50
NPS
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Aviva
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About Aviva's Brand
International provider of savings and insurance products. The company offers life insurance, general insurance, accident & health insurance, and asset management services. It operates across 16 markets in the U.K., Europe, Asia and Canada. Among its major competitors, Aviva is ranked in 1st place for NPS while Allianz is 2nd, and AXA US is 3rd.
Brand at a Glance
100%
Customer Loyalty
5/5
Product Quality
5/5
Pricing
5/5
Customer Service
Aviva Ranking
- #1 / 4 of its competitors
Aviva NPS
Aviva's Net Promoter Score (NPS) is a 50 with 50% Promoters, 50% Passives, and 0% Detractors. Net Promoter Score tracks whether Aviva's customers would recommend using the product based on a scale of -100 to 100.
Aviva Overall NPS
| 50% | Promoters |
|---|---|
| 50% | Passives |
| 0% | Detractors |
Aviva NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2021 0 | Sep 2021 | 0 |
Feb 2025 50 | Feb 2025 | 50 |
How Other Brands Compare
Aviva is ranked first for NPS among its competitors. AIG and Sun Life come in second and third, with The Hartford coming in at #4.
Aviva |  AIG |  Sun Life |  The Hartford | |
| Global Ranking | #- | #302 | #306 | #626 |
| NPS | 50 | 11 | 10 | -30 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | Neutral |
| Valuation Updated every 24 hours for public companies | - | $40.99B | $29.79B | $17.87B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Aviva NPS vs. Competitors
Compared to its competitors, Aviva's NPS is rated right above Allianz.
| COMPANY | NPS Score | |
|---|---|---|
| Aviva | 50 |
 | Allianz | 28 |
 | AXA US | 25 |
| AIG | 11 |
| Sun Life | 10 |
| The Hartford | -30 |
 | Old Republic International Corporation | -100 |
Aviva Customer Loyalty
100%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of Aviva users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Aviva Customer Loyalty vs. Competitors
Compared to its competitors, Aviva's Customer Loyalty score is rated right above Old Republic International Corporation.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Aviva | 100% |
| Old Republic International Corporation | 100% |
| AXA US | 81% |
| Allianz | 79% |
| Sun Life | 73% |
| The Hartford | 71% |
| AIG | 64% |
Unlock Aviva Customer Loyalty vs. Competitors Data
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Aviva Product Quality
5/5
Aviva has an overall Product Quality score of 5 out of 5 stars rated by its users and customers.
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Aviva Product Information
Aviva’s product quality score is a 5 out of 5 as rated by its users and customers.
- Website
- www.aviva.com
- Company Size
- 10,000+ Employees
Aviva Product Quality vs. Competitors
Compared to its competitors, Aviva's Product Quality score is rated right above Allianz.
| COMPANY | Product Quality Score | |
|---|---|---|
| Aviva | 5/5 |
| Allianz | 4/5 |
| AXA US | 3.8/5 |
| Sun Life | 3.4/5 |
| AIG | 3.3/5 |
| The Hartford | 2.4/5 |
| Old Republic International Corporation | 2/5 |
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Aviva Pricing
Aviva ROI & Value For Money
5/5
Aviva has a value for money and ROI score of 5 out of 5 stars rated by its users and customers.
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Aviva Pricing vs. Competitors
Compared to its competitors, Aviva's ROI score is rated right above Allianz.
| COMPANY | Pricing Score | |
|---|---|---|
| Aviva | 5/5 |
| Allianz | 4/5 |
| AXA US | 3.7/5 |
| AIG | 3.4/5 |
| Sun Life | 3.4/5 |
| The Hartford | 2.4/5 |
| Old Republic International Corporation | 2.2/5 |
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Aviva Customer Service
5/5
Aviva has an overall Customer Service score of 5 out of 5 stars rated by its users and customers.
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About Aviva's Customer Service
Address
St Helen's, London, EC3P 3DQ Bahamas
Website
www.aviva.com
Phone Number
7
Aviva Customer Service vs. Competitors
Compared to its competitors, Aviva's Customer Service score is rated right above Allianz.
| COMPANY | Customer Service Score | |
|---|---|---|
| Aviva | 5/5 |
| Allianz | 4/5 |
| AXA US | 4/5 |
| Sun Life | 3.4/5 |
| AIG | 3.3/5 |
| The Hartford | 2.4/5 |
| Old Republic International Corporation | 1.5/5 |
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Consumer vs. Employees
Aviva scored a 50 for Net Promoter Score and a -50 for Employee Net Promoter Score. NPS gauges how likely a customer of Aviva would recommend the brand to a friend. ENPS measures how likely Aviva employees would recommend working at Aviva to a friend.
Net Promoter Score
50
NPS Score
| 50% | Promoters |
|---|---|
| 50% | Passive |
| 0% | Detractors |
Employee Net Promoter Score
-50
eNPS Score
| 0% | Promoters |
|---|---|
| 50% | Passive |
| 50% | Detractors |
