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Prudential is
Ranked
#14
in
Banking and Financial Services Brands
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Prudential is ranked #14 in Banking and Financial Services Brands

About Prudential's Brand

For more than 140 years, Prudential Financial has helped individual and institutional customers grow and protect their wealth. Prudential’s brand is ranked #176 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Prudential. When compared to other organizations within the Banking and Financial Services industry, Prudential is ranked #14. Among its major competitors, Prudential is ranked in 5th place for NPS while Ping An is 1st, and AIG is 2nd. Overall, Prudential has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $36.42B

Brand at a Glance

76%
Customer Loyalty
3.6/5
Product Quality
3.3/5
Pricing
3.4/5
Customer Service

Prudential Ranking

Prudential NPS

Prudential's Net Promoter Score (NPS) is a 3 with 39% Promoters, 25% Passives, and 36% Detractors. Net Promoter Score tracks whether Prudential's customers would recommend using the product based on a scale of -100 to 100.

Prudential Overall NPS

3
NPS
39%Promoters
25%Passives
36%Detractors
Prudential Overall NPS

Prudential NPS Trend

-100
-50
0
50
100
Jun 2021
0
Jun 20210
Aug 2021
4
Aug 20214
Sep 2021
-1
Sep 2021-1
Oct 2021
-1
Oct 2021-1
Nov 2021
-9
Nov 2021-9
Dec 2021
-12
Dec 2021-12
Jan 2022
-10
Jan 2022-10
Feb 2022
-5
Feb 2022-5
Mar 2022
-4
Mar 2022-4
Apr 2022
2
Apr 20222
May 2022
5
May 20225
Jun 2022
3
Jun 20223

How Other Brands Compare

Prudential is ranked second for NPS among its competitors. AIG and Allstate come in first and third, with The Hartford coming in at #4. Among those competitors, it is the second most valued company behind AIG.

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Prudential's Logo
Prudential
Allstate's Logo
Allstate
AIG's Logo
AIG
The Hartford's Logo
The Hartford
Global Ranking#176#122#302#626
NPS3023-12
Social Sentiment Calculated by analyzing social media and other online mentionsNeutralNegativeNegativeNeutral
Valuation Updated every 24 hours for public companies$36.42B$31.46B$39.36B$17.87B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Prudential NPS by Gender

Female customers rated Prudential's NPS 61 points higher than Male customers.

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Male

-50

Prudential's NPS was rated -50 by Male customers on Comparably.

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0%
Promoters
50%
Passives
50%
Detractors

Female

11

Prudential's NPS was rated 11 by Female customers on Comparably.

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33%
Promoters
45%
Passives
22%
Detractors

Prudential NPS by Ethnicity

Prudential's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.

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-100
-50
0
50
100
Caucasian
67
Caucasian67
Other
-33
Other-33

Prudential NPS by Age

Prudential's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.

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0
20
40
60
80
100
Promoters
0%
Passives
67%
Detractors
33%
18-250%67%33%
Promoters
33%
Passives
67%
Detractors
0%
26-3033%67%0%
Promoters
0%
Passives
67%
Detractors
33%
31-350%67%33%
Promoters
50%
Passives
0%
Detractors
50%
51-5550%0%50%

Prudential NPS by Usage

Prudential's NPS was rated the highest by customers who have used Prudential's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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-100
-50
0
50
100
Less than 1 Year
0
Less than 1 Year0
1 to 2 Years
50
1 to 2 Years50
2 to 5 Years
0
2 to 5 Years0
Over 10 Years
-100
Over 10 Years-100

Prudential NPS vs. Competitors

Compared to its competitors, Prudential's NPS is rated right above Allstate, and is preceded by Progressive Insurance.

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Aflac's Logo
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Prudential NPS vs Companies in Banking and Financial Services

In the Banking and Financial Services industry, Prudential's NPS is rated right below PayPal.

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Prudential Customer Reviews

Out of the 5 Prudential customer reviews 3 were positive and 2 were constructive. Prudential customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What can this brand most improve?
Try with sorting out talking to someone and phoning back or email correspondence as this never happens . All I want is a monthly summary of my account.
Review from New York, NY / Male / Other / 61-65
What do you value most about this brand?
The duty of customer's comfidentiality owed by the bank
Review from New York, NY / Female / Other / 18-25Posted 8 days ago
What do you value most about this brand?
Very good company. Very statisfy
Review from New York, NY / Female / Asian or Pacific Islander / 26-30
What can this brand most improve?
i can not find any one to give me a straight answer as to what to due
Review from New York, NY / Male / Native American / 66+
What do you value most about this brand?
Trusted advisor stable systems commercial
Review from Chicago, IL / Female / Caucasian / 51-55

Prudential Customer Loyalty

76%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

76% of Prudential users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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76
76%
24
24%
Prudential Customer Loyalty

Prudential Customer Loyalty Score by Gender

Male customers rated Prudential's Customer Loyalty score 15% higher than Female customers.

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Male
85%
Yes
Female
70%
Yes

Prudential Customer Loyalty Score by Ethnicity

Prudential's Customer Loyalty score was rated 70% by both Caucasian and Other customers on Comparably.

% who answered "Yes"

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70
out of 100
Caucasian
70
out of 100
Other

Prudential Customer Loyalty Score by Age

Prudential's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.

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0
20%
40%
60%
80%
100%
18-25
70%
18-2570%
26-30
100%
26-30100%
31-35
40%
31-3540%
51-55
78%
51-5578%

Prudential Customer Loyalty Score by Usage

Prudential's Customer Loyalty score was rated the highest by customers who have used Prudential's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
33%
1 to 2 Years
78%
2 to 5 Years
100%
Over 10 Years
100%

Prudential Customer Loyalty Score by Industry

Prudential's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.

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Tech
64%
Accounting
100%

Prudential Customer Loyalty vs. Competitors

Compared to its competitors, Prudential's Customer Loyalty score is rated right above Manulife, and is preceded by Ping An.

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MetLife's Logo
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AIG's Logo

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Customer Loyalty for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Prudential's Customer Loyalty score is rated right below Stripe.

COMPANYCustomer Loyalty Score
USAA92%
Visa88%
American Express85%
JPMorgan Chase & Co82%
Mastercard80%
Square78%
PayPal78%
Stripe78%
Prudential76%

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American Express' Logo
JPMorgan Chase & Co's Logo
Mastercard's Logo
Square's Logo
PayPal's Logo
Stripe's Logo

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Prudential Product Quality

3.6/5

Prudential has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.

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Prudential Product Information

Prudential’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Prudential's product the highest. Reviewers from the Tech industry rated Prudential the lowest at 2.7.

Website
http://www.prudential.com/
Company Size
10,000+ Employees

Industry

Banking and Financial Services

Quick Insights into Prudential Product Quality

Prudential's Product Quality score was rated highest by customers ages 18-25, and rated lowest by Other customers.

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Ranked Prudential Product Quality the Highest

18-25
4.6
Caucasian
4.6
1 to 2 Years
3.9

Ranked Prudential Product Quality the Lowest

Over 10 Years
2.9
Tech
2.7
Other
2.6

Prudential Product Quality Score by Gender

Female customers rated Prudential's Product Quality score 0.4 stars higher than Male customers.

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Male

3.1/5

Female

3.5/5

Prudential Product Quality Score by Ethnicity

Prudential's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.

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0
1
2
3
4
5
Caucasian
4.6
Caucasian4.6
Other
2.6
Other2.6

Prudential Product Quality Score by Age

Prudential's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.

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0
1
2
3
4
5
18-25
4.6
18-254.6
26-30
3
26-303
31-35
3.1
31-353.1
51-55
4.1
51-554.1

Prudential Product Quality Score by Usage

Prudential's Product Quality score was rated the highest by customers who have used Prudential's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3.2
1 to 2 Years
3.9
2 to 5 Years
3.5
Over 10 Years
2.9

Prudential Product Quality Score by Industry

Prudential's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.

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Tech
2.7
Accounting
3.2

Prudential Product Quality vs. Competitors

Compared to its competitors, Prudential's Product Quality score is rated right above Allstate, and is preceded by AIG.

COMPANYProduct Quality Score
Ping An4.4/5
Manulife3.8/5
AIG3.7/5
Prudential3.6/5
Allstate3.1/5
Progressive Insurance3/5
The Hartford2.8/5
Aflac2.8/5
MetLife2.7/5
Personal Capital2.7/5

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Prudential's Logo
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Ping An's Logo
Manulife's Logo
AIG's Logo
Allstate's Logo
Progressive Insurance's Logo
The Hartford's Logo
Aflac's Logo
MetLife's Logo
Personal Capital's Logo

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Product Quality for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Prudential's Product Quality score is rated right below PayPal.

COMPANYProduct Quality Score
Visa4.2/5
JPMorgan Chase & Co4.1/5
Mastercard4.1/5
Square4/5
Stripe3.9/5
American Express3.8/5
USAA3.8/5
PayPal3.7/5
Prudential3.6/5

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Mastercard's Logo
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Prudential Pricing

Prudential ROI & Value For Money

3.3/5

Prudential has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.

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Prudential Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Tech industry think that they had the lowest ROI from Prudential.

Quick Insights into Prudential ROI

Prudential's ROI score was rated highest by Caucasian customers, and rated lowest by customers from the Tech industry.

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Ranked Prudential ROI the Highest

Caucasian
4.1
1 to 2 Years
4
51-55
3.7

Ranked Prudential ROI the Lowest

31-35
2.8
Less than 1 Year
2.6
Tech
2.6

Prudential ROI Score by Gender

Male customers rated Prudential's ROI score 0.6 stars higher than Female customers.

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Male

3.7/5

Female

3.1/5

Prudential ROI Score by Ethnicity

Prudential's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.

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0
1
2
3
4
5
Caucasian
4.1
Caucasian4.1
Other
3
Other3

Prudential ROI Score by Age

Prudential's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 31-35.

Sign Up for Brand Profile PRO to get the full ROI by Age data of Prudential.
0
1
2
3
4
5
18-25
3.1
18-253.1
26-30
3.1
26-303.1
31-35
2.8
31-352.8
51-55
3.7
51-553.7

Prudential ROI Score by Usage

Prudential's ROI score was rated the highest by customers who have used Prudential's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
2.6
1 to 2 Years
4
2 to 5 Years
3.5
Over 10 Years
3.4

Prudential ROI Score by Industry

Prudential's ROI score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.

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Tech
2.6
Accounting
3.1

Prudential Pricing vs. Competitors

Compared to its competitors, Prudential's ROI score is rated right above Progressive Insurance, and is preceded by Manulife.

COMPANYPricing Score
Ping An4.2/5
AIG3.8/5
Manulife3.7/5
Prudential3.3/5
Progressive Insurance3/5
Allstate3/5
Aflac2.8/5
The Hartford2.7/5
MetLife2.6/5
Personal Capital2.5/5

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ROI for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Prudential's ROI score is rated right below PayPal.

COMPANYPricing Score
Visa4.1/5
Square4.1/5
JPMorgan Chase & Co4/5
Mastercard3.9/5
Stripe3.9/5
American Express3.6/5
USAA3.6/5
PayPal3.6/5
Prudential3.3/5

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Prudential Customer Satisfaction (CSAT)

Prudential Customer Satisfaction (CSAT) Score

66 / 100

Prudential has an overall Customer Satisfaction score of 66 rated by its users and customers.

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Very Satisfied33%
Satisfied33%
Neither Satisfied nor Dissatisfied20%
Dissatisfied11%
Very Dissatisfied3%
Very Satisfied
33%
Satisfied
33%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
11%
Very Dissatisfied
3%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Prudential Customer Satisfaction

Prudential's Customer Satisfaction score was rated highest by Female customers, and rated lowest by Male customers.

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Ranked Prudential Customer Satisfaction the Highest

Female
50%
Less than 1 Year
33%
Other
33%

Ranked Prudential Customer Satisfaction the Lowest

Male
0%

Prudential Customer Satisfaction Score by Gender

Female customers rated Prudential's Customer Satisfaction score 0 points higher than Male customers.

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0
Male
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
75%
Dissatisfied
25%
Very Dissatisfied
0%
50 / 100
Female
Very Satisfied
0%
Satisfied
50%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
25%
Very Dissatisfied
0%

Prudential Customer Satisfaction Score by Ethnicity

CSAT according to Other

Prudential's Customer Satisfaction (CSAT) score was rated 33% according to Other users and customers.

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33 / 100
Very Satisfied0%
Satisfied33%
Neither Satisfied nor Dissatisfied67%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
0%
Satisfied
33%
Neither Satisfied nor Dissatisfied
67%
Dissatisfied
0%
Very Dissatisfied
0%

Prudential Customer Satisfaction Score by Usage

Prudential's Customer Satisfaction score was rated 33 points by customers who have used Prudential's products/services for Less than 1 Year.

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Less than 1 Year
33

Prudential Customer Satisfaction Score by Industry

Prudential's Customer Satisfaction score was rated 0 points by Tech industry customers.

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Tech
0

Prudential Customer Satisfaction vs. Competitors

Compared to its competitors, Prudential's Customer Satisfaction score is rated right above AIG, and is preceded by Manulife.

COMPANYCustomer Satisfaction (CSAT) Score
Personal Capital100%
Ping An83%
Manulife69%
Prudential67%
AIG62%
Allstate54%
Progressive Insurance51%
MetLife50%
The Hartford38%
Aflac35%

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Personal Capital's Logo
Ping An's Logo
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Allstate's Logo
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MetLife's Logo
The Hartford's Logo
Aflac's Logo

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Customer Satisfaction for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Prudential's Customer Satisfaction score is rated right above American Express, and is preceded by Stripe.

COMPANYCustomer Satisfaction (CSAT) Score
Visa83%
Mastercard79%
Square76%
JPMorgan Chase & Co75%
PayPal72%
Stripe71%
Prudential67%
American Express67%
USAA31%

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USAA's Logo

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Prudential Customer Service

3.4/5

Prudential has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.

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About Prudential's Customer Service

Address

751 Broad Street, Newark, NJ 07102


Website

http://www.prudential.com/


Phone Number

973-802-6000

Quick Insights into Prudential Customer Service

Prudential's Customer Service score was rated highest by customers who have used Prudential's products/services for 1 to 2 Years, and rated lowest by customers who have used Prudential's products/services for Over 10 Years.

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Ranked Prudential Customer Service the Highest

1 to 2 Years
4
26-30
4
Caucasian
3.8

Ranked Prudential Customer Service the Lowest

Tech
2.7
Other
2.5
Over 10 Years
2.4

Prudential Customer Service Score by Gender

Female customers rated Prudential's Customer Service score 0.7 stars higher than Male customers.

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Male

2.8/5

Female

3.5/5

Prudential Customer Service Score by Ethnicity

Prudential's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.

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0
20
40
60
80
100
Caucasian
3.8
Caucasian3.8
Other
2.5
Other2.5

Prudential Customer Service Score by Age

Prudential's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.

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0
20
40
60
80
100
18-25
3.8
18-253.8
26-30
4
26-304
31-35
2.8
31-352.8
51-55
3.5
51-553.5

Prudential Customer Service Score by Usage

Prudential's Customer Service score was rated the highest by customers who have used Prudential's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3
1 to 2 Years
4
2 to 5 Years
3.8
Over 10 Years
2.4

Prudential Customer Service Score by Industry

Prudential's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.

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Tech
2.7
Accounting
3.4

Prudential Customer Service vs. Competitors

Compared to its competitors, Prudential's Customer Service score is rated right above Allstate, and is preceded by Manulife.

COMPANYCustomer Service Score
Ping An4.2/5
AIG3.9/5
Manulife3.6/5
Prudential3.4/5
Allstate3.1/5
Progressive Insurance3/5
The Hartford2.9/5
Personal Capital2.5/5
MetLife2.5/5
Aflac2.4/5

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Prudential's Logo
VS
Ping An's Logo
AIG's Logo
Manulife's Logo
Allstate's Logo
Progressive Insurance's Logo
The Hartford's Logo
Personal Capital's Logo
MetLife's Logo
Aflac's Logo

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Customer Service for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Prudential's Customer Service score is rated right above PayPal, and is preceded by American Express.

COMPANYCustomer Service Score
JPMorgan Chase & Co4.2/5
Visa4.1/5
Square4/5
Mastercard4/5
Stripe3.8/5
USAA3.7/5
American Express3.6/5
Prudential3.4/5
PayPal3.4/5

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Prudential's Logo
VS
JPMorgan Chase & Co's Logo
Visa's Logo
Square's Logo
Mastercard's Logo
Stripe's Logo
USAA's Logo
American Express' Logo
PayPal's Logo

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Prudential as an Employer

4.5/5

Prudential has a 4.5/5 stars for its overall company culture rated by their employees

  Prudential CEO
top
5%
CEO of Prudential

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Prudential scored a 3 for Net Promoter Score and a 33 for Employee Net Promoter Score. NPS gauges how likely a customer of Prudential would recommend the brand to a friend. ENPS measures how likely Prudential employees would recommend working at Prudential to a friend.

Net Promoter Score

3
NPS Score
39%Promoters
25%Passive
36%Detractors

Employee Net Promoter Score

33
eNPS Score
52%Promoters
29%Passive
19%Detractors

Global Ranking Snapshot

Prudential is ranked #176 in the Global Top 100 Brands. It ranks just behind DuPont and just ahead of Northrop Grumman Corporation.

RANKCOMPANYCEOINDUSTRY
174
MGM Resorts International  MGM Resorts International CEO
Bill Hornbuckle
Travel and Hospitality
175
DuPont  DuPont CEO
Edward Breen
Energy and Manufacturing
176
Prudential  Prudential CEO
Charles F. Lowrey
Banking and Financial Services
177
Northrop Grumman Corporation  Northrop Grumman Corporation CEO
Kathy Warden
Automotive and Transportation
178
BP  BP CEO
Bernard Looney
Energy and Manufacturing
179
Honeywell  Honeywell CEO
Darius Adamczyk
Energy and Manufacturing
180
HP Inc.  HP Inc. CEO
Enrique Lores
Tech

Banking and Financial Services Ranking Snapshot

Prudential is ranked #14 in the Banking and Financial Services Industry. It ranks just behind Fidelity Investments and just ahead of Morgan Stanley.

RANKCOMPANYLocation
12
Bank of America
Charlotte, NC
13
Fidelity Investments
Boston, MA
14
Prudential
Newark, NJ
15
Morgan Stanley
New York City, NY
16
Edward Jones
Peoria, AZ
17
Nasdaq
New York City, NY
18
Charles Schwab
San Francisco, CA