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Sun Life is

Ranked

#24

Banking and Financial Services Brands

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Sun Life

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Sun Life

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Sun Life is ranked #24 in Banking and Financial Services Brands

About Sun Life's Brand

Sun Life provides wealth management, financial security, and stability to its worldwide customer base. Sun Life’s brand is ranked #306 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Sun Life. When compared to other organizations within the Banking and Financial Services industry, Sun Life is ranked #24. Among its major competitors, Sun Life is ranked in 4th place for NPS while Aviva is 1st, and AXA US is 2nd.Their current market cap is $29.79B

Brand at a Glance

73%

Customer Loyalty

3.4/5

Product Quality

3.4/5

Pricing

3.4/5

Customer Service

Sun Life CMO

Priscilla Brown

Sun Life Ranking

^#24 in Banking and Financial Services
^#1 / 4 of its competitors

Sun Life NPS

Sun Life's Net Promoter Score (NPS) is a 10 with 46% Promoters, 18% Passives, and 36% Detractors. Net Promoter Score tracks whether Sun Life's customers would recommend using the product based on a scale of -100 to 100.

Sun Life Overall NPS

NPS

46%	Promoters
18%	Passives
36%	Detractors

Sun Life NPS Trend

-100

-50

100

Summary	Date	Score
Sep 2024 9	Sep 2024	9
Oct 2024 9	Oct 2024	9
Nov 2024 11	Nov 2024	11
Dec 2024 11	Dec 2024	11
Jan 2025 10	Jan 2025	10
Mar 2025 8	Mar 2025	8
Apr 2025 10	Apr 2025	10
Jun 2025 10	Jun 2025	10
Jul 2025 10	Jul 2025	10
Aug 2025 10	Aug 2025	10
Sep 2025 10	Sep 2025	10
Oct 2025 8	Oct 2025	8

How Other Brands Compare

Sun Life is ranked first for NPS among its competitors. Royal Bank Of Canada and MetLife come in second and third, with The Hartford coming in at #4. Among those competitors, it is the third most valued company behind Royal Bank Of Canada.

	Sun Life	The Hartford	Royal Bank Of Canada	MetLife
Global Ranking	#306	#626	#-	#-
NPS	10	-30	5	-19
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	-	Neutral
Valuation Updated every 24 hours for public companies	$29.79B	$17.87B	$131.68B	$54.48B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Sun Life NPS by Gender

Female customers rated Sun Life's NPS 2 points higher than Male customers.

Male

Sun Life's NPS was rated 1 by Male customers on Comparably.

39%

Promoters

23%

Passives

38%

Detractors

Female

Sun Life's NPS was rated 3 by Female customers on Comparably.

46%

Promoters

11%

Passives

43%

Detractors

Sun Life NPS by Ethnicity

Sun Life's NPS was rated the highest by Native American customers, and the lowest by Other customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -9	Caucasian	-9
Asian or Pacific Islander 0	Asian or Pacific Islander	0
Native American 100	Native American	100
Other -10	Other	-10

Sun Life NPS by Age

Sun Life's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

100

Summary

Age

Promoters

Passives

Detractors

18-25

71%

15%

14%

26-30

75%

25%

31-35

57%

43%

36-40

27%

37%

36%

41-45

20%

40%

46-50

60%

20%

51-55

50%

42%

56-60

14%

29%

57%

61-65

20%

80%

66+

33%

11%

56%

Sun Life NPS by Usage

Sun Life's NPS was rated the highest by customers who have used Sun Life's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 0	Less than 1 Year	0
1 to 2 Years 40	1 to 2 Years	40
2 to 5 Years -17	2 to 5 Years	-17
5 to 10 Years 45	5 to 10 Years	45
Over 10 Years -20	Over 10 Years	-20

Sun Life NPS vs. Competitors

Compared to its competitors, Sun Life's NPS is rated right above Royal Bank Of Canada, and is preceded by Manulife.

COMPANY		NPS Score
	Aviva	50
	AXA US	25
	Manulife	16
	Sun Life	10
	Royal Bank Of Canada	5
	AXA	0
	MetLife	-19
	The Hartford	-30
	Great-West Life	-100

Sun Life NPS vs Companies in Banking and Financial Services

In the Banking and Financial Services industry, Sun Life's NPS is rated right above PayPal, and is preceded by American Express.

COMPANY		NPS Score
	Visa	32
	JPMorgan Chase & Co	31
	Mastercard	27
	Stripe	26
	Block	25
	American Express	18
	Sun Life	10
	PayPal	9
	USAA	7

Sun Life Customer Reviews

Out of the 14 Sun Life customer reviews 11 were positive and 3 were constructive. Sun Life customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Sun Life Customer Loyalty

73%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

73% of Sun Life users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

73%

27%

Sun Life Customer Loyalty Score by Gender

Female customers rated Sun Life's Customer Loyalty score 3% higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Sun Life.

Male

75%

Yes

Female

78%

Yes

Sun Life Customer Loyalty Score by Ethnicity

Sun Life's Customer Loyalty score was rated the highest by Native American customers, and the lowest by Caucasian customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Sun Life.

out of 100

Caucasian

out of 100

Asian or Pacific Islander

100

out of 100

Native American

out of 100

Other

Sun Life Customer Loyalty Score by Age

Sun Life's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Sun Life.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 100%	18-25	100%
26-30 100%	26-30	100%
31-35 49%	31-35	49%
36-40 59%	36-40	59%
41-45 82%	41-45	82%
46-50 64%	46-50	64%
51-55 85%	51-55	85%
56-60 49%	56-60	49%
61-65 100%	61-65	100%
66+ 90%	66+	90%

Sun Life Customer Loyalty Score by Usage

Sun Life's Customer Loyalty score was rated the highest by customers who have used Sun Life's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year	73%
1 to 2 Years	73%
2 to 5 Years	70%
5 to 10 Years	70%
Over 10 Years	83%

Sun Life Customer Loyalty Score by Industry

Sun Life's Customer Loyalty score was rated the highest by Government and Public Policy industry customers, and the lowest by Tech industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech	67%
Accounting	78%
Aerospace and Aviation	70%
Banking and Financial Services	70%
Education	78%
Government and Public Policy	82%
Insurance	82%
Manufacturing and Machinery	70%

Sun Life Customer Loyalty vs. Competitors

Compared to its competitors, Sun Life's Customer Loyalty score is rated right above The Hartford, and is preceded by Manulife.

COMPANY		Customer Loyalty Score
	Aviva	100%
	AXA	84%
	AXA US	81%
	Royal Bank Of Canada	81%
	MetLife	80%
	Manulife	73%
	Sun Life	73%
	The Hartford	71%
	Great-West Life	10%

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Customer Loyalty for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Sun Life's Customer Loyalty score is rated right below Block.

COMPANY		Customer Loyalty Score
	USAA	87%
	American Express	85%
	Visa	84%
	JPMorgan Chase & Co	83%
	PayPal	79%
	Mastercard	78%
	Stripe	77%
	Block	76%
	Sun Life	73%

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Sun Life Product Quality

3.4/5

Sun Life has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.

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Sun Life Product Information

Sun Life’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Sun Life's product the highest. Reviewers from the Education industry rated Sun Life the lowest at 1.9.

Website: http://www.sunlife.com/

Company Size: 10,000+ Employees

Industry

Consumer Services

FinTech

Quick Insights into Sun Life Product Quality

Sun Life's Product Quality score was rated highest by Native American customers, and rated lowest by customers from the Education industry.

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Ranked Sun Life Product Quality the Highest

Native American	4.6
Accounting	4.4
18-25	4.3

Ranked Sun Life Product Quality the Lowest

Over 10 Years	2.9
61-65	2.3
Education	1.9

Sun Life Product Quality Score by Gender

Male customers rated Sun Life's Product Quality score 0.5 stars higher than Female customers.

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Male

3.6/5

Female

3.1/5

Sun Life Product Quality Score by Ethnicity

Sun Life's Product Quality score was rated the highest by Native American customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 3	Caucasian	3
Asian or Pacific Islander 3.6	Asian or Pacific Islander	3.6
Native American 4.6	Native American	4.6
Other 3.4	Other	3.4

Sun Life Product Quality Score by Age

Sun Life's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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Summary	Age	Score
18-25 4.3	18-25	4.3
26-30 3.9	26-30	3.9
31-35 3.5	31-35	3.5
36-40 3.7	36-40	3.7
41-45 3.7	41-45	3.7
46-50 3.9	46-50	3.9
51-55 3.1	51-55	3.1
56-60 2.3	56-60	2.3
61-65 2.3	61-65	2.3
66+ 3.1	66+	3.1

Sun Life Product Quality Score by Usage

Sun Life's Product Quality score was rated the highest by customers who have used Sun Life's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.7
1 to 2 Years	3.8
2 to 5 Years	3.5
5 to 10 Years	3.9
Over 10 Years	2.9

Sun Life Product Quality Score by Industry

Sun Life's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Education industry customers.

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Tech	4.1
Accounting	4.4
Aerospace and Aviation	4.1
Banking and Financial Services	3.3
Education	1.9
Government and Public Policy	2.3
Insurance	2.9
Manufacturing and Machinery	2

Sun Life Product Quality vs. Competitors

Compared to its competitors, Sun Life's Product Quality score is rated right above MetLife, and is preceded by Royal Bank Of Canada.

COMPANY		Product Quality Score
	Aviva	5/5
	AXA US	3.8/5
	Manulife	3.6/5
	Royal Bank Of Canada	3.4/5
	Sun Life	3.4/5
	MetLife	2.9/5
	AXA	2.8/5
	The Hartford	2.4/5
	Great-West Life	1.5/5

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Product Quality for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Sun Life's Product Quality score is rated right above USAA, and is preceded by PayPal.

COMPANY		Product Quality Score
	Visa	4.1/5
	JPMorgan Chase & Co	4/5
	Mastercard	4/5
	Stripe	3.8/5
	Block	3.6/5
	American Express	3.5/5
	PayPal	3.5/5
	Sun Life	3.4/5
	USAA	3.3/5

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Sun Life Pricing

Sun Life ROI & Value For Money

3.4/5

Sun Life has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.

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Sun Life Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Aerospace and Aviation industry. The users from the Education industry think that they had the lowest ROI from Sun Life.

Quick Insights into Sun Life ROI

Sun Life's ROI score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers ages 56-60.

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Ranked Sun Life ROI the Highest

Aerospace and Aviation	4.6
18-25	4.3
Native American	4.3

Ranked Sun Life ROI the Lowest

Over 10 Years	2.7
Manufacturing and Machinery	2.1
56-60	1.7

Sun Life ROI Score by Gender

Male customers rated Sun Life's ROI score 0.1 stars higher than Female customers.

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Male

3.4/5

Female

3.3/5

Sun Life ROI Score by Ethnicity

Sun Life's ROI score was rated the highest by Native American customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 2.9	Caucasian	2.9
Asian or Pacific Islander 3.7	Asian or Pacific Islander	3.7
Native American 4.3	Native American	4.3
Other 3.3	Other	3.3

Sun Life ROI Score by Age

Sun Life's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

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Summary	Age	Score
18-25 4.3	18-25	4.3
26-30 3.9	26-30	3.9
31-35 3.7	31-35	3.7
36-40 4.1	36-40	4.1
41-45 3.5	41-45	3.5
46-50 3.4	46-50	3.4
51-55 3.1	51-55	3.1
56-60 1.7	56-60	1.7
61-65 2.2	61-65	2.2
66+ 2.8	66+	2.8

Sun Life ROI Score by Usage

Sun Life's ROI score was rated the highest by customers who have used Sun Life's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.7
1 to 2 Years	3.9
2 to 5 Years	3.6
5 to 10 Years	3.8
Over 10 Years	2.7

Sun Life ROI Score by Industry

Sun Life's ROI score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Manufacturing and Machinery industry customers.

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Tech	3.9
Accounting	4.1
Aerospace and Aviation	4.6
Banking and Financial Services	3.6
Education	2.1
Government and Public Policy	2.2
Insurance	3.1
Manufacturing and Machinery	2.1

Sun Life Pricing vs. Competitors

Compared to its competitors, Sun Life's ROI score is rated right above Royal Bank Of Canada, and is preceded by Manulife.

COMPANY		Pricing Score
	Aviva	5/5
	AXA US	3.7/5
	Manulife	3.4/5
	Sun Life	3.4/5
	Royal Bank Of Canada	3.4/5
	AXA	3.2/5
	MetLife	2.8/5
	The Hartford	2.4/5
	Great-West Life	1.5/5

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ROI for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Sun Life's ROI score is rated right above PayPal, and is preceded by Block.

COMPANY		Pricing Score
	Visa	3.9/5
	JPMorgan Chase & Co	3.9/5
	Mastercard	3.9/5
	Stripe	3.7/5
	Block	3.6/5
	Sun Life	3.4/5
	PayPal	3.4/5
	American Express	3.3/5
	USAA	3.2/5

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Sun Life Customer Satisfaction (CSAT)

Sun Life Customer Satisfaction (CSAT) Score

62 / 100

Sun Life has an overall Customer Satisfaction score of 62 rated by its users and customers.

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Very Satisfied	37%
Satisfied	25%
Neither Satisfied nor Dissatisfied	15%
Dissatisfied	5%
Very Dissatisfied	18%

Very Satisfied

37%

Satisfied

25%

Neither Satisfied nor Dissatisfied

15%

Dissatisfied

Very Dissatisfied

18%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Sun Life Customer Satisfaction

Sun Life's Customer Satisfaction score was rated highest by Native American customers, and rated lowest by customers ages 61-65.

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Ranked Sun Life Customer Satisfaction the Highest

Native American	100%
5 to 10 Years	87%
18-25	86%

Ranked Sun Life Customer Satisfaction the Lowest

Over 10 Years	48%
Government and Public Policy	25%
61-65	0%

Sun Life Customer Satisfaction Score by Gender

Sun Life's Customer Satisfaction score was rated 64 by both Female and Male customers on Comparably.

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64 / 100

Male

	Very Satisfied	36%
	Satisfied	28%
	Neither Satisfied nor Dissatisfied	8%
	Dissatisfied	11%
	Very Dissatisfied	17%

64 / 100

Female

	Very Satisfied	40%
	Satisfied	24%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	36%

Sun Life Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Sun Life's Customer Satisfaction (CSAT) score was rated 57% according to Caucasian users and customers.

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57 / 100

Very Satisfied	40%
Satisfied	17%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	7%
Very Dissatisfied	36%

Very Satisfied

40%

Satisfied

17%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

36%

CSAT according to Asian or Pacific Islander

Sun Life's Customer Satisfaction (CSAT) score was rated 65% according to Asian or Pacific Islander users and customers.

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65 / 100

Very Satisfied	25%
Satisfied	40%
Neither Satisfied nor Dissatisfied	15%
Dissatisfied	5%
Very Dissatisfied	15%

Very Satisfied

25%

Satisfied

40%

Neither Satisfied nor Dissatisfied

15%

Dissatisfied

Very Dissatisfied

15%

CSAT according to Native American

Sun Life's Customer Satisfaction (CSAT) score was rated 100% according to Native American users and customers.

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100 / 100

Very Satisfied	67%
Satisfied	33%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

67%

Satisfied

33%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Other

Sun Life's Customer Satisfaction (CSAT) score was rated 64% according to Other users and customers.

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64 / 100

Very Satisfied	37%
Satisfied	27%
Neither Satisfied nor Dissatisfied	9%
Dissatisfied	18%
Very Dissatisfied	9%

Very Satisfied

37%

Satisfied

27%

Neither Satisfied nor Dissatisfied

Dissatisfied

18%

Very Dissatisfied

Sun Life Customer Satisfaction Score by Age

Sun Life's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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100

Breakdown

Age

Score

18-25

86%

26-30

75%

31-35

50%

36-40

70%

41-45

80%

46-50

75%

51-55

55%

56-60

50%

61-65

66+

63%

Sun Life Customer Satisfaction Score by Usage

Sun Life's Customer Satisfaction score was rated the highest by customers who have used Sun Life's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	70
1 to 2 Years	70
2 to 5 Years	60
5 to 10 Years	87
Over 10 Years	48

Sun Life Customer Satisfaction Score by Industry

Sun Life's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Government and Public Policy industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

{
	"title": "Sun Life Customer Satisfaction Score by Industry",
	"text": "Sun Life's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Government and Public Policy industry customers.",
	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "Sun Life's Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		},
		{
			"label": "Accounting",
			"groupId": 495,
			"score": 82,
			"stars": 0,
			"csatScore": 82,
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			"scoreClassName": "max",
			"scoreLabel": 82
		},
		{
			"label": "Aerospace and Aviation",
			"groupId": 496,
			"score": 34,
			"stars": 0,
			"csatScore": 34,
			"text": "Sun Life's Customer Satisfaction score is  rated by Aerospace and Aviation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 34
		},
		{
			"label": "Banking and Financial Services",
			"groupId": 501,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Sun Life's Customer Satisfaction score is  rated by Banking and Financial Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Government and Public Policy",
			"groupId": 521,
			"score": 25,
			"stars": 0,
			"csatScore": 25,
			"text": "Sun Life's Customer Satisfaction score is  rated by Government and Public Policy customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 25
		},
		{
			"label": "Insurance",
			"groupId": 526,
			"score": 40,
			"stars": 0,
			"csatScore": 40,
			"text": "Sun Life's Customer Satisfaction score is  rated by Insurance customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 40
		}
	]
}

Tech	80
Accounting	82
Aerospace and Aviation	34
Banking and Financial Services	67
Government and Public Policy	25
Insurance	40

Sun Life Customer Satisfaction vs. Competitors

Compared to its competitors, Sun Life's Customer Satisfaction score is rated right above MetLife, and is preceded by Royal Bank Of Canada.

COMPANY		Customer Satisfaction (CSAT) Score
	AXA US	100%
	AXA	67%
	Manulife	65%
	Royal Bank Of Canada	63%
	Sun Life	62%
	MetLife	52%
	The Hartford	33%
	Aviva	0%
	Great-West Life	0%

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Customer Satisfaction for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Sun Life's Customer Satisfaction score is rated right above American Express, and is preceded by Block.

COMPANY		Customer Satisfaction (CSAT) Score
	Visa	82%
	Mastercard	79%
	JPMorgan Chase & Co	77%
	Stripe	68%
	PayPal	64%
	Block	63%
	Sun Life	62%
	American Express	62%
	USAA	30%

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Sun Life Customer Service

3.4/5

Sun Life has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.

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About Sun Life's Customer Service

Address

One York Street, Toronto M5J 0B6 Canada

Website

http://www.sunlife.com/

Quick Insights into Sun Life Customer Service

Sun Life's Customer Service score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers ages 61-65.

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Ranked Sun Life Customer Service the Highest

Aerospace and Aviation	4.6
Native American	4.5
18-25	4.3

Ranked Sun Life Customer Service the Lowest

Over 10 Years	2.5
Government and Public Policy	2
61-65	1.5

Sun Life Customer Service Score by Gender

Male customers rated Sun Life's Customer Service score 0.2 stars higher than Female customers.

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Male

3.3/5

Female

3.1/5

Sun Life Customer Service Score by Ethnicity

Sun Life's Customer Service score was rated the highest by Native American customers, and the lowest by Caucasian customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 2.8	Caucasian	2.8
Asian or Pacific Islander 3.5	Asian or Pacific Islander	3.5
Native American 4.5	Native American	4.5
Other 3.1	Other	3.1

Sun Life Customer Service Score by Age

Sun Life's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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100

Summary	Age	Customer Service Score
18-25 4.3	18-25	4.3
26-30 3.9	26-30	3.9
31-35 3.7	31-35	3.7
36-40 3.6	36-40	3.6
41-45 3.2	41-45	3.2
46-50 3.3	46-50	3.3
51-55 3	51-55	3
56-60 2.4	56-60	2.4
61-65 1.5	61-65	1.5
66+ 2.6	66+	2.6

Sun Life Customer Service Score by Usage

Sun Life's Customer Service score was rated the highest by customers who have used Sun Life's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.6
1 to 2 Years	3.9
2 to 5 Years	3.1
5 to 10 Years	3.8
Over 10 Years	2.5

Sun Life Customer Service Score by Industry

Sun Life's Customer Service score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Government and Public Policy industry customers.

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Tech	4
Accounting	4.2
Aerospace and Aviation	4.6
Banking and Financial Services	2.6
Education	2.1
Government and Public Policy	2
Insurance	2.8
Manufacturing and Machinery	3.3

Sun Life Customer Service vs. Competitors

Compared to its competitors, Sun Life's Customer Service score is rated right above AXA, and is preceded by Royal Bank Of Canada.

COMPANY		Customer Service Score
	Aviva	5/5
	AXA US	4/5
	Manulife	3.5/5
	Royal Bank Of Canada	3.4/5
	Sun Life	3.4/5
	AXA	3.1/5
	MetLife	2.7/5
	Great-West Life	2.5/5
	The Hartford	2.4/5

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Customer Service for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Sun Life's Customer Service score is rated right above American Express, and is preceded by Block.

COMPANY		Customer Service Score
	Visa	4/5
	JPMorgan Chase & Co	4/5
	Mastercard	3.9/5
	Stripe	3.6/5
	Block	3.4/5
	Sun Life	3.4/5
	American Express	3.4/5
	USAA	3.3/5
	PayPal	3.3/5

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Sun Life as an Employer

4.5/5

Sun Life has a 4.5/5 stars for its overall company culture rated by their employees

top

CEO of Sun Life

Kevin D. Strain

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Sun Life scored a 10 for Net Promoter Score and a 28 for Employee Net Promoter Score. NPS gauges how likely a customer of Sun Life would recommend the brand to a friend. ENPS measures how likely Sun Life employees would recommend working at Sun Life to a friend.

Net Promoter Score

NPS Score

46%	Promoters
18%	Passive
36%	Detractors

Employee Net Promoter Score

eNPS Score

54%	Promoters
20%	Passive
26%	Detractors

Global Ranking Snapshot

Sun Life is ranked #306 in the Global Top 100 Brands. It ranks just behind Kimberly-Clark and just ahead of VSP Vision Care.

RANK			INDUSTRY
304	UKG	Chris Todd	Tech
305	Kimberly-Clark	Thomas Falk	Energy and Manufacturing
306	Sun Life	Kevin D. Strain	Banking and Financial Services
307	VSP Vision Care	Michael Guyette	Health and Wellness
308	iHeartMedia	Robert Pittman	Media and Entertainment
309	Torrid	Liz Munoz	Fashion and Beauty
310	Jet.com	Marc Lore	Retail

Banking and Financial Services Ranking Snapshot

Sun Life is ranked #24 in the Banking and Financial Services Industry. It ranks just behind Fannie Mae and just ahead of Northwestern Mutual.

RANK		Location
22	TD Ameritrade
23	Fannie Mae	Washington, DC
24	Sun Life	Toronto
25	Northwestern Mutual	Milwaukee, WI
26	Fiserv	Brookfield, WI
27	Berkshire Hathaway	Omaha, NE
28	Xero Inc	Denver, CO