32
NPS
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Qualcomm is ranked #50 in Tech Brands
Qualcomm is ranked #50 in Tech Brands
About Qualcomm's Brand
"Qualcomm develops, manufactures and markets digital wireless telecommunications products and services." Qualcomm’s brand is ranked #202 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Qualcomm. When compared to other organizations within the Tech industry, Qualcomm is ranked #50. Among its major competitors, Qualcomm is ranked in 7th place for NPS while Apple is 1st, and Google is 2nd.Their current market cap is $156.84B
Brand at a Glance
79%
Customer Loyalty
4/5
Product Quality
3.9/5
Pricing
4/5
Customer Service
Qualcomm Ranking
- #50 in Tech
- #3 / 4 of its competitors
Qualcomm NPS
Qualcomm's Net Promoter Score (NPS) is a 32 with 57% Promoters, 18% Passives, and 25% Detractors. Net Promoter Score tracks whether Qualcomm's customers would recommend using the product based on a scale of -100 to 100.
Qualcomm Overall NPS
| 57% | Promoters |
|---|---|
| 18% | Passives |
| 25% | Detractors |
Qualcomm NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2024 34 | Apr 2024 | 34 |
Jun 2024 34 | Jun 2024 | 34 |
Jul 2024 32 | Jul 2024 | 32 |
Sep 2024 32 | Sep 2024 | 32 |
Oct 2024 32 | Oct 2024 | 32 |
Dec 2024 32 | Dec 2024 | 32 |
Jan 2025 31 | Jan 2025 | 31 |
Feb 2025 33 | Feb 2025 | 33 |
Mar 2025 31 | Mar 2025 | 31 |
Apr 2025 31 | Apr 2025 | 31 |
Oct 2025 31 | Oct 2025 | 31 |
Dec 2025 31 | Dec 2025 | 31 |
How Other Brands Compare
Qualcomm is ranked third for NPS among its competitors. Apple and Google come in first and second, with Samsung coming in at #4. Among those competitors, it is the lowest valued company behind Apple.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Qualcomm NPS by Gender
Male customers rated Qualcomm's NPS 8 points higher than Female customers.
Male
48
Qualcomm's NPS was rated 48 by Male customers on Comparably.
62%
Promoters
24%
Passives
14%
Detractors
Female
40
Qualcomm's NPS was rated 40 by Female customers on Comparably.
60%
Promoters
20%
Passives
20%
Detractors
Qualcomm NPS by Ethnicity
Qualcomm's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 75 | Caucasian | 75 |
African American/Black 13 | African American/Black | 13 |
Asian or Pacific Islander 41 | Asian or Pacific Islander | 41 |
Other -25 | Other | -25 |
Qualcomm NPS by Age
Qualcomm's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
Qualcomm NPS by Usage
Qualcomm's NPS was rated the highest by customers who have used Qualcomm's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 45 | Less than 1 Year | 45 |
1 to 2 Years 33 | 1 to 2 Years | 33 |
2 to 5 Years 55 | 2 to 5 Years | 55 |
5 to 10 Years 80 | 5 to 10 Years | 80 |
Over 10 Years -1 | Over 10 Years | -1 |
Qualcomm NPS vs. Competitors
Compared to its competitors, Qualcomm's NPS is rated right above Applied Materials, and is preceded by Horizon.
| COMPANY | NPS Score | |
|---|---|---|
 | Apple | 48 |
 | 42 | |
 | Sony | 36 |
 | Ericsson | 34 |
 | NXP Semiconductors | 33 |
 | Horizon | 33 |
 | Qualcomm | 32 |
 | Applied Materials | 27 |
 | Micron Technology | 20 |
 | Samsung | 14 |
 | Sequans Communications | N/A |
 | Vishay Intertechnology | -1 |
Qualcomm Customer Reviews
Out of the 5 Qualcomm customer reviews 4 were positive and 1 was constructive. Qualcomm customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Qualcomm Customer Loyalty
79%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of Qualcomm users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Qualcomm Customer Loyalty Score by Gender
Male customers rated Qualcomm's Customer Loyalty score 2% higher than Female customers.
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Male
84%
Yes
Female
82%
Yes
Qualcomm Customer Loyalty Score by Ethnicity
Qualcomm's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
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100
out of 100
Caucasian
61
out of 100
African American/Black
88
out of 100
Asian or Pacific Islander
55
out of 100
Other
Qualcomm Customer Loyalty Score by Age
Qualcomm's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 51-55.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 92% | 18-25 | 92% |
26-30 73% | 26-30 | 73% |
31-35 87% | 31-35 | 87% |
36-40 70% | 36-40 | 70% |
46-50 100% | 46-50 | 100% |
51-55 64% | 51-55 | 64% |
Qualcomm Customer Loyalty Score by Usage
Qualcomm's Customer Loyalty score was rated the highest by customers who have used Qualcomm's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Qualcomm Customer Loyalty Score by Industry
Qualcomm's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Aerospace and Aviation industry customers.
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Qualcomm Customer Loyalty vs. Competitors
Compared to its competitors, Qualcomm's Customer Loyalty score is rated right above NXP Semiconductors, and is preceded by Ericsson.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| 87% | |
| Apple | 86% |
| Samsung | 82% |
| Sony | 81% |
| Ericsson | 79% |
| Qualcomm | 79% |
| NXP Semiconductors | 78% |
| Micron Technology | 78% |
| Vishay Intertechnology | 76% |
| Applied Materials | 74% |
| Horizon | 73% |
| Sequans Communications | N/A |
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Customer Loyalty for Other Tech Brands
In the Tech industry, Qualcomm's Customer Loyalty score is rated right below Peloton.
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Qualcomm Product Quality
4/5
Qualcomm has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Qualcomm Product Information
Qualcomm’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Qualcomm's product the highest. Reviewers from the Aerospace and Aviation industry rated Qualcomm the lowest at 3.9.
- Website
- http://www.qualcomm.com/
- Company Size
- 10,000+ Employees
Quick Insights into Qualcomm Product Quality
Qualcomm's Product Quality score was rated highest by customers ages 46-50, and rated lowest by Other customers.
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Ranked Qualcomm Product Quality the Highest
Ranked Qualcomm Product Quality the Lowest
Qualcomm Product Quality Score by Gender
Male customers rated Qualcomm's Product Quality score 0.1 stars higher than Female customers.
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Male
4.1/5
Female
4/5
Qualcomm Product Quality Score by Ethnicity
Qualcomm's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.7 | Caucasian | 4.7 |
African American/Black 4.2 | African American/Black | 4.2 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 3.4 | Other | 3.4 |
Qualcomm Product Quality Score by Age
Qualcomm's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 18-25.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 4 | 26-30 | 4 |
31-35 4.2 | 31-35 | 4.2 |
36-40 3.8 | 36-40 | 3.8 |
46-50 5 | 46-50 | 5 |
51-55 3.9 | 51-55 | 3.9 |
Qualcomm Product Quality Score by Usage
Qualcomm's Product Quality score was rated the highest by customers who have used Qualcomm's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Qualcomm Product Quality Score by Industry
Qualcomm's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Aerospace and Aviation industry customers.
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Qualcomm Product Quality vs. Competitors
Compared to its competitors, Qualcomm's Product Quality score is rated right above Micron Technology, and is preceded by Ericsson.
| COMPANY | Product Quality Score | |
|---|---|---|
| Apple | 4.3/5 |
| Sony | 4.2/5 |
| 4.1/5 | |
| Ericsson | 4.1/5 |
| Qualcomm | 4/5 |
| Micron Technology | 4/5 |
| Applied Materials | 3.8/5 |
| NXP Semiconductors | 3.7/5 |
| Vishay Intertechnology | 3.7/5 |
| Samsung | 3.6/5 |
| Horizon | 3.5/5 |
| Sequans Communications | N/A |
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Product Quality for Other Tech Brands
In the Tech industry, Qualcomm's Product Quality score is rated right above Peloton, and is preceded by Google.
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Qualcomm Pricing
Qualcomm ROI & Value For Money
3.9/5
Qualcomm has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Qualcomm Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from Qualcomm.
Quick Insights into Qualcomm ROI
Qualcomm's ROI score was rated highest by customers ages 46-50, and rated lowest by Other customers.
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Ranked Qualcomm ROI the Highest
Ranked Qualcomm ROI the Lowest
Qualcomm ROI Score by Gender
Female customers rated Qualcomm's ROI score 0.4 stars higher than Male customers.
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Male
3.9/5
Female
4.3/5
Qualcomm ROI Score by Ethnicity
Qualcomm's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.6 | Caucasian | 4.6 |
African American/Black 4.3 | African American/Black | 4.3 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 3 | Other | 3 |
Qualcomm ROI Score by Age
Qualcomm's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 18-25.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
26-30 3.7 | 26-30 | 3.7 |
31-35 4 | 31-35 | 4 |
36-40 4.3 | 36-40 | 4.3 |
46-50 4.7 | 46-50 | 4.7 |
51-55 4.3 | 51-55 | 4.3 |
Qualcomm ROI Score by Usage
Qualcomm's ROI score was rated the highest by customers who have used Qualcomm's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Qualcomm ROI Score by Industry
Qualcomm's ROI score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Qualcomm Pricing vs. Competitors
Compared to its competitors, Qualcomm's ROI score is rated right above Micron Technology, and is preceded by NXP Semiconductors.
| COMPANY | Pricing Score | |
|---|---|---|
| 4/5 | |
| Ericsson | 4/5 |
| Apple | 4/5 |
| Sony | 4/5 |
| NXP Semiconductors | 3.9/5 |
| Qualcomm | 3.9/5 |
| Micron Technology | 3.9/5 |
| Applied Materials | 3.7/5 |
| Samsung | 3.5/5 |
| Horizon | 3.3/5 |
| Vishay Intertechnology | 3.1/5 |
| Sequans Communications | N/A |
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ROI for Other Tech Brands
In the Tech industry, Qualcomm's ROI score is rated right above ROBLOX, and is preceded by Apple.
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Qualcomm Customer Satisfaction (CSAT)
Qualcomm Customer Satisfaction (CSAT) Score
78 / 100
Qualcomm has an overall Customer Satisfaction score of 78 rated by its users and customers.
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Very Satisfied
42%
Satisfied
36%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
5%
Very Dissatisfied
9%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Qualcomm Customer Satisfaction
Qualcomm's Customer Satisfaction score was rated highest by customers ages 46-50, and rated lowest by Other customers.
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Ranked Qualcomm Customer Satisfaction the Highest
Ranked Qualcomm Customer Satisfaction the Lowest
Qualcomm Customer Satisfaction Score by Gender
Female customers rated Qualcomm's Customer Satisfaction score 5 points higher than Male customers.
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81 / 100
MaleVery Satisfied | 46% | |
|---|---|---|
Satisfied | 35% | |
Neither Satisfied nor Dissatisfied | 3% | |
Dissatisfied | 4% | |
Very Dissatisfied | 12% |
86 / 100
FemaleVery Satisfied | 57% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 14% | |
Very Dissatisfied | 0% |
Qualcomm Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Qualcomm's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.
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100 / 100
Very Satisfied
75%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
Qualcomm's Customer Satisfaction (CSAT) score was rated 84% according to African American/Black users and customers.
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84 / 100
Very Satisfied
67%
Satisfied
17%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
16%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Qualcomm's Customer Satisfaction (CSAT) score was rated 81% according to Asian or Pacific Islander users and customers.
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81 / 100
Very Satisfied
48%
Satisfied
33%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
5%
Very Dissatisfied
10%
CSAT according to Other
Qualcomm's Customer Satisfaction (CSAT) score was rated 50% according to Other users and customers.
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50 / 100
Very Satisfied
0%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%
Qualcomm Customer Satisfaction Score by Age
Qualcomm's Customer Satisfaction score was rated the highest by customers ages 46-50, and the lowest by customers ages 26-30.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 67% | |||||||||||||||
| 26-30 | 67% | |||||||||||||||
| 31-35 | 83% | |||||||||||||||
| 46-50 | 100% | |||||||||||||||
| 51-55 | 100% |
Qualcomm Customer Satisfaction Score by Usage
Qualcomm's Customer Satisfaction score was rated the highest by customers who have used Qualcomm's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Qualcomm Customer Satisfaction Score by Industry
Qualcomm's Customer Satisfaction score was rated the highest by Semiconductors industry customers, and the lowest by Tech industry customers.
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"title": "Qualcomm Customer Satisfaction Score by Industry",
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}Qualcomm Customer Satisfaction vs. Competitors
Compared to its competitors, Qualcomm's Customer Satisfaction score is rated right above Ericsson, and is preceded by Google.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Apple | 85% |
| Micron Technology | 84% |
| Sony | 83% |
| 81% | |
| Qualcomm | 78% |
| Ericsson | 75% |
| Horizon | 75% |
| Applied Materials | 75% |
| Samsung | 69% |
| NXP Semiconductors | 68% |
| Vishay Intertechnology | 50% |
| Sequans Communications | 0% |
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Customer Satisfaction for Other Tech Brands
In the Tech industry, Qualcomm's Customer Satisfaction score is rated right above Zoom Video Communications, and is preceded by Google.
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Qualcomm Customer Service
4/5
Qualcomm has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Qualcomm's Customer Service
Address
5775 Morehouse Dr, San Diego, CA 92121
Website
http://www.qualcomm.com/
Phone Number
(858) 587-1121
Quick Insights into Qualcomm Customer Service
Qualcomm's Customer Service score was rated highest by customers ages 46-50, and rated lowest by Other customers.
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Ranked Qualcomm Customer Service the Highest
Ranked Qualcomm Customer Service the Lowest
Qualcomm Customer Service Score by Gender
Female customers rated Qualcomm's Customer Service score 0.4 stars higher than Male customers.
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Male
3.9/5
Female
4.3/5
Qualcomm Customer Service Score by Ethnicity
Qualcomm's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.5 | Caucasian | 4.5 |
African American/Black 4.5 | African American/Black | 4.5 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 2.6 | Other | 2.6 |
Qualcomm Customer Service Score by Age
Qualcomm's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 18-25.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.3 | 18-25 | 3.3 |
26-30 4.1 | 26-30 | 4.1 |
31-35 3.9 | 31-35 | 3.9 |
36-40 4.3 | 36-40 | 4.3 |
46-50 4.7 | 46-50 | 4.7 |
51-55 4.2 | 51-55 | 4.2 |
Qualcomm Customer Service Score by Usage
Qualcomm's Customer Service score was rated the highest by customers who have used Qualcomm's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Qualcomm Customer Service Score by Industry
Qualcomm's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Qualcomm Customer Service vs. Competitors
Compared to its competitors, Qualcomm's Customer Service score is rated right above Micron Technology, and is preceded by Sony.
| COMPANY | Customer Service Score | |
|---|---|---|
| Apple | 4.2/5 |
| Ericsson | 4.1/5 |
| 4/5 | |
| Sony | 4/5 |
| Qualcomm | 4/5 |
| Micron Technology | 3.9/5 |
| NXP Semiconductors | 3.8/5 |
| Applied Materials | 3.7/5 |
| Samsung | 3.5/5 |
| Horizon | 3.3/5 |
| Vishay Intertechnology | 2.7/5 |
| Sequans Communications | N/A |
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Customer Service for Other Tech Brands
In the Tech industry, Qualcomm's Customer Service score is rated right above Peloton, and is preceded by Nintendo.
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Qualcomm as an Employer
4.1/5
Qualcomm has a 4.1/5 stars for its overall company culture rated by their employees
top
15%
Consumer vs. Employees
Qualcomm scored a 32 for Net Promoter Score and a 2 for Employee Net Promoter Score. NPS gauges how likely a customer of Qualcomm would recommend the brand to a friend. ENPS measures how likely Qualcomm employees would recommend working at Qualcomm to a friend.
Net Promoter Score
32
NPS Score
| 57% | Promoters |
|---|---|
| 18% | Passive |
| 25% | Detractors |
Employee Net Promoter Score
2
eNPS Score
| 38% | Promoters |
|---|---|
| 26% | Passive |
| 36% | Detractors |
Global Ranking Snapshot
Qualcomm is ranked #202 in the Global Top 100 Brands. It ranks just behind Sherwin-Williams and just ahead of The Kraft Heinz Company.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
200 |  | Edward Jones |  | Penny Pennington | Banking and Financial Services |
201 |  | Sherwin-Williams |  | John Morikis | Retail |
202 | | Qualcomm | | Steve Mollenkopf | Tech |
203 |  | The Kraft Heinz Company |  | Miguel Patricio | Food and Beverages |
204 |  | Atlassian |  | Scott Farquhar & Mike Cannon-Brookes | Tech |
205 |  | Bristol Myers Squibb |  | Giovanni Caforio | Health and Wellness |
206 |  | Nasdaq |  | Adena T. Friedman | Banking and Financial Services |
Tech Ranking Snapshot
Qualcomm is ranked #50 in the Tech Industry. It ranks just behind Paychex and just ahead of Atlassian.
