
Creating components for people to live long, healthy and fun lives. lululemon’s brand is ranked #233 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of lululemon. When compared to other organizations within the Fashion and Beauty industry, lululemon is ranked #26. Among its major competitors, lululemon is ranked in 3rd place for NPS while Nike is 1st, and American Eagle Outfitters is 2nd.Their current market cap is $37.68B
lululemon's Net Promoter Score (NPS) is a 41 with 62% Promoters, 17% Passives, and 21% Detractors. Net Promoter Score tracks whether lululemon's customers would recommend using the product based on a scale of -100 to 100.
| 62% | Promoters |
|---|---|
| 17% | Passives |
| 21% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2025 41 | Feb 2025 | 41 |
Mar 2025 41 | Mar 2025 | 41 |
Apr 2025 41 | Apr 2025 | 41 |
May 2025 41 | May 2025 | 41 |
Jun 2025 41 | Jun 2025 | 41 |
Jul 2025 41 | Jul 2025 | 41 |
Aug 2025 41 | Aug 2025 | 41 |
Sep 2025 41 | Sep 2025 | 41 |
Oct 2025 41 | Oct 2025 | 41 |
Nov 2025 41 | Nov 2025 | 41 |
Dec 2025 41 | Dec 2025 | 41 |
Jan 2026 41 | Jan 2026 | 41 |
lululemon is ranked third for NPS among its competitors. Nike and American Eagle Outfitters come in first and second, with Nordstrom coming in at #4. Among those competitors, it is the second most valued company behind Nike.
![]() lululemon | ![]() Nike | ![]() American Eagle Outfitters | ![]() Nordstrom | |
| Global Ranking | #233 | #6 | #25 | #97 |
| NPS | 41 | 48 | 44 | 20 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $37.68B | $222.95B | $4.15B | $5.84B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated lululemon's NPS 12 points higher than Male customers.
lululemon's NPS was rated 37 by Male customers on Comparably.
lululemon's NPS was rated 49 by Female customers on Comparably.
lululemon's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 46 | Caucasian | 46 |
Hispanic or Latino 52 | Hispanic or Latino | 52 |
African American/Black 34 | African American/Black | 34 |
Asian or Pacific Islander 48 | Asian or Pacific Islander | 48 |
Native American 33 | Native American | 33 |
Other 46 | Other | 46 |
lululemon's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
lululemon's NPS was rated the highest by customers who have used lululemon's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 12 | Less than 1 Year | 12 |
1 to 2 Years 41 | 1 to 2 Years | 41 |
2 to 5 Years 50 | 2 to 5 Years | 50 |
5 to 10 Years 62 | 5 to 10 Years | 62 |
Over 10 Years 51 | Over 10 Years | 51 |
Compared to its competitors, lululemon's NPS is rated right above Under Armour, and is preceded by American Eagle Outfitters.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Nike | 48 |
![]() | American Eagle Outfitters | 44 |
![]() | lululemon | 41 |
![]() | Under Armour | 32 |
![]() | J. Crew | 23 |
![]() | Nordstrom | 20 |
![]() | Outdoor Voices | N/A |
![]() | NutriSystem | -63 |
Out of the 72 lululemon customer reviews 64 were positive and 8 were constructive. lululemon customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of lululemon users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Male customers rated lululemon's Customer Loyalty score 1% higher than Female customers.
lululemon's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
lululemon's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 90% | 18-25 | 90% |
26-30 87% | 26-30 | 87% |
31-35 89% | 31-35 | 89% |
36-40 75% | 36-40 | 75% |
41-45 82% | 41-45 | 82% |
46-50 81% | 46-50 | 81% |
51-55 96% | 51-55 | 96% |
56-60 100% | 56-60 | 100% |
61-65 91% | 61-65 | 91% |
66+ 61% | 66+ | 61% |
lululemon's Customer Loyalty score was rated the highest by customers who have used lululemon's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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lululemon's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Government and Public Policy industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, lululemon's Customer Loyalty score is rated right above Nordstrom, and is preceded by Nike.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | American Eagle Outfitters | 87% |
![]() | Nike | 83% |
![]() | lululemon | 83% |
![]() | Nordstrom | 79% |
![]() | Under Armour | 78% |
![]() | J. Crew | 76% |
![]() | NutriSystem | 65% |
![]() | Outdoor Voices | N/A |
In the Fashion and Beauty industry, lululemon's Customer Loyalty score is rated right above Nike, and is preceded by Vans.
lululemon has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.
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lululemon’s product quality score is a 4.3 out of 5 as rated by its users and customers. Reviewers from the Insurance industry rated lululemon's product the highest. Reviewers from the Consumer Goods industry rated lululemon the lowest at 4.6.
lululemon's Product Quality score was rated highest by customers from the Insurance industry, and rated lowest by customers ages 61-65.
Male customers rated lululemon's Product Quality score 0.1 stars higher than Female customers.
lululemon's Product Quality score was rated the highest by Native American customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Hispanic or Latino 4.4 | Hispanic or Latino | 4.4 |
African American/Black 4.2 | African American/Black | 4.2 |
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Native American 4.6 | Native American | 4.6 |
Other 4.3 | Other | 4.3 |
lululemon's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 4.4 | 26-30 | 4.4 |
31-35 4.3 | 31-35 | 4.3 |
36-40 4.4 | 36-40 | 4.4 |
41-45 3.6 | 41-45 | 3.6 |
46-50 4.7 | 46-50 | 4.7 |
51-55 4.4 | 51-55 | 4.4 |
56-60 4.2 | 56-60 | 4.2 |
61-65 3.5 | 61-65 | 3.5 |
66+ 3.7 | 66+ | 3.7 |
lululemon's Product Quality score was rated the highest by customers who have used lululemon's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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lululemon's Product Quality score was rated the highest by Insurance industry customers, and the lowest by Aerospace and Aviation industry customers.
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Compared to its competitors, lululemon's Product Quality score is rated right above American Eagle Outfitters, and is preceded by Nike.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Outdoor Voices | 5/5 |
![]() | Nike | 4.3/5 |
![]() | lululemon | 4.3/5 |
![]() | American Eagle Outfitters | 4.2/5 |
![]() | Under Armour | 4.1/5 |
![]() | J. Crew | 3.9/5 |
![]() | Nordstrom | 3.8/5 |
![]() | NutriSystem | 2/5 |
In the Fashion and Beauty industry, lululemon's Product Quality score is rated right above Nike, and is preceded by Uniqlo.
lululemon has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Retail industry. The users from the Consulting industry think that they had the lowest ROI from lululemon.
lululemon's ROI score was rated highest by customers from the Retail industry, and rated lowest by customers from the Consulting industry.
Male customers rated lululemon's ROI score 0.2 stars higher than Female customers.
lululemon's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Hispanic or Latino 4 | Hispanic or Latino | 4 |
African American/Black 3.7 | African American/Black | 3.7 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Native American 3.4 | Native American | 3.4 |
Other 3.7 | Other | 3.7 |
lululemon's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4.1 | 26-30 | 4.1 |
31-35 3.7 | 31-35 | 3.7 |
36-40 4.1 | 36-40 | 4.1 |
41-45 3.4 | 41-45 | 3.4 |
46-50 4.4 | 46-50 | 4.4 |
51-55 4.2 | 51-55 | 4.2 |
56-60 4 | 56-60 | 4 |
61-65 3.3 | 61-65 | 3.3 |
66+ 3.5 | 66+ | 3.5 |
lululemon's ROI score was rated the highest by customers who have used lululemon's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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lululemon's ROI score was rated the highest by Retail industry customers, and the lowest by Consulting industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, lululemon's ROI score is rated right above Under Armour, and is preceded by Nike.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Nike | 3.9/5 |
![]() | lululemon | 3.9/5 |
![]() | Under Armour | 3.9/5 |
![]() | American Eagle Outfitters | 3.8/5 |
![]() | J. Crew | 3.8/5 |
![]() | Nordstrom | 3.6/5 |
![]() | NutriSystem | 1.8/5 |
![]() | Outdoor Voices | N/A |
In the Fashion and Beauty industry, lululemon's ROI score is rated right above Glossier, and is preceded by CHANEL.
lululemon has an overall Customer Satisfaction score of 84 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
lululemon's Customer Satisfaction score was rated highest by customers ages 46-50, and rated lowest by customers ages 41-45.
Female customers rated lululemon's Customer Satisfaction score 2 points higher than Male customers.
Very Satisfied | 57% | |
|---|---|---|
Satisfied | 28% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 7% | |
Very Dissatisfied | 4% |
Very Satisfied | 57% | |
|---|---|---|
Satisfied | 30% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 1% | |
Very Dissatisfied | 5% |
lululemon's Customer Satisfaction (CSAT) score was rated 85% according to Caucasian users and customers.
lululemon's Customer Satisfaction (CSAT) score was rated 85% according to Hispanic or Latino users and customers.
lululemon's Customer Satisfaction (CSAT) score was rated 76% according to African American/Black users and customers.
lululemon's Customer Satisfaction (CSAT) score was rated 94% according to Asian or Pacific Islander users and customers.
lululemon's Customer Satisfaction (CSAT) score was rated 100% according to Native American users and customers.
lululemon's Customer Satisfaction (CSAT) score was rated 85% according to Other users and customers.
lululemon's Customer Satisfaction score was rated the highest by customers ages 46-50, and the lowest by customers ages 41-45.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 94% | |||||||||||||||
| 26-30 | 87% | |||||||||||||||
| 31-35 | 88% | |||||||||||||||
| 36-40 | 85% | |||||||||||||||
| 41-45 | 53% | |||||||||||||||
| 46-50 | 100% | |||||||||||||||
| 51-55 | 89% | |||||||||||||||
| 56-60 | 72% | |||||||||||||||
| 61-65 | 60% | |||||||||||||||
| 66+ | 66% |
lululemon's Customer Satisfaction score was rated the highest by customers who have used lululemon's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
lululemon's Customer Satisfaction score was rated the highest by Architecture and Planning industry customers, and the lowest by Aerospace and Aviation industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Compared to its competitors, lululemon's Customer Satisfaction score is rated right above American Eagle Outfitters, and is preceded by Nike.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Nike | 86% |
![]() | lululemon | 84% |
![]() | American Eagle Outfitters | 82% |
![]() | Under Armour | 79% |
![]() | J. Crew | 75% |
![]() | Nordstrom | 68% |
![]() | NutriSystem | 15% |
![]() | Outdoor Voices | 0% |
In the Fashion and Beauty industry, lululemon's Customer Satisfaction score is rated right above American Eagle Outfitters, and is preceded by Vans.
lululemon has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
Sign Up to unlock lululemon's overall Customer Service score rated by its users and customers.
Vancouver, WA
http://www.lululemon.com
604-732-6124
lululemon's Customer Service score was rated highest by customers from the Retail industry, and rated lowest by customers ages 61-65.
lululemon's Customer Service score was rated 4.1 by both Female and Male customers on Comparably.
lululemon's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Native American 3.7 | Native American | 3.7 |
Other 4 | Other | 4 |
lululemon's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 4.3 | 26-30 | 4.3 |
31-35 4.1 | 31-35 | 4.1 |
36-40 4.2 | 36-40 | 4.2 |
41-45 3.4 | 41-45 | 3.4 |
46-50 4.4 | 46-50 | 4.4 |
51-55 4.3 | 51-55 | 4.3 |
56-60 3.6 | 56-60 | 3.6 |
61-65 3.2 | 61-65 | 3.2 |
66+ 3.4 | 66+ | 3.4 |
lululemon's Customer Service score was rated the highest by customers who have used lululemon's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
lululemon's Customer Service score was rated the highest by Retail industry customers, and the lowest by Aerospace and Aviation industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, lululemon's Customer Service score is rated right above Nike.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | lululemon | 4.1/5 |
![]() | Nike | 4.1/5 |
![]() | American Eagle Outfitters | 4/5 |
![]() | Under Armour | 4/5 |
![]() | J. Crew | 3.9/5 |
![]() | Nordstrom | 3.7/5 |
![]() | NutriSystem | 1.5/5 |
![]() | Outdoor Voices | N/A |
In the Fashion and Beauty industry, lululemon's Customer Service score is rated right above Uniqlo, and is preceded by Glossier.
lululemon has a 4.1/5 stars for its overall company culture rated by their employees

lululemon scored a 41 for Net Promoter Score and a 16 for Employee Net Promoter Score. NPS gauges how likely a customer of lululemon would recommend the brand to a friend. ENPS measures how likely lululemon employees would recommend working at lululemon to a friend.
| 62% | Promoters |
|---|---|
| 17% | Passive |
| 21% | Detractors |
| 50% | Promoters |
|---|---|
| 16% | Passive |
| 34% | Detractors |
lululemon is ranked #233 in the Global Top 100 Brands. It ranks just behind Ulta Beauty and just ahead of Tim Hortons.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
231 | ![]() | Under Armour | ![]() | Kevin Plank | Fashion and Beauty |
232 | ![]() | Ulta Beauty | ![]() | Dave Kimbell | Retail |
233 | ![]() | lululemon | ![]() | Calvin McDonald | Fashion and Beauty |
234 | ![]() | Tim Hortons | ![]() | Marc Caira | Food and Beverages |
235 | ![]() | QVC | ![]() | Mike George | Retail |
236 | ![]() | Airbus | ![]() | Guillaume Faury | Automotive and Transportation |
237 | ![]() | GoDaddy | ![]() | Aman Bhutani | Tech |
lululemon is ranked #26 in the Fashion and Beauty Industry. It ranks just behind Under Armour and just ahead of Old Navy.
| RANK | COMPANY | Location | |
|---|---|---|---|
24 | ![]() | Warby Parker | New York City, NY |
25 | ![]() | Under Armour | Baltimore, MD |
26 | ![]() | lululemon | Vancouver, WA |
27 | ![]() | Old Navy | San Francisco, CA |
28 | ![]() | Marshalls | Philadelphia, PA |
29 | ![]() | Steve Madden | Long Island City, NY |
30 | ![]() | Brooks Running | Seattle, WA |