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Morgan Stanley is

Ranked

#15

Banking and Financial Services Brands

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Morgan Stanley

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Morgan Stanley

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Morgan Stanley is ranked #15 in Banking and Financial Services Brands

About Morgan Stanley's Brand

Morgan Stanley is an American financial services company that offers securities, asset management, and credit services. Morgan Stanley’s brand is ranked #199 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Morgan Stanley. When compared to other organizations within the Banking and Financial Services industry, Morgan Stanley is ranked #15. Among its major competitors, Morgan Stanley is ranked in 8th place for NPS while JPMorgan Chase & Co is 1st, and Goldman Sachs is 2nd. Overall, Morgan Stanley has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $147.94B

Brand at a Glance

69%

Customer Loyalty

3.4/5

Product Quality

3.3/5

Pricing

3.4/5

Customer Service

Morgan Stanley CMO

Audrey Choi

With a career spanning multiple industries and sectors, from The Wall Street Journal to the White House, Audrey brings a unique perspective to her roles as Morgan Stanley’s Chief Marketing Officer (CMO) and its first Chief Sustainability Officer (CSO). As CMO, she helps ensure that the brand reflects the firm’s core values of leading with integrity and exceptional ideas across its businesses and geographies. As CSO, Audrey oversees the firm’s efforts to promote global sustainability through capital markets. She also continues to serve as the CEO of the Morgan Stanley Institute for Sustainable Investing. Audrey’s leadership focuses on how the firm’s approaches to investing advice and access to capital can help promote positive change.

Morgan Stanley Ranking

Morgan Stanley NPS

Morgan Stanley's Net Promoter Score (NPS) is a -8 with 38% Promoters, 16% Passives, and 46% Detractors. Net Promoter Score tracks whether Morgan Stanley's customers would recommend using the product based on a scale of -100 to 100.

Morgan Stanley Overall NPS

-8

NPS

38%	Promoters
16%	Passives
46%	Detractors

Morgan Stanley NPS Trend

-100

-50

100

Summary	Date	Score
Oct 2023 -5	Oct 2023	-5
Jan 2024 -6	Jan 2024	-6
Feb 2024 -6	Feb 2024	-6
Apr 2024 -5	Apr 2024	-5
Aug 2024 -3	Aug 2024	-3
Sep 2024 -5	Sep 2024	-5
Oct 2024 -7	Oct 2024	-7
Jan 2025 -6	Jan 2025	-6
Mar 2025 -6	Mar 2025	-6
Aug 2025 -8	Aug 2025	-8
Sep 2025 -8	Sep 2025	-8
Dec 2025 -8	Dec 2025	-8

How Other Brands Compare

Morgan Stanley is ranked #4 for NPS among its competitors. JPMorgan Chase & Co and Goldman Sachs come in first and second, with Wells Fargo coming in at third. Among those competitors, it is the third most valued company behind JPMorgan Chase & Co.

	Morgan Stanley	JPMorgan Chase & Co	Wells Fargo	Goldman Sachs
Global Ranking	#199	#72	#139	#145
NPS	-8	31	7	27
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	-	-	Neutral
Valuation Updated every 24 hours for public companies	$147.94B	$451.20B	$156.41B	$113.07B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Morgan Stanley NPS by Gender

Female customers rated Morgan Stanley's NPS 10 points higher than Male customers.

Male

-20

Morgan Stanley's NPS was rated -20 by Male customers on Comparably.

28%

Promoters

24%

Passives

48%

Detractors

Female

-10

Morgan Stanley's NPS was rated -10 by Female customers on Comparably.

45%

Promoters

Passives

55%

Detractors

Morgan Stanley NPS by Ethnicity

Morgan Stanley's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -38	Caucasian	-38
Asian or Pacific Islander -34	Asian or Pacific Islander	-34
Other -40	Other	-40

Morgan Stanley NPS by Age

Morgan Stanley's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

100

Summary

Age

Promoters

Passives

Detractors

26-30

66%

17%

31-35

33%

67%

41-45

43%

14%

43%

61-65

17%

33%

50%

66+

10%

90%

Morgan Stanley NPS by Usage

Morgan Stanley's NPS was rated the highest by customers who have used Morgan Stanley's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -56	Less than 1 Year	-56
1 to 2 Years -17	1 to 2 Years	-17
2 to 5 Years 45	2 to 5 Years	45
5 to 10 Years 9	5 to 10 Years	9
Over 10 Years -50	Over 10 Years	-50

Morgan Stanley NPS vs. Competitors

Compared to its competitors, Morgan Stanley's NPS is rated right above TD Ameritrade, and is preceded by Bank of America.

COMPANY		NPS Score
	JPMorgan Chase & Co	31
	Goldman Sachs	27
	Raymond James	27
	Credit Suisse	15
	Fidelity Investments	8
	Wells Fargo	7
	Bank of America	2
	Morgan Stanley	-8
	TD Ameritrade	-25

Morgan Stanley NPS vs Companies in Banking and Financial Services

In the Banking and Financial Services industry, Morgan Stanley's NPS is rated right below USAA.

COMPANY		NPS Score
	Visa	32
	JPMorgan Chase & Co	31
	Mastercard	27
	Stripe	26
	Block	25
	American Express	18
	PayPal	9
	USAA	7
	Morgan Stanley	-8

Morgan Stanley Customer Reviews

Out of the 7 Morgan Stanley customer reviews 1 was positive and 6 were constructive. Morgan Stanley customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

All Reviews

Positive Reviews

Constructive Reviews

Morgan Stanley Customer Loyalty

69%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

69% of Morgan Stanley users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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69%

31%

Morgan Stanley Customer Loyalty Score by Gender

Female customers rated Morgan Stanley's Customer Loyalty score 24% higher than Male customers.

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Male

68%

Yes

Female

92%

Yes

Morgan Stanley Customer Loyalty Score by Ethnicity

Morgan Stanley's Customer Loyalty score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Asian or Pacific Islander

out of 100

Other

Morgan Stanley Customer Loyalty Score by Age

Morgan Stanley's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.

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20%

40%

60%

80%

100%

Summary	Age	Score
26-30 55%	26-30	55%
31-35 10%	31-35	10%
41-45 100%	41-45	100%
61-65 70%	61-65	70%
66+ 82%	66+	82%

Morgan Stanley Customer Loyalty Score by Usage

Morgan Stanley's Customer Loyalty score was rated the highest by customers who have used Morgan Stanley's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	60%
1 to 2 Years	25%
2 to 5 Years	70%
5 to 10 Years	84%
Over 10 Years	94%

Morgan Stanley Customer Loyalty Score by Industry

Morgan Stanley's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.

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Tech	46%
Accounting	70%
Banking and Financial Services	100%

Morgan Stanley Customer Loyalty vs. Competitors

Compared to its competitors, Morgan Stanley's Customer Loyalty score is rated right above Goldman Sachs, and is preceded by Wells Fargo.

COMPANY		Customer Loyalty Score
	JPMorgan Chase & Co	83%
	Fidelity Investments	83%
	Credit Suisse	80%
	Bank of America	80%
	Raymond James	78%
	TD Ameritrade	73%
	Wells Fargo	71%
	Morgan Stanley	69%
	Goldman Sachs	65%

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Customer Loyalty for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Morgan Stanley's Customer Loyalty score is rated right below Block.

COMPANY		Customer Loyalty Score
	USAA	87%
	American Express	85%
	Visa	84%
	JPMorgan Chase & Co	83%
	PayPal	79%
	Mastercard	78%
	Stripe	77%
	Block	76%
	Morgan Stanley	69%

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Morgan Stanley Product Quality

3.4/5

Morgan Stanley has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.

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Morgan Stanley Product Information

Morgan Stanley’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated Morgan Stanley's product the highest. Reviewers from the Accounting industry rated Morgan Stanley the lowest at 3.3.

Website: http://www.morganstanley.com

Company Size: 10,000+ Employees

Industry

Banking and Financial Services

Quick Insights into Morgan Stanley Product Quality

Morgan Stanley's Product Quality score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by Other customers.

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Ranked Morgan Stanley Product Quality the Highest

Banking and Financial Services	4.8
5 to 10 Years	4.4
26-30	4

Ranked Morgan Stanley Product Quality the Lowest

66+	2.6
Less than 1 Year	2.6
Other	1.8

Morgan Stanley Product Quality Score by Gender

Male customers rated Morgan Stanley's Product Quality score 0.7 stars higher than Female customers.

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Male

3.4/5

Female

2.7/5

Morgan Stanley Product Quality Score by Ethnicity

Morgan Stanley's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 3.2	Caucasian	3.2
Asian or Pacific Islander 3.5	Asian or Pacific Islander	3.5
Other 1.8	Other	1.8

Morgan Stanley Product Quality Score by Age

Morgan Stanley's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

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Summary	Age	Score
26-30 4	26-30	4
31-35 3.1	31-35	3.1
41-45 3.9	41-45	3.9
61-65 2.6	61-65	2.6
66+ 2.6	66+	2.6

Morgan Stanley Product Quality Score by Usage

Morgan Stanley's Product Quality score was rated the highest by customers who have used Morgan Stanley's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	2.6
1 to 2 Years	2.6
2 to 5 Years	3.8
5 to 10 Years	4.4
Over 10 Years	3.2

Morgan Stanley Product Quality Score by Industry

Morgan Stanley's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Accounting industry customers.

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Tech	4.4
Accounting	3.3
Banking and Financial Services	4.8

Morgan Stanley Product Quality vs. Competitors

Compared to its competitors, Morgan Stanley's Product Quality score is rated right above Fidelity Investments, and is preceded by Bank of America.

COMPANY		Product Quality Score
	JPMorgan Chase & Co	4/5
	Credit Suisse	3.8/5
	Raymond James	3.7/5
	Goldman Sachs	3.5/5
	Bank of America	3.5/5
	Morgan Stanley	3.4/5
	Fidelity Investments	3.4/5
	Wells Fargo	3.4/5
	TD Ameritrade	2.7/5

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Product Quality for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Morgan Stanley's Product Quality score is rated right above USAA, and is preceded by PayPal.

COMPANY		Product Quality Score
	Visa	4.1/5
	JPMorgan Chase & Co	4/5
	Mastercard	4/5
	Stripe	3.8/5
	Block	3.6/5
	American Express	3.5/5
	PayPal	3.5/5
	Morgan Stanley	3.4/5
	USAA	3.3/5

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Morgan Stanley Pricing

Morgan Stanley ROI & Value For Money

3.3/5

Morgan Stanley has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.

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Morgan Stanley Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry. The users from the Accounting industry think that they had the lowest ROI from Morgan Stanley.

Quick Insights into Morgan Stanley ROI

Morgan Stanley's ROI score was rated highest by customers ages 26-30, and rated lowest by Other customers.

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Ranked Morgan Stanley ROI the Highest

26-30	4.5
Banking and Financial Services	4.2
5 to 10 Years	3.9

Ranked Morgan Stanley ROI the Lowest

Less than 1 Year	2.3
31-35	2.1
Other	1.6

Morgan Stanley ROI Score by Gender

Male customers rated Morgan Stanley's ROI score 0.3 stars higher than Female customers.

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Male

3.1/5

Female

2.8/5

Morgan Stanley ROI Score by Ethnicity

Morgan Stanley's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 2.8	Caucasian	2.8
Asian or Pacific Islander 3.6	Asian or Pacific Islander	3.6
Other 1.6	Other	1.6

Morgan Stanley ROI Score by Age

Morgan Stanley's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.

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Summary	Age	Score
26-30 4.5	26-30	4.5
31-35 2.1	31-35	2.1
41-45 3.7	41-45	3.7
61-65 2.6	61-65	2.6
66+ 2.2	66+	2.2

Morgan Stanley ROI Score by Usage

Morgan Stanley's ROI score was rated the highest by customers who have used Morgan Stanley's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	2.3
1 to 2 Years	2.5
2 to 5 Years	3.5
5 to 10 Years	3.9
Over 10 Years	2.9

Morgan Stanley ROI Score by Industry

Morgan Stanley's ROI score was rated the highest by Banking and Financial Services industry customers, and the lowest by Accounting industry customers.

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Tech	3.8
Accounting	2.7
Banking and Financial Services	4.2

Morgan Stanley Pricing vs. Competitors

Compared to its competitors, Morgan Stanley's ROI score is rated right above TD Ameritrade, and is preceded by Bank of America.

COMPANY		Pricing Score
	JPMorgan Chase & Co	3.9/5
	Raymond James	3.7/5
	Credit Suisse	3.6/5
	Goldman Sachs	3.5/5
	Fidelity Investments	3.4/5
	Wells Fargo	3.4/5
	Bank of America	3.3/5
	Morgan Stanley	3.3/5
	TD Ameritrade	2.6/5

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ROI for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Morgan Stanley's ROI score is rated right above USAA, and is preceded by American Express.

COMPANY		Pricing Score
	Visa	3.9/5
	JPMorgan Chase & Co	3.9/5
	Mastercard	3.9/5
	Stripe	3.7/5
	Block	3.6/5
	PayPal	3.4/5
	American Express	3.3/5
	Morgan Stanley	3.3/5
	USAA	3.2/5

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Morgan Stanley Customer Satisfaction (CSAT)

Morgan Stanley Customer Satisfaction (CSAT) Score

45 / 100

Morgan Stanley has an overall Customer Satisfaction score of 45 rated by its users and customers.

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Very Satisfied	27%
Satisfied	18%
Neither Satisfied nor Dissatisfied	15%
Dissatisfied	13%
Very Dissatisfied	27%

Very Satisfied

27%

Satisfied

18%

Neither Satisfied nor Dissatisfied

15%

Dissatisfied

13%

Very Dissatisfied

27%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Morgan Stanley Customer Satisfaction

Morgan Stanley's Customer Satisfaction score was rated highest by customers who have used Morgan Stanley's products/services for 5 to 10 Years, and rated lowest by Other customers.

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Ranked Morgan Stanley Customer Satisfaction the Highest

5 to 10 Years	100%
Asian or Pacific Islander	100%
41-45	80%

Ranked Morgan Stanley Customer Satisfaction the Lowest

1 to 2 Years	0%
66+	0%
Other	0%

Morgan Stanley Customer Satisfaction Score by Gender

Male customers rated Morgan Stanley's Customer Satisfaction score 10 points higher than Female customers.

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48 / 100

Male

	Very Satisfied	32%
	Satisfied	16%
	Neither Satisfied nor Dissatisfied	5%
	Dissatisfied	21%
	Very Dissatisfied	26%

38 / 100

Female

	Very Satisfied	13%
	Satisfied	25%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	13%
	Very Dissatisfied	49%

Morgan Stanley Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Morgan Stanley's Customer Satisfaction (CSAT) score was rated 45% according to Caucasian users and customers.

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45 / 100

Very Satisfied	28%
Satisfied	17%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	17%
Very Dissatisfied	38%

Very Satisfied

28%

Satisfied

17%

Neither Satisfied nor Dissatisfied

Dissatisfied

17%

Very Dissatisfied

38%

CSAT according to Asian or Pacific Islander

Morgan Stanley's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.

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100 / 100

Very Satisfied	0%
Satisfied	100%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

Satisfied

100%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Other

Morgan Stanley's Customer Satisfaction (CSAT) score was rated 0% according to Other users and customers.

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0 / 100

Very Satisfied	0%
Satisfied	0%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	50%
Very Dissatisfied	50%

Very Satisfied

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

50%

Very Dissatisfied

50%

Morgan Stanley Customer Satisfaction Score by Age

Morgan Stanley's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.

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100

Breakdown

Age

Score

26-30

75%

41-45

80%

61-65

33%

66+

Morgan Stanley Customer Satisfaction Score by Usage

Morgan Stanley's Customer Satisfaction score was rated the highest by customers who have used Morgan Stanley's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	60
1 to 2 Years	0
2 to 5 Years	71
5 to 10 Years	100
Over 10 Years	22

Morgan Stanley Customer Satisfaction Score by Industry

Morgan Stanley's Customer Satisfaction score was rated 75 points by Tech industry customers.

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Tech	75

Morgan Stanley Customer Satisfaction vs. Competitors

Compared to its competitors, Morgan Stanley's Customer Satisfaction score is rated right above TD Ameritrade, and is preceded by Fidelity Investments.

COMPANY		Customer Satisfaction (CSAT) Score
	JPMorgan Chase & Co	77%
	Goldman Sachs	72%
	Bank of America	70%
	Raymond James	67%
	Credit Suisse	64%
	Wells Fargo	60%
	Fidelity Investments	58%
	Morgan Stanley	45%
	TD Ameritrade	42%

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Customer Satisfaction for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Morgan Stanley's Customer Satisfaction score is rated right above USAA, and is preceded by American Express.

COMPANY		Customer Satisfaction (CSAT) Score
	Visa	82%
	Mastercard	79%
	JPMorgan Chase & Co	77%
	Stripe	68%
	PayPal	64%
	Block	63%
	American Express	62%
	Morgan Stanley	45%
	USAA	30%

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Morgan Stanley Customer Service

3.4/5

Morgan Stanley has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.

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About Morgan Stanley's Customer Service

Address

New York City, NY

Website

http://www.morganstanley.com

Morgan Stanley's Social Links

Quick Insights into Morgan Stanley Customer Service

Morgan Stanley's Customer Service score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers ages 66+.

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Ranked Morgan Stanley Customer Service the Highest

Banking and Financial Services	4.6
26-30	4.5
5 to 10 Years	4.3

Ranked Morgan Stanley Customer Service the Lowest

Over 10 Years	2.2
Other	1.8
66+	1.5

Morgan Stanley Customer Service Score by Gender

Male customers rated Morgan Stanley's Customer Service score 0.1 stars higher than Female customers.

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Male

2.9/5

Female

2.8/5

Morgan Stanley Customer Service Score by Ethnicity

Morgan Stanley's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 2.4	Caucasian	2.4
Asian or Pacific Islander 3.5	Asian or Pacific Islander	3.5
Other 1.8	Other	1.8

Morgan Stanley Customer Service Score by Age

Morgan Stanley's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

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100

Summary	Age	Customer Service Score
26-30 4.5	26-30	4.5
31-35 2.1	31-35	2.1
41-45 4.1	41-45	4.1
61-65 2.6	61-65	2.6
66+ 1.5	66+	1.5

Morgan Stanley Customer Service Score by Usage

Morgan Stanley's Customer Service score was rated the highest by customers who have used Morgan Stanley's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	2.6
1 to 2 Years	3.1
2 to 5 Years	3.5
5 to 10 Years	4.3
Over 10 Years	2.2

Morgan Stanley Customer Service Score by Industry

Morgan Stanley's Customer Service score was rated the highest by Banking and Financial Services industry customers, and the lowest by Accounting industry customers.

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Tech	3.2
Accounting	3.1
Banking and Financial Services	4.6

Morgan Stanley Customer Service vs. Competitors

Compared to its competitors, Morgan Stanley's Customer Service score is rated right above Fidelity Investments, and is preceded by Bank of America.

COMPANY		Customer Service Score
	JPMorgan Chase & Co	4/5
	Raymond James	3.8/5
	Credit Suisse	3.7/5
	Goldman Sachs	3.6/5
	Wells Fargo	3.5/5
	Bank of America	3.4/5
	Morgan Stanley	3.4/5
	Fidelity Investments	3.3/5
	TD Ameritrade	2.6/5

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Customer Service for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Morgan Stanley's Customer Service score is rated right above American Express, and is preceded by Block.

COMPANY		Customer Service Score
	Visa	4/5
	JPMorgan Chase & Co	4/5
	Mastercard	3.9/5
	Stripe	3.6/5
	Block	3.4/5
	Morgan Stanley	3.4/5
	American Express	3.4/5
	USAA	3.3/5
	PayPal	3.3/5

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Morgan Stanley as an Employer

3.0/5

Morgan Stanley has a 3.0/5 stars for its overall company culture rated by their employees

top

50%

CEO of Morgan Stanley

James Gorman

In the Top 50% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Morgan Stanley scored a -8 for Net Promoter Score and a -13 for Employee Net Promoter Score. NPS gauges how likely a customer of Morgan Stanley would recommend the brand to a friend. ENPS measures how likely Morgan Stanley employees would recommend working at Morgan Stanley to a friend.

Net Promoter Score

-8

NPS Score

38%	Promoters
16%	Passive
46%	Detractors

Employee Net Promoter Score

-13

eNPS Score

31%	Promoters
25%	Passive
44%	Detractors

Global Ranking Snapshot

Morgan Stanley is ranked #199 in the Global Top 100 Brands. It ranks just behind UnitedHealth Group and just ahead of Edward Jones.

RANK			INDUSTRY
197	Albertsons Companies	Vivek Sankaran	Retail
198	UnitedHealth Group	Andrew Witty	Health and Wellness
199	Morgan Stanley	James Gorman	Banking and Financial Services
200	Edward Jones	Penny Pennington	Banking and Financial Services
201	Sherwin-Williams	John Morikis	Retail
202	Qualcomm	Steve Mollenkopf	Tech
203	The Kraft Heinz Company	Miguel Patricio	Food and Beverages

Banking and Financial Services Ranking Snapshot

Morgan Stanley is ranked #15 in the Banking and Financial Services Industry. It ranks just behind Prudential and just ahead of Edward Jones.

RANK		Location
13	Fidelity Investments	Boston, MA
14	Prudential	Newark, NJ
15	Morgan Stanley	New York City, NY
16	Edward Jones	Peoria, AZ
17	Nasdaq	New York City, NY
18	Charles Schwab	Westlake, TX
19	UBS	Zurich, KS