24
NPS
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Ranked
#67
Media and Entertainment Brands
Brand Page
21st Century Fox
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21st Century Fox is ranked #67 in Media and Entertainment Brands
21st Century Fox is ranked #67 in Media and Entertainment Brands
About 21st Century Fox's Brand
An American mass media corporation primarily dealing in the film and television industries. 21st Century Fox’s brand is ranked #622 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of 21st Century Fox. When compared to other organizations within the Media and Entertainment industry, 21st Century Fox is ranked #67. Among its major competitors, 21st Century Fox is ranked in 1st place for NPS while foxnews.com is 2nd.Their current market cap is $21.11B
Brand at a Glance
71%
Customer Loyalty
3.9/5
Product Quality
3.8/5
Pricing
3.8/5
Customer Service
21st Century Fox Ranking
- #67 in Media and Entertainment
- #1 / 2 of its competitors
21st Century Fox NPS
21st Century Fox's Net Promoter Score (NPS) is a 24 with 56% Promoters, 12% Passives, and 32% Detractors. Net Promoter Score tracks whether 21st Century Fox's customers would recommend using the product based on a scale of -100 to 100.
21st Century Fox Overall NPS
| 56% | Promoters |
|---|---|
| 12% | Passives |
| 32% | Detractors |
21st Century Fox NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2022 29 | Mar 2022 | 29 |
May 2022 34 | May 2022 | 34 |
Feb 2023 25 | Feb 2023 | 25 |
Aug 2023 22 | Aug 2023 | 22 |
Oct 2023 17 | Oct 2023 | 17 |
Nov 2023 20 | Nov 2023 | 20 |
Jan 2024 25 | Jan 2024 | 25 |
Feb 2024 29 | Feb 2024 | 29 |
Apr 2024 32 | Apr 2024 | 32 |
Sep 2024 26 | Sep 2024 | 26 |
Feb 2025 21 | Feb 2025 | 21 |
Nov 2025 24 | Nov 2025 | 24 |
How Other Brands Compare
21st Century Fox is ranked first for NPS among its competitors. foxnews.com comes in second. Among those competitors, it is the most valued company.
21st Century Fox |  foxnews.com | |
| Global Ranking | #622 | #- |
| NPS | 24 | - |
| Valuation Updated every 24 hours for public companies | $21.11B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
21st Century Fox NPS by Gender
21st Century Fox's NPS was rated 34 by Female customers on Comparably.
Female
34
21st Century Fox's NPS was rated 34 by Female customers on Comparably.
67%
Promoters
0%
Passives
33%
Detractors
Male
N/A
21st Century Fox's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
21st Century Fox NPS vs. Competitors
| COMPANY | NPS Score | |
|---|---|---|
| 21st Century Fox | 24 |
21st Century Fox NPS vs Companies in Media and Entertainment
In the Media and Entertainment industry, 21st Century Fox's NPS is rated right above Instagram, and is preceded by Rockstar Games.
| COMPANY | NPS Score | |
|---|---|---|
 | Nintendo | 55 |
 | Spotify | 49 |
 | Apple | 48 |
 | Netflix | 43 |
 | The Walt Disney Company | 38 |
 | ROBLOX | 38 |
 | Rockstar Games | 38 |
| 21st Century Fox | 24 |
 | 21 | |
21st Century Fox Customer Loyalty
71%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
71% of 21st Century Fox users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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21st Century Fox Customer Loyalty Score by Gender
21st Century Fox's Customer Loyalty score was rated 70 by Female customers on Comparably.
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Female
70%
Yes
Male
N/A
Yes
21st Century Fox Customer Loyalty vs. Competitors
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| 21st Century Fox | 71% |
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Customer Loyalty for Other Media and Entertainment Brands
In the Media and Entertainment industry, 21st Century Fox's Customer Loyalty score is rated right below The Walt Disney Company.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| ROBLOX | 89% |
| Nintendo | 89% |
| Netflix | 87% |
| Spotify | 87% |
| Apple | 86% |
| 84% | |
| Rockstar Games | 84% |
| The Walt Disney Company | 83% |
| 21st Century Fox | 71% |
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21st Century Fox Product Quality
3.9/5
21st Century Fox has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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21st Century Fox Product Information
21st Century Fox’s product quality score is a 3.9 out of 5 as rated by its users and customers.
- Website
- https://www.21cf.com/
- Company Size
- 10,000+ Employees
Industry
Business Services
Content
Media
Sports & Entertainment
Quick Insights into 21st Century Fox Product Quality
21st Century Fox's Product Quality score was rated highest by Female customers.
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Ranked 21st Century Fox Product Quality the Highest
21st Century Fox Product Quality Score by Gender
21st Century Fox's Product Quality score was rated 4.1 by Female customers on Comparably.
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Female
4.1/5
Male
N/A
21st Century Fox Product Quality vs. Competitors
| COMPANY | Product Quality Score | |
|---|---|---|
| 21st Century Fox | 3.9/5 |
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Product Quality for Other Media and Entertainment Brands
In the Media and Entertainment industry, 21st Century Fox's Product Quality score is rated right above Instagram, and is preceded by ROBLOX.
| COMPANY | Product Quality Score | |
|---|---|---|
| Nintendo | 4.4/5 |
| Apple | 4.3/5 |
| Netflix | 4.2/5 |
| Spotify | 4.2/5 |
| The Walt Disney Company | 4.1/5 |
| Rockstar Games | 4.1/5 |
| ROBLOX | 4/5 |
| 21st Century Fox | 3.9/5 |
| 3.7/5 |
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21st Century Fox Pricing
21st Century Fox ROI & Value For Money
3.8/5
21st Century Fox has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Quick Insights into 21st Century Fox ROI
21st Century Fox's ROI score was rated highest by Female customers.
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Ranked 21st Century Fox ROI the Highest
21st Century Fox ROI Score by Gender
21st Century Fox's ROI score was rated 4.1 by Female customers on Comparably.
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Female
4.1/5
Male
N/A
21st Century Fox Pricing vs. Competitors
| COMPANY | Pricing Score | |
|---|---|---|
| 21st Century Fox | 3.8/5 |
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ROI for Other Media and Entertainment Brands
In the Media and Entertainment industry, 21st Century Fox's ROI score is rated right above Rockstar Games, and is preceded by Apple.
| COMPANY | Pricing Score | |
|---|---|---|
| Spotify | 4/5 |
| Nintendo | 4/5 |
| Netflix | 4/5 |
| Apple | 4/5 |
| 21st Century Fox | 3.8/5 |
| Rockstar Games | 3.8/5 |
| ROBLOX | 3.8/5 |
| The Walt Disney Company | 3.7/5 |
| 3.5/5 |
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21st Century Fox Customer Satisfaction (CSAT)
21st Century Fox Customer Satisfaction (CSAT) Score
69 / 100
21st Century Fox has an overall Customer Satisfaction score of 69 rated by its users and customers.
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Very Satisfied
46%
Satisfied
23%
Neither Satisfied nor Dissatisfied
23%
Dissatisfied
0%
Very Dissatisfied
8%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
21st Century Fox Customer Satisfaction vs. Competitors
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| 21st Century Fox | 69% |
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Customer Satisfaction for Other Media and Entertainment Brands
In the Media and Entertainment industry, 21st Century Fox's Customer Satisfaction score is rated right above Instagram, and is preceded by ROBLOX.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Nintendo | 88% |
| Netflix | 85% |
| Apple | 85% |
| Spotify | 85% |
| The Walt Disney Company | 77% |
| Rockstar Games | 76% |
| ROBLOX | 73% |
| 21st Century Fox | 69% |
| 61% |
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21st Century Fox Customer Service
3.8/5
21st Century Fox has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About 21st Century Fox's Customer Service
Address
New York City, NY 10036-8701
Website
https://www.21cf.com/
Phone Number
212-852-7000
Quick Insights into 21st Century Fox Customer Service
21st Century Fox's Customer Service score was rated highest by Female customers.
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Ranked 21st Century Fox Customer Service the Highest
21st Century Fox Customer Service Score by Gender
21st Century Fox's Customer Service score was rated 3.8 by Female customers on Comparably.
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Female
3.8/5
Male
N/A
21st Century Fox Customer Service vs. Competitors
| COMPANY | Customer Service Score | |
|---|---|---|
| 21st Century Fox | 3.8/5 |
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Customer Service for Other Media and Entertainment Brands
In the Media and Entertainment industry, 21st Century Fox's Customer Service score is rated right above Rockstar Games, and is preceded by Spotify.
| COMPANY | Customer Service Score | |
|---|---|---|
| Apple | 4.2/5 |
| The Walt Disney Company | 4.1/5 |
| Nintendo | 4/5 |
| Netflix | 4/5 |
| Spotify | 4/5 |
| 21st Century Fox | 3.8/5 |
| Rockstar Games | 3.7/5 |
| ROBLOX | 3.6/5 |
| 3.3/5 |
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21st Century Fox as an Employer
2.4/5
21st Century Fox has a 2.4/5 stars for its overall company culture rated by their employees
bottom
35%
Consumer vs. Employees
21st Century Fox scored a 24 for Net Promoter Score and a 6 for Employee Net Promoter Score. NPS gauges how likely a customer of 21st Century Fox would recommend the brand to a friend. ENPS measures how likely 21st Century Fox employees would recommend working at 21st Century Fox to a friend.
Net Promoter Score
24
NPS Score
| 56% | Promoters |
|---|---|
| 12% | Passive |
| 32% | Detractors |
Employee Net Promoter Score
6
eNPS Score
| 47% | Promoters |
|---|---|
| 12% | Passive |
| 41% | Detractors |
Global Ranking Snapshot
21st Century Fox is ranked #622 in the Global Top 100 Brands. It ranks just behind Adyen and just ahead of Lacoste.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
620 |  | Alarm.com |  | Stephen Trundle | Tech |
621 |  | Adyen |  | Pieter van der Does | Ecommerce and Marketplaces |
622 | | 21st Century Fox | | James Murdoch | Media and Entertainment |
623 |  | Lacoste |  | Jose Luis Duran | Fashion and Beauty |
624 |  | Wattpad |  | Allen Lau | Media and Entertainment |
625 |  | Barstool Sports |  | Erika Nardini | Media and Entertainment |
626 |  | The Hartford |  | Christopher Swift | Banking and Financial Services |
Media and Entertainment Ranking Snapshot
21st Century Fox is ranked #67 in the Media and Entertainment Industry. It ranks just behind Trustpilot and just ahead of Wattpad.
| RANK | COMPANY | Location | |
|---|---|---|---|
65 |  | BuzzFeed | New York City, NY |
66 |  | Trustpilot | New York City, NY |
67 | | 21st Century Fox | New York City, NY |
68 | | Wattpad | Toronto, KS |
69 | | Barstool Sports | Milton, MA |
70 |  | The New York Times | |
71 |  | Anytime Fitness | Hastings, NE |
