
Lacoste is a French clothing company founded in 1933 that sells high-end clothing, footwear, perfume, leather goods, watches Lacoste’s brand is ranked #623 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Lacoste. When compared to other organizations within the Fashion and Beauty industry, Lacoste is ranked #62. Among its major competitors, Lacoste is ranked in 1st place for NPS while J. Crew is 2nd, and Fila is 3rd.Their current valuation is $463.36M
Lacoste's Net Promoter Score (NPS) is a 33 with 59% Promoters, 15% Passives, and 26% Detractors. Net Promoter Score tracks whether Lacoste's customers would recommend using the product based on a scale of -100 to 100.
| 59% | Promoters |
|---|---|
| 15% | Passives |
| 26% | Detractors |
| Summary | Date | Score |
|---|---|---|
Oct 2024 36 | Oct 2024 | 36 |
Nov 2024 36 | Nov 2024 | 36 |
Dec 2024 36 | Dec 2024 | 36 |
Jan 2025 35 | Jan 2025 | 35 |
Feb 2025 35 | Feb 2025 | 35 |
Mar 2025 35 | Mar 2025 | 35 |
Apr 2025 33 | Apr 2025 | 33 |
May 2025 33 | May 2025 | 33 |
Jun 2025 33 | Jun 2025 | 33 |
Jul 2025 33 | Jul 2025 | 33 |
Nov 2025 33 | Nov 2025 | 33 |
Dec 2025 33 | Dec 2025 | 33 |
Lacoste is ranked first for NPS among its competitors. J. Crew and Fila come in second and third, with Tracksmith coming in at #4. Among those competitors, it is the most valued company.
![]() Lacoste | ![]() Fila | ![]() J. Crew | ![]() Tracksmith | |
| Global Ranking | #623 | #944 | #- | #- |
| NPS | 33 | 10 | 23 | - |
| Valuation Updated every 24 hours for public companies | $463.36M | - | - | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Lacoste's NPS was rated 53 by both Female and Male customers on Comparably.
Lacoste's NPS was rated 53 by Male customers on Comparably.
Lacoste's NPS was rated 53 by Female customers on Comparably.
Lacoste's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 60 | Caucasian | 60 |
Hispanic or Latino 100 | Hispanic or Latino | 100 |
African American/Black 50 | African American/Black | 50 |
Asian or Pacific Islander 45 | Asian or Pacific Islander | 45 |
Other 46 | Other | 46 |
Lacoste's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
Lacoste's NPS was rated the highest by customers who have used Lacoste's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 50 | Less than 1 Year | 50 |
1 to 2 Years 36 | 1 to 2 Years | 36 |
2 to 5 Years 61 | 2 to 5 Years | 61 |
5 to 10 Years 64 | 5 to 10 Years | 64 |
Over 10 Years 66 | Over 10 Years | 66 |
Compared to its competitors, Lacoste's NPS is rated right above J. Crew.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Lacoste | 33 |
![]() | J. Crew | 23 |
![]() | Fila | 10 |
![]() | Paul Smith | N/A |
Out of the 8 Lacoste customer reviews 7 were positive and 1 was constructive. Lacoste customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of Lacoste users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Lacoste's Customer Loyalty score 26% higher than Female customers.
Lacoste's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Lacoste's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
18-25 87% | 18-25 | 87% |
26-30 75% | 26-30 | 75% |
31-35 87% | 31-35 | 87% |
36-40 74% | 36-40 | 74% |
41-45 100% | 41-45 | 100% |
46-50 87% | 46-50 | 87% |
Lacoste's Customer Loyalty score was rated the highest by customers who have used Lacoste's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Lacoste's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, Lacoste's Customer Loyalty score is rated right above J. Crew.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Lacoste | 78% |
![]() | J. Crew | 76% |
![]() | Fila | 74% |
![]() | Paul Smith | N/A |
In the Fashion and Beauty industry, Lacoste's Customer Loyalty score is rated right above Glossier, and is preceded by Crocs.
Lacoste has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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Lacoste’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated Lacoste's product the highest. Reviewers from the Fashion and Beauty industry rated Lacoste the lowest at 3.2.
Lacoste's Product Quality score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers from the Fashion and Beauty industry.
Lacoste's Product Quality score was rated 4.5 by both Female and Male customers on Comparably.
Lacoste's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.7 | Caucasian | 4.7 |
Hispanic or Latino 5 | Hispanic or Latino | 5 |
African American/Black 4.4 | African American/Black | 4.4 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Other 4.4 | Other | 4.4 |
Lacoste's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 4.5 | 26-30 | 4.5 |
31-35 4.5 | 31-35 | 4.5 |
36-40 4 | 36-40 | 4 |
41-45 4.8 | 41-45 | 4.8 |
46-50 4.7 | 46-50 | 4.7 |
Lacoste's Product Quality score was rated the highest by customers who have used Lacoste's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Lacoste's Product Quality score was rated the highest by Business and Consumer Services industry customers, and the lowest by Fashion and Beauty industry customers.
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Compared to its competitors, Lacoste's Product Quality score is rated right above Fila.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Lacoste | 4.2/5 |
![]() | Fila | 4/5 |
![]() | J. Crew | 3.9/5 |
![]() | Paul Smith | N/A |
In the Fashion and Beauty industry, Lacoste's Product Quality score is rated right above CHANEL, and is preceded by Glossier.
Lacoste has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Marketing, Advertising and Research industry. The users from the Fashion and Beauty industry think that they had the lowest ROI from Lacoste.
Lacoste's ROI score was rated highest by customers ages 41-45, and rated lowest by customers from the Fashion and Beauty industry.
Female customers rated Lacoste's ROI score 0.1 stars higher than Male customers.
Lacoste's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Hispanic or Latino 4.6 | Hispanic or Latino | 4.6 |
African American/Black 4.3 | African American/Black | 4.3 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 4 | Other | 4 |
Lacoste's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 3.8 | 26-30 | 3.8 |
31-35 4.4 | 31-35 | 4.4 |
36-40 3.6 | 36-40 | 3.6 |
41-45 4.8 | 41-45 | 4.8 |
46-50 4.5 | 46-50 | 4.5 |
Lacoste's ROI score was rated the highest by customers who have used Lacoste's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Lacoste's ROI score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Fashion and Beauty industry customers.
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Compared to its competitors, Lacoste's ROI score is rated right above J. Crew.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Lacoste | 4/5 |
![]() | J. Crew | 3.8/5 |
![]() | Fila | 3.7/5 |
![]() | Paul Smith | N/A |
In the Fashion and Beauty industry, Lacoste's ROI score is rated right above Nike, and is preceded by Uniqlo.
Lacoste has an overall Customer Satisfaction score of 86 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Lacoste's Customer Satisfaction score was rated highest by customers who have used Lacoste's products/services for 2 to 5 Years, and rated lowest by customers from the Accounting industry.
Female customers rated Lacoste's Customer Satisfaction score 1 points higher than Male customers.
Very Satisfied | 56% | |
|---|---|---|
Satisfied | 35% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 0% | |
Very Dissatisfied | 3% |
Very Satisfied | 46% | |
|---|---|---|
Satisfied | 46% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Lacoste's Customer Satisfaction (CSAT) score was rated 76% according to Caucasian users and customers.
Lacoste's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
Lacoste's Customer Satisfaction (CSAT) score was rated 89% according to African American/Black users and customers.
Lacoste's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
Lacoste's Customer Satisfaction (CSAT) score was rated 89% according to Other users and customers.
Lacoste's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 94% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 36-40 | 67% | |||||||||||||||
| 41-45 | 100% | |||||||||||||||
| 46-50 | 80% |
Lacoste's Customer Satisfaction score was rated the highest by customers who have used Lacoste's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Lacoste's Customer Satisfaction score was rated the highest by Education industry customers, and the lowest by Accounting industry customers.
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}Compared to its competitors, Lacoste's Customer Satisfaction score is rated right above Fila.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Lacoste | 86% |
![]() | Fila | 76% |
![]() | J. Crew | 74% |
![]() | Paul Smith | 0% |
In the Fashion and Beauty industry, Lacoste's Customer Satisfaction score is rated right above Nike, and is preceded by Uniqlo.
Lacoste has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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New York City, NY
http://lacoste.com
33 8 99 86 82 43
Lacoste's Customer Service score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers from the Fashion and Beauty industry.
Lacoste's Customer Service score was rated 4.1 by both Female and Male customers on Comparably.
Lacoste's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
African American/Black 4.2 | African American/Black | 4.2 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 4.1 | Other | 4.1 |
Lacoste's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 36-40.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 3.9 | 26-30 | 3.9 |
31-35 4 | 31-35 | 4 |
36-40 3.8 | 36-40 | 3.8 |
41-45 4.7 | 41-45 | 4.7 |
46-50 4.5 | 46-50 | 4.5 |
Lacoste's Customer Service score was rated the highest by customers who have used Lacoste's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Lacoste's Customer Service score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Fashion and Beauty industry customers.
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Compared to its competitors, Lacoste's Customer Service score is rated right above J. Crew.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Lacoste | 4.1/5 |
![]() | J. Crew | 3.9/5 |
![]() | Fila | 3.7/5 |
![]() | Paul Smith | N/A |
In the Fashion and Beauty industry, Lacoste's Customer Service score is rated right above Nike, and is preceded by Uniqlo.
Lacoste has a 2.8/5 stars for its overall company culture rated by their employees

Lacoste scored a 33 for Net Promoter Score and a -41 for Employee Net Promoter Score. NPS gauges how likely a customer of Lacoste would recommend the brand to a friend. ENPS measures how likely Lacoste employees would recommend working at Lacoste to a friend.
| 59% | Promoters |
|---|---|
| 15% | Passive |
| 26% | Detractors |
| 22% | Promoters |
|---|---|
| 15% | Passive |
| 63% | Detractors |
Lacoste is ranked #623 in the Global Top 100 Brands. It ranks just behind 21st Century Fox and just ahead of Wattpad.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
621 | ![]() | Adyen | ![]() | Pieter van der Does | Ecommerce and Marketplaces |
622 | ![]() | 21st Century Fox | ![]() | James Murdoch | Media and Entertainment |
623 | ![]() | Lacoste | ![]() | Jose Luis Duran | Fashion and Beauty |
624 | ![]() | Wattpad | ![]() | Allen Lau | Media and Entertainment |
625 | ![]() | Barstool Sports | ![]() | Erika Nardini | Media and Entertainment |
626 | ![]() | The Hartford | ![]() | Christopher Swift | Banking and Financial Services |
627 | ![]() | The New York Times | ![]() | Mark Thompson | Media and Entertainment |
Lacoste is ranked #62 in the Fashion and Beauty Industry. It ranks just behind Prada and just ahead of Stitch Fix.
| RANK | COMPANY | Location | |
|---|---|---|---|
60 | ![]() | Carter's | Chauncey, GA |
61 | ![]() | Prada | |
62 | ![]() | Lacoste | New York City, NY |
63 | ![]() | Stitch Fix | San Francisco, CA |
64 | ![]() | Tommy Bahama | Seattle, WA |
65 | ![]() | Urban Decay Cosmetics | Newport Beach, CA |
66 | ![]() | Benefit Cosmetics | San Francisco, CA |