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Prudential is

Ranked

#14

Banking and Financial Services Brands

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Prudential is ranked #14 in Banking and Financial Services Brands

About Prudential's Brand

For more than 140 years, Prudential Financial has helped individual and institutional customers grow and protect their wealth. Prudential’s brand is ranked #176 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Prudential. When compared to other organizations within the Banking and Financial Services industry, Prudential is ranked #14. Among its major competitors, Prudential is ranked in 5th place for NPS while Ping An is 1st, and Manulife is 2nd. Overall, Prudential has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $36.42B

Brand at a Glance

75%

Customer Loyalty

3.3/5

Product Quality

3.2/5

Pricing

3.2/5

Customer Service

Prudential Ranking

^#14 in Banking and Financial Services
^#2 / 4 of its competitors

Prudential NPS

Prudential's Net Promoter Score (NPS) is a -4 with 39% Promoters, 18% Passives, and 43% Detractors. Net Promoter Score tracks whether Prudential's customers would recommend using the product based on a scale of -100 to 100.

Prudential Overall NPS

-4

NPS

39%	Promoters
18%	Passives
43%	Detractors

Prudential NPS Trend

-100

-50

100

Summary	Date	Score
Aug 2024 -3	Aug 2024	-3
Sep 2024 -3	Sep 2024	-3
Oct 2024 -3	Oct 2024	-3
Nov 2024 -4	Nov 2024	-4
Dec 2024 -3	Dec 2024	-3
Jan 2025 -5	Jan 2025	-5
Feb 2025 -5	Feb 2025	-5
Apr 2025 -3	Apr 2025	-3
May 2025 -5	May 2025	-5
Jun 2025 -5	Jun 2025	-5
Jul 2025 -5	Jul 2025	-5
Aug 2025 -5	Aug 2025	-5

How Other Brands Compare

Prudential is ranked second for NPS among its competitors. AIG and The Hartford come in first and third, with Allstate coming in at #4. Among those competitors, it is the second most valued company behind AIG.

	Prudential	Allstate	AIG	The Hartford
Global Ranking	#176	#122	#302	#626
NPS	-4	-31	11	-30
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	Neutral	Neutral	Neutral
Valuation Updated every 24 hours for public companies	$36.42B	$31.46B	$40.99B	$17.87B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Prudential NPS by Gender

Female customers rated Prudential's NPS 17 points higher than Male customers.

Male

-37

Prudential's NPS was rated -37 by Male customers on Comparably.

19%

Promoters

25%

Passives

56%

Detractors

Female

-20

Prudential's NPS was rated -20 by Female customers on Comparably.

25%

Promoters

30%

Passives

45%

Detractors

Prudential NPS by Ethnicity

Prudential's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -48	Caucasian	-48
Hispanic or Latino 0	Hispanic or Latino	0
African American/Black 13	African American/Black	13
Asian or Pacific Islander 0	Asian or Pacific Islander	0
Other -51	Other	-51

Prudential NPS by Age

Prudential's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.

100

Summary

Age

Promoters

Passives

Detractors

18-25

50%

26-30

67%

33%

31-35

60%

40%

36-40

14%

57%

29%

51-55

42%

58%

56-60

33%

67%

61-65

100%

66+

85%

Prudential NPS by Usage

Prudential's NPS was rated the highest by customers who have used Prudential's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -43	Less than 1 Year	-43
1 to 2 Years 57	1 to 2 Years	57
2 to 5 Years 8	2 to 5 Years	8
5 to 10 Years -43	5 to 10 Years	-43
Over 10 Years -66	Over 10 Years	-66

Prudential NPS vs. Competitors

Compared to its competitors, Prudential's NPS is rated right above Progressive Insurance, and is preceded by Personal Capital.

COMPANY		NPS Score
	Ping An	39
	Manulife	16
	AIG	11
	Personal Capital	11
	Prudential	-4
	Progressive Insurance	-16
	Aflac	-18
	MetLife	-19
	The Hartford	-30
	Allstate	-31

Prudential NPS vs Companies in Banking and Financial Services

In the Banking and Financial Services industry, Prudential's NPS is rated right below USAA.

COMPANY		NPS Score
	Visa	32
	JPMorgan Chase & Co	31
	Mastercard	27
	Stripe	26
	Block	25
	American Express	18
	PayPal	9
	USAA	7
	Prudential	-4

Prudential Customer Reviews

Out of the 12 Prudential customer reviews 7 were positive and 5 were constructive. Prudential customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Prudential Customer Loyalty

75%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

75% of Prudential users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

75%

25%

Prudential Customer Loyalty Score by Gender

Female customers rated Prudential's Customer Loyalty score 5% higher than Male customers.

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Male

73%

Yes

Female

78%

Yes

Prudential Customer Loyalty Score by Ethnicity

Prudential's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Other

Prudential Customer Loyalty Score by Age

Prudential's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 31-35.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Prudential.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 78%	18-25	78%
26-30 85%	26-30	85%
31-35 28%	31-35	28%
36-40 49%	36-40	49%
51-55 85%	51-55	85%
56-60 70%	56-60	70%
61-65 100%	61-65	100%
66+ 93%	66+	93%

Prudential Customer Loyalty Score by Usage

Prudential's Customer Loyalty score was rated the highest by customers who have used Prudential's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	36%
1 to 2 Years	74%
2 to 5 Years	70%
5 to 10 Years	74%
Over 10 Years	90%

Prudential Customer Loyalty Score by Industry

Prudential's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.

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Tech	64%
Accounting	78%
Banking and Financial Services	100%
Insurance	85%

Prudential Customer Loyalty vs. Competitors

Compared to its competitors, Prudential's Customer Loyalty score is rated right above Allstate, and is preceded by Aflac.

COMPANY		Customer Loyalty Score
	Progressive Insurance	80%
	MetLife	80%
	Ping An	79%
	Aflac	76%
	Prudential	75%
	Allstate	74%
	Manulife	73%
	Personal Capital	72%
	The Hartford	71%
	AIG	64%

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Customer Loyalty for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Prudential's Customer Loyalty score is rated right below Block.

COMPANY		Customer Loyalty Score
	USAA	87%
	American Express	85%
	Visa	84%
	JPMorgan Chase & Co	83%
	PayPal	79%
	Mastercard	78%
	Stripe	77%
	Block	76%
	Prudential	75%

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Prudential Product Quality

3.3/5

Prudential has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.

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Prudential Product Information

Prudential’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated Prudential's product the highest. Reviewers from the Tech industry rated Prudential the lowest at 2.5.

Website: http://www.prudential.com/

Company Size: 10,000+ Employees

Industry

Banking and Financial Services

Quick Insights into Prudential Product Quality

Prudential's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers ages 61-65.

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Ranked Prudential Product Quality the Highest

18-25	4.1
1 to 2 Years	4
Banking and Financial Services	3.9

Ranked Prudential Product Quality the Lowest

Other	2.2
Over 10 Years	2
61-65	1.5

Prudential Product Quality Score by Gender

Female customers rated Prudential's Product Quality score 0.2 stars higher than Male customers.

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Male

2.6/5

Female

2.8/5

Prudential Product Quality Score by Ethnicity

Prudential's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 2.3	Caucasian	2.3
Hispanic or Latino 2.8	Hispanic or Latino	2.8
African American/Black 3.5	African American/Black	3.5
Asian or Pacific Islander 3.2	Asian or Pacific Islander	3.2
Other 2.2	Other	2.2

Prudential Product Quality Score by Age

Prudential's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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Summary	Age	Score
18-25 4.1	18-25	4.1
26-30 3.8	26-30	3.8
31-35 2.5	31-35	2.5
36-40 3.5	36-40	3.5
51-55 2.9	51-55	2.9
56-60 1.6	56-60	1.6
61-65 1.5	61-65	1.5
66+ 1.7	66+	1.7

Prudential Product Quality Score by Usage

Prudential's Product Quality score was rated the highest by customers who have used Prudential's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	2.3
1 to 2 Years	4
2 to 5 Years	3.5
5 to 10 Years	3.5
Over 10 Years	2

Prudential Product Quality Score by Industry

Prudential's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.

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Tech	2.5
Accounting	3.4
Banking and Financial Services	3.9
Insurance	2.6

Prudential Product Quality vs. Competitors

Compared to its competitors, Prudential's Product Quality score is rated right above Personal Capital, and is preceded by AIG.

COMPANY		Product Quality Score
	Ping An	4/5
	Manulife	3.6/5
	AIG	3.3/5
	Prudential	3.3/5
	Personal Capital	3/5
	MetLife	2.9/5
	Aflac	2.8/5
	Progressive Insurance	2.7/5
	The Hartford	2.4/5
	Allstate	2.3/5

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Product Quality for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Prudential's Product Quality score is rated right below USAA.

COMPANY		Product Quality Score
	Visa	4.1/5
	JPMorgan Chase & Co	4/5
	Mastercard	4/5
	Stripe	3.8/5
	Block	3.6/5
	American Express	3.5/5
	PayPal	3.5/5
	USAA	3.3/5
	Prudential	3.3/5

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Prudential Pricing

Prudential ROI & Value For Money

3.2/5

Prudential has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.

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Prudential Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry. The users from the Tech industry think that they had the lowest ROI from Prudential.

Quick Insights into Prudential ROI

Prudential's ROI score was rated highest by customers who have used Prudential's products/services for 1 to 2 Years, and rated lowest by customers ages 56-60.

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Ranked Prudential ROI the Highest

1 to 2 Years	4.2
African American/Black	4
Banking and Financial Services	4

Ranked Prudential ROI the Lowest

Hispanic or Latino	2
Less than 1 Year	2
56-60	1.8

Prudential ROI Score by Gender

Female customers rated Prudential's ROI score 0.2 stars higher than Male customers.

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Male

2.7/5

Female

2.9/5

Prudential ROI Score by Ethnicity

Prudential's ROI score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.

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Summary	Ethnicity	Score
Caucasian 2.3	Caucasian	2.3
Hispanic or Latino 2	Hispanic or Latino	2
African American/Black 4	African American/Black	4
Asian or Pacific Islander 3.2	Asian or Pacific Islander	3.2
Other 2.3	Other	2.3

Prudential ROI Score by Age

Prudential's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.

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Summary	Age	Score
18-25 3	18-25	3
26-30 3.9	26-30	3.9
31-35 2.5	31-35	2.5
36-40 3.4	36-40	3.4
51-55 2.9	51-55	2.9
56-60 1.8	56-60	1.8
61-65 2	61-65	2
66+ 2	66+	2

Prudential ROI Score by Usage

Prudential's ROI score was rated the highest by customers who have used Prudential's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	2
1 to 2 Years	4.2
2 to 5 Years	3.3
5 to 10 Years	3.4
Over 10 Years	2.2

Prudential ROI Score by Industry

Prudential's ROI score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.

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Tech	2.6
Accounting	3.3
Banking and Financial Services	4
Insurance	3.3

Prudential Pricing vs. Competitors

Compared to its competitors, Prudential's ROI score is rated right above Personal Capital, and is preceded by AIG.

COMPANY		Pricing Score
	Ping An	4/5
	Manulife	3.4/5
	AIG	3.4/5
	Prudential	3.2/5
	Personal Capital	2.9/5
	MetLife	2.8/5
	Aflac	2.7/5
	Progressive Insurance	2.5/5
	The Hartford	2.4/5
	Allstate	2.3/5

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ROI for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Prudential's ROI score is rated right above USAA, and is preceded by American Express.

COMPANY		Pricing Score
	Visa	3.9/5
	JPMorgan Chase & Co	3.9/5
	Mastercard	3.9/5
	Stripe	3.7/5
	Block	3.6/5
	PayPal	3.4/5
	American Express	3.3/5
	Prudential	3.2/5
	USAA	3.2/5

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Prudential Customer Satisfaction (CSAT)

Prudential Customer Satisfaction (CSAT) Score

55 / 100

Prudential has an overall Customer Satisfaction score of 55 rated by its users and customers.

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Very Satisfied	35%
Satisfied	20%
Neither Satisfied nor Dissatisfied	16%
Dissatisfied	7%
Very Dissatisfied	22%

Very Satisfied

35%

Satisfied

20%

Neither Satisfied nor Dissatisfied

16%

Dissatisfied

Very Dissatisfied

22%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Prudential Customer Satisfaction

Prudential's Customer Satisfaction score was rated highest by customers who have used Prudential's products/services for 2 to 5 Years, and rated lowest by customers ages 61-65.

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Ranked Prudential Customer Satisfaction the Highest

2 to 5 Years	66%
26-30	60%
Accounting	57%

Ranked Prudential Customer Satisfaction the Lowest

Caucasian	19%
Less than 1 Year	17%
61-65	0%

Prudential Customer Satisfaction Score by Gender

Male customers rated Prudential's Customer Satisfaction score 10 points higher than Female customers.

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36 / 100

Male

	Very Satisfied	18%
	Satisfied	18%
	Neither Satisfied nor Dissatisfied	18%
	Dissatisfied	8%
	Very Dissatisfied	38%

26 / 100

Female

	Very Satisfied	13%
	Satisfied	13%
	Neither Satisfied nor Dissatisfied	27%
	Dissatisfied	13%
	Very Dissatisfied	34%

Prudential Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Prudential's Customer Satisfaction (CSAT) score was rated 19% according to Caucasian users and customers.

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19 / 100

Very Satisfied	14%
Satisfied	5%
Neither Satisfied nor Dissatisfied	9%
Dissatisfied	8%
Very Dissatisfied	64%

Very Satisfied

14%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

64%

CSAT according to Hispanic or Latino

Prudential's Customer Satisfaction (CSAT) score was rated 33% according to Hispanic or Latino users and customers.

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33 / 100

Very Satisfied	33%
Satisfied	0%
Neither Satisfied nor Dissatisfied	33%
Dissatisfied	0%
Very Dissatisfied	34%

Very Satisfied

33%

Satisfied

Neither Satisfied nor Dissatisfied

33%

Dissatisfied

Very Dissatisfied

34%

CSAT according to African American/Black

Prudential's Customer Satisfaction (CSAT) score was rated 57% according to African American/Black users and customers.

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57 / 100

Very Satisfied	28%
Satisfied	29%
Neither Satisfied nor Dissatisfied	29%
Dissatisfied	0%
Very Dissatisfied	14%

Very Satisfied

28%

Satisfied

29%

Neither Satisfied nor Dissatisfied

29%

Dissatisfied

Very Dissatisfied

14%

CSAT according to Asian or Pacific Islander

Prudential's Customer Satisfaction (CSAT) score was rated 57% according to Asian or Pacific Islander users and customers.

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57 / 100

Very Satisfied	0%
Satisfied	57%
Neither Satisfied nor Dissatisfied	29%
Dissatisfied	14%
Very Dissatisfied	0%

Very Satisfied

Satisfied

57%

Neither Satisfied nor Dissatisfied

29%

Dissatisfied

14%

Very Dissatisfied

CSAT according to Other

Prudential's Customer Satisfaction (CSAT) score was rated 26% according to Other users and customers.

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26 / 100

Very Satisfied	13%
Satisfied	13%
Neither Satisfied nor Dissatisfied	38%
Dissatisfied	11%
Very Dissatisfied	25%

Very Satisfied

13%

Satisfied

13%

Neither Satisfied nor Dissatisfied

38%

Dissatisfied

11%

Very Dissatisfied

25%

Prudential Customer Satisfaction Score by Age

Prudential's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.

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100

Breakdown

Age

Score

26-30

60%

31-35

36-40

57%

51-55

44%

56-60

61-65

66+

16%

Prudential Customer Satisfaction Score by Usage

Prudential's Customer Satisfaction score was rated the highest by customers who have used Prudential's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	17
1 to 2 Years	40
2 to 5 Years	66
5 to 10 Years	33
Over 10 Years	22

Prudential Customer Satisfaction Score by Industry

Prudential's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Insurance industry customers.

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Tech	22
Accounting	57
Banking and Financial Services	50
Insurance	20

Prudential Customer Satisfaction vs. Competitors

Compared to its competitors, Prudential's Customer Satisfaction score is rated right above MetLife, and is preceded by AIG.

COMPANY		Customer Satisfaction (CSAT) Score
	Ping An	67%
	Manulife	65%
	Personal Capital	60%
	AIG	58%
	Prudential	55%
	MetLife	52%
	Progressive Insurance	45%
	Aflac	40%
	The Hartford	33%
	Allstate	33%

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Customer Satisfaction for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Prudential's Customer Satisfaction score is rated right above USAA, and is preceded by American Express.

COMPANY		Customer Satisfaction (CSAT) Score
	Visa	82%
	Mastercard	79%
	JPMorgan Chase & Co	77%
	Stripe	68%
	PayPal	64%
	Block	63%
	American Express	62%
	Prudential	55%
	USAA	30%

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Prudential Customer Service

3.2/5

Prudential has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.

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About Prudential's Customer Service

Address

751 Broad Street, Newark, NJ 07102

Website

http://www.prudential.com/

Phone Number

973-802-6000

Prudential's Social Links

Quick Insights into Prudential Customer Service

Prudential's Customer Service score was rated highest by customers who have used Prudential's products/services for 1 to 2 Years, and rated lowest by customers ages 66+.

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Ranked Prudential Customer Service the Highest

1 to 2 Years	4.3
26-30	4.3
Asian or Pacific Islander	3.5

Ranked Prudential Customer Service the Lowest

Caucasian	1.9
Over 10 Years	1.7
66+	1.5

Prudential Customer Service Score by Gender

Female customers rated Prudential's Customer Service score 0.6 stars higher than Male customers.

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Male

2.3/5

Female

2.9/5

Prudential Customer Service Score by Ethnicity

Prudential's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 1.9	Caucasian	1.9
Hispanic or Latino 3.1	Hispanic or Latino	3.1
African American/Black 3.2	African American/Black	3.2
Asian or Pacific Islander 3.5	Asian or Pacific Islander	3.5
Other 2.2	Other	2.2

Prudential Customer Service Score by Age

Prudential's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

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100

Summary	Age	Customer Service Score
18-25 3.5	18-25	3.5
26-30 4.3	26-30	4.3
31-35 2.6	31-35	2.6
36-40 2.5	36-40	2.5
51-55 2.7	51-55	2.7
56-60 1.6	56-60	1.6
61-65 1.5	61-65	1.5
66+ 1.5	66+	1.5

Prudential Customer Service Score by Usage

Prudential's Customer Service score was rated the highest by customers who have used Prudential's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	2.2
1 to 2 Years	4.3
2 to 5 Years	3.3
5 to 10 Years	3.1
Over 10 Years	1.7

Prudential Customer Service Score by Industry

Prudential's Customer Service score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.

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Tech	2.3
Accounting	3.1
Banking and Financial Services	3.3
Insurance	3

Prudential Customer Service vs. Competitors

Compared to its competitors, Prudential's Customer Service score is rated right above Personal Capital, and is preceded by AIG.

COMPANY		Customer Service Score
	Ping An	3.9/5
	Manulife	3.5/5
	AIG	3.3/5
	Prudential	3.2/5
	Personal Capital	2.8/5
	Progressive Insurance	2.7/5
	MetLife	2.7/5
	Aflac	2.5/5
	The Hartford	2.4/5
	Allstate	2.4/5

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Customer Service for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Prudential's Customer Service score is rated right below PayPal.

COMPANY		Customer Service Score
	Visa	4/5
	JPMorgan Chase & Co	4/5
	Mastercard	3.9/5
	Stripe	3.6/5
	Block	3.4/5
	American Express	3.4/5
	USAA	3.3/5
	PayPal	3.3/5
	Prudential	3.2/5

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Prudential as an Employer

4.1/5

Prudential has a 4.1/5 stars for its overall company culture rated by their employees

top

20%

CEO of Prudential

Charles F. Lowrey

In the Top 20% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Prudential scored a -4 for Net Promoter Score and a 16 for Employee Net Promoter Score. NPS gauges how likely a customer of Prudential would recommend the brand to a friend. ENPS measures how likely Prudential employees would recommend working at Prudential to a friend.

Net Promoter Score

-4

NPS Score

39%	Promoters
18%	Passive
43%	Detractors

Employee Net Promoter Score

eNPS Score

45%	Promoters
26%	Passive
29%	Detractors

Global Ranking Snapshot

Prudential is ranked #176 in the Global Top 100 Brands. It ranks just behind DuPont and just ahead of Northrop Grumman Corporation.

RANK			INDUSTRY
174	MGM Resorts International	Bill Hornbuckle	Travel and Hospitality
175	DuPont	Edward Breen	Energy and Manufacturing
176	Prudential	Charles F. Lowrey	Banking and Financial Services
177	Northrop Grumman Corporation	Kathy Warden	Automotive and Transportation
178	BP	Bernard Looney	Energy and Manufacturing
179	Honeywell	Darius Adamczyk	Energy and Manufacturing
180	HP Inc.	Enrique Lores	Tech

Banking and Financial Services Ranking Snapshot

Prudential is ranked #14 in the Banking and Financial Services Industry. It ranks just behind Fidelity Investments and just ahead of Morgan Stanley.

RANK		Location
12	Bank of America	Charlotte, NC
13	Fidelity Investments	Boston, MA
14	Prudential	Newark, NJ
15	Morgan Stanley	New York City, NY
16	Edward Jones	Peoria, AZ
17	Nasdaq	New York City, NY
18	Charles Schwab	Westlake, TX