
Tim Hortons is a Canadian multinational restaurant. Tim Hortons’s brand is ranked #234 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Tim Hortons. When compared to other organizations within the Food and Beverages industry, Tim Hortons is ranked #20. Among its major competitors, Tim Hortons is ranked in 2nd place for NPS while Starbucks is 1st, and McDonald's is 3rd. Overall, Tim Hortons has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $18.61B
Tim Hortons's Net Promoter Score (NPS) is a 26 with 51% Promoters, 24% Passives, and 25% Detractors. Net Promoter Score tracks whether Tim Hortons's customers would recommend using the product based on a scale of -100 to 100.
| 51% | Promoters |
|---|---|
| 24% | Passives |
| 25% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jun 2025 27 | Jun 2025 | 27 |
Jul 2025 27 | Jul 2025 | 27 |
Aug 2025 27 | Aug 2025 | 27 |
Sep 2025 26 | Sep 2025 | 26 |
Oct 2025 26 | Oct 2025 | 26 |
Nov 2025 27 | Nov 2025 | 27 |
Jan 2026 26 | Jan 2026 | 26 |
Feb 2026 27 | Feb 2026 | 27 |
Mar 2026 27 | Mar 2026 | 27 |
Apr 2026 27 | Apr 2026 | 27 |
May 2026 27 | May 2026 | 27 |
Jun 2026 27 | Jun 2026 | 27 |
Tim Hortons is ranked second for NPS among its competitors. Starbucks and McDonald's come in first and third, with Dunkin' coming in at #4. Among those competitors, it is the third most valued company behind McDonald's.
![]() Tim Hortons | ![]() Starbucks | ![]() Dunkin' | ![]() McDonald's | |
| Global Ranking | #234 | #33 | #43 | #85 |
| NPS | 26 | 30 | 11 | 19 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $18.61B | $128.77B | - | $167.91B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Tim Hortons's NPS 29 points higher than Male customers.
Tim Hortons's NPS was rated 14 by Male customers on Comparably.
Tim Hortons's NPS was rated 43 by Female customers on Comparably.
Tim Hortons's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 10 | Caucasian | 10 |
Hispanic or Latino 54 | Hispanic or Latino | 54 |
African American/Black 41 | African American/Black | 41 |
Asian or Pacific Islander 27 | Asian or Pacific Islander | 27 |
Native American 33 | Native American | 33 |
Other 42 | Other | 42 |
Tim Hortons's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
Tim Hortons's NPS was rated the highest by customers who have used Tim Hortons's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 30 | Less than 1 Year | 30 |
1 to 2 Years 38 | 1 to 2 Years | 38 |
2 to 5 Years 43 | 2 to 5 Years | 43 |
5 to 10 Years 43 | 5 to 10 Years | 43 |
Over 10 Years 13 | Over 10 Years | 13 |
Compared to its competitors, Tim Hortons's NPS is rated right above McDonald's, and is preceded by Starbucks.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Starbucks | 30 |
![]() | Tim Hortons | 26 |
![]() | McDonald's | 19 |
![]() | Dunkin' | 11 |
![]() | Burger King | -13 |
In the Food and Beverages industry, Tim Hortons's NPS is rated right above PepsiCo, and is preceded by Mars.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Chick-fil-A | 55 |
![]() | Red Bull | 42 |
![]() | The Coca-Cola Company | 39 |
![]() | Hershey Company | 35 |
![]() | Starbucks | 30 |
![]() | Mars | 27 |
![]() | Tim Hortons | 26 |
![]() | PepsiCo | 24 |
![]() | McDonald's | 19 |
Out of the 80 Tim Hortons customer reviews 64 were positive and 16 were constructive. Tim Hortons customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Tim Hortons users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Tim Hortons's Customer Loyalty score 8% higher than Male customers.
Tim Hortons's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Native American customers.
% who answered "Yes"
Tim Hortons's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 51-55.
| Summary | Age | Score |
|---|---|---|
18-25 79% | 18-25 | 79% |
26-30 82% | 26-30 | 82% |
31-35 77% | 31-35 | 77% |
36-40 71% | 36-40 | 71% |
41-45 87% | 41-45 | 87% |
46-50 74% | 46-50 | 74% |
51-55 49% | 51-55 | 49% |
56-60 88% | 56-60 | 88% |
61-65 87% | 61-65 | 87% |
66+ 79% | 66+ | 79% |
Tim Hortons's Customer Loyalty score was rated the highest by customers who have used Tim Hortons's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Tim Hortons's Customer Loyalty score was rated the highest by Chemicals industry customers, and the lowest by Fashion and Beauty industry customers.
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Compared to its competitors, Tim Hortons's Customer Loyalty score is rated right above Dunkin'.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Tim Hortons | 81% |
![]() | Dunkin' | 81% |
![]() | McDonald's | 79% |
![]() | Starbucks | 78% |
![]() | Burger King | 72% |
In the Food and Beverages industry, Tim Hortons's Customer Loyalty score is rated right above Red Bull, and is preceded by The Coca-Cola Company.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Chick-fil-A | 87% |
![]() | The Coca-Cola Company | 85% |
![]() | Tim Hortons | 81% |
![]() | Red Bull | 81% |
![]() | PepsiCo | 81% |
![]() | Hershey Company | 80% |
![]() | McDonald's | 79% |
![]() | Starbucks | 78% |
![]() | Mars | 78% |
Tim Hortons has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Tim Hortons’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Fashion and Beauty industry rated Tim Hortons's product the highest. Reviewers from the Accounting industry rated Tim Hortons the lowest at 4.2.
Tim Hortons's Product Quality score was rated highest by customers from the Fashion and Beauty industry, and rated lowest by Native American customers.
Female customers rated Tim Hortons's Product Quality score 0.5 stars higher than Male customers.
Tim Hortons's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
African American/Black 4.2 | African American/Black | 4.2 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Native American 2.9 | Native American | 2.9 |
Other 4.1 | Other | 4.1 |
Tim Hortons's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 4 | 26-30 | 4 |
31-35 3.8 | 31-35 | 3.8 |
36-40 3.9 | 36-40 | 3.9 |
41-45 3.9 | 41-45 | 3.9 |
46-50 3.3 | 46-50 | 3.3 |
51-55 2.9 | 51-55 | 2.9 |
56-60 3.8 | 56-60 | 3.8 |
61-65 3 | 61-65 | 3 |
66+ 3.9 | 66+ | 3.9 |
Tim Hortons's Product Quality score was rated the highest by customers who have used Tim Hortons's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Tim Hortons's Product Quality score was rated the highest by Fashion and Beauty industry customers, and the lowest by Aerospace and Aviation industry customers.
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Compared to its competitors, Tim Hortons's Product Quality score is rated right above McDonald's, and is preceded by Starbucks.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Starbucks | 4.1/5 |
![]() | Tim Hortons | 4/5 |
![]() | McDonald's | 3.7/5 |
![]() | Dunkin' | 3.6/5 |
![]() | Burger King | 3/5 |
In the Food and Beverages industry, Tim Hortons's Product Quality score is rated right above McDonald's, and is preceded by PepsiCo.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Chick-fil-A | 4.3/5 |
![]() | The Coca-Cola Company | 4.2/5 |
![]() | Red Bull | 4.2/5 |
![]() | Starbucks | 4.1/5 |
![]() | Hershey Company | 4.1/5 |
![]() | Mars | 4/5 |
![]() | PepsiCo | 4/5 |
![]() | Tim Hortons | 4/5 |
![]() | McDonald's | 3.7/5 |
Tim Hortons has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Fashion and Beauty industry. The users from the Automotive and Transportation industry think that they had the lowest ROI from Tim Hortons.
Tim Hortons's ROI score was rated highest by customers from the Fashion and Beauty industry, and rated lowest by customers ages 51-55.
Female customers rated Tim Hortons's ROI score 0.4 stars higher than Male customers.
Tim Hortons's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Native American 4 | Native American | 4 |
Other 3.8 | Other | 3.8 |
Tim Hortons's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 51-55.
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 3.9 | 26-30 | 3.9 |
31-35 3.6 | 31-35 | 3.6 |
36-40 4 | 36-40 | 4 |
41-45 3.7 | 41-45 | 3.7 |
46-50 3.2 | 46-50 | 3.2 |
51-55 2.9 | 51-55 | 2.9 |
56-60 3.7 | 56-60 | 3.7 |
61-65 3 | 61-65 | 3 |
66+ 3.8 | 66+ | 3.8 |
Tim Hortons's ROI score was rated the highest by customers who have used Tim Hortons's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Tim Hortons's ROI score was rated the highest by Fashion and Beauty industry customers, and the lowest by Automotive and Transportation industry customers.
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Compared to its competitors, Tim Hortons's ROI score is rated right above Starbucks.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Tim Hortons | 3.7/5 |
![]() | Starbucks | 3.6/5 |
![]() | McDonald's | 3.6/5 |
![]() | Dunkin' | 3.4/5 |
![]() | Burger King | 2.9/5 |
In the Food and Beverages industry, Tim Hortons's ROI score is rated right above Starbucks, and is preceded by PepsiCo.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Chick-fil-A | 4.1/5 |
![]() | The Coca-Cola Company | 3.9/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Red Bull | 3.8/5 |
![]() | Mars | 3.8/5 |
![]() | PepsiCo | 3.8/5 |
![]() | Tim Hortons | 3.7/5 |
![]() | Starbucks | 3.6/5 |
![]() | McDonald's | 3.6/5 |
Tim Hortons has an overall Customer Satisfaction score of 81 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Tim Hortons's Customer Satisfaction score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers ages 51-55.
Female customers rated Tim Hortons's Customer Satisfaction score 12 points higher than Male customers.
Very Satisfied | 30% | |
|---|---|---|
Satisfied | 46% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 6% | |
Very Dissatisfied | 11% |
Very Satisfied | 41% | |
|---|---|---|
Satisfied | 47% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 3% | |
Very Dissatisfied | 3% |
Tim Hortons' Customer Satisfaction (CSAT) score was rated 78% according to Caucasian users and customers.
Tim Hortons' Customer Satisfaction (CSAT) score was rated 81% according to Hispanic or Latino users and customers.
Tim Hortons' Customer Satisfaction (CSAT) score was rated 95% according to African American/Black users and customers.
Tim Hortons' Customer Satisfaction (CSAT) score was rated 86% according to Asian or Pacific Islander users and customers.
Tim Hortons' Customer Satisfaction (CSAT) score was rated 67% according to Native American users and customers.
Tim Hortons' Customer Satisfaction (CSAT) score was rated 83% according to Other users and customers.
Tim Hortons's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 88% | |||||||||||||||
| 26-30 | 89% | |||||||||||||||
| 31-35 | 77% | |||||||||||||||
| 36-40 | 76% | |||||||||||||||
| 41-45 | 79% | |||||||||||||||
| 46-50 | 65% | |||||||||||||||
| 51-55 | 50% | |||||||||||||||
| 56-60 | 77% | |||||||||||||||
| 61-65 | 83% | |||||||||||||||
| 66+ | 74% |
Tim Hortons's Customer Satisfaction score was rated the highest by customers who have used Tim Hortons's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Tim Hortons's Customer Satisfaction score was rated the highest by Architecture and Planning industry customers, and the lowest by Beverage, Wine and Spirits industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"groupId": 501,
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"scoreClassName": "",
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"groupId": 502,
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"groupId": 504,
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"groupId": 511,
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"label": "Education",
"groupId": 515,
"score": 89,
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"groupId": 519,
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"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
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"groupId": 523,
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"groupId": 529,
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}Compared to its competitors, Tim Hortons's Customer Satisfaction score is rated right above McDonald's, and is preceded by Starbucks.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Starbucks | 84% |
![]() | Tim Hortons | 81% |
![]() | McDonald's | 72% |
![]() | Dunkin' | 65% |
![]() | Burger King | 52% |
In the Food and Beverages industry, Tim Hortons's Customer Satisfaction score is rated right above Chick-fil-A, and is preceded by Red Bull.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | The Coca-Cola Company | 87% |
![]() | Starbucks | 84% |
![]() | Red Bull | 82% |
![]() | Tim Hortons | 81% |
![]() | Chick-fil-A | 81% |
![]() | Hershey Company | 80% |
![]() | PepsiCo | 78% |
![]() | Mars | 73% |
![]() | McDonald's | 72% |
Tim Hortons has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Tim Hortons' overall Customer Service score rated by its users and customers.
Oakville, CT Canada
http://www.timhortons.com/
Tim Hortons's Customer Service score was rated highest by customers from the Fashion and Beauty industry, and rated lowest by customers from the Automotive and Transportation industry.
Female customers rated Tim Hortons's Customer Service score 0.4 stars higher than Male customers.
Tim Hortons's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Hispanic or Latino 4 | Hispanic or Latino | 4 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Native American 3.9 | Native American | 3.9 |
Other 3.8 | Other | 3.8 |
Tim Hortons's Customer Service score was rated the highest by customers ages 66+, and the lowest by customers ages 51-55.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 3.9 | 26-30 | 3.9 |
31-35 3.5 | 31-35 | 3.5 |
36-40 3.8 | 36-40 | 3.8 |
41-45 3.6 | 41-45 | 3.6 |
46-50 3.3 | 46-50 | 3.3 |
51-55 2.6 | 51-55 | 2.6 |
56-60 3.7 | 56-60 | 3.7 |
61-65 3.5 | 61-65 | 3.5 |
66+ 4.1 | 66+ | 4.1 |
Tim Hortons's Customer Service score was rated the highest by customers who have used Tim Hortons's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Tim Hortons's Customer Service score was rated the highest by Fashion and Beauty industry customers, and the lowest by Automotive and Transportation industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Tim Hortons's Customer Service score is rated right above McDonald's, and is preceded by Starbucks.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Starbucks | 4.1/5 |
![]() | Tim Hortons | 3.8/5 |
![]() | McDonald's | 3.6/5 |
![]() | Dunkin' | 3.4/5 |
![]() | Burger King | 2.9/5 |
In the Food and Beverages industry, Tim Hortons's Customer Service score is rated right above McDonald's, and is preceded by PepsiCo.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Chick-fil-A | 4.3/5 |
![]() | Starbucks | 4.1/5 |
![]() | The Coca-Cola Company | 4/5 |
![]() | Red Bull | 4/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Mars | 3.9/5 |
![]() | PepsiCo | 3.8/5 |
![]() | Tim Hortons | 3.8/5 |
![]() | McDonald's | 3.6/5 |
Tim Hortons has a 2.9/5 stars for its overall company culture rated by their employees

Tim Hortons scored a 26 for Net Promoter Score and a -16 for Employee Net Promoter Score. NPS gauges how likely a customer of Tim Hortons would recommend the brand to a friend. ENPS measures how likely Tim Hortons employees would recommend working at Tim Hortons to a friend.
| 51% | Promoters |
|---|---|
| 24% | Passive |
| 25% | Detractors |
| 34% | Promoters |
|---|---|
| 16% | Passive |
| 50% | Detractors |
Tim Hortons is ranked #234 in the Global Top 100 Brands. It ranks just behind lululemon and just ahead of QVC.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
232 | ![]() | Ulta Beauty | ![]() | Dave Kimbell | Retail |
233 | ![]() | lululemon | ![]() | Calvin McDonald | Fashion and Beauty |
234 | ![]() | Tim Hortons | ![]() | Marc Caira | Food and Beverages |
235 | ![]() | QVC | ![]() | Mike George | Retail |
236 | ![]() | Airbus | ![]() | Guillaume Faury | Automotive and Transportation |
237 | ![]() | GoDaddy | ![]() | Aman Bhutani | Tech |
238 | ![]() | Autodesk | ![]() | Andrew Anagnost | Tech |
Tim Hortons is ranked #20 in the Food and Beverages Industry. It ranks just behind Dole Food Company and just ahead of Dennys.
| RANK | COMPANY | Location | |
|---|---|---|---|
18 | ![]() | The Kraft Heinz Company | Chicago, IL |
19 | ![]() | Dole Food Company | Westlake Village, CA |
20 | ![]() | Tim Hortons | Oakville, CT |
21 | ![]() | Dennys | Spartanburg, SC |
22 | ![]() | MillerCoors | |
23 | ![]() | Jack in the Box | San Diego, CA |
24 | ![]() | ADM | Chicago, IL |