-30
NPS
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Ranked
#52
Banking and Financial Services Brands
Brand Page
The Hartford
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The Hartford is ranked #52 in Banking and Financial Services Brands
The Hartford is ranked #52 in Banking and Financial Services Brands
About The Hartford's Brand
Human achievement is at the heart of what we do. We put our belief into action by not only ensuring individuals and businesses are well protected, but by going even further – making an impact in ways that go beyond an insurance policy. The Hartford’s brand is ranked #626 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of The Hartford. When compared to other organizations within the Banking and Financial Services industry, The Hartford is ranked #52. Among its major competitors, The Hartford is ranked in 8th place for NPS while Chubb is 1st, and MassMutual Financial Group is 2nd. Overall, The Hartford has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $17.87B
Brand at a Glance
71%
Customer Loyalty
2.4/5
Product Quality
2.4/5
Pricing
2.4/5
Customer Service
The Hartford CMO
Kathy Bromage
Kathy Bromage serves as the Chief Marketing and Communications Officer of The Hartford. Kathy started at The Hartford in Jun of 2015. Kathy currently resides in the Hartford, Connecticut Area.
The Hartford Ranking
- #52 in Banking and Financial Services
- #3 / 4 of its competitors
The Hartford NPS
The Hartford's Net Promoter Score (NPS) is a -30 with 29% Promoters, 12% Passives, and 59% Detractors. Net Promoter Score tracks whether The Hartford's customers would recommend using the product based on a scale of -100 to 100.
The Hartford Overall NPS
| 29% | Promoters |
|---|---|
| 12% | Passives |
| 59% | Detractors |
The Hartford NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2024 -33 | Sep 2024 | -33 |
Oct 2024 -31 | Oct 2024 | -31 |
Dec 2024 -33 | Dec 2024 | -33 |
Jan 2025 -31 | Jan 2025 | -31 |
Feb 2025 -31 | Feb 2025 | -31 |
Mar 2025 -31 | Mar 2025 | -31 |
Apr 2025 -30 | Apr 2025 | -30 |
May 2025 -30 | May 2025 | -30 |
Jun 2025 -30 | Jun 2025 | -30 |
Jul 2025 -30 | Jul 2025 | -30 |
Aug 2025 -30 | Aug 2025 | -30 |
Nov 2025 -30 | Nov 2025 | -30 |
How Other Brands Compare
The Hartford is ranked third for NPS among its competitors. Chubb and Prudential come in first and second, with Allstate coming in at #4. Among those competitors, it is the lowest valued company behind Chubb.
The Hartford |  Allstate |  Prudential |  Chubb | |
| Global Ranking | #626 | #122 | #176 | #299 |
| NPS | -30 | -31 | -4 | 39 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $17.87B | $31.46B | $36.42B | $71.58B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
The Hartford NPS by Gender
Male customers rated The Hartford's NPS 26 points higher than Female customers.
Male
-44
The Hartford's NPS was rated -44 by Male customers on Comparably.
24%
Promoters
8%
Passives
68%
Detractors
Female
-70
The Hartford's NPS was rated -70 by Female customers on Comparably.
12%
Promoters
6%
Passives
82%
Detractors
The Hartford NPS by Ethnicity
The Hartford's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -69 | Caucasian | -69 |
African American/Black -70 | African American/Black | -70 |
Asian or Pacific Islander 34 | Asian or Pacific Islander | 34 |
Other -46 | Other | -46 |
The Hartford NPS by Age
The Hartford's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.
The Hartford NPS by Usage
The Hartford's NPS was rated the highest by customers who have used The Hartford's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -9 | Less than 1 Year | -9 |
1 to 2 Years -26 | 1 to 2 Years | -26 |
2 to 5 Years -77 | 2 to 5 Years | -77 |
5 to 10 Years -57 | 5 to 10 Years | -57 |
Over 10 Years -80 | Over 10 Years | -80 |
The Hartford NPS vs. Competitors
Compared to its competitors, The Hartford's NPS is rated right above Allstate, and is preceded by MetLife.
| COMPANY | NPS Score | |
|---|---|---|
| Chubb | 39 |
 | MassMutual Financial Group | 25 |
 | Progressive Financial Services | N/A |
| Prudential | -4 |
 | The Cigna Group | -7 |
 | Travelers | -8 |
 | CNA | -10 |
 | MetLife | -19 |
| The Hartford | -30 |
| Allstate | -31 |
 | State Farm Insurance | -39 |
 | Liberty Mutual Insurance | -45 |
 | Aetna | -68 |
The Hartford NPS vs Companies in Banking and Financial Services
In the Banking and Financial Services industry, The Hartford's NPS is rated right below USAA.
| COMPANY | NPS Score | |
|---|---|---|
 | Visa | 32 |
 | JPMorgan Chase & Co | 31 |
 | Mastercard | 27 |
 | Stripe | 26 |
 | Block | 25 |
 | American Express | 18 |
 | PayPal | 9 |
 | USAA | 7 |
| The Hartford | -30 |
The Hartford Customer Reviews
Out of the 26 The Hartford customer reviews 6 were positive and 20 were constructive. The Hartford customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
The Hartford Customer Loyalty
71%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
71% of The Hartford users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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The Hartford Customer Loyalty Score by Gender
Female customers rated The Hartford's Customer Loyalty score 2% higher than Male customers.
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Male
74%
Yes
Female
76%
Yes
The Hartford Customer Loyalty Score by Ethnicity
The Hartford's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of The Hartford.
75
out of 100
Caucasian
91
out of 100
African American/Black
100
out of 100
Asian or Pacific Islander
52
out of 100
Other
The Hartford Customer Loyalty Score by Age
The Hartford's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 82% | 26-30 | 82% |
36-40 100% | 36-40 | 100% |
41-45 78% | 41-45 | 78% |
46-50 78% | 46-50 | 78% |
51-55 55% | 51-55 | 55% |
56-60 51% | 56-60 | 51% |
61-65 75% | 61-65 | 75% |
66+ 83% | 66+ | 83% |
The Hartford Customer Loyalty Score by Usage
The Hartford's Customer Loyalty score was rated the highest by customers who have used The Hartford's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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The Hartford Customer Loyalty Score by Industry
The Hartford's Customer Loyalty score was rated the highest by Legal industry customers, and the lowest by Government and Public Policy industry customers.
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The Hartford Customer Loyalty vs. Competitors
Compared to its competitors, The Hartford's Customer Loyalty score is rated right above Aetna, and is preceded by The Cigna Group.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Chubb | 82% |
| State Farm Insurance | 82% |
| MassMutual Financial Group | 80% |
| Travelers | 80% |
| MetLife | 80% |
| Liberty Mutual Insurance | 76% |
| Prudential | 75% |
| Allstate | 74% |
| The Cigna Group | 73% |
| The Hartford | 71% |
| Aetna | 62% |
| CNA | 54% |
| Progressive Financial Services | N/A |
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Customer Loyalty for Other Banking and Financial Services Brands
In the Banking and Financial Services industry, The Hartford's Customer Loyalty score is rated right below Block.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| USAA | 87% |
| American Express | 85% |
| Visa | 84% |
| JPMorgan Chase & Co | 83% |
| PayPal | 79% |
| Mastercard | 78% |
| Stripe | 77% |
| Block | 76% |
| The Hartford | 71% |
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The Hartford Product Quality
2.4/5
The Hartford has an overall Product Quality score of 2.4 out of 5 stars rated by its users and customers.
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The Hartford Product Information
The Hartford’s product quality score is a 2.4 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated The Hartford's product the highest. Reviewers from the Education industry rated The Hartford the lowest at 1.5.
- Website
- https://www.thehartford.com/
- Company Size
- 10,000+ Employees
Industry
Insurance
Quick Insights into The Hartford Product Quality
The Hartford's Product Quality score was rated highest by customers from the Accounting industry, and rated lowest by customers from the Transportation industry.
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Ranked The Hartford Product Quality the Highest
Ranked The Hartford Product Quality the Lowest
The Hartford Product Quality Score by Gender
Male customers rated The Hartford's Product Quality score 0.6 stars higher than Female customers.
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Male
2.2/5
Female
1.6/5
The Hartford Product Quality Score by Ethnicity
The Hartford's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.7 | Caucasian | 1.7 |
African American/Black 1.8 | African American/Black | 1.8 |
Asian or Pacific Islander 2.6 | Asian or Pacific Islander | 2.6 |
Other 1.7 | Other | 1.7 |
The Hartford Product Quality Score by Age
The Hartford's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 2.8 | 26-30 | 2.8 |
36-40 1.6 | 36-40 | 1.6 |
41-45 2.9 | 41-45 | 2.9 |
46-50 1.9 | 46-50 | 1.9 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.7 | 56-60 | 1.7 |
61-65 2 | 61-65 | 2 |
66+ 1.7 | 66+ | 1.7 |
The Hartford Product Quality Score by Usage
The Hartford's Product Quality score was rated the highest by customers who have used The Hartford's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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The Hartford Product Quality Score by Industry
The Hartford's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Transportation industry customers.
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The Hartford Product Quality vs. Competitors
Compared to its competitors, The Hartford's Product Quality score is rated right above Allstate, and is preceded by Travelers.
| COMPANY | Product Quality Score | |
|---|---|---|
| Chubb | 3.9/5 |
| MassMutual Financial Group | 3.6/5 |
| Prudential | 3.3/5 |
| The Cigna Group | 3/5 |
| MetLife | 2.9/5 |
| CNA | 2.9/5 |
| Travelers | 2.7/5 |
| The Hartford | 2.4/5 |
| Allstate | 2.3/5 |
| Liberty Mutual Insurance | 2.3/5 |
| State Farm Insurance | 2.3/5 |
| Aetna | 1.6/5 |
| Progressive Financial Services | N/A |
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Product Quality for Other Banking and Financial Services Brands
In the Banking and Financial Services industry, The Hartford's Product Quality score is rated right below USAA.
| COMPANY | Product Quality Score | |
|---|---|---|
| Visa | 4.1/5 |
| JPMorgan Chase & Co | 4/5 |
| Mastercard | 4/5 |
| Stripe | 3.8/5 |
| Block | 3.6/5 |
| American Express | 3.5/5 |
| PayPal | 3.5/5 |
| USAA | 3.3/5 |
| The Hartford | 2.4/5 |
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The Hartford Pricing
The Hartford ROI & Value For Money
2.4/5
The Hartford has a value for money and ROI score of 2.4 out of 5 stars rated by its users and customers.
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The Hartford Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consulting industry. The users from the Education industry think that they had the lowest ROI from The Hartford.
Quick Insights into The Hartford ROI
The Hartford's ROI score was rated highest by customers from the Consulting industry, and rated lowest by customers from the Transportation industry.
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Ranked The Hartford ROI the Highest
Ranked The Hartford ROI the Lowest
The Hartford ROI Score by Gender
Male customers rated The Hartford's ROI score 0.2 stars higher than Female customers.
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Male
2.1/5
Female
1.9/5
The Hartford ROI Score by Ethnicity
The Hartford's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.7 | Caucasian | 1.7 |
African American/Black 2.2 | African American/Black | 2.2 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Other 2.5 | Other | 2.5 |
The Hartford ROI Score by Age
The Hartford's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 3 | 26-30 | 3 |
36-40 1.5 | 36-40 | 1.5 |
41-45 3.1 | 41-45 | 3.1 |
46-50 2.2 | 46-50 | 2.2 |
51-55 1.5 | 51-55 | 1.5 |
56-60 2.1 | 56-60 | 2.1 |
61-65 2.2 | 61-65 | 2.2 |
66+ 1.8 | 66+ | 1.8 |
The Hartford ROI Score by Usage
The Hartford's ROI score was rated the highest by customers who have used The Hartford's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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The Hartford ROI Score by Industry
The Hartford's ROI score was rated the highest by Consulting industry customers, and the lowest by Transportation industry customers.
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The Hartford Pricing vs. Competitors
Compared to its competitors, The Hartford's ROI score is rated right above Allstate, and is preceded by Travelers.
| COMPANY | Pricing Score | |
|---|---|---|
| Chubb | 4/5 |
| MassMutual Financial Group | 3.6/5 |
| Prudential | 3.2/5 |
| The Cigna Group | 2.9/5 |
| CNA | 2.9/5 |
| MetLife | 2.8/5 |
| Travelers | 2.6/5 |
| The Hartford | 2.4/5 |
| Allstate | 2.3/5 |
| State Farm Insurance | 2.2/5 |
| Liberty Mutual Insurance | 2.2/5 |
| Aetna | 1.5/5 |
| Progressive Financial Services | N/A |
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ROI for Other Banking and Financial Services Brands
In the Banking and Financial Services industry, The Hartford's ROI score is rated right below USAA.
| COMPANY | Pricing Score | |
|---|---|---|
| Visa | 3.9/5 |
| JPMorgan Chase & Co | 3.9/5 |
| Mastercard | 3.9/5 |
| Stripe | 3.7/5 |
| Block | 3.6/5 |
| PayPal | 3.4/5 |
| American Express | 3.3/5 |
| USAA | 3.2/5 |
| The Hartford | 2.4/5 |
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The Hartford Customer Satisfaction (CSAT)
The Hartford Customer Satisfaction (CSAT) Score
33 / 100
The Hartford has an overall Customer Satisfaction score of 33 rated by its users and customers.
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Very Satisfied
17%
Satisfied
16%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
11%
Very Dissatisfied
45%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into The Hartford Customer Satisfaction
The Hartford's Customer Satisfaction score was rated highest by customers from the Accounting industry, and rated lowest by customers from the Transportation industry.
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Ranked The Hartford Customer Satisfaction the Highest
Ranked The Hartford Customer Satisfaction the Lowest
The Hartford Customer Satisfaction Score by Gender
Male customers rated The Hartford's Customer Satisfaction score 11 points higher than Female customers.
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28 / 100
MaleVery Satisfied | 17% | |
|---|---|---|
Satisfied | 11% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 14% | |
Very Dissatisfied | 52% |
17 / 100
FemaleVery Satisfied | 13% | |
|---|---|---|
Satisfied | 4% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 16% | |
Very Dissatisfied | 60% |
The Hartford Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
The Hartford's Customer Satisfaction (CSAT) score was rated 23% according to Caucasian users and customers.
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23 / 100
Very Satisfied
13%
Satisfied
10%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
6%
Very Dissatisfied
65%
CSAT according to African American/Black
The Hartford's Customer Satisfaction (CSAT) score was rated 10% according to African American/Black users and customers.
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10 / 100
Very Satisfied
10%
Satisfied
0%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
50%
Very Dissatisfied
30%
CSAT according to Asian or Pacific Islander
The Hartford's Customer Satisfaction (CSAT) score was rated 67% according to Asian or Pacific Islander users and customers.
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67 / 100
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
CSAT according to Other
The Hartford's Customer Satisfaction (CSAT) score was rated 16% according to Other users and customers.
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16 / 100
Very Satisfied
8%
Satisfied
8%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
25%
Very Dissatisfied
42%
The Hartford Customer Satisfaction Score by Age
The Hartford's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 36-40.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 50% | |||||||||||||||
| 36-40 | 0% | |||||||||||||||
| 41-45 | 57% | |||||||||||||||
| 46-50 | 27% | |||||||||||||||
| 56-60 | 18% | |||||||||||||||
| 61-65 | 10% | |||||||||||||||
| 66+ | 19% |
The Hartford Customer Satisfaction Score by Usage
The Hartford's Customer Satisfaction score was rated the highest by customers who have used The Hartford's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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The Hartford Customer Satisfaction Score by Industry
The Hartford's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Transportation industry customers.
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{
"title": "The Hartford Customer Satisfaction Score by Industry",
"text": "The Hartford's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Transportation industry customers.",
"bars": [
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}The Hartford Customer Satisfaction vs. Competitors
Compared to its competitors, The Hartford's Customer Satisfaction score is rated right above Allstate, and is preceded by Travelers.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Chubb | 72% |
| MassMutual Financial Group | 57% |
| Prudential | 55% |
| MetLife | 52% |
| CNA | 50% |
| The Cigna Group | 48% |
| Travelers | 44% |
| The Hartford | 33% |
| Allstate | 33% |
| Liberty Mutual Insurance | 32% |
| State Farm Insurance | 31% |
| Aetna | 14% |
| Progressive Financial Services | 0% |
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Customer Satisfaction for Other Banking and Financial Services Brands
In the Banking and Financial Services industry, The Hartford's Customer Satisfaction score is rated right above USAA, and is preceded by American Express.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Visa | 82% |
| Mastercard | 79% |
| JPMorgan Chase & Co | 77% |
| Stripe | 68% |
| PayPal | 64% |
| Block | 63% |
| American Express | 62% |
| The Hartford | 33% |
| USAA | 30% |
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The Hartford Customer Service
2.4/5
The Hartford has an overall Customer Service score of 2.4 out of 5 stars rated by its users and customers.
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About The Hartford's Customer Service
Address
1 Hartford Plz, Hartford, CT 06155
Website
https://www.thehartford.com/
Phone Number
860-547-5000
The Hartford's Social Links
Quick Insights into The Hartford Customer Service
The Hartford's Customer Service score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers from the Transportation industry.
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Ranked The Hartford Customer Service the Highest
Ranked The Hartford Customer Service the Lowest
The Hartford Customer Service Score by Gender
Male customers rated The Hartford's Customer Service score 0.4 stars higher than Female customers.
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Male
2.1/5
Female
1.7/5
The Hartford Customer Service Score by Ethnicity
The Hartford's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
African American/Black 1.9 | African American/Black | 1.9 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Other 2.1 | Other | 2.1 |
The Hartford Customer Service Score by Age
The Hartford's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
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| Summary | Age | Customer Service Score |
|---|---|---|
26-30 3 | 26-30 | 3 |
36-40 1.5 | 36-40 | 1.5 |
41-45 3.1 | 41-45 | 3.1 |
46-50 2.3 | 46-50 | 2.3 |
51-55 1.5 | 51-55 | 1.5 |
56-60 2.1 | 56-60 | 2.1 |
61-65 1.9 | 61-65 | 1.9 |
66+ 1.5 | 66+ | 1.5 |
The Hartford Customer Service Score by Usage
The Hartford's Customer Service score was rated the highest by customers who have used The Hartford's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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The Hartford Customer Service Score by Industry
The Hartford's Customer Service score was rated the highest by Business and Consumer Services industry customers, and the lowest by Transportation industry customers.
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The Hartford Customer Service vs. Competitors
Compared to its competitors, The Hartford's Customer Service score is rated right above Allstate, and is preceded by MetLife.
| COMPANY | Customer Service Score | |
|---|---|---|
| Chubb | 4/5 |
| MassMutual Financial Group | 3.5/5 |
| Prudential | 3.2/5 |
| The Cigna Group | 3/5 |
| CNA | 2.9/5 |
| Travelers | 2.7/5 |
| MetLife | 2.7/5 |
| The Hartford | 2.4/5 |
| Allstate | 2.4/5 |
| State Farm Insurance | 2.2/5 |
| Liberty Mutual Insurance | 2.1/5 |
| Aetna | 1.5/5 |
| Progressive Financial Services | N/A |
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Customer Service for Other Banking and Financial Services Brands
In the Banking and Financial Services industry, The Hartford's Customer Service score is rated right below PayPal.
| COMPANY | Customer Service Score | |
|---|---|---|
| Visa | 4/5 |
| JPMorgan Chase & Co | 4/5 |
| Mastercard | 3.9/5 |
| Stripe | 3.6/5 |
| Block | 3.4/5 |
| American Express | 3.4/5 |
| USAA | 3.3/5 |
| PayPal | 3.3/5 |
| The Hartford | 2.4/5 |
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The Hartford as an Employer
4.1/5
The Hartford has a 4.1/5 stars for its overall company culture rated by their employees
top
20%
Consumer vs. Employees
The Hartford scored a -30 for Net Promoter Score and a 17 for Employee Net Promoter Score. NPS gauges how likely a customer of The Hartford would recommend the brand to a friend. ENPS measures how likely The Hartford employees would recommend working at The Hartford to a friend.
Net Promoter Score
-30
NPS Score
| 29% | Promoters |
|---|---|
| 12% | Passive |
| 59% | Detractors |
Employee Net Promoter Score
17
eNPS Score
| 48% | Promoters |
|---|---|
| 21% | Passive |
| 31% | Detractors |
Global Ranking Snapshot
The Hartford is ranked #626 in the Global Top 100 Brands. It ranks just behind Barstool Sports and just ahead of The New York Times.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
624 |  | Wattpad |  | Allen Lau | Media and Entertainment |
625 |  | Barstool Sports |  | Erika Nardini | Media and Entertainment |
626 | | The Hartford | | Christopher Swift | Banking and Financial Services |
627 |  | The New York Times |  | Mark Thompson | Media and Entertainment |
628 |  | Red Robin |  | GJ Hart | Food and Beverages |
629 |  | Acer |  | Jason Chen | Consumer Goods |
630 |  | AECOM |  | Michael Burke | Business and Consumer Services |
Banking and Financial Services Ranking Snapshot
The Hartford is ranked #52 in the Banking and Financial Services Industry. It ranks just behind Adyen and just ahead of Northern Trust.
| RANK | COMPANY | Location | |
|---|---|---|---|
50 |  | The World Bank | |
51 |  | Adyen | San Francisco, CA |
52 | | The Hartford | Hartford, CT |
53 |  | Northern Trust | Chicago, IL |
54 |  | PNC | Pittsburgh, PA |
55 |  | Willis Towers Watson | London |
56 |  | Robert Half | Menlo Park, CA |
