-22
NPS
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Lincoln Financial Group
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About Lincoln Financial Group's Brand
Lincoln Financial Group is a Fortune 500 company offering a diverse range of financial services and solutions. Among its major competitors, Lincoln Financial Group is ranked in 5th place for NPS while Legal & General Group is 1st, and Manulife is 2nd.Their current valuation is $5.94B
Brand at a Glance
73%
Customer Loyalty
2.5/5
Product Quality
2.8/5
Pricing
2.8/5
Customer Service
Lincoln Financial Group CMO
Lincoln Financial Group Ranking
- #3 / 4 of its competitors
Lincoln Financial Group NPS
Lincoln Financial Group's Net Promoter Score (NPS) is a -22 with 34% Promoters, 10% Passives, and 56% Detractors. Net Promoter Score tracks whether Lincoln Financial Group's customers would recommend using the product based on a scale of -100 to 100.
Lincoln Financial Group Overall NPS
| 34% | Promoters |
|---|---|
| 10% | Passives |
| 56% | Detractors |
Lincoln Financial Group NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2024 -14 | Jul 2024 | -14 |
Oct 2024 -12 | Oct 2024 | -12 |
Feb 2025 -15 | Feb 2025 | -15 |
Mar 2025 -17 | Mar 2025 | -17 |
Apr 2025 -17 | Apr 2025 | -17 |
Jun 2025 -19 | Jun 2025 | -19 |
Jul 2025 -19 | Jul 2025 | -19 |
Aug 2025 -21 | Aug 2025 | -21 |
Sep 2025 -23 | Sep 2025 | -23 |
Oct 2025 -23 | Oct 2025 | -23 |
Dec 2025 -22 | Dec 2025 | -22 |
Jan 2026 -22 | Jan 2026 | -22 |
How Other Brands Compare
Lincoln Financial Group is ranked third for NPS among its competitors. Manulife and Prudential come in first and second, with John Hancock coming in at #4. Among those competitors, it is the third most valued company behind Prudential.
Lincoln Financial Group |  Prudential |  Manulife |  John Hancock | |
| Global Ranking | #- | #176 | #- | #- |
| NPS | -22 | -4 | 16 | -23 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $5.94B | $36.42B | $35.59B | $156.64M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Lincoln Financial Group NPS by Gender
Male customers rated Lincoln Financial Group's NPS 5 points higher than Female customers.
Male
-34
Lincoln Financial Group's NPS was rated -34 by Male customers on Comparably.
33%
Promoters
0%
Passives
67%
Detractors
Female
-39
Lincoln Financial Group's NPS was rated -39 by Female customers on Comparably.
24%
Promoters
13%
Passives
63%
Detractors
Lincoln Financial Group NPS by Ethnicity
Lincoln Financial Group's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -58 | Caucasian | -58 |
Asian or Pacific Islander 100 | Asian or Pacific Islander | 100 |
Other -60 | Other | -60 |
Lincoln Financial Group NPS by Age
Lincoln Financial Group's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
Lincoln Financial Group NPS by Usage
Lincoln Financial Group's NPS was rated the highest by customers who have used Lincoln Financial Group's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 100 | 1 to 2 Years | 100 |
2 to 5 Years -60 | 2 to 5 Years | -60 |
Over 10 Years -58 | Over 10 Years | -58 |
Lincoln Financial Group NPS vs. Competitors
Compared to its competitors, Lincoln Financial Group's NPS is rated right above John Hancock, and is preceded by Prudential.
| COMPANY | NPS Score | |
|---|---|---|
 | Legal & General Group | 100 |
| Manulife | 16 |
 | Principal Financial Group | 9 |
| Prudential | -4 |
| Lincoln Financial Group | -22 |
| John Hancock | -23 |
Lincoln Financial Group Customer Reviews
Out of the 3 Lincoln Financial Group customer reviews 2 were positive and 1 was constructive. Lincoln Financial Group customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Lincoln Financial Group Customer Loyalty
73%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of Lincoln Financial Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Lincoln Financial Group Customer Loyalty Score by Gender
Female customers rated Lincoln Financial Group's Customer Loyalty score 8% higher than Male customers.
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Male
70%
Yes
Female
78%
Yes
Lincoln Financial Group Customer Loyalty Score by Ethnicity
Lincoln Financial Group's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Lincoln Financial Group.
63
out of 100
Caucasian
100
out of 100
Asian or Pacific Islander
82
out of 100
Other
Lincoln Financial Group Customer Loyalty Score by Age
Lincoln Financial Group's Customer Loyalty score was rated the highest by customers ages 66+, and the lowest by customers ages 51-55.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
51-55 55% | 51-55 | 55% |
66+ 87% | 66+ | 87% |
Lincoln Financial Group Customer Loyalty Score by Usage
Lincoln Financial Group's Customer Loyalty score was rated the highest by customers who have used Lincoln Financial Group's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Lincoln Financial Group Customer Loyalty Score by Industry
Lincoln Financial Group's Customer Loyalty score was rated 100% by both Accounting and Insurance industry customers.
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Lincoln Financial Group Customer Loyalty vs. Competitors
Compared to its competitors, Lincoln Financial Group's Customer Loyalty score is rated right above John Hancock, and is preceded by Manulife.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Principal Financial Group | 80% |
| Prudential | 75% |
| Manulife | 73% |
| Lincoln Financial Group | 73% |
| John Hancock | 70% |
| Legal & General Group | N/A |
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Lincoln Financial Group Product Quality
2.5/5
Lincoln Financial Group has an overall Product Quality score of 2.5 out of 5 stars rated by its users and customers.
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Lincoln Financial Group Product Information
Lincoln Financial Group’s product quality score is a 2.5 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Lincoln Financial Group's product the highest. Reviewers from the Insurance industry rated Lincoln Financial Group the lowest at 1.5.
- Website
- http://www.lfg.com/
- Company Size
- 5,001-10,000 Employees
Industry
FinTech
Quick Insights into Lincoln Financial Group Product Quality
Lincoln Financial Group's Product Quality score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers from the Insurance industry.
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Ranked Lincoln Financial Group Product Quality the Highest
Ranked Lincoln Financial Group Product Quality the Lowest
Lincoln Financial Group Product Quality Score by Gender
Male customers rated Lincoln Financial Group's Product Quality score 0.4 stars higher than Female customers.
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Male
2/5
Female
1.6/5
Lincoln Financial Group Product Quality Score by Ethnicity
Lincoln Financial Group's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Lincoln Financial Group.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 1.6 | Other | 1.6 |
Lincoln Financial Group Product Quality Score by Age
Lincoln Financial Group's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
51-55 2.7 | 51-55 | 2.7 |
66+ 2 | 66+ | 2 |
Lincoln Financial Group Product Quality Score by Usage
Lincoln Financial Group's Product Quality score was rated the highest by customers who have used Lincoln Financial Group's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Lincoln Financial Group Product Quality Score by Industry
Lincoln Financial Group's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Insurance industry customers.
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Lincoln Financial Group Product Quality vs. Competitors
Compared to its competitors, Lincoln Financial Group's Product Quality score is rated right above Legal & General Group, and is preceded by John Hancock.
| COMPANY | Product Quality Score | |
|---|---|---|
| Principal Financial Group | 3.8/5 |
| Manulife | 3.6/5 |
| Prudential | 3.3/5 |
| John Hancock | 2.6/5 |
| Lincoln Financial Group | 2.5/5 |
| Legal & General Group | N/A |
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Lincoln Financial Group Pricing
Lincoln Financial Group ROI & Value For Money
2.8/5
Lincoln Financial Group has a value for money and ROI score of 2.8 out of 5 stars rated by its users and customers.
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Lincoln Financial Group Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Insurance industry think that they had the lowest ROI from Lincoln Financial Group.
Quick Insights into Lincoln Financial Group ROI
Lincoln Financial Group's ROI score was rated highest by customers who have used Lincoln Financial Group's products/services for 1 to 2 Years, and rated lowest by Other customers.
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Ranked Lincoln Financial Group ROI the Highest
Ranked Lincoln Financial Group ROI the Lowest
Lincoln Financial Group ROI Score by Gender
Male customers rated Lincoln Financial Group's ROI score 0.2 stars higher than Female customers.
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Male
2.2/5
Female
2/5
Lincoln Financial Group ROI Score by Ethnicity
Lincoln Financial Group's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.8 | Caucasian | 1.8 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Other 1.5 | Other | 1.5 |
Lincoln Financial Group ROI Score by Age
Lincoln Financial Group's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
51-55 2.7 | 51-55 | 2.7 |
66+ 2.1 | 66+ | 2.1 |
Lincoln Financial Group ROI Score by Usage
Lincoln Financial Group's ROI score was rated the highest by customers who have used Lincoln Financial Group's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Lincoln Financial Group ROI Score by Industry
Lincoln Financial Group's ROI score was rated the highest by Accounting industry customers, and the lowest by Insurance industry customers.
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Lincoln Financial Group Pricing vs. Competitors
Compared to its competitors, Lincoln Financial Group's ROI score is rated right above John Hancock, and is preceded by Prudential.
| COMPANY | Pricing Score | |
|---|---|---|
| Principal Financial Group | 3.7/5 |
| Manulife | 3.4/5 |
| Prudential | 3.2/5 |
| Lincoln Financial Group | 2.8/5 |
| John Hancock | 2.5/5 |
| Legal & General Group | N/A |
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Lincoln Financial Group Customer Satisfaction (CSAT)
Lincoln Financial Group Customer Satisfaction (CSAT) Score
46 / 100
Lincoln Financial Group has an overall Customer Satisfaction score of 46 rated by its users and customers.
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Very Satisfied
32%
Satisfied
14%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
8%
Very Dissatisfied
35%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Lincoln Financial Group Customer Satisfaction
Lincoln Financial Group's Customer Satisfaction score was rated highest by Asian or Pacific Islander customers, and rated lowest by Caucasian customers.
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Ranked Lincoln Financial Group Customer Satisfaction the Highest
Ranked Lincoln Financial Group Customer Satisfaction the Lowest
Lincoln Financial Group Customer Satisfaction Score by Gender
Male customers rated Lincoln Financial Group's Customer Satisfaction score 11 points higher than Female customers.
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36 / 100
MaleVery Satisfied | 27% | |
|---|---|---|
Satisfied | 9% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 64% |
25 / 100
FemaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 12% | |
Very Dissatisfied | 63% |
Lincoln Financial Group Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Lincoln Financial Group's Customer Satisfaction (CSAT) score was rated 17% according to Caucasian users and customers.
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17 / 100
Very Satisfied
17%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
83%
CSAT according to Asian or Pacific Islander
Lincoln Financial Group's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
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100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Lincoln Financial Group's Customer Satisfaction (CSAT) score was rated 25% according to Other users and customers.
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25 / 100
Very Satisfied
25%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
50%
Lincoln Financial Group Customer Satisfaction Score by Age
Lincoln Financial Group's Customer Satisfaction score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 51-55 | 50% | |||||||||||||||
| 66+ | 29% |
Lincoln Financial Group Customer Satisfaction Score by Usage
Lincoln Financial Group's Customer Satisfaction score was rated the highest by customers who have used Lincoln Financial Group's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Lincoln Financial Group Customer Satisfaction Score by Industry
Lincoln Financial Group's Customer Satisfaction score was rated 66 points by Accounting industry customers.
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"bars": [
{
"label": "Accounting",
"groupId": 495,
"score": 66,
"stars": 0,
"csatScore": 66,
"text": "Lincoln Financial Group's Customer Satisfaction score is rated by Accounting customers on Comparably.",
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}Lincoln Financial Group Customer Satisfaction vs. Competitors
Compared to its competitors, Lincoln Financial Group's Customer Satisfaction score is rated right above John Hancock, and is preceded by Prudential.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Principal Financial Group | 76% |
| Manulife | 65% |
| Prudential | 55% |
| Lincoln Financial Group | 46% |
| John Hancock | 27% |
| Legal & General Group | 0% |
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Lincoln Financial Group Customer Service
2.8/5
Lincoln Financial Group has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.
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About Lincoln Financial Group's Customer Service
Address
150 N. Radnor-Chester Road, Philadelphia, PA
Website
http://www.lfg.com/
Phone Number
+1 484-583-1400
Quick Insights into Lincoln Financial Group Customer Service
Lincoln Financial Group's Customer Service score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers from the Insurance industry.
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Ranked Lincoln Financial Group Customer Service the Highest
Ranked Lincoln Financial Group Customer Service the Lowest
Lincoln Financial Group Customer Service Score by Gender
Female customers rated Lincoln Financial Group's Customer Service score 0.2 stars higher than Male customers.
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Male
1.9/5
Female
2.1/5
Lincoln Financial Group Customer Service Score by Ethnicity
Lincoln Financial Group's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Asian or Pacific Islander 4.8 | Asian or Pacific Islander | 4.8 |
Other 1.6 | Other | 1.6 |
Lincoln Financial Group Customer Service Score by Age
Lincoln Financial Group's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
51-55 2.7 | 51-55 | 2.7 |
66+ 1.7 | 66+ | 1.7 |
Lincoln Financial Group Customer Service Score by Usage
Lincoln Financial Group's Customer Service score was rated the highest by customers who have used Lincoln Financial Group's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Lincoln Financial Group Customer Service Score by Industry
Lincoln Financial Group's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Insurance industry customers.
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Lincoln Financial Group Customer Service vs. Competitors
Compared to its competitors, Lincoln Financial Group's Customer Service score is rated right above John Hancock, and is preceded by Prudential.
| COMPANY | Customer Service Score | |
|---|---|---|
| Principal Financial Group | 3.8/5 |
| Manulife | 3.5/5 |
| Prudential | 3.2/5 |
| Lincoln Financial Group | 2.8/5 |
| John Hancock | 2.3/5 |
| Legal & General Group | N/A |
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Lincoln Financial Group as an Employer
4.3/5
Lincoln Financial Group has a 4.3/5 stars for its overall company culture rated by their employees
top
20%
CEO of Lincoln Financial Group
In the Top 20% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Lincoln Financial Group scored a -22 for Net Promoter Score and a 17 for Employee Net Promoter Score. NPS gauges how likely a customer of Lincoln Financial Group would recommend the brand to a friend. ENPS measures how likely Lincoln Financial Group employees would recommend working at Lincoln Financial Group to a friend.
Net Promoter Score
-22
NPS Score
| 34% | Promoters |
|---|---|
| 10% | Passive |
| 56% | Detractors |
Employee Net Promoter Score
17
eNPS Score
| 43% | Promoters |
|---|---|
| 31% | Passive |
| 26% | Detractors |
