

Among its major competitors, Legal & General Group is ranked in 1st place for NPS while Barclays Bank is 2nd, and Aviva is 3rd.
Legal & General Group's Net Promoter Score (NPS) is a 100 with 100% Promoters, 0% Passives, and 0% Detractors. Net Promoter Score tracks whether Legal & General Group's customers would recommend using the product based on a scale of -100 to 100.
| 100% | Promoters |
|---|---|
| 0% | Passives |
| 0% | Detractors |
| Summary | Date | Score |
|---|---|---|
Mar 2024 100 | Mar 2024 | 100 |
Legal & General Group is ranked first for NPS among its competitors. Prudential and MetLife come in second and third, with Lincoln Financial Group coming in at #4.
![]() Legal & General Group | ![]() Prudential | ![]() MetLife | ![]() Lincoln Financial Group | |
| Global Ranking | #- | #176 | #- | #- |
| NPS | 100 | -4 | -19 | -22 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $36.42B | $54.48B | $5.94B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, Legal & General Group's NPS is rated right above Barclays Bank.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Legal & General Group | 100 |
![]() | Barclays Bank | 66 |
![]() | Aviva | 50 |
![]() | Prudential | -4 |
![]() | MetLife | -19 |
![]() | Lincoln Financial Group | -22 |