

Barstool Sports is the #1 read, independent, sport & men's lifestyle online publication in the country . Barstool Sports’s brand is ranked #625 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Barstool Sports. When compared to other organizations within the Media and Entertainment industry, Barstool Sports is ranked #69. Among its major competitors, Barstool Sports is ranked in 1st place for NPS while ESPN is 2nd, and Bowl America is 3rd.Their current valuation is $16.83B
Barstool Sports's Net Promoter Score (NPS) is a 59 with 74% Promoters, 11% Passives, and 15% Detractors. Net Promoter Score tracks whether Barstool Sports's customers would recommend using the product based on a scale of -100 to 100.
| 74% | Promoters |
|---|---|
| 11% | Passives |
| 15% | Detractors |
| Summary | Date | Score |
|---|---|---|
Apr 2024 59 | Apr 2024 | 59 |
May 2024 59 | May 2024 | 59 |
Jun 2024 59 | Jun 2024 | 59 |
Jul 2024 59 | Jul 2024 | 59 |
Sep 2024 59 | Sep 2024 | 59 |
Oct 2024 59 | Oct 2024 | 59 |
Nov 2024 59 | Nov 2024 | 59 |
Dec 2024 59 | Dec 2024 | 59 |
Jan 2025 59 | Jan 2025 | 59 |
Feb 2025 57 | Feb 2025 | 57 |
Oct 2025 57 | Oct 2025 | 57 |
Nov 2025 57 | Nov 2025 | 57 |
Barstool Sports is ranked first for NPS among its competitors. ESPN and Bowl America come in second and third, with The Onion coming in at #4. Among those competitors, it is the second most valued company behind ESPN.
![]() Barstool Sports | ![]() ESPN | ![]() Bowl America | ![]() The Onion | |
| Global Ranking | #625 | #595 | #- | #- |
| NPS | 59 | -4 | - | - |
| Valuation Updated every 24 hours for public companies | $16.83B | $334.95B | - | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Barstool Sports's NPS 9 points higher than Female customers.
Barstool Sports's NPS was rated 72 by Male customers on Comparably.
Barstool Sports's NPS was rated 63 by Female customers on Comparably.
Barstool Sports's NPS was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 78 | Caucasian | 78 |
Hispanic or Latino 40 | Hispanic or Latino | 40 |
African American/Black 42 | African American/Black | 42 |
Other 49 | Other | 49 |
Barstool Sports's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
Barstool Sports's NPS was rated the highest by customers who have used Barstool Sports's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 70 | 1 to 2 Years | 70 |
2 to 5 Years 77 | 2 to 5 Years | 77 |
5 to 10 Years 66 | 5 to 10 Years | 66 |
Over 10 Years 82 | Over 10 Years | 82 |
Compared to its competitors, Barstool Sports's NPS is rated right above Bowl America.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Barstool Sports | 59 |
![]() | Bowl America | N/A |
![]() | The Onion | N/A |
![]() | theCHIVE | N/A |
![]() | ESPN | -4 |
In the Media and Entertainment industry, Barstool Sports's NPS is rated right above Nintendo.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Barstool Sports | 59 |
![]() | Nintendo | 55 |
![]() | Spotify | 49 |
![]() | Apple | 48 |
![]() | Netflix | 43 |
![]() | The Walt Disney Company | 38 |
![]() | ROBLOX | 38 |
![]() | Rockstar Games | 38 |
![]() | 21 | |
Out of the 14 Barstool Sports customer reviews 14 were positive and 0 were constructive. Barstool Sports customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
84% of Barstool Sports users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Female customers rated Barstool Sports's Customer Loyalty score 1% higher than Male customers.
Barstool Sports's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
% who answered "Yes"
Barstool Sports's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
18-25 93% | 18-25 | 93% |
26-30 90% | 26-30 | 90% |
31-35 86% | 31-35 | 86% |
36-40 80% | 36-40 | 80% |
41-45 100% | 41-45 | 100% |
Barstool Sports's Customer Loyalty score was rated the highest by customers who have used Barstool Sports's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Barstool Sports's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Education industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, Barstool Sports's Customer Loyalty score is rated right above ESPN.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Barstool Sports | 84% |
![]() | ESPN | 74% |
![]() | Bowl America | N/A |
![]() | The Onion | N/A |
![]() | theCHIVE | N/A |
In the Media and Entertainment industry, Barstool Sports's Customer Loyalty score is rated right above Instagram, and is preceded by Apple.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | ROBLOX | 89% |
![]() | Nintendo | 89% |
![]() | Netflix | 87% |
![]() | Spotify | 87% |
![]() | Apple | 86% |
![]() | Barstool Sports | 84% |
![]() | 84% | |
![]() | Rockstar Games | 84% |
![]() | The Walt Disney Company | 83% |
Barstool Sports has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.
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Barstool Sports’s product quality score is a 4.3 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated Barstool Sports's product the highest. Reviewers from the Education industry rated Barstool Sports the lowest at 4.3.
Barstool Sports's Product Quality score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers ages 31-35.
Male customers rated Barstool Sports's Product Quality score 0.4 stars higher than Female customers.
Barstool Sports's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Hispanic or Latino 4.6 | Hispanic or Latino | 4.6 |
African American/Black 4 | African American/Black | 4 |
Other 4.1 | Other | 4.1 |
Barstool Sports's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 4.5 | 26-30 | 4.5 |
31-35 3.7 | 31-35 | 3.7 |
36-40 3.9 | 36-40 | 3.9 |
41-45 4.3 | 41-45 | 4.3 |
Barstool Sports's Product Quality score was rated the highest by customers who have used Barstool Sports's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Barstool Sports's Product Quality score was rated the highest by Business and Consumer Services industry customers, and the lowest by Education industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Compared to its competitors, Barstool Sports's Product Quality score is rated right above ESPN.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Barstool Sports | 4.3/5 |
![]() | ESPN | 3/5 |
![]() | Bowl America | N/A |
![]() | The Onion | N/A |
![]() | theCHIVE | N/A |
In the Media and Entertainment industry, Barstool Sports's Product Quality score is rated right above Netflix, and is preceded by Apple.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Nintendo | 4.4/5 |
![]() | Apple | 4.3/5 |
![]() | Barstool Sports | 4.3/5 |
![]() | Netflix | 4.2/5 |
![]() | Spotify | 4.2/5 |
![]() | The Walt Disney Company | 4.1/5 |
![]() | Rockstar Games | 4.1/5 |
![]() | ROBLOX | 4/5 |
![]() | 3.7/5 |
Barstool Sports has a value for money and ROI score of 4.3 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Construction industry. The users from the Business and Consumer Services industry think that they had the lowest ROI from Barstool Sports.
Barstool Sports's ROI score was rated highest by customers from the Construction industry, and rated lowest by customers ages 31-35.
Male customers rated Barstool Sports's ROI score 0.3 stars higher than Female customers.
Barstool Sports's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
African American/Black 4.5 | African American/Black | 4.5 |
Other 4.1 | Other | 4.1 |
Barstool Sports's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 4.4 | 26-30 | 4.4 |
31-35 3.7 | 31-35 | 3.7 |
36-40 4.5 | 36-40 | 4.5 |
41-45 4.3 | 41-45 | 4.3 |
Barstool Sports's ROI score was rated the highest by customers who have used Barstool Sports's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Barstool Sports's ROI score was rated the highest by Construction industry customers, and the lowest by Education industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, Barstool Sports's ROI score is rated right above ESPN.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Barstool Sports | 4.3/5 |
![]() | ESPN | 2.9/5 |
![]() | Bowl America | N/A |
![]() | The Onion | N/A |
![]() | theCHIVE | N/A |
In the Media and Entertainment industry, Barstool Sports's ROI score is rated right above Spotify.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Barstool Sports | 4.3/5 |
![]() | Spotify | 4/5 |
![]() | Nintendo | 4/5 |
![]() | Netflix | 4/5 |
![]() | Apple | 4/5 |
![]() | Rockstar Games | 3.8/5 |
![]() | ROBLOX | 3.8/5 |
![]() | The Walt Disney Company | 3.7/5 |
![]() | 3.5/5 |
Barstool Sports has an overall Customer Satisfaction score of 80 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Barstool Sports's Customer Satisfaction score was rated highest by Hispanic or Latino customers, and rated lowest by customers ages 36-40.
Male customers rated Barstool Sports's Customer Satisfaction score 11 points higher than Female customers.
Very Satisfied | 70% | |
|---|---|---|
Satisfied | 13% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 4% | |
Very Dissatisfied | 8% |
Very Satisfied | 51% | |
|---|---|---|
Satisfied | 21% | |
Neither Satisfied nor Dissatisfied | 14% | |
Dissatisfied | 7% | |
Very Dissatisfied | 7% |
Barstool Sports' Customer Satisfaction (CSAT) score was rated 80% according to Caucasian users and customers.
Barstool Sports' Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
Barstool Sports' Customer Satisfaction (CSAT) score was rated 50% according to African American/Black users and customers.
Barstool Sports' Customer Satisfaction (CSAT) score was rated 84% according to Other users and customers.
Barstool Sports's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 92% | |||||||||||||||
| 26-30 | 88% | |||||||||||||||
| 31-35 | 67% | |||||||||||||||
| 36-40 | 33% |
Barstool Sports's Customer Satisfaction score was rated the highest by customers who have used Barstool Sports's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Barstool Sports's Customer Satisfaction score was rated 80 points by Accounting industry customers.
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"label": "Accounting",
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}Compared to its competitors, Barstool Sports's Customer Satisfaction score is rated right above ESPN.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Barstool Sports | 79% |
![]() | ESPN | 50% |
![]() | Bowl America | 0% |
![]() | The Onion | 0% |
![]() | theCHIVE | 0% |
In the Media and Entertainment industry, Barstool Sports's Customer Satisfaction score is rated right above The Walt Disney Company, and is preceded by Spotify.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Nintendo | 88% |
![]() | Netflix | 85% |
![]() | Apple | 85% |
![]() | Spotify | 85% |
![]() | Barstool Sports | 79% |
![]() | The Walt Disney Company | 77% |
![]() | Rockstar Games | 76% |
![]() | ROBLOX | 73% |
![]() | 61% |
Barstool Sports has an overall Customer Service score of 4.3 out of 5 stars rated by its users and customers.
Sign Up to unlock Barstool Sports' overall Customer Service score rated by its users and customers.
Milton, MA
http://www.barstoolsports.com/
Barstool Sports's Customer Service score was rated highest by customers from the Accounting industry, and rated lowest by customers ages 31-35.
Male customers rated Barstool Sports's Customer Service score 0.3 stars higher than Female customers.
Barstool Sports's Customer Service score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.4 | Caucasian | 4.4 |
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
African American/Black 4 | African American/Black | 4 |
Other 4.1 | Other | 4.1 |
Barstool Sports's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 4.6 | 26-30 | 4.6 |
31-35 3.9 | 31-35 | 3.9 |
36-40 4.4 | 36-40 | 4.4 |
41-45 4.3 | 41-45 | 4.3 |
Barstool Sports's Customer Service score was rated the highest by customers who have used Barstool Sports's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Barstool Sports's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Business and Consumer Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Barstool Sports's Customer Service score is rated right above ESPN.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Barstool Sports | 4.3/5 |
![]() | ESPN | 2.9/5 |
![]() | Bowl America | N/A |
![]() | The Onion | N/A |
![]() | theCHIVE | N/A |
In the Media and Entertainment industry, Barstool Sports's Customer Service score is rated right above Apple.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Barstool Sports | 4.3/5 |
![]() | Apple | 4.2/5 |
![]() | The Walt Disney Company | 4.1/5 |
![]() | Nintendo | 4/5 |
![]() | Netflix | 4/5 |
![]() | Spotify | 4/5 |
![]() | Rockstar Games | 3.7/5 |
![]() | ROBLOX | 3.6/5 |
![]() | 3.3/5 |
Barstool Sports has a 2.9/5 stars for its overall company culture rated by their employees

Barstool Sports scored a 59 for Net Promoter Score and a 10 for Employee Net Promoter Score. NPS gauges how likely a customer of Barstool Sports would recommend the brand to a friend. ENPS measures how likely Barstool Sports employees would recommend working at Barstool Sports to a friend.
| 74% | Promoters |
|---|---|
| 11% | Passive |
| 15% | Detractors |
| 45% | Promoters |
|---|---|
| 20% | Passive |
| 35% | Detractors |
Barstool Sports is ranked #625 in the Global Top 100 Brands. It ranks just behind Wattpad and just ahead of The Hartford.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
623 | ![]() | Lacoste | ![]() | Jose Luis Duran | Fashion and Beauty |
624 | ![]() | Wattpad | ![]() | Allen Lau | Media and Entertainment |
625 | ![]() | Barstool Sports | ![]() | Erika Nardini | Media and Entertainment |
626 | ![]() | The Hartford | ![]() | Christopher Swift | Banking and Financial Services |
627 | ![]() | The New York Times | ![]() | Mark Thompson | Media and Entertainment |
628 | ![]() | Red Robin | ![]() | GJ Hart | Food and Beverages |
629 | ![]() | Acer | ![]() | Jason Chen | Consumer Goods |
Barstool Sports is ranked #69 in the Media and Entertainment Industry. It ranks just behind Wattpad and just ahead of The New York Times.
| RANK | COMPANY | Location | |
|---|---|---|---|
67 | ![]() | 21st Century Fox | New York City, NY |
68 | ![]() | Wattpad | Toronto, KS |
69 | ![]() | Barstool Sports | Milton, MA |
70 | ![]() | The New York Times | |
71 | ![]() | Anytime Fitness | Hastings, NE |
72 | ![]() | Yext | New York City, NY |
73 | ![]() | VICE Media |