16
NPS
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Manulife
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About Manulife's Brand
Among its major competitors, Manulife is ranked in 2nd place for NPS while Rbc is 1st, and Sun Life is 3rd.Their current market cap is $35.59B
Brand at a Glance
73%
Customer Loyalty
3.6/5
Product Quality
3.4/5
Pricing
3.5/5
Customer Service
Manulife Ranking
- #2 / 4 of its competitors
Manulife NPS
Manulife's Net Promoter Score (NPS) is a 16 with 48% Promoters, 20% Passives, and 32% Detractors. Net Promoter Score tracks whether Manulife's customers would recommend using the product based on a scale of -100 to 100.
Manulife Overall NPS
| 48% | Promoters |
|---|---|
| 20% | Passives |
| 32% | Detractors |
Manulife NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2024 18 | Apr 2024 | 18 |
May 2024 19 | May 2024 | 19 |
Jun 2024 18 | Jun 2024 | 18 |
Jul 2024 18 | Jul 2024 | 18 |
Aug 2024 18 | Aug 2024 | 18 |
Sep 2024 18 | Sep 2024 | 18 |
Nov 2024 16 | Nov 2024 | 16 |
Dec 2024 17 | Dec 2024 | 17 |
Jan 2025 16 | Jan 2025 | 16 |
Feb 2025 16 | Feb 2025 | 16 |
Apr 2025 16 | Apr 2025 | 16 |
Jul 2025 16 | Jul 2025 | 16 |
How Other Brands Compare
Manulife is ranked second for NPS among its competitors. Rbc and Sun Life come in first and third, with Prudential coming in at #4. Among those competitors, it is the third most valued company behind Rbc.
Manulife |  Prudential |  Sun Life |  Rbc | |
| Global Ranking | #- | #176 | #306 | #897 |
| NPS | 16 | -4 | 10 | 24 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $35.59B | $36.42B | $29.79B | $123.84B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Manulife NPS by Gender
Female customers rated Manulife's NPS 25 points higher than Male customers.
Male
-9
Manulife's NPS was rated -9 by Male customers on Comparably.
30%
Promoters
31%
Passives
39%
Detractors
Female
16
Manulife's NPS was rated 16 by Female customers on Comparably.
44%
Promoters
28%
Passives
28%
Detractors
Manulife NPS by Ethnicity
Manulife's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -16 | Caucasian | -16 |
African American/Black 28 | African American/Black | 28 |
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
Other 25 | Other | 25 |
Manulife NPS by Age
Manulife's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
Manulife NPS by Usage
Manulife's NPS was rated the highest by customers who have used Manulife's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 27 | Less than 1 Year | 27 |
1 to 2 Years 41 | 1 to 2 Years | 41 |
2 to 5 Years 33 | 2 to 5 Years | 33 |
5 to 10 Years -26 | 5 to 10 Years | -26 |
Over 10 Years -40 | Over 10 Years | -40 |
Manulife NPS vs. Competitors
Compared to its competitors, Manulife's NPS is rated right above Sun Life, and is preceded by Rbc.
| COMPANY | NPS Score | |
|---|---|---|
| Rbc | 24 |
| Manulife | 16 |
| Sun Life | 10 |
| Prudential | -4 |
 | Aflac | -18 |
 | Lincoln Financial Group | -22 |
 | John Hancock | -23 |
 | Great-West Life | -100 |
Manulife Customer Reviews
Out of the 8 Manulife customer reviews 5 were positive and 3 were constructive. Manulife customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Manulife Customer Loyalty
73%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of Manulife users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Manulife Customer Loyalty Score by Gender
Female customers rated Manulife's Customer Loyalty score 4% higher than Male customers.
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Male
68%
Yes
Female
72%
Yes
Manulife Customer Loyalty Score by Ethnicity
Manulife's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Manulife.
70
out of 100
Caucasian
61
out of 100
African American/Black
74
out of 100
Asian or Pacific Islander
55
out of 100
Other
Manulife Customer Loyalty Score by Age
Manulife's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 31-35.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
26-30 68% | 26-30 | 68% |
31-35 10% | 31-35 | 10% |
36-40 87% | 36-40 | 87% |
41-45 82% | 41-45 | 82% |
46-50 100% | 46-50 | 100% |
51-55 64% | 51-55 | 64% |
56-60 78% | 56-60 | 78% |
66+ 60% | 66+ | 60% |
Manulife Customer Loyalty Score by Usage
Manulife's Customer Loyalty score was rated the highest by customers who have used Manulife's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Manulife Customer Loyalty Score by Industry
Manulife's Customer Loyalty score was rated the highest by Government and Public Policy industry customers, and the lowest by Accounting industry customers.
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Manulife Customer Loyalty vs. Competitors
Compared to its competitors, Manulife's Customer Loyalty score is rated right above Sun Life, and is preceded by Prudential.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Rbc | 82% |
| Aflac | 76% |
| Prudential | 75% |
| Manulife | 73% |
| Sun Life | 73% |
| Lincoln Financial Group | 73% |
| John Hancock | 70% |
| Great-West Life | 10% |
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Manulife Product Quality
3.6/5
Manulife has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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Manulife Product Information
Manulife’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Manulife's product the highest. Reviewers from the Government and Public Policy industry rated Manulife the lowest at 1.5.
- Website
- http://manulife.com
- Company Size
- 10,000+ Employees
Industry
Banking and Financial Services
Quick Insights into Manulife Product Quality
Manulife's Product Quality score was rated highest by customers who have used Manulife's products/services for 1 to 2 Years, and rated lowest by customers from the Government and Public Policy industry.
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Ranked Manulife Product Quality the Highest
Ranked Manulife Product Quality the Lowest
Manulife Product Quality Score by Gender
Female customers rated Manulife's Product Quality score 0.7 stars higher than Male customers.
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Male
3.2/5
Female
3.9/5
Manulife Product Quality Score by Ethnicity
Manulife's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 3.9 | Other | 3.9 |
Manulife Product Quality Score by Age
Manulife's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
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0
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2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 4.1 | 26-30 | 4.1 |
31-35 3.2 | 31-35 | 3.2 |
36-40 4.2 | 36-40 | 4.2 |
41-45 3.4 | 41-45 | 3.4 |
46-50 3.5 | 46-50 | 3.5 |
51-55 2.3 | 51-55 | 2.3 |
56-60 3.6 | 56-60 | 3.6 |
66+ 2.6 | 66+ | 2.6 |
Manulife Product Quality Score by Usage
Manulife's Product Quality score was rated the highest by customers who have used Manulife's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Manulife Product Quality Score by Industry
Manulife's Product Quality score was rated the highest by Tech industry customers, and the lowest by Government and Public Policy industry customers.
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Manulife Product Quality vs. Competitors
Compared to its competitors, Manulife's Product Quality score is rated right above Sun Life, and is preceded by Rbc.
| COMPANY | Product Quality Score | |
|---|---|---|
| Rbc | 3.7/5 |
| Manulife | 3.6/5 |
| Sun Life | 3.4/5 |
| Prudential | 3.3/5 |
| Aflac | 2.8/5 |
| John Hancock | 2.6/5 |
| Lincoln Financial Group | 2.5/5 |
| Great-West Life | 1.5/5 |
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Manulife Pricing
Manulife ROI & Value For Money
3.4/5
Manulife has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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Manulife Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry. The users from the Government and Public Policy industry think that they had the lowest ROI from Manulife.
Quick Insights into Manulife ROI
Manulife's ROI score was rated highest by customers ages 18-25, and rated lowest by customers from the Government and Public Policy industry.
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Ranked Manulife ROI the Highest
Ranked Manulife ROI the Lowest
Manulife ROI Score by Gender
Female customers rated Manulife's ROI score 0.6 stars higher than Male customers.
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Male
2.9/5
Female
3.5/5
Manulife ROI Score by Ethnicity
Manulife's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Other 3.5 | Other | 3.5 |
Manulife ROI Score by Age
Manulife's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 3.7 | 26-30 | 3.7 |
31-35 3.1 | 31-35 | 3.1 |
36-40 4 | 36-40 | 4 |
41-45 2.9 | 41-45 | 2.9 |
46-50 2.1 | 46-50 | 2.1 |
51-55 1.9 | 51-55 | 1.9 |
56-60 3 | 56-60 | 3 |
66+ 2.5 | 66+ | 2.5 |
Manulife ROI Score by Usage
Manulife's ROI score was rated the highest by customers who have used Manulife's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Manulife ROI Score by Industry
Manulife's ROI score was rated the highest by Banking and Financial Services industry customers, and the lowest by Government and Public Policy industry customers.
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Manulife Pricing vs. Competitors
Compared to its competitors, Manulife's ROI score is rated right above Sun Life, and is preceded by Rbc.
| COMPANY | Pricing Score | |
|---|---|---|
| Rbc | 3.7/5 |
| Manulife | 3.4/5 |
| Sun Life | 3.4/5 |
| Prudential | 3.2/5 |
| Lincoln Financial Group | 2.8/5 |
| Aflac | 2.7/5 |
| John Hancock | 2.5/5 |
| Great-West Life | 1.5/5 |
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Manulife Customer Satisfaction (CSAT)
Manulife Customer Satisfaction (CSAT) Score
65 / 100
Manulife has an overall Customer Satisfaction score of 65 rated by its users and customers.
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Very Satisfied
35%
Satisfied
30%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
4%
Very Dissatisfied
18%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Manulife Customer Satisfaction
Manulife's Customer Satisfaction score was rated highest by customers from the Insurance industry, and rated lowest by customers from the Government and Public Policy industry.
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Ranked Manulife Customer Satisfaction the Highest
Ranked Manulife Customer Satisfaction the Lowest
Manulife Customer Satisfaction Score by Gender
Female customers rated Manulife's Customer Satisfaction score 37 points higher than Male customers.
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42 / 100
MaleVery Satisfied | 26% | |
|---|---|---|
Satisfied | 16% | |
Neither Satisfied nor Dissatisfied | 23% | |
Dissatisfied | 6% | |
Very Dissatisfied | 29% |
79 / 100
FemaleVery Satisfied | 31% | |
|---|---|---|
Satisfied | 48% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 0% | |
Very Dissatisfied | 17% |
Manulife Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Manulife's Customer Satisfaction (CSAT) score was rated 45% according to Caucasian users and customers.
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45 / 100
Very Satisfied
25%
Satisfied
20%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
5%
Very Dissatisfied
40%
CSAT according to African American/Black
Manulife's Customer Satisfaction (CSAT) score was rated 57% according to African American/Black users and customers.
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57 / 100
Very Satisfied
43%
Satisfied
14%
Neither Satisfied nor Dissatisfied
43%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Manulife's Customer Satisfaction (CSAT) score was rated 71% according to Asian or Pacific Islander users and customers.
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71 / 100
Very Satisfied
24%
Satisfied
47%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
5%
Very Dissatisfied
18%
CSAT according to Other
Manulife's Customer Satisfaction (CSAT) score was rated 63% according to Other users and customers.
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63 / 100
Very Satisfied
25%
Satisfied
38%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
0%
Very Dissatisfied
24%
Manulife Customer Satisfaction Score by Age
Manulife's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
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0
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40
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80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 80% | |||||||||||||||
| 26-30 | 73% | |||||||||||||||
| 31-35 | 75% | |||||||||||||||
| 36-40 | 67% | |||||||||||||||
| 41-45 | 63% | |||||||||||||||
| 51-55 | 25% | |||||||||||||||
| 56-60 | 75% | |||||||||||||||
| 66+ | 34% |
Manulife Customer Satisfaction Score by Usage
Manulife's Customer Satisfaction score was rated the highest by customers who have used Manulife's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Manulife Customer Satisfaction Score by Industry
Manulife's Customer Satisfaction score was rated the highest by Insurance industry customers, and the lowest by Government and Public Policy industry customers.
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}Manulife Customer Satisfaction vs. Competitors
Compared to its competitors, Manulife's Customer Satisfaction score is rated right above Sun Life, and is preceded by Rbc.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Rbc | 75% |
| Manulife | 65% |
| Sun Life | 62% |
| Prudential | 55% |
| Lincoln Financial Group | 46% |
| Aflac | 40% |
| John Hancock | 27% |
| Great-West Life | 0% |
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Manulife Customer Service
3.5/5
Manulife has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About Manulife's Customer Service
Address
200 Bloor Street East, Ontario, CA M4W 1E5
Website
http://manulife.com
Phone Number
416-926-3000
Manulife's Social Links
Quick Insights into Manulife Customer Service
Manulife's Customer Service score was rated highest by customers who have used Manulife's products/services for 1 to 2 Years, and rated lowest by customers from the Government and Public Policy industry.
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Ranked Manulife Customer Service the Highest
Ranked Manulife Customer Service the Lowest
Manulife Customer Service Score by Gender
Female customers rated Manulife's Customer Service score 0.7 stars higher than Male customers.
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Male
2.9/5
Female
3.6/5
Manulife Customer Service Score by Ethnicity
Manulife's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
20
40
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80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
African American/Black 3.5 | African American/Black | 3.5 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Other 3.5 | Other | 3.5 |
Manulife Customer Service Score by Age
Manulife's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 3.9 | 26-30 | 3.9 |
31-35 3.7 | 31-35 | 3.7 |
36-40 4 | 36-40 | 4 |
41-45 3.2 | 41-45 | 3.2 |
46-50 1.8 | 46-50 | 1.8 |
51-55 2.1 | 51-55 | 2.1 |
56-60 2.6 | 56-60 | 2.6 |
66+ 2 | 66+ | 2 |
Manulife Customer Service Score by Usage
Manulife's Customer Service score was rated the highest by customers who have used Manulife's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Manulife Customer Service Score by Industry
Manulife's Customer Service score was rated the highest by Tech industry customers, and the lowest by Government and Public Policy industry customers.
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Manulife Customer Service vs. Competitors
Compared to its competitors, Manulife's Customer Service score is rated right above Sun Life, and is preceded by Rbc.
| COMPANY | Customer Service Score | |
|---|---|---|
| Rbc | 3.7/5 |
| Manulife | 3.5/5 |
| Sun Life | 3.4/5 |
| Prudential | 3.2/5 |
| Lincoln Financial Group | 2.8/5 |
| Aflac | 2.5/5 |
| Great-West Life | 2.5/5 |
| John Hancock | 2.3/5 |
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Consumer vs. Employees
Manulife scored a 16 for Net Promoter Score and a 22 for Employee Net Promoter Score. NPS gauges how likely a customer of Manulife would recommend the brand to a friend. ENPS measures how likely Manulife employees would recommend working at Manulife to a friend.
Net Promoter Score
16
NPS Score
| 48% | Promoters |
|---|---|
| 20% | Passive |
| 32% | Detractors |
Employee Net Promoter Score
22
eNPS Score
| 52% | Promoters |
|---|---|
| 18% | Passive |
| 30% | Detractors |
