
HomeGoods is a chain of home furnishing stores operated by TJX Companies. Home Goods’s brand is ranked #677 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Home Goods. When compared to other organizations within the Retail industry, Home Goods is ranked #105. Among its major competitors, Home Goods is ranked in 4th place for NPS while At Home Stores is 1st, and Marshalls is 2nd. Overall, Home Goods has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $81.57B
Home Goods's Net Promoter Score (NPS) is a -6 with 42% Promoters, 10% Passives, and 48% Detractors. Net Promoter Score tracks whether Home Goods's customers would recommend using the product based on a scale of -100 to 100.
| 42% | Promoters |
|---|---|
| 10% | Passives |
| 48% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jan 2025 -4 | Jan 2025 | -4 |
Feb 2025 -4 | Feb 2025 | -4 |
Apr 2025 -6 | Apr 2025 | -6 |
May 2025 -6 | May 2025 | -6 |
Jun 2025 -5 | Jun 2025 | -5 |
Jul 2025 -5 | Jul 2025 | -5 |
Aug 2025 -5 | Aug 2025 | -5 |
Sep 2025 -5 | Sep 2025 | -5 |
Oct 2025 -5 | Oct 2025 | -5 |
Nov 2025 -6 | Nov 2025 | -6 |
Dec 2025 -5 | Dec 2025 | -5 |
Jan 2026 -5 | Jan 2026 | -5 |
Home Goods is ranked third for NPS among its competitors. Marshalls and TJ Maxx come in first and second, with Bed Bath & Beyond coming in at #4. Among those competitors, it is the third most valued company.
![]() Home Goods | ![]() Marshalls | ![]() TJ Maxx | ![]() Bed Bath & Beyond | |
| Global Ranking | #677 | #247 | #959 | #- |
| NPS | -6 | 23 | 11 | -52 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | - | Neutral |
| Valuation Updated every 24 hours for public companies | $81.57B | $81.27B | - | $3.51B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Home Goods's NPS 37 points higher than Male customers.
Home Goods's NPS was rated -58 by Male customers on Comparably.
Home Goods's NPS was rated -21 by Female customers on Comparably.
Home Goods's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -33 | Caucasian | -33 |
Hispanic or Latino 66 | Hispanic or Latino | 66 |
African American/Black -36 | African American/Black | -36 |
Asian or Pacific Islander -50 | Asian or Pacific Islander | -50 |
Other -50 | Other | -50 |
Home Goods's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.
Home Goods's NPS was rated the highest by customers who have used Home Goods's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -40 | Less than 1 Year | -40 |
1 to 2 Years -34 | 1 to 2 Years | -34 |
2 to 5 Years 20 | 2 to 5 Years | 20 |
5 to 10 Years -52 | 5 to 10 Years | -52 |
Over 10 Years -31 | Over 10 Years | -31 |
Compared to its competitors, Home Goods's NPS is rated right above Bed Bath & Beyond, and is preceded by TJ Maxx.
| COMPANY | NPS Score | |
|---|---|---|
![]() | At Home Stores | 34 |
![]() | Marshalls | 23 |
![]() | TJ Maxx | 11 |
![]() | Home Goods | -6 |
![]() | Bed Bath & Beyond | -52 |
In the Retail industry, Home Goods's NPS is rated right below Chipotle.
| COMPANY | NPS Score | |
|---|---|---|
![]() | REI | 53 |
![]() | Costco | 50 |
![]() | Amazon | 49 |
![]() | Trader Joe's | 46 |
![]() | American Eagle Outfitters | 44 |
![]() | Bath & Body Works | 38 |
![]() | Target | 36 |
![]() | Chipotle | 16 |
![]() | Home Goods | -6 |
Out of the 24 Home Goods customer reviews 13 were positive and 11 were constructive. Home Goods customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Home Goods users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Home Goods's Customer Loyalty score 18% higher than Male customers.
Home Goods's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Home Goods's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
18-25 89% | 18-25 | 89% |
26-30 70% | 26-30 | 70% |
31-35 70% | 31-35 | 70% |
36-40 61% | 36-40 | 61% |
41-45 78% | 41-45 | 78% |
46-50 100% | 46-50 | 100% |
51-55 94% | 51-55 | 94% |
56-60 79% | 56-60 | 79% |
61-65 85% | 61-65 | 85% |
66+ 90% | 66+ | 90% |
Home Goods's Customer Loyalty score was rated the highest by customers who have used Home Goods's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Home Goods's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Accounting industry customers.
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Compared to its competitors, Home Goods's Customer Loyalty score is rated right above Bed Bath & Beyond, and is preceded by Marshalls.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | At Home Stores | 83% |
![]() | TJ Maxx | 83% |
![]() | Marshalls | 81% |
![]() | Home Goods | 81% |
![]() | Bed Bath & Beyond | 67% |
In the Retail industry, Home Goods's Customer Loyalty score is rated right above Chipotle, and is preceded by Target.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Costco | 89% |
![]() | Amazon | 89% |
![]() | REI | 87% |
![]() | American Eagle Outfitters | 87% |
![]() | Bath & Body Works | 87% |
![]() | Trader Joe's | 86% |
![]() | Target | 82% |
![]() | Home Goods | 81% |
![]() | Chipotle | 76% |
Home Goods has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
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Home Goods’s product quality score is a 3.2 out of 5 as rated by its users and customers. Reviewers from the Consumer Goods industry rated Home Goods's product the highest. Reviewers from the Arts and Entertainment industry rated Home Goods the lowest at 2.7.
Home Goods's Product Quality score was rated highest by customers from the Consumer Goods industry, and rated lowest by customers from the Professional Services industry.
Female customers rated Home Goods's Product Quality score 1 stars higher than Male customers.
Home Goods's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 3.2 | African American/Black | 3.2 |
Asian or Pacific Islander 1.7 | Asian or Pacific Islander | 1.7 |
Other 3.1 | Other | 3.1 |
Home Goods's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 3.5 | 26-30 | 3.5 |
31-35 3.3 | 31-35 | 3.3 |
36-40 3 | 36-40 | 3 |
41-45 2.8 | 41-45 | 2.8 |
46-50 4.1 | 46-50 | 4.1 |
51-55 3.7 | 51-55 | 3.7 |
56-60 2.8 | 56-60 | 2.8 |
61-65 2.3 | 61-65 | 2.3 |
66+ 2.6 | 66+ | 2.6 |
Home Goods's Product Quality score was rated the highest by customers who have used Home Goods's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Home Goods's Product Quality score was rated the highest by Consumer Goods industry customers, and the lowest by Professional Services industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Compared to its competitors, Home Goods's Product Quality score is rated right above Bed Bath & Beyond, and is preceded by TJ Maxx.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Marshalls | 3.6/5 |
![]() | At Home Stores | 3.5/5 |
![]() | TJ Maxx | 3.5/5 |
![]() | Home Goods | 3.2/5 |
![]() | Bed Bath & Beyond | 2.1/5 |
In the Retail industry, Home Goods's Product Quality score is rated right below Chipotle.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | REI | 4.3/5 |
![]() | Costco | 4.3/5 |
![]() | Amazon | 4.2/5 |
![]() | Trader Joe's | 4.2/5 |
![]() | American Eagle Outfitters | 4.2/5 |
![]() | Bath & Body Works | 4.1/5 |
![]() | Target | 4.1/5 |
![]() | Chipotle | 3.8/5 |
![]() | Home Goods | 3.2/5 |
Home Goods has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consumer Goods industry. The users from the Consumer Services industry think that they had the lowest ROI from Home Goods.
Home Goods's ROI score was rated highest by customers from the Consumer Goods industry, and rated lowest by customers from the Consumer Services industry.
Female customers rated Home Goods's ROI score 1 stars higher than Male customers.
Home Goods's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
African American/Black 2.7 | African American/Black | 2.7 |
Asian or Pacific Islander 2 | Asian or Pacific Islander | 2 |
Other 2.6 | Other | 2.6 |
Home Goods's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
26-30 3.5 | 26-30 | 3.5 |
31-35 3.5 | 31-35 | 3.5 |
36-40 3.4 | 36-40 | 3.4 |
41-45 2.5 | 41-45 | 2.5 |
46-50 3.7 | 46-50 | 3.7 |
51-55 3.6 | 51-55 | 3.6 |
56-60 2.5 | 56-60 | 2.5 |
61-65 2.9 | 61-65 | 2.9 |
66+ 2.5 | 66+ | 2.5 |
Home Goods's ROI score was rated the highest by customers who have used Home Goods's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Home Goods's ROI score was rated the highest by Consumer Goods industry customers, and the lowest by Consumer Services industry customers.
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Compared to its competitors, Home Goods's ROI score is rated right above Bed Bath & Beyond, and is preceded by At Home Stores.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Marshalls | 3.6/5 |
![]() | TJ Maxx | 3.6/5 |
![]() | At Home Stores | 3.3/5 |
![]() | Home Goods | 3.2/5 |
![]() | Bed Bath & Beyond | 2.2/5 |
In the Retail industry, Home Goods's ROI score is rated right below Chipotle.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Costco | 4.1/5 |
![]() | Amazon | 4.1/5 |
![]() | REI | 4.1/5 |
![]() | Trader Joe's | 4/5 |
![]() | Target | 3.9/5 |
![]() | American Eagle Outfitters | 3.8/5 |
![]() | Bath & Body Works | 3.8/5 |
![]() | Chipotle | 3.5/5 |
![]() | Home Goods | 3.2/5 |
Home Goods has an overall Customer Satisfaction score of 47 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Home Goods's Customer Satisfaction score was rated highest by customers from the Consumer Goods industry, and rated lowest by customers from the Real Estate industry.
Female customers rated Home Goods's Customer Satisfaction score 35 points higher than Male customers.
Very Satisfied | 11% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 11% | |
Very Dissatisfied | 72% |
Very Satisfied | 30% | |
|---|---|---|
Satisfied | 16% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 5% | |
Very Dissatisfied | 42% |
Home Goods' Customer Satisfaction (CSAT) score was rated 39% according to Caucasian users and customers.
Home Goods' Customer Satisfaction (CSAT) score was rated 83% according to Hispanic or Latino users and customers.
Home Goods' Customer Satisfaction (CSAT) score was rated 43% according to African American/Black users and customers.
Home Goods' Customer Satisfaction (CSAT) score was rated 29% according to Asian or Pacific Islander users and customers.
Home Goods' Customer Satisfaction (CSAT) score was rated 29% according to Other users and customers.
Home Goods's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 83% | |||||||||||||||
| 26-30 | 67% | |||||||||||||||
| 31-35 | 80% | |||||||||||||||
| 36-40 | 40% | |||||||||||||||
| 41-45 | 30% | |||||||||||||||
| 46-50 | 63% | |||||||||||||||
| 51-55 | 69% | |||||||||||||||
| 56-60 | 30% | |||||||||||||||
| 61-65 | 12% | |||||||||||||||
| 66+ | 27% |
Home Goods's Customer Satisfaction score was rated the highest by customers who have used Home Goods's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Home Goods's Customer Satisfaction score was rated the highest by Consumer Goods industry customers, and the lowest by Real Estate industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"title": "Home Goods Customer Satisfaction Score by Industry",
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{
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"groupId": 515,
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"csatScore": 34,
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{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 30,
"stars": 0,
"csatScore": 30,
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{
"label": "Legal",
"groupId": 529,
"score": 40,
"stars": 0,
"csatScore": 40,
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{
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"groupId": 540,
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"stars": 0,
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"groupId": 549,
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"stars": 0,
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"groupId": 554,
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"groupId": 559,
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}Compared to its competitors, Home Goods's Customer Satisfaction score is rated right above Bed Bath & Beyond, and is preceded by Marshalls.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | At Home Stores | 67% |
![]() | TJ Maxx | 61% |
![]() | Marshalls | 59% |
![]() | Home Goods | 47% |
![]() | Bed Bath & Beyond | 39% |
In the Retail industry, Home Goods's Customer Satisfaction score is rated right below Chipotle.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | REI | 85% |
![]() | Costco | 84% |
![]() | Amazon | 84% |
![]() | American Eagle Outfitters | 82% |
![]() | Bath & Body Works | 81% |
![]() | Target | 79% |
![]() | Trader Joe's | 79% |
![]() | Chipotle | 62% |
![]() | Home Goods | 47% |
Home Goods has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Home Goods' overall Customer Service score rated by its users and customers.
Framingham, MA
https://www.homegoods.com/
508-390-1000
Home Goods's Customer Service score was rated highest by customers from the Consumer Goods industry, and rated lowest by customers from the Real Estate industry.
Female customers rated Home Goods's Customer Service score 0.7 stars higher than Male customers.
Home Goods's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
Hispanic or Latino 4 | Hispanic or Latino | 4 |
African American/Black 2.6 | African American/Black | 2.6 |
Asian or Pacific Islander 2.4 | Asian or Pacific Islander | 2.4 |
Other 1.8 | Other | 1.8 |
Home Goods's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 3.5 | 26-30 | 3.5 |
31-35 3.4 | 31-35 | 3.4 |
36-40 3.3 | 36-40 | 3.3 |
41-45 2.1 | 41-45 | 2.1 |
46-50 3.4 | 46-50 | 3.4 |
51-55 3 | 51-55 | 3 |
56-60 2 | 56-60 | 2 |
61-65 1.8 | 61-65 | 1.8 |
66+ 2 | 66+ | 2 |
Home Goods's Customer Service score was rated the highest by customers who have used Home Goods's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Home Goods's Customer Service score was rated the highest by Consumer Goods industry customers, and the lowest by Real Estate industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Home Goods's Customer Service score is rated right above Bed Bath & Beyond, and is preceded by Marshalls.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | At Home Stores | 3.6/5 |
![]() | TJ Maxx | 3.4/5 |
![]() | Marshalls | 3.3/5 |
![]() | Home Goods | 2.8/5 |
![]() | Bed Bath & Beyond | 2/5 |
In the Retail industry, Home Goods's Customer Service score is rated right below Chipotle.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | REI | 4.4/5 |
![]() | Costco | 4.2/5 |
![]() | Amazon | 4.2/5 |
![]() | Trader Joe's | 4.2/5 |
![]() | American Eagle Outfitters | 4/5 |
![]() | Target | 4/5 |
![]() | Bath & Body Works | 4/5 |
![]() | Chipotle | 3.6/5 |
![]() | Home Goods | 2.8/5 |
Home Goods has a 2.8/5 stars for its overall company culture rated by their employees

Home Goods scored a -6 for Net Promoter Score and a -39 for Employee Net Promoter Score. NPS gauges how likely a customer of Home Goods would recommend the brand to a friend. ENPS measures how likely Home Goods employees would recommend working at Home Goods to a friend.
| 42% | Promoters |
|---|---|
| 10% | Passive |
| 48% | Detractors |
| 22% | Promoters |
|---|---|
| 17% | Passive |
| 61% | Detractors |
Home Goods is ranked #677 in the Global Top 100 Brands. It ranks just behind Fluke Corporation and just ahead of Shaw Industries.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
675 | ![]() | Allergan | ![]() | Brenton Saunders | Health and Wellness |
676 | ![]() | Fluke Corporation | ![]() | Wes Pringle | Energy and Manufacturing |
677 | ![]() | Home Goods | ![]() | Mike Dowse | Retail |
678 | ![]() | Shaw Industries | ![]() | Vance Bell | Energy and Manufacturing |
679 | ![]() | Blue Bottle Coffee | ![]() | James Freeman | Food and Beverages |
680 | ![]() | TopGolf | ![]() | Artie Starrs | Media and Entertainment |
681 | ![]() | Rolls-Royce | ![]() | Warren East | Automotive and Transportation |
Home Goods is ranked #105 in the Retail Industry. It ranks just behind ALDI USA and just ahead of The Finish Line.
| RANK | COMPANY | Location | |
|---|---|---|---|
103 | ![]() | Bass Pro Shops | Springfield, MO |
104 | ![]() | ALDI USA | |
105 | ![]() | Home Goods | Framingham, MA |
106 | ![]() | The Finish Line | |
107 | ![]() | Anthropologie | |
108 | ![]() | Pull and Bear | |
109 | ![]() | L.L. Bean | Freeport, ME |