Warby Parker's overall Customer Service score rated by its users and customers.
New York City, NY
http://www.warbyparker.com
(888) 492-7297
Warby Parker's Customer Service score was rated highest by customers ages 46-50, and rated lowest by customers ages 56-60.
Female customers rated Warby Parker's Customer Service score 0.4 stars higher than Male customers.
Warby Parker's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Hispanic or Latino 4.7 | Hispanic or Latino | 4.7 |
African American/Black 4.4 | African American/Black | 4.4 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Warby Parker's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 4.2 | 26-30 | 4.2 |
31-35 3.4 | 31-35 | 3.4 |
36-40 3.8 | 36-40 | 3.8 |
41-45 3.4 | 41-45 | 3.4 |
46-50 4.9 | 46-50 | 4.9 |
56-60 2 | 56-60 | 2 |
61-65 3.5 | 61-65 | 3.5 |
66+ 2.1 | 66+ | 2.1 |
Warby Parker's Customer Service score was rated the highest by customers who have used Warby Parker's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Warby Parker's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Warby Parker's Customer Service score is rated right above Zenni Optical, and is preceded by Lenskart.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Lenskart | 3.7/5 |
![]() | Warby Parker | 3.5/5 |
![]() | Zenni Optical | 2.8/5 |
In the Fashion and Beauty industry, Warby Parker's Customer Service score is rated right below Crocs.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Glossier | 4.2/5 |
![]() | Uniqlo | 4.1/5 |
![]() | Nike | 4.1/5 |
![]() | Vans | 4.1/5 |
![]() | CHANEL | 4.1/5 |
![]() | American Eagle Outfitters | 4/5 |
![]() | Gucci | 4/5 |
![]() | Crocs | 3.8/5 |
![]() | Warby Parker | 3.5/5 |
Warby Parker has a 3.2/5 stars for its overall company culture rated by their employees

In the Top 50% of Similar Sized Companies on Comparably.
Warby Parker scored a 16 for Net Promoter Score and a -19 for Employee Net Promoter Score. NPS gauges how likely a customer of Warby Parker would recommend the brand to a friend. ENPS measures how likely Warby Parker employees would recommend working at Warby Parker to a friend.
| 51% | Promoters |
|---|---|
| 14% | Passive |
| 35% | Detractors |
| 30% | Promoters |
|---|---|
| 21% | Passive |
| 49% | Detractors |
Warby Parker is ranked #223 in the Global Top 100 Brands. It ranks just behind Alaska Air Group and just ahead of HubSpot.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
221 | ![]() | Zumiez | ![]() | Rick Brooks | Retail |
222 | ![]() | Alaska Air Group | ![]() | Bradley Tilden | Travel and Hospitality |
223 | ![]() | Warby Parker | ![]() | Neil Blumenthal & David Gilboa | Fashion and Beauty |
224 | ![]() | HubSpot | ![]() | Yamini Rangan | Tech |
225 | ![]() | Hootsuite | ![]() | Irina Novoselsky | Tech |
226 | ![]() | Discovery Communications | ![]() | David Zaslav | Media and Entertainment |
227 | ![]() | Thomson Reuters | ![]() | Steve Hasker | Business and Consumer Services |
Warby Parker is ranked #24 in the Fashion and Beauty Industry. It ranks just behind Zumiez and just ahead of Under Armour.
| RANK | COMPANY | Location | |
|---|---|---|---|
22 | ![]() | H&M | Stockholm |
23 | ![]() | Zumiez | Lynnwood, WA |
24 | ![]() | Warby Parker | New York City, NY |
25 | ![]() | Under Armour | Baltimore, MD |
26 | ![]() | lululemon | Vancouver, WA |
27 | ![]() | Old Navy | San Francisco, CA |
28 | ![]() | Marshalls | Philadelphia, PA |