

Edward Jones is a financial services firm dedicated to serving the needs of individual investors. Edward Jones’s brand is ranked #200 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Edward Jones. When compared to other organizations within the Banking and Financial Services industry, Edward Jones is ranked #16. Among its major competitors, Edward Jones is ranked in 5th place for NPS while Goldman Sachs is 1st, and Northern Trust is 2nd.

Tim Rea serves as the Principal Partner, Chief Marketing Officer of Edward Jones. Tim started at Edward Jones in February of 2016. Tim currently resides in the Greater St. Louis Area.
Edward Jones's Net Promoter Score (NPS) is a -2 with 42% Promoters, 14% Passives, and 44% Detractors. Net Promoter Score tracks whether Edward Jones's customers would recommend using the product based on a scale of -100 to 100.
| 42% | Promoters |
|---|---|
| 14% | Passives |
| 44% | Detractors |
| Summary | Date | Score |
|---|---|---|
Nov 2024 0 | Nov 2024 | 0 |
Dec 2024 -2 | Dec 2024 | -2 |
Jan 2025 -2 | Jan 2025 | -2 |
Feb 2025 -2 | Feb 2025 | -2 |
Mar 2025 -2 | Mar 2025 | -2 |
Apr 2025 -2 | Apr 2025 | -2 |
May 2025 -2 | May 2025 | -2 |
Aug 2025 -2 | Aug 2025 | -2 |
Oct 2025 -2 | Oct 2025 | -2 |
Nov 2025 -2 | Nov 2025 | -2 |
Dec 2025 -2 | Dec 2025 | -2 |
Jan 2026 -2 | Jan 2026 | -2 |
Edward Jones is ranked #4 for NPS among its competitors. Goldman Sachs and Northern Trust come in first and second, with BlackRock coming in at third.
![]() Edward Jones | ![]() Goldman Sachs | ![]() BlackRock | ![]() Northern Trust | |
| Global Ranking | #200 | #145 | #602 | #671 |
| NPS | -2 | 27 | 10 | 14 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $113.07B | $108.30B | $21.85B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Edward Jones's NPS 17 points higher than Female customers.
Edward Jones's NPS was rated 2 by Male customers on Comparably.
Edward Jones's NPS was rated -15 by Female customers on Comparably.
Edward Jones's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -3 | Caucasian | -3 |
Hispanic or Latino 66 | Hispanic or Latino | 66 |
African American/Black 50 | African American/Black | 50 |
Asian or Pacific Islander 33 | Asian or Pacific Islander | 33 |
Native American 0 | Native American | 0 |
Other -57 | Other | -57 |
Edward Jones's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
Edward Jones's NPS was rated the highest by customers who have used Edward Jones's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -36 | Less than 1 Year | -36 |
1 to 2 Years 13 | 1 to 2 Years | 13 |
2 to 5 Years -8 | 2 to 5 Years | -8 |
5 to 10 Years -5 | 5 to 10 Years | -5 |
Over 10 Years 3 | Over 10 Years | 3 |
Compared to its competitors, Edward Jones's NPS is rated right above True Link Financial, and is preceded by Waddell & Reed.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Goldman Sachs | 27 |
![]() | Northern Trust | 14 |
![]() | BlackRock | 10 |
![]() | Waddell & Reed | 0 |
![]() | Edward Jones | -2 |
![]() | True Link Financial | -34 |
![]() | Transamerica | -65 |
In the Banking and Financial Services industry, Edward Jones's NPS is rated right below USAA.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Visa | 32 |
![]() | JPMorgan Chase & Co | 31 |
![]() | Mastercard | 27 |
![]() | Stripe | 26 |
![]() | Block | 25 |
![]() | American Express | 18 |
![]() | PayPal | 9 |
![]() | USAA | 7 |
![]() | Edward Jones | -2 |
Out of the 25 Edward Jones customer reviews 16 were positive and 9 were constructive. Edward Jones customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of Edward Jones users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Male customers rated Edward Jones's Customer Loyalty score 6% higher than Female customers.
Edward Jones's Customer Loyalty score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Edward Jones's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 85% | 18-25 | 85% |
26-30 100% | 26-30 | 100% |
31-35 46% | 31-35 | 46% |
36-40 91% | 36-40 | 91% |
41-45 93% | 41-45 | 93% |
46-50 87% | 46-50 | 87% |
51-55 91% | 51-55 | 91% |
56-60 88% | 56-60 | 88% |
61-65 80% | 61-65 | 80% |
66+ 83% | 66+ | 83% |
Edward Jones's Customer Loyalty score was rated the highest by customers who have used Edward Jones's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Edward Jones's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Arts and Entertainment industry customers.
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Compared to its competitors, Edward Jones's Customer Loyalty score is rated right above True Link Financial.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Edward Jones | 83% |
![]() | True Link Financial | 83% |
![]() | Northern Trust | 81% |
![]() | Waddell & Reed | 81% |
![]() | BlackRock | 75% |
![]() | Goldman Sachs | 65% |
![]() | Transamerica | 64% |
In the Banking and Financial Services industry, Edward Jones's Customer Loyalty score is rated right above JPMorgan Chase & Co, and is preceded by Visa.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | USAA | 87% |
![]() | American Express | 85% |
![]() | Visa | 84% |
![]() | Edward Jones | 83% |
![]() | JPMorgan Chase & Co | 83% |
![]() | PayPal | 79% |
![]() | Mastercard | 78% |
![]() | Stripe | 77% |
![]() | Block | 76% |
Edward Jones has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
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Edward Jones’s product quality score is a 3.2 out of 5 as rated by its users and customers. Reviewers from the Construction industry rated Edward Jones's product the highest. Reviewers from the Government and Public Policy industry rated Edward Jones the lowest at 3.4.
Edward Jones's Product Quality score was rated highest by customers ages 26-30, and rated lowest by customers from the Business and Consumer Services industry.
Male customers rated Edward Jones's Product Quality score 0.3 stars higher than Female customers.
Edward Jones's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 4.6 | Hispanic or Latino | 4.6 |
African American/Black 3.6 | African American/Black | 3.6 |
Asian or Pacific Islander 2.8 | Asian or Pacific Islander | 2.8 |
Native American 3 | Native American | 3 |
Other 2.4 | Other | 2.4 |
Edward Jones's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 4.7 | 26-30 | 4.7 |
31-35 3.1 | 31-35 | 3.1 |
36-40 2.9 | 36-40 | 2.9 |
41-45 3 | 41-45 | 3 |
46-50 2.6 | 46-50 | 2.6 |
51-55 3.5 | 51-55 | 3.5 |
56-60 3.2 | 56-60 | 3.2 |
61-65 3.1 | 61-65 | 3.1 |
66+ 2.8 | 66+ | 2.8 |
Edward Jones's Product Quality score was rated the highest by customers who have used Edward Jones's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Edward Jones's Product Quality score was rated the highest by Construction industry customers, and the lowest by Business and Consumer Services industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Compared to its competitors, Edward Jones's Product Quality score is rated right above Waddell & Reed, and is preceded by Northern Trust.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | BlackRock | 3.8/5 |
![]() | Goldman Sachs | 3.5/5 |
![]() | Northern Trust | 3.5/5 |
![]() | Edward Jones | 3.2/5 |
![]() | Waddell & Reed | 3.1/5 |
![]() | True Link Financial | 2.8/5 |
![]() | Transamerica | 1.6/5 |
In the Banking and Financial Services industry, Edward Jones's Product Quality score is rated right below USAA.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Visa | 4.1/5 |
![]() | JPMorgan Chase & Co | 4/5 |
![]() | Mastercard | 4/5 |
![]() | Stripe | 3.8/5 |
![]() | Block | 3.6/5 |
![]() | American Express | 3.5/5 |
![]() | PayPal | 3.5/5 |
![]() | USAA | 3.3/5 |
![]() | Edward Jones | 3.2/5 |
Edward Jones has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Marketing, Advertising and Research industry. The users from the Business and Consumer Services industry think that they had the lowest ROI from Edward Jones.
Edward Jones's ROI score was rated highest by Hispanic or Latino customers, and rated lowest by customers from the Business and Consumer Services industry.
Male customers rated Edward Jones's ROI score 0.4 stars higher than Female customers.
Edward Jones's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Hispanic or Latino 4.6 | Hispanic or Latino | 4.6 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Native American 2.6 | Native American | 2.6 |
Other 2.5 | Other | 2.5 |
Edward Jones's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 4.4 | 26-30 | 4.4 |
31-35 4.2 | 31-35 | 4.2 |
36-40 3.2 | 36-40 | 3.2 |
41-45 3.1 | 41-45 | 3.1 |
46-50 2.6 | 46-50 | 2.6 |
51-55 3.1 | 51-55 | 3.1 |
56-60 3.1 | 56-60 | 3.1 |
61-65 2.9 | 61-65 | 2.9 |
66+ 2.9 | 66+ | 2.9 |
Edward Jones's ROI score was rated the highest by customers who have used Edward Jones's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Edward Jones's ROI score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Business and Consumer Services industry customers.
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Compared to its competitors, Edward Jones's ROI score is rated right above Waddell & Reed, and is preceded by Northern Trust.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | BlackRock | 3.7/5 |
![]() | Goldman Sachs | 3.5/5 |
![]() | Northern Trust | 3.4/5 |
![]() | Edward Jones | 3.2/5 |
![]() | Waddell & Reed | 3.1/5 |
![]() | True Link Financial | 3/5 |
![]() | Transamerica | 1.8/5 |
In the Banking and Financial Services industry, Edward Jones's ROI score is rated right above USAA, and is preceded by American Express.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Visa | 3.9/5 |
![]() | JPMorgan Chase & Co | 3.9/5 |
![]() | Mastercard | 3.9/5 |
![]() | Stripe | 3.7/5 |
![]() | Block | 3.6/5 |
![]() | PayPal | 3.4/5 |
![]() | American Express | 3.3/5 |
![]() | Edward Jones | 3.2/5 |
![]() | USAA | 3.2/5 |
Edward Jones has an overall Customer Satisfaction score of 55 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Edward Jones's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers from the Manufacturing and Machinery industry.
Male customers rated Edward Jones's Customer Satisfaction score 9 points higher than Female customers.
Very Satisfied | 43% | |
|---|---|---|
Satisfied | 15% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 11% | |
Very Dissatisfied | 22% |
Very Satisfied | 35% | |
|---|---|---|
Satisfied | 14% | |
Neither Satisfied nor Dissatisfied | 16% | |
Dissatisfied | 7% | |
Very Dissatisfied | 28% |
Edward Jones' Customer Satisfaction (CSAT) score was rated 55% according to Caucasian users and customers.
Edward Jones' Customer Satisfaction (CSAT) score was rated 83% according to Hispanic or Latino users and customers.
Edward Jones' Customer Satisfaction (CSAT) score was rated 75% according to African American/Black users and customers.
Edward Jones' Customer Satisfaction (CSAT) score was rated 84% according to Asian or Pacific Islander users and customers.
Edward Jones' Customer Satisfaction (CSAT) score was rated 75% according to Native American users and customers.
Edward Jones' Customer Satisfaction (CSAT) score was rated 38% according to Other users and customers.
Edward Jones's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 51% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 31-35 | 80% | |||||||||||||||
| 36-40 | 87% | |||||||||||||||
| 41-45 | 63% | |||||||||||||||
| 46-50 | 39% | |||||||||||||||
| 51-55 | 63% | |||||||||||||||
| 56-60 | 54% | |||||||||||||||
| 61-65 | 53% | |||||||||||||||
| 66+ | 47% |
Edward Jones's Customer Satisfaction score was rated the highest by customers who have used Edward Jones's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Edward Jones's Customer Satisfaction score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Manufacturing and Machinery industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Edward Jones Customer Satisfaction Score by Industry",
"text": "Edward Jones's Customer Satisfaction score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Manufacturing and Machinery industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 54,
"stars": 0,
"csatScore": 54,
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"scoreClassName": "",
"scoreLabel": 54
},
{
"label": "Accounting",
"groupId": 495,
"score": 84,
"stars": 0,
"csatScore": 84,
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"scoreClassName": "",
"scoreLabel": 84
},
{
"label": "Architecture and Planning",
"groupId": 498,
"score": 50,
"stars": 0,
"csatScore": 50,
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"scoreClassName": "",
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{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 43,
"stars": 0,
"csatScore": 43,
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"scoreClassName": "",
"scoreLabel": 43
},
{
"label": "Banking and Financial Services",
"groupId": 501,
"score": 83,
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"csatScore": 83,
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"scoreClassName": "",
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},
{
"label": "Biotech and Pharmaceuticals",
"groupId": 503,
"score": 66,
"stars": 0,
"csatScore": 66,
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"scoreClassName": "",
"scoreLabel": 66
},
{
"label": "Business and Consumer Services",
"groupId": 504,
"score": 40,
"stars": 0,
"csatScore": 40,
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"scoreClassName": "",
"scoreLabel": 40
},
{
"label": "Construction",
"groupId": 510,
"score": 84,
"stars": 0,
"csatScore": 84,
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"scoreClassName": "",
"scoreLabel": 84
},
{
"label": "Education",
"groupId": 515,
"score": 69,
"stars": 0,
"csatScore": 69,
"text": "Edward Jones's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 69
},
{
"label": "Government and Public Policy",
"groupId": 521,
"score": 75,
"stars": 0,
"csatScore": 75,
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"scoreClassName": "",
"scoreLabel": 75
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 43,
"stars": 0,
"csatScore": 43,
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"scoreClassName": "",
"scoreLabel": 43
},
{
"label": "Logistics and Supply Chain",
"groupId": 531,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "Edward Jones's Customer Satisfaction score is rated by Logistics and Supply Chain customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 33
},
{
"label": "Manufacturing and Machinery",
"groupId": 533,
"score": 33,
"stars": 0,
"csatScore": 33,
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"scoreClassName": "",
"scoreLabel": 33
},
{
"label": "Marketing, Advertising and Research",
"groupId": 535,
"score": 100,
"stars": 0,
"csatScore": 100,
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"scoreClassName": "max",
"scoreLabel": 100
},
{
"label": "Military and Defense",
"groupId": 538,
"score": 40,
"stars": 0,
"csatScore": 40,
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"scoreClassName": "",
"scoreLabel": 40
},
{
"label": "Energy and Manufacturing",
"groupId": 541,
"score": 75,
"stars": 0,
"csatScore": 75,
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]
}Compared to its competitors, Edward Jones's Customer Satisfaction score is rated right above True Link Financial, and is preceded by Northern Trust.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Waddell & Reed | 100% |
![]() | BlackRock | 78% |
![]() | Goldman Sachs | 72% |
![]() | Northern Trust | 65% |
![]() | Edward Jones | 55% |
![]() | True Link Financial | 33% |
![]() | Transamerica | 14% |
In the Banking and Financial Services industry, Edward Jones's Customer Satisfaction score is rated right above USAA, and is preceded by American Express.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Visa | 82% |
![]() | Mastercard | 79% |
![]() | JPMorgan Chase & Co | 77% |
![]() | Stripe | 68% |
![]() | PayPal | 64% |
![]() | Block | 63% |
![]() | American Express | 62% |
![]() | Edward Jones | 55% |
![]() | USAA | 30% |
Edward Jones has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Edward Jones' overall Customer Service score rated by its users and customers.
9133 W. Thunderbird Rd., Ste 104, Peoria, AZ 85381
https://www.edwardjones.com
314-515-2000
Edward Jones's Customer Service score was rated highest by customers ages 26-30, and rated lowest by customers from the Logistics and Supply Chain industry.
Male customers rated Edward Jones's Customer Service score 0.4 stars higher than Female customers.
Edward Jones's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Hispanic or Latino 4.6 | Hispanic or Latino | 4.6 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Native American 2.7 | Native American | 2.7 |
Other 2.7 | Other | 2.7 |
Edward Jones's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 4.8 | 26-30 | 4.8 |
31-35 4.5 | 31-35 | 4.5 |
36-40 4.1 | 36-40 | 4.1 |
41-45 3.3 | 41-45 | 3.3 |
46-50 2.6 | 46-50 | 2.6 |
51-55 3.2 | 51-55 | 3.2 |
56-60 3.8 | 56-60 | 3.8 |
61-65 3.4 | 61-65 | 3.4 |
66+ 2.9 | 66+ | 2.9 |
Edward Jones's Customer Service score was rated the highest by customers who have used Edward Jones's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Edward Jones's Customer Service score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Logistics and Supply Chain industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Edward Jones's Customer Service score is rated right above Waddell & Reed, and is preceded by Northern Trust.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | BlackRock | 3.8/5 |
![]() | Goldman Sachs | 3.6/5 |
![]() | Northern Trust | 3.5/5 |
![]() | Edward Jones | 3.5/5 |
![]() | Waddell & Reed | 3.4/5 |
![]() | True Link Financial | 3/5 |
![]() | Transamerica | 1.5/5 |
In the Banking and Financial Services industry, Edward Jones's Customer Service score is rated right above Block, and is preceded by Stripe.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Visa | 4/5 |
![]() | JPMorgan Chase & Co | 4/5 |
![]() | Mastercard | 3.9/5 |
![]() | Stripe | 3.6/5 |
![]() | Edward Jones | 3.5/5 |
![]() | Block | 3.4/5 |
![]() | American Express | 3.4/5 |
![]() | USAA | 3.3/5 |
![]() | PayPal | 3.3/5 |
Edward Jones has a 4.3/5 stars for its overall company culture rated by their employees

Edward Jones scored a -2 for Net Promoter Score and a 20 for Employee Net Promoter Score. NPS gauges how likely a customer of Edward Jones would recommend the brand to a friend. ENPS measures how likely Edward Jones employees would recommend working at Edward Jones to a friend.
| 42% | Promoters |
|---|---|
| 14% | Passive |
| 44% | Detractors |
| 53% | Promoters |
|---|---|
| 14% | Passive |
| 33% | Detractors |
Edward Jones is ranked #200 in the Global Top 100 Brands. It ranks just behind Morgan Stanley and just ahead of Sherwin-Williams.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
198 | ![]() | UnitedHealth Group | ![]() | Andrew Witty | Health and Wellness |
199 | ![]() | Morgan Stanley | ![]() | James Gorman | Banking and Financial Services |
200 | ![]() | Edward Jones | ![]() | Penny Pennington | Banking and Financial Services |
201 | ![]() | Sherwin-Williams | ![]() | John Morikis | Retail |
202 | ![]() | Qualcomm | ![]() | Steve Mollenkopf | Tech |
203 | ![]() | The Kraft Heinz Company | ![]() | Miguel Patricio | Food and Beverages |
204 | ![]() | Atlassian | ![]() | Scott Farquhar & Mike Cannon-Brookes | Tech |
Edward Jones is ranked #16 in the Banking and Financial Services Industry. It ranks just behind Morgan Stanley and just ahead of Nasdaq.
| RANK | COMPANY | Location | |
|---|---|---|---|
14 | ![]() | Prudential | Newark, NJ |
15 | ![]() | Morgan Stanley | New York City, NY |
16 | ![]() | Edward Jones | Peoria, AZ |
17 | ![]() | Nasdaq | New York City, NY |
18 | ![]() | Charles Schwab | Westlake, TX |
19 | ![]() | UBS | Zurich, KS |
20 | ![]() | The Vanguard Group |