-19
NPS
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MetLife
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About MetLife's Brand
MetLife, Inc. is a leading global provider of insurance, annuities and employee benefit programs. Among its major competitors, MetLife is ranked in 7th place for NPS while BenefitMall is 1st, and AIG is 2nd. Overall, MetLife has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $54.48B
Brand at a Glance
80%
Customer Loyalty
2.9/5
Product Quality
2.8/5
Pricing
2.7/5
Customer Service
MetLife CMO
MetLife Ranking
- #4 / 4 of its competitors
MetLife NPS
MetLife's Net Promoter Score (NPS) is a -19 with 34% Promoters, 13% Passives, and 53% Detractors. Net Promoter Score tracks whether MetLife's customers would recommend using the product based on a scale of -100 to 100.
MetLife Overall NPS
| 34% | Promoters |
|---|---|
| 13% | Passives |
| 53% | Detractors |
MetLife NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2024 -24 | Nov 2024 | -24 |
Dec 2024 -22 | Dec 2024 | -22 |
Jan 2025 -22 | Jan 2025 | -22 |
Feb 2025 -22 | Feb 2025 | -22 |
Mar 2025 -20 | Mar 2025 | -20 |
Apr 2025 -19 | Apr 2025 | -19 |
May 2025 -18 | May 2025 | -18 |
Jun 2025 -18 | Jun 2025 | -18 |
Aug 2025 -18 | Aug 2025 | -18 |
Sep 2025 -18 | Sep 2025 | -18 |
Nov 2025 -20 | Nov 2025 | -20 |
Dec 2025 -20 | Dec 2025 | -20 |
How Other Brands Compare
MetLife is ranked #4 for NPS among its competitors. AIG and Sun Life come in first and second, with Prudential coming in at third. Among those competitors, it is the most valued company.
MetLife |  Prudential |  AIG |  Sun Life | |
| Global Ranking | #- | #176 | #302 | #306 |
| NPS | -19 | -4 | 11 | 10 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $54.48B | $36.42B | $40.99B | $29.79B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
MetLife NPS by Gender
Male customers rated MetLife's NPS 13 points higher than Female customers.
Male
-50
MetLife's NPS was rated -50 by Male customers on Comparably.
21%
Promoters
8%
Passives
71%
Detractors
Female
-63
MetLife's NPS was rated -63 by Female customers on Comparably.
12%
Promoters
13%
Passives
75%
Detractors
MetLife NPS by Ethnicity
MetLife's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -76 | Caucasian | -76 |
African American/Black -42 | African American/Black | -42 |
Asian or Pacific Islander -7 | Asian or Pacific Islander | -7 |
Other -76 | Other | -76 |
MetLife NPS by Age
MetLife's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
MetLife NPS by Usage
MetLife's NPS was rated the highest by customers who have used MetLife's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -39 | Less than 1 Year | -39 |
1 to 2 Years -31 | 1 to 2 Years | -31 |
2 to 5 Years -57 | 2 to 5 Years | -57 |
5 to 10 Years -26 | 5 to 10 Years | -26 |
Over 10 Years -84 | Over 10 Years | -84 |
MetLife NPS vs. Competitors
Compared to its competitors, MetLife's NPS is rated right above GEICO, and is preceded by Aflac.
| COMPANY | NPS Score | |
|---|---|---|
 | BenefitMall | 33 |
| AIG | 11 |
| Sun Life | 10 |
 | Lockton | 0 |
| Prudential | -4 |
 | Aflac | -18 |
| MetLife | -19 |
 | GEICO | -64 |
MetLife Customer Reviews
Out of the 11 MetLife customer reviews 0 were positive and 11 were constructive. MetLife customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.
MetLife Customer Loyalty
80%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
80% of MetLife users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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MetLife Customer Loyalty Score by Gender
Female customers rated MetLife's Customer Loyalty score 2% higher than Male customers.
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Male
79%
Yes
Female
81%
Yes
MetLife Customer Loyalty Score by Ethnicity
MetLife's Customer Loyalty score was rated the highest by Other customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of MetLife.
78
out of 100
Caucasian
74
out of 100
African American/Black
86
out of 100
Asian or Pacific Islander
89
out of 100
Other
MetLife Customer Loyalty Score by Age
MetLife's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
26-30 87% | 26-30 | 87% |
31-35 78% | 31-35 | 78% |
36-40 100% | 36-40 | 100% |
41-45 100% | 41-45 | 100% |
46-50 49% | 46-50 | 49% |
51-55 100% | 51-55 | 100% |
56-60 64% | 56-60 | 64% |
61-65 55% | 61-65 | 55% |
66+ 79% | 66+ | 79% |
MetLife Customer Loyalty Score by Usage
MetLife's Customer Loyalty score was rated the highest by customers who have used MetLife's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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MetLife Customer Loyalty Score by Industry
MetLife's Customer Loyalty score was rated the highest by Education industry customers, and the lowest by Energy and Manufacturing industry customers.
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MetLife Customer Loyalty vs. Competitors
Compared to its competitors, MetLife's Customer Loyalty score is rated right above Aflac.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| MetLife | 80% |
| Aflac | 76% |
| Prudential | 75% |
| Sun Life | 73% |
| Lockton | 72% |
| GEICO | 71% |
| AIG | 64% |
| BenefitMall | 53% |
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MetLife Product Quality
2.9/5
MetLife has an overall Product Quality score of 2.9 out of 5 stars rated by its users and customers.
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MetLife Product Information
MetLife’s product quality score is a 2.9 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated MetLife's product the highest. Reviewers from the Energy and Manufacturing industry rated MetLife the lowest at 1.5.
- Website
- https://www.metlife.com/
- Company Size
- 10,000+ Employees
Industry
Insurance
Quick Insights into MetLife Product Quality
MetLife's Product Quality score was rated highest by customers ages 36-40, and rated lowest by customers from the Energy and Manufacturing industry.
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Ranked MetLife Product Quality the Highest
Ranked MetLife Product Quality the Lowest
MetLife Product Quality Score by Gender
Male customers rated MetLife's Product Quality score 0.1 stars higher than Female customers.
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Male
2.4/5
Female
2.3/5
MetLife Product Quality Score by Ethnicity
MetLife's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.9 | Caucasian | 1.9 |
African American/Black 2.7 | African American/Black | 2.7 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Other 2 | Other | 2 |
MetLife Product Quality Score by Age
MetLife's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
26-30 3.3 | 26-30 | 3.3 |
31-35 1.9 | 31-35 | 1.9 |
36-40 4.1 | 36-40 | 4.1 |
41-45 2.5 | 41-45 | 2.5 |
46-50 3 | 46-50 | 3 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.8 | 56-60 | 1.8 |
61-65 2.6 | 61-65 | 2.6 |
66+ 1.5 | 66+ | 1.5 |
MetLife Product Quality Score by Usage
MetLife's Product Quality score was rated the highest by customers who have used MetLife's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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MetLife Product Quality Score by Industry
MetLife's Product Quality score was rated the highest by Tech industry customers, and the lowest by Energy and Manufacturing industry customers.
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MetLife Product Quality vs. Competitors
Compared to its competitors, MetLife's Product Quality score is rated right above Aflac, and is preceded by Lockton.
| COMPANY | Product Quality Score | |
|---|---|---|
| BenefitMall | 4.1/5 |
| Sun Life | 3.4/5 |
| AIG | 3.3/5 |
| Prudential | 3.3/5 |
| Lockton | 3.2/5 |
| MetLife | 2.9/5 |
| Aflac | 2.8/5 |
| GEICO | 1.8/5 |
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MetLife Pricing
MetLife ROI & Value For Money
2.8/5
MetLife has a value for money and ROI score of 2.8 out of 5 stars rated by its users and customers.
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MetLife Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Energy and Manufacturing industry think that they had the lowest ROI from MetLife.
Quick Insights into MetLife ROI
MetLife's ROI score was rated highest by customers ages 36-40, and rated lowest by customers who have used MetLife's products/services for Over 10 Years.
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Ranked MetLife ROI the Highest
Ranked MetLife ROI the Lowest
MetLife ROI Score by Gender
Male customers rated MetLife's ROI score 0.3 stars higher than Female customers.
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Male
2.3/5
Female
2/5
MetLife ROI Score by Ethnicity
MetLife's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.7 | Caucasian | 1.7 |
African American/Black 2.1 | African American/Black | 2.1 |
Asian or Pacific Islander 3.3 | Asian or Pacific Islander | 3.3 |
Other 2.1 | Other | 2.1 |
MetLife ROI Score by Age
MetLife's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 3.5 | 26-30 | 3.5 |
31-35 1.6 | 31-35 | 1.6 |
36-40 3.9 | 36-40 | 3.9 |
41-45 2.2 | 41-45 | 2.2 |
46-50 2.5 | 46-50 | 2.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 2.3 | 56-60 | 2.3 |
61-65 1.9 | 61-65 | 1.9 |
66+ 1.5 | 66+ | 1.5 |
MetLife ROI Score by Usage
MetLife's ROI score was rated the highest by customers who have used MetLife's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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MetLife ROI Score by Industry
MetLife's ROI score was rated the highest by Tech industry customers, and the lowest by Energy and Manufacturing industry customers.
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MetLife Pricing vs. Competitors
Compared to its competitors, MetLife's ROI score is rated right above Aflac, and is preceded by Lockton.
| COMPANY | Pricing Score | |
|---|---|---|
| BenefitMall | 3.9/5 |
| AIG | 3.4/5 |
| Sun Life | 3.4/5 |
| Prudential | 3.2/5 |
| Lockton | 3.1/5 |
| MetLife | 2.8/5 |
| Aflac | 2.7/5 |
| GEICO | 1.7/5 |
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MetLife Customer Satisfaction (CSAT)
MetLife Customer Satisfaction (CSAT) Score
52 / 100
MetLife has an overall Customer Satisfaction score of 52 rated by its users and customers.
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Very Satisfied
29%
Satisfied
23%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
12%
Very Dissatisfied
30%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into MetLife Customer Satisfaction
MetLife's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers ages 66+.
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Ranked MetLife Customer Satisfaction the Highest
Ranked MetLife Customer Satisfaction the Lowest
MetLife Customer Satisfaction Score by Gender
Male customers rated MetLife's Customer Satisfaction score 4 points higher than Female customers.
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36 / 100
MaleVery Satisfied | 21% | |
|---|---|---|
Satisfied | 15% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 12% | |
Very Dissatisfied | 44% |
32 / 100
FemaleVery Satisfied | 9% | |
|---|---|---|
Satisfied | 23% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 14% | |
Very Dissatisfied | 50% |
MetLife Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
MetLife's Customer Satisfaction (CSAT) score was rated 31% according to Caucasian users and customers.
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31 / 100
Very Satisfied
10%
Satisfied
21%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
24%
Very Dissatisfied
45%
CSAT according to African American/Black
MetLife's Customer Satisfaction (CSAT) score was rated 43% according to African American/Black users and customers.
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43 / 100
Very Satisfied
29%
Satisfied
14%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
57%
CSAT according to Asian or Pacific Islander
MetLife's Customer Satisfaction (CSAT) score was rated 50% according to Asian or Pacific Islander users and customers.
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50 / 100
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
33%
CSAT according to Other
MetLife's Customer Satisfaction (CSAT) score was rated 38% according to Other users and customers.
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38 / 100
Very Satisfied
13%
Satisfied
25%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
0%
Very Dissatisfied
50%
MetLife Customer Satisfaction Score by Age
MetLife's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 26-30 | 50% | |||||||||||||||
| 36-40 | 67% | |||||||||||||||
| 41-45 | 50% | |||||||||||||||
| 46-50 | 57% | |||||||||||||||
| 51-55 | 25% | |||||||||||||||
| 56-60 | 20% | |||||||||||||||
| 61-65 | 0% | |||||||||||||||
| 66+ | 0% |
MetLife Customer Satisfaction Score by Usage
MetLife's Customer Satisfaction score was rated the highest by customers who have used MetLife's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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MetLife Customer Satisfaction Score by Industry
MetLife's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Energy and Manufacturing industry customers.
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{
"title": "MetLife Customer Satisfaction Score by Industry",
"text": "MetLife's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Energy and Manufacturing industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 55,
"stars": 0,
"csatScore": 55,
"text": "MetLife's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 55
},
{
"label": "Accounting",
"groupId": 495,
"score": 60,
"stars": 0,
"csatScore": 60,
"text": "MetLife's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 60
},
{
"label": "Banking and Financial Services",
"groupId": 501,
"score": 50,
"stars": 0,
"csatScore": 50,
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"scoreClassName": "",
"scoreLabel": 50
},
{
"label": "Education",
"groupId": 515,
"score": 50,
"stars": 0,
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"text": "MetLife's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 50
},
{
"label": "Energy and Manufacturing",
"groupId": 541,
"score": 33,
"stars": 0,
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"scoreClassName": "",
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}
]
}MetLife Customer Satisfaction vs. Competitors
Compared to its competitors, MetLife's Customer Satisfaction score is rated right above BenefitMall, and is preceded by Prudential.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Lockton | 63% |
| Sun Life | 62% |
| AIG | 58% |
| Prudential | 55% |
| MetLife | 52% |
| BenefitMall | 50% |
| Aflac | 40% |
| GEICO | 7% |
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MetLife Customer Service
2.7/5
MetLife has an overall Customer Service score of 2.7 out of 5 stars rated by its users and customers.
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About MetLife's Customer Service
Address
200 Park Ave, New York City, NY 10017
Website
https://www.metlife.com/
Quick Insights into MetLife Customer Service
MetLife's Customer Service score was rated highest by customers ages 36-40, and rated lowest by customers who have used MetLife's products/services for Over 10 Years.
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Ranked MetLife Customer Service the Highest
Ranked MetLife Customer Service the Lowest
MetLife Customer Service Score by Gender
Male customers rated MetLife's Customer Service score 0.5 stars higher than Female customers.
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Male
2.3/5
Female
1.8/5
MetLife Customer Service Score by Ethnicity
MetLife's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.7 | Caucasian | 1.7 |
African American/Black 2.1 | African American/Black | 2.1 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Other 1.6 | Other | 1.6 |
MetLife Customer Service Score by Age
MetLife's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
26-30 3.3 | 26-30 | 3.3 |
31-35 1.6 | 31-35 | 1.6 |
36-40 3.8 | 36-40 | 3.8 |
41-45 2.1 | 41-45 | 2.1 |
46-50 2.5 | 46-50 | 2.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 2 | 56-60 | 2 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
MetLife Customer Service Score by Usage
MetLife's Customer Service score was rated the highest by customers who have used MetLife's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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MetLife Customer Service Score by Industry
MetLife's Customer Service score was rated the highest by Tech industry customers, and the lowest by Energy and Manufacturing industry customers.
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MetLife Customer Service vs. Competitors
Compared to its competitors, MetLife's Customer Service score is rated right above Aflac, and is preceded by Lockton.
| COMPANY | Customer Service Score | |
|---|---|---|
| BenefitMall | 3.5/5 |
| Sun Life | 3.4/5 |
| AIG | 3.3/5 |
| Prudential | 3.2/5 |
| Lockton | 3.1/5 |
| MetLife | 2.7/5 |
| Aflac | 2.5/5 |
| GEICO | 1.8/5 |
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MetLife as an Employer
4.2/5
MetLife has a 4.2/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
MetLife scored a -19 for Net Promoter Score and a 10 for Employee Net Promoter Score. NPS gauges how likely a customer of MetLife would recommend the brand to a friend. ENPS measures how likely MetLife employees would recommend working at MetLife to a friend.
Net Promoter Score
-19
NPS Score
| 34% | Promoters |
|---|---|
| 13% | Passive |
| 53% | Detractors |
Employee Net Promoter Score
10
eNPS Score
| 38% | Promoters |
|---|---|
| 34% | Passive |
| 28% | Detractors |
