25
NPS
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Adyen is ranked #60 in Ecommerce and Marketplaces Brands
Adyen is ranked #60 in Ecommerce and Marketplaces Brands
About Adyen's Brand
Adyen is the technology company reinventing payments for the global economy. Adyen’s brand is ranked #621 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Adyen. When compared to other organizations within the Ecommerce and Marketplaces industry, Adyen is ranked #60. Among its major competitors, Adyen is ranked in 4th place for NPS while iZettle is 1st, and Shopify is 2nd.Their current valuation is $73.14B
Brand at a Glance
79%
Customer Loyalty
4/5
Product Quality
3.8/5
Pricing
3.9/5
Customer Service
Adyen Ranking
- #621 in Global Best Brands
- #60 in Ecommerce and Marketplaces
- #3 / 4 of its competitors
Adyen NPS
Adyen's Net Promoter Score (NPS) is a 25 with 52% Promoters, 21% Passives, and 27% Detractors. Net Promoter Score tracks whether Adyen's customers would recommend using the product based on a scale of -100 to 100.
Adyen Overall NPS
| 52% | Promoters |
|---|---|
| 21% | Passives |
| 27% | Detractors |
Adyen NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2024 30 | Mar 2024 | 30 |
Apr 2024 29 | Apr 2024 | 29 |
May 2024 27 | May 2024 | 27 |
Jun 2024 27 | Jun 2024 | 27 |
Aug 2024 27 | Aug 2024 | 27 |
Nov 2024 28 | Nov 2024 | 28 |
Dec 2024 26 | Dec 2024 | 26 |
Jan 2025 28 | Jan 2025 | 28 |
Feb 2025 28 | Feb 2025 | 28 |
Mar 2025 25 | Mar 2025 | 25 |
Aug 2025 24 | Aug 2025 | 24 |
Jan 2026 26 | Jan 2026 | 26 |
How Other Brands Compare
Adyen is ranked third for NPS among its competitors. Shopify and Stripe come in first and second, with PayPal coming in at #4. Among those competitors, it is the third most valued company behind PayPal.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Adyen NPS by Gender
Female customers rated Adyen's NPS 18 points higher than Male customers.
Male
10
Adyen's NPS was rated 10 by Male customers on Comparably.
48%
Promoters
14%
Passives
38%
Detractors
Female
28
Adyen's NPS was rated 28 by Female customers on Comparably.
55%
Promoters
18%
Passives
27%
Detractors
Adyen NPS by Ethnicity
Adyen's NPS was rated the highest by Other customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 37 | Caucasian | 37 |
African American/Black -80 | African American/Black | -80 |
Asian or Pacific Islander 20 | Asian or Pacific Islander | 20 |
Other 57 | Other | 57 |
Adyen NPS by Age
Adyen's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 51-55.
Adyen NPS by Usage
Adyen's NPS was rated the highest by customers who have used Adyen's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 14 | Less than 1 Year | 14 |
1 to 2 Years 20 | 1 to 2 Years | 20 |
2 to 5 Years 37 | 2 to 5 Years | 37 |
5 to 10 Years 43 | 5 to 10 Years | 43 |
Adyen Customer Loyalty
79%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of Adyen users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Adyen Customer Loyalty Score by Gender
Male customers rated Adyen's Customer Loyalty score 16% higher than Female customers.
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Male
83%
Yes
Female
67%
Yes
Adyen Customer Loyalty Score by Ethnicity
Adyen's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Adyen.
84
out of 100
Caucasian
64
out of 100
African American/Black
64
out of 100
Asian or Pacific Islander
74
out of 100
Other
Adyen Customer Loyalty Score by Age
Adyen's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 55% | 18-25 | 55% |
26-30 85% | 26-30 | 85% |
31-35 64% | 31-35 | 64% |
36-40 78% | 36-40 | 78% |
41-45 82% | 41-45 | 82% |
51-55 70% | 51-55 | 70% |
Adyen Customer Loyalty Score by Usage
Adyen's Customer Loyalty score was rated the highest by customers who have used Adyen's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Adyen Customer Loyalty Score by Industry
Adyen's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Adyen Customer Loyalty vs. Competitors
Compared to its competitors, Adyen's Customer Loyalty score is rated right above PayPal, and is preceded by Vantiv.
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Customer Loyalty for Other Ecommerce and Marketplaces Brands
In the Ecommerce and Marketplaces industry, Adyen's Customer Loyalty score is rated right above Kroger, and is preceded by SEPHORA.
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Adyen Product Quality
4/5
Adyen has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Adyen Product Information
Adyen serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. Adyen supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.
Adyen’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Adyen's product the highest. Reviewers from the Accounting industry rated Adyen the lowest at 3.9.
- Website
- http://www.adyen.com
- Company Size
- 501-1,000 Employees
Industry
Tech
Big Data
Ecommerce and Marketplaces
FinTech
Languages Supported
English
French
German
Portuguese
Product Type
Payment Management Software
Payment Gateway Software
Quick Insights into Adyen Product Quality
Adyen's Product Quality score was rated highest by customers ages 41-45, and rated lowest by customers ages 51-55.
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Ranked Adyen Product Quality the Highest
Ranked Adyen Product Quality the Lowest
Adyen Product Quality Score by Gender
Female customers rated Adyen's Product Quality score 0.6 stars higher than Male customers.
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Male
3.4/5
Female
4/5
Adyen Product Quality Score by Ethnicity
Adyen's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
African American/Black 2.7 | African American/Black | 2.7 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 3.7 | Other | 3.7 |
Adyen Product Quality Score by Age
Adyen's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.7 | 18-25 | 2.7 |
26-30 3.5 | 26-30 | 3.5 |
31-35 4.1 | 31-35 | 4.1 |
36-40 3.7 | 36-40 | 3.7 |
41-45 4.6 | 41-45 | 4.6 |
51-55 2.6 | 51-55 | 2.6 |
Adyen Product Quality Score by Usage
Adyen's Product Quality score was rated the highest by customers who have used Adyen's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Adyen Product Quality Score by Industry
Adyen's Product Quality score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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Adyen Product Quality vs. Competitors
Compared to its competitors, Adyen's Product Quality score is rated right above Klarna, and is preceded by iZettle.
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Product Quality for Other Ecommerce and Marketplaces Brands
In the Ecommerce and Marketplaces industry, Adyen's Product Quality score is rated right above Nordstrom, and is preceded by Shopify.
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Adyen Pricing
Adyen ROI & Value For Money
3.8/5
Adyen has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Adyen Pricing Plans
Adyen has a pricing structure that accommodates small, medium, and large businesses.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Accounting industry think that they had the lowest ROI from Adyen.
Who Uses Adyen?
Small Businesses
Medium Businesses
Large Enterprises
Quick Insights into Adyen ROI
Adyen's ROI score was rated highest by customers ages 31-35, and rated lowest by African American/Black customers.
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Ranked Adyen ROI the Highest
Ranked Adyen ROI the Lowest
Adyen ROI Score by Gender
Female customers rated Adyen's ROI score 0.4 stars higher than Male customers.
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Male
3.5/5
Female
3.9/5
Adyen ROI Score by Ethnicity
Adyen's ROI score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
African American/Black 2.9 | African American/Black | 2.9 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 4 | Other | 4 |
Adyen ROI Score by Age
Adyen's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 18-25.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3 | 18-25 | 3 |
26-30 4.1 | 26-30 | 4.1 |
31-35 4.7 | 31-35 | 4.7 |
36-40 3.4 | 36-40 | 3.4 |
41-45 3.9 | 41-45 | 3.9 |
51-55 3.1 | 51-55 | 3.1 |
Adyen ROI Score by Usage
Adyen's ROI score was rated the highest by customers who have used Adyen's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Adyen ROI Score by Industry
Adyen's ROI score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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Adyen Pricing vs. Competitors
Compared to its competitors, Adyen's ROI score is rated right above Klarna, and is preceded by Shopify.
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ROI for Other Ecommerce and Marketplaces Brands
In the Ecommerce and Marketplaces industry, Adyen's ROI score is rated right above SEPHORA, and is preceded by Shopify.
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Adyen Customer Satisfaction (CSAT)
Adyen Customer Satisfaction (CSAT) Score
68 / 100
Adyen has an overall Customer Satisfaction score of 68 rated by its users and customers.
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Very Satisfied
44%
Satisfied
24%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
3%
Very Dissatisfied
12%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Adyen Customer Satisfaction
Adyen's Customer Satisfaction score was rated highest by customers ages 41-45, and rated lowest by customers ages 26-30.
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Ranked Adyen Customer Satisfaction the Highest
Ranked Adyen Customer Satisfaction the Lowest
Adyen Customer Satisfaction Score by Gender
Female customers rated Adyen's Customer Satisfaction score 1 points higher than Male customers.
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65 / 100
MaleVery Satisfied | 18% | |
|---|---|---|
Satisfied | 47% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 0% | |
Very Dissatisfied | 29% |
66 / 100
FemaleVery Satisfied | 44% | |
|---|---|---|
Satisfied | 22% | |
Neither Satisfied nor Dissatisfied | 23% | |
Dissatisfied | 11% | |
Very Dissatisfied | 0% |
Adyen Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Adyen's Customer Satisfaction (CSAT) score was rated 73% according to Caucasian users and customers.
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73 / 100
Very Satisfied
37%
Satisfied
36%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
9%
Very Dissatisfied
18%
CSAT according to African American/Black
Adyen's Customer Satisfaction (CSAT) score was rated 60% according to African American/Black users and customers.
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60 / 100
Very Satisfied
0%
Satisfied
60%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
40%
CSAT according to Asian or Pacific Islander
Adyen's Customer Satisfaction (CSAT) score was rated 50% according to Asian or Pacific Islander users and customers.
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50 / 100
Very Satisfied
0%
Satisfied
50%
Neither Satisfied nor Dissatisfied
50%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Adyen's Customer Satisfaction (CSAT) score was rated 57% according to Other users and customers.
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57 / 100
Very Satisfied
43%
Satisfied
14%
Neither Satisfied nor Dissatisfied
29%
Dissatisfied
0%
Very Dissatisfied
14%
Adyen Customer Satisfaction Score by Age
Adyen's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 26-30.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 67% | |||||||||||||||
| 26-30 | 25% | |||||||||||||||
| 31-35 | 60% | |||||||||||||||
| 36-40 | 83% | |||||||||||||||
| 41-45 | 100% | |||||||||||||||
| 51-55 | 33% |
Adyen Customer Satisfaction Score by Usage
Adyen's Customer Satisfaction score was rated the highest by customers who have used Adyen's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Adyen Customer Satisfaction Score by Industry
Adyen's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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}Adyen Customer Satisfaction vs. Competitors
Compared to its competitors, Adyen's Customer Satisfaction score is rated right above Vantiv, and is preceded by Stripe.
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Customer Satisfaction for Other Ecommerce and Marketplaces Brands
In the Ecommerce and Marketplaces industry, Adyen's Customer Satisfaction score is rated right above Nordstrom, and is preceded by SEPHORA.
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Adyen Customer Service
3.9/5
Adyen has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About Adyen's Customer Service
Address
274 Brannan Street, San Francisco, CA 94107
Website
http://www.adyen.com
Phone Number
+1 (415) 530-2000
Adyen's Social Links
Quick Insights into Adyen Customer Service
Adyen's Customer Service score was rated highest by customers ages 31-35, and rated lowest by African American/Black customers.
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Ranked Adyen Customer Service the Highest
Ranked Adyen Customer Service the Lowest
Adyen Customer Service Score by Gender
Female customers rated Adyen's Customer Service score 0.4 stars higher than Male customers.
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Male
3.5/5
Female
3.9/5
Adyen Customer Service Score by Ethnicity
Adyen's Customer Service score was rated the highest by Other customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Adyen.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
African American/Black 2.8 | African American/Black | 2.8 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 4 | Other | 4 |
Adyen Customer Service Score by Age
Adyen's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Adyen.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 3.9 | 26-30 | 3.9 |
31-35 4.3 | 31-35 | 4.3 |
36-40 3.4 | 36-40 | 3.4 |
41-45 4.2 | 41-45 | 4.2 |
51-55 3 | 51-55 | 3 |
Adyen Customer Service Score by Usage
Adyen's Customer Service score was rated the highest by customers who have used Adyen's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Adyen Customer Service Score by Industry
Adyen's Customer Service score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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Adyen Customer Service vs. Competitors
Compared to its competitors, Adyen's Customer Service score is rated right above Klarna, and is preceded by Shopify.
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Customer Service for Other Ecommerce and Marketplaces Brands
In the Ecommerce and Marketplaces industry, Adyen's Customer Service score is rated right above Nordstrom, and is preceded by SEPHORA.
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Adyen as an Employer
3.0/5
Adyen has a 3.0/5 stars for its overall company culture rated by their employees
top
35%
Consumer vs. Employees
Adyen scored a 25 for Net Promoter Score and a -15 for Employee Net Promoter Score. NPS gauges how likely a customer of Adyen would recommend the brand to a friend. ENPS measures how likely Adyen employees would recommend working at Adyen to a friend.
Net Promoter Score
25
NPS Score
| 52% | Promoters |
|---|---|
| 21% | Passive |
| 27% | Detractors |
Employee Net Promoter Score
-15
eNPS Score
| 34% | Promoters |
|---|---|
| 17% | Passive |
| 49% | Detractors |
Global Ranking Snapshot
Adyen is ranked #621 in the Global Top 100 Brands. It ranks just behind Alarm.com and just ahead of 21st Century Fox.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
619 |  | The World Bank |  | Kristalina Georgieva | Banking and Financial Services |
620 |  | Alarm.com |  | Stephen Trundle | Tech |
621 | | Adyen | | Pieter van der Does | Ecommerce and Marketplaces |
622 |  | 21st Century Fox |  | James Murdoch | Media and Entertainment |
623 |  | Lacoste |  | Jose Luis Duran | Fashion and Beauty |
624 |  | Wattpad |  | Allen Lau | Media and Entertainment |
625 |  | Barstool Sports |  | Erika Nardini | Media and Entertainment |
Ecommerce and Marketplaces Ranking Snapshot
Adyen is ranked #60 in the Ecommerce and Marketplaces Industry. It ranks just behind Meijer and just ahead of Sally Beauty.
| RANK | COMPANY | Location | |
|---|---|---|---|
58 |  | HelloFresh | New York City, NY |
59 |  | Meijer | Greenville, MI |
60 | | Adyen | San Francisco, CA |
61 |  | Sally Beauty | Denton, TX |
62 |  | Bass Pro Shops | Springfield, MO |
63 |  | TaskRabbit | San Francisco, CA |
64 |  | Home Goods | Framingham, MA |
