13
NPS
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Ranked
#18
Food and Beverages Brands
Brand Page
The Kraft Heinz Company
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The Kraft Heinz Company is ranked #18 in Food and Beverages Brands
The Kraft Heinz Company is ranked #18 in Food and Beverages Brands
About The Kraft Heinz Company's Brand
The Kraft Heinz Company’s brand is ranked #203 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of The Kraft Heinz Company. When compared to other organizations within the Food and Beverages industry, The Kraft Heinz Company is ranked #18. Among its major competitors, The Kraft Heinz Company is ranked in 5th place for NPS while Mondelez International North America is 1st, and Danone is 2nd. Overall, The Kraft Heinz Company has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $48.93B
Brand at a Glance
74%
Customer Loyalty
3.8/5
Product Quality
3.6/5
Pricing
3.6/5
Customer Service
The Kraft Heinz Company Ranking
- #203 in Global Best Brands
- #18 in Food and Beverages
- #4 / 4 of its competitors
The Kraft Heinz Company NPS
The Kraft Heinz Company's Net Promoter Score (NPS) is a 13 with 45% Promoters, 23% Passives, and 32% Detractors. Net Promoter Score tracks whether The Kraft Heinz Company's customers would recommend using the product based on a scale of -100 to 100.
The Kraft Heinz Company Overall NPS
| 45% | Promoters |
|---|---|
| 23% | Passives |
| 32% | Detractors |
The Kraft Heinz Company NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2025 10 | Jan 2025 | 10 |
Feb 2025 12 | Feb 2025 | 12 |
Mar 2025 12 | Mar 2025 | 12 |
Apr 2025 12 | Apr 2025 | 12 |
May 2025 12 | May 2025 | 12 |
Jun 2025 12 | Jun 2025 | 12 |
Jul 2025 11 | Jul 2025 | 11 |
Sep 2025 11 | Sep 2025 | 11 |
Oct 2025 11 | Oct 2025 | 11 |
Nov 2025 13 | Nov 2025 | 13 |
Dec 2025 13 | Dec 2025 | 13 |
Jan 2026 11 | Jan 2026 | 11 |
How Other Brands Compare
The Kraft Heinz Company is ranked #4 for NPS among its competitors. Mondelez International North America and Kerry Foods come in first and second, with Nestle USA coming in at third. Among those competitors, it is the third most valued company behind Nestle USA.
The Kraft Heinz Company |  Nestle USA |  Mondelez International North America |  Kerry Foods | |
| Global Ranking | #203 | #141 | #988 | #- |
| NPS | 13 | 22 | 31 | 23 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $48.93B | $315.74B | $76.69B | $22.43B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
The Kraft Heinz Company NPS by Gender
Female customers rated The Kraft Heinz Company's NPS 16 points higher than Male customers.
Male
10
The Kraft Heinz Company's NPS was rated 10 by Male customers on Comparably.
42%
Promoters
26%
Passives
32%
Detractors
Female
26
The Kraft Heinz Company's NPS was rated 26 by Female customers on Comparably.
47%
Promoters
32%
Passives
21%
Detractors
The Kraft Heinz Company NPS by Ethnicity
The Kraft Heinz Company's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -5 | Caucasian | -5 |
Hispanic or Latino -28 | Hispanic or Latino | -28 |
African American/Black 30 | African American/Black | 30 |
Asian or Pacific Islander 34 | Asian or Pacific Islander | 34 |
Other 29 | Other | 29 |
The Kraft Heinz Company NPS by Age
The Kraft Heinz Company's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
The Kraft Heinz Company NPS by Usage
The Kraft Heinz Company's NPS was rated the highest by customers who have used The Kraft Heinz Company's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 17 | Less than 1 Year | 17 |
1 to 2 Years 15 | 1 to 2 Years | 15 |
2 to 5 Years -8 | 2 to 5 Years | -8 |
5 to 10 Years 19 | 5 to 10 Years | 19 |
Over 10 Years 20 | Over 10 Years | 20 |
The Kraft Heinz Company NPS vs. Competitors
Compared to its competitors, The Kraft Heinz Company's NPS is rated right below Nestle USA.
| COMPANY | NPS Score | |
|---|---|---|
| Mondelez International North America | 31 |
 | Danone | 31 |
| Kerry Foods | 23 |
| Nestle USA | 22 |
| The Kraft Heinz Company | 13 |
The Kraft Heinz Company NPS vs Companies in Food and Beverages
In the Food and Beverages industry, The Kraft Heinz Company's NPS is rated right below McDonald's.
| COMPANY | NPS Score | |
|---|---|---|
 | Chick-fil-A | 55 |
 | Red Bull | 42 |
 | The Coca-Cola Company | 39 |
 | Hershey Company | 35 |
 | Starbucks | 30 |
 | Mars | 27 |
 | PepsiCo | 24 |
 | McDonald's | 19 |
| The Kraft Heinz Company | 13 |
The Kraft Heinz Company Customer Reviews
Out of the 30 The Kraft Heinz Company customer reviews 26 were positive and 4 were constructive. The Kraft Heinz Company customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
The Kraft Heinz Company Customer Loyalty
74%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
74% of The Kraft Heinz Company users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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The Kraft Heinz Company Customer Loyalty Score by Gender
Male customers rated The Kraft Heinz Company's Customer Loyalty score 4% higher than Female customers.
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Male
78%
Yes
Female
74%
Yes
The Kraft Heinz Company Customer Loyalty Score by Ethnicity
The Kraft Heinz Company's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
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72
out of 100
Caucasian
74
out of 100
Hispanic or Latino
91
out of 100
African American/Black
69
out of 100
Asian or Pacific Islander
87
out of 100
Other
The Kraft Heinz Company Customer Loyalty Score by Age
The Kraft Heinz Company's Customer Loyalty score was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
26-30 84% | 26-30 | 84% |
31-35 84% | 31-35 | 84% |
36-40 91% | 36-40 | 91% |
41-45 70% | 41-45 | 70% |
46-50 89% | 46-50 | 89% |
51-55 55% | 51-55 | 55% |
56-60 55% | 56-60 | 55% |
61-65 64% | 61-65 | 64% |
66+ 100% | 66+ | 100% |
The Kraft Heinz Company Customer Loyalty Score by Usage
The Kraft Heinz Company's Customer Loyalty score was rated the highest by customers who have used The Kraft Heinz Company's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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The Kraft Heinz Company Customer Loyalty Score by Industry
The Kraft Heinz Company's Customer Loyalty score was rated the highest by Consulting industry customers, and the lowest by Architecture and Planning industry customers.
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The Kraft Heinz Company Customer Loyalty vs. Competitors
Compared to its competitors, The Kraft Heinz Company's Customer Loyalty score is rated right above Kerry Foods, and is preceded by Danone.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Nestle USA | 79% |
| Mondelez International North America | 78% |
| Danone | 78% |
| The Kraft Heinz Company | 74% |
| Kerry Foods | 70% |
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Customer Loyalty for Other Food and Beverages Brands
In the Food and Beverages industry, The Kraft Heinz Company's Customer Loyalty score is rated right below Mars.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Chick-fil-A | 87% |
| The Coca-Cola Company | 85% |
| PepsiCo | 82% |
| Red Bull | 81% |
| Hershey Company | 81% |
| McDonald's | 79% |
| Starbucks | 78% |
| Mars | 78% |
| The Kraft Heinz Company | 74% |
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The Kraft Heinz Company Product Quality
3.8/5
The Kraft Heinz Company has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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The Kraft Heinz Company Product Information
The Kraft Heinz Company’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Education industry rated The Kraft Heinz Company's product the highest. Reviewers from the Business and Consumer Services industry rated The Kraft Heinz Company the lowest at 3.7.
- Company Size
- 10,000+ Employees
Industry
Beverage, Wine and Spirits
Quick Insights into The Kraft Heinz Company Product Quality
The Kraft Heinz Company's Product Quality score was rated highest by customers from the Education industry, and rated lowest by customers ages 61-65.
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Ranked The Kraft Heinz Company Product Quality the Highest
Ranked The Kraft Heinz Company Product Quality the Lowest
The Kraft Heinz Company Product Quality Score by Gender
Female customers rated The Kraft Heinz Company's Product Quality score 0.1 stars higher than Male customers.
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Male
3.9/5
Female
4/5
The Kraft Heinz Company Product Quality Score by Ethnicity
The Kraft Heinz Company's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Hispanic or Latino 4 | Hispanic or Latino | 4 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 4.1 | Other | 4.1 |
The Kraft Heinz Company Product Quality Score by Age
The Kraft Heinz Company's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 4.3 | 26-30 | 4.3 |
31-35 4.2 | 31-35 | 4.2 |
36-40 3.8 | 36-40 | 3.8 |
41-45 3.2 | 41-45 | 3.2 |
46-50 4.5 | 46-50 | 4.5 |
51-55 3.6 | 51-55 | 3.6 |
56-60 3.3 | 56-60 | 3.3 |
61-65 2.6 | 61-65 | 2.6 |
66+ 4.2 | 66+ | 4.2 |
The Kraft Heinz Company Product Quality Score by Usage
The Kraft Heinz Company's Product Quality score was rated the highest by customers who have used The Kraft Heinz Company's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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The Kraft Heinz Company Product Quality Score by Industry
The Kraft Heinz Company's Product Quality score was rated the highest by Education industry customers, and the lowest by Tech industry customers.
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The Kraft Heinz Company Product Quality vs. Competitors
Compared to its competitors, The Kraft Heinz Company's Product Quality score is rated right above Kerry Foods, and is preceded by Nestle USA.
| COMPANY | Product Quality Score | |
|---|---|---|
| Mondelez International North America | 4/5 |
| Danone | 4/5 |
| Nestle USA | 3.9/5 |
| The Kraft Heinz Company | 3.8/5 |
| Kerry Foods | 3.7/5 |
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Product Quality for Other Food and Beverages Brands
In the Food and Beverages industry, The Kraft Heinz Company's Product Quality score is rated right above McDonald's, and is preceded by PepsiCo.
| COMPANY | Product Quality Score | |
|---|---|---|
| Chick-fil-A | 4.3/5 |
| The Coca-Cola Company | 4.2/5 |
| Red Bull | 4.2/5 |
| Starbucks | 4.1/5 |
| Hershey Company | 4.1/5 |
| Mars | 4/5 |
| PepsiCo | 4/5 |
| The Kraft Heinz Company | 3.8/5 |
| McDonald's | 3.7/5 |
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The Kraft Heinz Company Pricing
The Kraft Heinz Company ROI & Value For Money
3.6/5
The Kraft Heinz Company has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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The Kraft Heinz Company Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consumer Goods industry. The users from the Tech industry think that they had the lowest ROI from The Kraft Heinz Company.
Quick Insights into The Kraft Heinz Company ROI
The Kraft Heinz Company's ROI score was rated highest by customers from the Consumer Goods industry, and rated lowest by customers ages 61-65.
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Ranked The Kraft Heinz Company ROI the Highest
Ranked The Kraft Heinz Company ROI the Lowest
The Kraft Heinz Company ROI Score by Gender
The Kraft Heinz Company's ROI score was rated 3.6 by both Female and Male customers on Comparably.
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Male
3.6/5
Female
3.6/5
The Kraft Heinz Company ROI Score by Ethnicity
The Kraft Heinz Company's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
African American/Black 4.3 | African American/Black | 4.3 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 3.6 | Other | 3.6 |
The Kraft Heinz Company ROI Score by Age
The Kraft Heinz Company's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.7 | 26-30 | 3.7 |
31-35 3.7 | 31-35 | 3.7 |
36-40 3.4 | 36-40 | 3.4 |
41-45 3.4 | 41-45 | 3.4 |
46-50 3.9 | 46-50 | 3.9 |
51-55 3.2 | 51-55 | 3.2 |
56-60 3 | 56-60 | 3 |
61-65 2.8 | 61-65 | 2.8 |
66+ 3.7 | 66+ | 3.7 |
The Kraft Heinz Company ROI Score by Usage
The Kraft Heinz Company's ROI score was rated the highest by customers who have used The Kraft Heinz Company's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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The Kraft Heinz Company ROI Score by Industry
The Kraft Heinz Company's ROI score was rated the highest by Consumer Goods industry customers, and the lowest by Tech industry customers.
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The Kraft Heinz Company Pricing vs. Competitors
Compared to its competitors, The Kraft Heinz Company's ROI score is rated right below Kerry Foods.
| COMPANY | Pricing Score | |
|---|---|---|
| Danone | 4/5 |
| Mondelez International North America | 3.8/5 |
| Nestle USA | 3.7/5 |
| Kerry Foods | 3.6/5 |
| The Kraft Heinz Company | 3.6/5 |
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ROI for Other Food and Beverages Brands
In the Food and Beverages industry, The Kraft Heinz Company's ROI score is rated right above Starbucks, and is preceded by PepsiCo.
| COMPANY | Pricing Score | |
|---|---|---|
| Chick-fil-A | 4.1/5 |
| The Coca-Cola Company | 3.9/5 |
| Hershey Company | 3.9/5 |
| Red Bull | 3.8/5 |
| Mars | 3.8/5 |
| PepsiCo | 3.8/5 |
| The Kraft Heinz Company | 3.6/5 |
| Starbucks | 3.6/5 |
| McDonald's | 3.6/5 |
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The Kraft Heinz Company Customer Satisfaction (CSAT)
The Kraft Heinz Company Customer Satisfaction (CSAT) Score
74 / 100
The Kraft Heinz Company has an overall Customer Satisfaction score of 74 rated by its users and customers.
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Very Satisfied
33%
Satisfied
41%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
3%
Very Dissatisfied
9%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into The Kraft Heinz Company Customer Satisfaction
The Kraft Heinz Company's Customer Satisfaction score was rated highest by African American/Black customers, and rated lowest by customers from the Business and Consumer Services industry.
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Ranked The Kraft Heinz Company Customer Satisfaction the Highest
Ranked The Kraft Heinz Company Customer Satisfaction the Lowest
The Kraft Heinz Company Customer Satisfaction Score by Gender
Female customers rated The Kraft Heinz Company's Customer Satisfaction score 11 points higher than Male customers.
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70 / 100
MaleVery Satisfied | 26% | |
|---|---|---|
Satisfied | 44% | |
Neither Satisfied nor Dissatisfied | 16% | |
Dissatisfied | 8% | |
Very Dissatisfied | 6% |
81 / 100
FemaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 41% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 2% | |
Very Dissatisfied | 6% |
The Kraft Heinz Company Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
The Kraft Heinz Company's Customer Satisfaction (CSAT) score was rated 62% according to Caucasian users and customers.
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62 / 100
Very Satisfied
30%
Satisfied
32%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
7%
Very Dissatisfied
11%
CSAT according to Hispanic or Latino
The Kraft Heinz Company's Customer Satisfaction (CSAT) score was rated 80% according to Hispanic or Latino users and customers.
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80 / 100
Very Satisfied
20%
Satisfied
60%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
The Kraft Heinz Company's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
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100 / 100
Very Satisfied
37%
Satisfied
63%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
The Kraft Heinz Company's Customer Satisfaction (CSAT) score was rated 82% according to Asian or Pacific Islander users and customers.
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82 / 100
Very Satisfied
30%
Satisfied
52%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
7%
Very Dissatisfied
0%
CSAT according to Other
The Kraft Heinz Company's Customer Satisfaction (CSAT) score was rated 92% according to Other users and customers.
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92 / 100
Very Satisfied
42%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
8%
The Kraft Heinz Company Customer Satisfaction Score by Age
The Kraft Heinz Company's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 78% | |||||||||||||||
| 26-30 | 92% | |||||||||||||||
| 31-35 | 78% | |||||||||||||||
| 36-40 | 67% | |||||||||||||||
| 41-45 | 72% | |||||||||||||||
| 46-50 | 88% | |||||||||||||||
| 51-55 | 63% | |||||||||||||||
| 56-60 | 50% | |||||||||||||||
| 61-65 | 50% | |||||||||||||||
| 66+ | 76% |
The Kraft Heinz Company Customer Satisfaction Score by Usage
The Kraft Heinz Company's Customer Satisfaction score was rated the highest by customers who have used The Kraft Heinz Company's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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The Kraft Heinz Company Customer Satisfaction Score by Industry
The Kraft Heinz Company's Customer Satisfaction score was rated the highest by Education industry customers, and the lowest by Business and Consumer Services industry customers.
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}The Kraft Heinz Company Customer Satisfaction vs. Competitors
Compared to its competitors, The Kraft Heinz Company's Customer Satisfaction score is rated right above Nestle USA, and is preceded by Danone.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Mondelez International North America | 78% |
| Kerry Foods | 78% |
| Danone | 77% |
| The Kraft Heinz Company | 74% |
| Nestle USA | 73% |
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Customer Satisfaction for Other Food and Beverages Brands
In the Food and Beverages industry, The Kraft Heinz Company's Customer Satisfaction score is rated right above Mars, and is preceded by PepsiCo.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| The Coca-Cola Company | 87% |
| Starbucks | 84% |
| Red Bull | 83% |
| Chick-fil-A | 81% |
| Hershey Company | 80% |
| PepsiCo | 79% |
| The Kraft Heinz Company | 74% |
| Mars | 74% |
| McDonald's | 72% |
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The Kraft Heinz Company Customer Service
3.6/5
The Kraft Heinz Company has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About The Kraft Heinz Company's Customer Service
Address
Chicago, IL 60093
Website
http://www.kraftheinzcompany.com
The Kraft Heinz Company's Social Links
Quick Insights into The Kraft Heinz Company Customer Service
The Kraft Heinz Company's Customer Service score was rated highest by customers from the Consumer Goods industry, and rated lowest by customers ages 61-65.
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Ranked The Kraft Heinz Company Customer Service the Highest
Ranked The Kraft Heinz Company Customer Service the Lowest
The Kraft Heinz Company Customer Service Score by Gender
The Kraft Heinz Company's Customer Service score was rated 3.6 by both Female and Male customers on Comparably.
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Male
3.6/5
Female
3.6/5
The Kraft Heinz Company Customer Service Score by Ethnicity
The Kraft Heinz Company's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Hispanic or Latino 3.4 | Hispanic or Latino | 3.4 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 3.9 | Other | 3.9 |
The Kraft Heinz Company Customer Service Score by Age
The Kraft Heinz Company's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.9 | 26-30 | 3.9 |
31-35 3.7 | 31-35 | 3.7 |
36-40 3.6 | 36-40 | 3.6 |
41-45 3.4 | 41-45 | 3.4 |
46-50 4.1 | 46-50 | 4.1 |
51-55 3.2 | 51-55 | 3.2 |
56-60 3 | 56-60 | 3 |
61-65 2.8 | 61-65 | 2.8 |
66+ 3.6 | 66+ | 3.6 |
The Kraft Heinz Company Customer Service Score by Usage
The Kraft Heinz Company's Customer Service score was rated the highest by customers who have used The Kraft Heinz Company's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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The Kraft Heinz Company Customer Service Score by Industry
The Kraft Heinz Company's Customer Service score was rated the highest by Consumer Goods industry customers, and the lowest by Tech industry customers.
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The Kraft Heinz Company Customer Service vs. Competitors
Compared to its competitors, The Kraft Heinz Company's Customer Service score is rated right above Kerry Foods, and is preceded by Nestle USA.
| COMPANY | Customer Service Score | |
|---|---|---|
| Danone | 3.9/5 |
| Mondelez International North America | 3.9/5 |
| Nestle USA | 3.9/5 |
| The Kraft Heinz Company | 3.6/5 |
| Kerry Foods | 3.6/5 |
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Customer Service for Other Food and Beverages Brands
In the Food and Beverages industry, The Kraft Heinz Company's Customer Service score is rated right above McDonald's, and is preceded by PepsiCo.
| COMPANY | Customer Service Score | |
|---|---|---|
| Chick-fil-A | 4.3/5 |
| Starbucks | 4.1/5 |
| The Coca-Cola Company | 4/5 |
| Red Bull | 4/5 |
| Hershey Company | 3.9/5 |
| Mars | 3.9/5 |
| PepsiCo | 3.8/5 |
| The Kraft Heinz Company | 3.6/5 |
| McDonald's | 3.6/5 |
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The Kraft Heinz Company as an Employer
2.5/5
The Kraft Heinz Company has a 2.5/5 stars for its overall company culture rated by their employees
bottom
10%
CEO of The Kraft Heinz Company
In the Bottom 10% of Similar Sized Companies on Comparably.
Consumer vs. Employees
The Kraft Heinz Company scored a 13 for Net Promoter Score and a -31 for Employee Net Promoter Score. NPS gauges how likely a customer of The Kraft Heinz Company would recommend the brand to a friend. ENPS measures how likely The Kraft Heinz Company employees would recommend working at The Kraft Heinz Company to a friend.
Net Promoter Score
13
NPS Score
| 45% | Promoters |
|---|---|
| 23% | Passive |
| 32% | Detractors |
Employee Net Promoter Score
-31
eNPS Score
| 29% | Promoters |
|---|---|
| 11% | Passive |
| 60% | Detractors |
Global Ranking Snapshot
The Kraft Heinz Company is ranked #203 in the Global Top 100 Brands. It ranks just behind Qualcomm and just ahead of Atlassian.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
201 |  | Sherwin-Williams |  | John Morikis | Retail |
202 |  | Qualcomm |  | Steve Mollenkopf | Tech |
203 | | The Kraft Heinz Company | | Miguel Patricio | Food and Beverages |
204 |  | Atlassian |  | Scott Farquhar & Mike Cannon-Brookes | Tech |
205 |  | Bristol Myers Squibb |  | Giovanni Caforio | Health and Wellness |
206 |  | Nasdaq |  | Adena T. Friedman | Banking and Financial Services |
207 |  | Dole Food Company |  | David Murdock | Food and Beverages |
Food and Beverages Ranking Snapshot
The Kraft Heinz Company is ranked #18 in the Food and Beverages Industry. It ranks just behind Campbell Soup Company and just ahead of Dole Food Company.
| RANK | COMPANY | Location | |
|---|---|---|---|
16 |  | Tyson Foods | Springdale, AR |
17 |  | Campbell Soup Company | Camden, NJ |
18 | | The Kraft Heinz Company | Chicago, IL |
19 | | Dole Food Company | Westlake Village, CA |
20 |  | Tim Hortons | Oakville, CT |
21 |  | Dennys | Spartanburg, SC |
22 |  | MillerCoors |
