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Bass Pro Shops is

Ranked

#103

Retail Brands

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Bass Pro Shops

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Bass Pro Shops

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Bass Pro Shops is ranked #103 in Retail Brands

About Bass Pro Shops' Brand

Your Adventure Starts Here! Find gear for Fishing, Boating, Hunting, Camping, and much more at Bass Pro Shops. Bass Pro Shops’s brand is ranked #652 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Bass Pro Shops. When compared to other organizations within the Retail industry, Bass Pro Shops is ranked #103. Among its major competitors, Bass Pro Shops is ranked in 3rd place for NPS while IceBreaker is 1st, and DICK'S Sporting Goods is 2nd. Overall, Bass Pro Shops has a neutral social sentiment, when analyzing social media channels and online mentions.

Brand at a Glance

80%

Customer Loyalty

3.3/5

Product Quality

3.3/5

Pricing

3.2/5

Customer Service

Bass Pro Shops Ranking

^#103 in Retail
^#2 / 4 of its competitors

Bass Pro Shops NPS

Bass Pro Shops's Net Promoter Score (NPS) is a 15 with 51% Promoters, 13% Passives, and 36% Detractors. Net Promoter Score tracks whether Bass Pro Shops's customers would recommend using the product based on a scale of -100 to 100.

Bass Pro Shops Overall NPS

NPS

51%	Promoters
13%	Passives
36%	Detractors

Bass Pro Shops NPS Trend

-100

-50

100

Summary	Date	Score
Feb 2025 17	Feb 2025	17
Mar 2025 17	Mar 2025	17
Apr 2025 17	Apr 2025	17
May 2025 18	May 2025	18
Jun 2025 16	Jun 2025	16
Jul 2025 16	Jul 2025	16
Aug 2025 15	Aug 2025	15
Sep 2025 15	Sep 2025	15
Oct 2025 15	Oct 2025	15
Nov 2025 15	Nov 2025	15
Dec 2025 15	Dec 2025	15
Jan 2026 15	Jan 2026	15

How Other Brands Compare

Bass Pro Shops is ranked second for NPS among its competitors. DICK'S Sporting Goods and Cabela's come in first and third, with Gander Mountain coming in at #4.

	Bass Pro Shops	DICK'S Sporting Goods	Cabela's	Gander Mountain
Global Ranking	#652	#244	#428	#-
NPS	15	31	5	-95
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	Neutral	Neutral	-
Valuation Updated every 24 hours for public companies	-	$1.88B	-	$1.59B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Bass Pro Shops NPS by Gender

Female customers rated Bass Pro Shops's NPS 31 points higher than Male customers.

Male

-14

Bass Pro Shops's NPS was rated -14 by Male customers on Comparably.

36%

Promoters

14%

Passives

50%

Detractors

Female

Bass Pro Shops's NPS was rated 17 by Female customers on Comparably.

54%

Promoters

Passives

37%

Detractors

Bass Pro Shops NPS by Ethnicity

Bass Pro Shops's NPS was rated the highest by African American/Black customers, and the lowest by Native American customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -7	Caucasian	-7
Hispanic or Latino -14	Hispanic or Latino	-14
African American/Black 19	African American/Black	19
Native American -17	Native American	-17
Other -5	Other	-5

Bass Pro Shops NPS by Age

Bass Pro Shops's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.

100

Summary

Age

Promoters

Passives

Detractors

18-25

79%

16%

26-30

62%

19%

31-35

50%

25%

36-40

22%

17%

61%

41-45

28%

10%

62%

46-50

31%

65%

51-55

41%

15%

44%

56-60

35%

11%

54%

61-65

25%

17%

58%

66+

35%

57%

Bass Pro Shops NPS by Usage

Bass Pro Shops's NPS was rated the highest by customers who have used Bass Pro Shops's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -15	Less than 1 Year	-15
1 to 2 Years -6	1 to 2 Years	-6
2 to 5 Years 20	2 to 5 Years	20
5 to 10 Years 1	5 to 10 Years	1
Over 10 Years -12	Over 10 Years	-12

Bass Pro Shops NPS vs. Competitors

Compared to its competitors, Bass Pro Shops's NPS is rated right above MarineMax, and is preceded by DICK'S Sporting Goods.

COMPANY		NPS Score
	IceBreaker	50
	DICK'S Sporting Goods	31
	Bass Pro Shops	15
	MarineMax	7
	Cabela's	5
	Academy Sports & Outdoors	3
	SmartWool	N/A
	Sportsmans Warehouse Holdings	-9
	Gander Mountain	-95

Bass Pro Shops NPS vs Companies in Retail

In the Retail industry, Bass Pro Shops's NPS is rated right below Chipotle.

COMPANY		NPS Score
	REI	53
	Costco	50
	Amazon	49
	Trader Joe's	46
	American Eagle Outfitters	44
	Bath & Body Works	38
	Target	36
	Chipotle	16
	Bass Pro Shops	15

Bass Pro Shops Customer Reviews

Out of the 83 Bass Pro Shops customer reviews 54 were positive and 29 were constructive. Bass Pro Shops customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Bass Pro Shops Customer Loyalty

80%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

80% of Bass Pro Shops users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

80%

20%

Bass Pro Shops Customer Loyalty Score by Gender

Male customers rated Bass Pro Shops's Customer Loyalty score 10% higher than Female customers.

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Male

84%

Yes

Female

74%

Yes

Bass Pro Shops Customer Loyalty Score by Ethnicity

Bass Pro Shops's Customer Loyalty score was rated the highest by Native American customers, and the lowest by African American/Black customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Bass Pro Shops.

out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Native American

out of 100

Other

Bass Pro Shops Customer Loyalty Score by Age

Bass Pro Shops's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Bass Pro Shops.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 88%	18-25	88%
26-30 61%	26-30	61%
31-35 66%	31-35	66%
36-40 85%	36-40	85%
41-45 53%	41-45	53%
46-50 79%	46-50	79%
51-55 85%	51-55	85%
56-60 88%	56-60	88%
61-65 83%	61-65	83%
66+ 88%	66+	88%

Bass Pro Shops Customer Loyalty Score by Usage

Bass Pro Shops's Customer Loyalty score was rated the highest by customers who have used Bass Pro Shops's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year	44%
1 to 2 Years	63%
2 to 5 Years	70%
5 to 10 Years	75%
Over 10 Years	90%

Bass Pro Shops Customer Loyalty Score by Industry

Bass Pro Shops's Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Education industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech	72%
Accounting	85%
Aerospace and Aviation	70%
Architecture and Planning	100%
Arts and Entertainment	66%
Automotive and Transportation	89%
Banking and Financial Services	55%
Business and Consumer Services	82%
Business Supplies and Equipment	100%
Computer Hardware	100%
Construction	78%
Consumer Services	82%
Education	55%
Fishing and Farming	91%
Government and Public Policy	78%
Healthcare, Hospitals and Medicine	68%
Legal	100%
Logistics and Supply Chain	82%
Manufacturing and Machinery	78%
Marketing, Advertising and Research	74%
Military and Defense	93%
Energy and Manufacturing	100%
Professional Services	64%
Ranching	100%
Real Estate	82%
Retail	84%
Telecommunications	100%
Transportation	100%

Bass Pro Shops Customer Loyalty vs. Competitors

Compared to its competitors, Bass Pro Shops's Customer Loyalty score is rated right above Cabela's, and is preceded by Sportsmans Warehouse Holdings.

COMPANY		Customer Loyalty Score
	MarineMax	89%
	Sportsmans Warehouse Holdings	85%
	Bass Pro Shops	80%
	Cabela's	79%
	DICK'S Sporting Goods	75%
	Academy Sports & Outdoors	75%
	Gander Mountain	74%
	IceBreaker	55%
	SmartWool	N/A

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Customer Loyalty for Other Retail Brands

In the Retail industry, Bass Pro Shops's Customer Loyalty score is rated right above Chipotle, and is preceded by Target.

COMPANY		Customer Loyalty Score
	Costco	89%
	Amazon	89%
	REI	87%
	American Eagle Outfitters	87%
	Bath & Body Works	87%
	Trader Joe's	86%
	Target	82%
	Bass Pro Shops	80%
	Chipotle	76%

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Bass Pro Shops Product Quality

3.3/5

Bass Pro Shops has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.

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Bass Pro Shops Product Information

Bass Pro Shops’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated Bass Pro Shops's product the highest. Reviewers from the Arts and Entertainment industry rated Bass Pro Shops the lowest at 3.5.

Website: http://www.basspro.com//

Company Size: 10,000+ Employees

Industry

Agriculture & Farming

Ecommerce and Marketplaces

Marketplaces

Sports & Entertainment

Quick Insights into Bass Pro Shops Product Quality

Bass Pro Shops's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers from the Logistics and Supply Chain industry.

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Ranked Bass Pro Shops Product Quality the Highest

18-25	4.6
Business and Consumer Services	4.5
1 to 2 Years	3.6

Ranked Bass Pro Shops Product Quality the Lowest

41-45	2.2
Hispanic or Latino	1.6
Logistics and Supply Chain	1.5

Bass Pro Shops Product Quality Score by Gender

Female customers rated Bass Pro Shops's Product Quality score 0.3 stars higher than Male customers.

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Male

2.9/5

Female

3.2/5

Bass Pro Shops Product Quality Score by Ethnicity

Bass Pro Shops's Product Quality score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.

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Summary	Ethnicity	Score
Caucasian 3.1	Caucasian	3.1
Hispanic or Latino 1.6	Hispanic or Latino	1.6
African American/Black 3.6	African American/Black	3.6
Native American 2.5	Native American	2.5
Other 3.1	Other	3.1

Bass Pro Shops Product Quality Score by Age

Bass Pro Shops's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

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Summary	Age	Score
18-25 4.6	18-25	4.6
26-30 3.9	26-30	3.9
31-35 3.4	31-35	3.4
36-40 2.3	36-40	2.3
41-45 2.2	41-45	2.2
46-50 2.5	46-50	2.5
51-55 2.9	51-55	2.9
56-60 2.6	56-60	2.6
61-65 2.7	61-65	2.7
66+ 3	66+	3

Bass Pro Shops Product Quality Score by Usage

Bass Pro Shops's Product Quality score was rated the highest by customers who have used Bass Pro Shops's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	2.8
1 to 2 Years	3.6
2 to 5 Years	3.3
5 to 10 Years	3
Over 10 Years	2.9

Bass Pro Shops Product Quality Score by Industry

Bass Pro Shops's Product Quality score was rated the highest by Business and Consumer Services industry customers, and the lowest by Logistics and Supply Chain industry customers.

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Tech	2.6
Accounting	3.6
Aerospace and Aviation	3.4
Architecture and Planning	4.3
Arts and Entertainment	3.5
Automotive and Transportation	2.4
Banking and Financial Services	2.7
Business and Consumer Services	4.5
Business Supplies and Equipment	4.1
Computer Hardware	3.1
Construction	3.1
Consumer Services	2.7
Education	3
Fishing and Farming	3.9
Government and Public Policy	1.5
Healthcare, Hospitals and Medicine	2.2
Legal	2.8
Logistics and Supply Chain	1.5
Manufacturing and Machinery	2.7
Marketing, Advertising and Research	3.2
Military and Defense	1.7
Energy and Manufacturing	3.6
Professional Services	2.5
Ranching	2.3
Real Estate	2.3
Retail	3.7
Telecommunications	2.8
Transportation	2.7

Bass Pro Shops Product Quality vs. Competitors

Compared to its competitors, Bass Pro Shops's Product Quality score is rated right above Academy Sports & Outdoors, and is preceded by Cabela's.

COMPANY		Product Quality Score
	IceBreaker	4.1/5
	DICK'S Sporting Goods	3.8/5
	Sportsmans Warehouse Holdings	3.6/5
	Cabela's	3.4/5
	Bass Pro Shops	3.3/5
	Academy Sports & Outdoors	3.2/5
	MarineMax	3/5
	Gander Mountain	1.7/5
	SmartWool	N/A

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Product Quality for Other Retail Brands

In the Retail industry, Bass Pro Shops's Product Quality score is rated right below Chipotle.

COMPANY		Product Quality Score
	REI	4.3/5
	Costco	4.3/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4.2/5
	Bath & Body Works	4.1/5
	Target	4.1/5
	Chipotle	3.8/5
	Bass Pro Shops	3.3/5

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Bass Pro Shops Pricing

Bass Pro Shops ROI & Value For Money

3.3/5

Bass Pro Shops has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.

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Bass Pro Shops Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Computer Hardware industry. The users from the Logistics and Supply Chain industry think that they had the lowest ROI from Bass Pro Shops.

Quick Insights into Bass Pro Shops ROI

Bass Pro Shops's ROI score was rated highest by customers from the Computer Hardware industry, and rated lowest by customers from the Logistics and Supply Chain industry.

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Ranked Bass Pro Shops ROI the Highest

Computer Hardware	4.5
18-25	4.1
2 to 5 Years	3.3

Ranked Bass Pro Shops ROI the Lowest

36-40	2.2
Hispanic or Latino	2.2
Logistics and Supply Chain	1.5

Bass Pro Shops ROI Score by Gender

Female customers rated Bass Pro Shops's ROI score 0.3 stars higher than Male customers.

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Male

2.8/5

Female

3.1/5

Bass Pro Shops ROI Score by Ethnicity

Bass Pro Shops's ROI score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.

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Summary	Ethnicity	Score
Caucasian 3	Caucasian	3
Hispanic or Latino 2.2	Hispanic or Latino	2.2
African American/Black 3.2	African American/Black	3.2
Native American 2.7	Native American	2.7
Other 2.8	Other	2.8

Bass Pro Shops ROI Score by Age

Bass Pro Shops's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.

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Summary	Age	Score
18-25 4.1	18-25	4.1
26-30 3.8	26-30	3.8
31-35 3.2	31-35	3.2
36-40 2.2	36-40	2.2
41-45 2.7	41-45	2.7
46-50 2.6	46-50	2.6
51-55 2.7	51-55	2.7
56-60 2.6	56-60	2.6
61-65 2.7	61-65	2.7
66+ 2.8	66+	2.8

Bass Pro Shops ROI Score by Usage

Bass Pro Shops's ROI score was rated the highest by customers who have used Bass Pro Shops's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	2.5
1 to 2 Years	3.1
2 to 5 Years	3.3
5 to 10 Years	2.9
Over 10 Years	2.9

Bass Pro Shops ROI Score by Industry

Bass Pro Shops's ROI score was rated the highest by Computer Hardware industry customers, and the lowest by Logistics and Supply Chain industry customers.

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Tech	2.9
Accounting	3.6
Aerospace and Aviation	3
Architecture and Planning	3.9
Arts and Entertainment	2.7
Automotive and Transportation	2.4
Banking and Financial Services	2.2
Business and Consumer Services	3.8
Business Supplies and Equipment	3.5
Computer Hardware	4.5
Construction	3.1
Consumer Services	2.9
Education	3
Fishing and Farming	3.7
Government and Public Policy	1.7
Healthcare, Hospitals and Medicine	2
Legal	2.2
Logistics and Supply Chain	1.5
Manufacturing and Machinery	2.5
Marketing, Advertising and Research	3
Military and Defense	2.2
Energy and Manufacturing	3.4
Professional Services	2.3
Ranching	2
Real Estate	2.4
Retail	3.3
Telecommunications	2
Transportation	2.4

Bass Pro Shops Pricing vs. Competitors

Compared to its competitors, Bass Pro Shops's ROI score is rated right above Cabela's, and is preceded by IceBreaker.

COMPANY		Pricing Score
	DICK'S Sporting Goods	3.6/5
	IceBreaker	3.3/5
	Bass Pro Shops	3.3/5
	Cabela's	3.2/5
	Academy Sports & Outdoors	3.2/5
	Sportsmans Warehouse Holdings	3.2/5
	MarineMax	2.9/5
	Gander Mountain	1.8/5
	SmartWool	N/A

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ROI for Other Retail Brands

In the Retail industry, Bass Pro Shops's ROI score is rated right below Chipotle.

COMPANY		Pricing Score
	Costco	4.1/5
	Amazon	4.1/5
	REI	4.1/5
	Trader Joe's	4/5
	Target	3.9/5
	American Eagle Outfitters	3.8/5
	Bath & Body Works	3.8/5
	Chipotle	3.5/5
	Bass Pro Shops	3.3/5

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Bass Pro Shops Customer Satisfaction (CSAT)

Bass Pro Shops Customer Satisfaction (CSAT) Score

61 / 100

Bass Pro Shops has an overall Customer Satisfaction score of 61 rated by its users and customers.

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Very Satisfied	39%
Satisfied	22%
Neither Satisfied nor Dissatisfied	6%
Dissatisfied	9%
Very Dissatisfied	24%

Very Satisfied

39%

Satisfied

22%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

24%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Bass Pro Shops Customer Satisfaction

Bass Pro Shops's Customer Satisfaction score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers from the Military and Defense industry.

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Ranked Bass Pro Shops Customer Satisfaction the Highest

Architecture and Planning	100%
18-25	97%
2 to 5 Years	70%

Ranked Bass Pro Shops Customer Satisfaction the Lowest

46-50	35%
Hispanic or Latino	28%
Military and Defense	18%

Bass Pro Shops Customer Satisfaction Score by Gender

Female customers rated Bass Pro Shops's Customer Satisfaction score 10 points higher than Male customers.

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51 / 100

Male

	Very Satisfied	33%
	Satisfied	18%
	Neither Satisfied nor Dissatisfied	4%
	Dissatisfied	11%
	Very Dissatisfied	34%

61 / 100

Female

	Very Satisfied	35%
	Satisfied	26%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	4%
	Very Dissatisfied	35%

Bass Pro Shops Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Bass Pro Shops' Customer Satisfaction (CSAT) score was rated 53% according to Caucasian users and customers.

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53 / 100

Very Satisfied	36%
Satisfied	17%
Neither Satisfied nor Dissatisfied	2%
Dissatisfied	11%
Very Dissatisfied	34%

Very Satisfied

36%

Satisfied

17%

Neither Satisfied nor Dissatisfied

Dissatisfied

11%

Very Dissatisfied

34%

CSAT according to Hispanic or Latino

Bass Pro Shops' Customer Satisfaction (CSAT) score was rated 28% according to Hispanic or Latino users and customers.

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28 / 100

Very Satisfied	14%
Satisfied	14%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	72%

Very Satisfied

14%

Satisfied

14%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

72%

CSAT according to African American/Black

Bass Pro Shops' Customer Satisfaction (CSAT) score was rated 63% according to African American/Black users and customers.

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63 / 100

Very Satisfied	36%
Satisfied	27%
Neither Satisfied nor Dissatisfied	9%
Dissatisfied	5%
Very Dissatisfied	23%

Very Satisfied

36%

Satisfied

27%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

23%

CSAT according to Native American

Bass Pro Shops' Customer Satisfaction (CSAT) score was rated 33% according to Native American users and customers.

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33 / 100

Very Satisfied	33%
Satisfied	0%
Neither Satisfied nor Dissatisfied	17%
Dissatisfied	17%
Very Dissatisfied	33%

Very Satisfied

33%

Satisfied

Neither Satisfied nor Dissatisfied

17%

Dissatisfied

17%

Very Dissatisfied

33%

CSAT according to Other

Bass Pro Shops' Customer Satisfaction (CSAT) score was rated 59% according to Other users and customers.

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59 / 100

Very Satisfied	23%
Satisfied	36%
Neither Satisfied nor Dissatisfied	4%
Dissatisfied	5%
Very Dissatisfied	32%

Very Satisfied

23%

Satisfied

36%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

32%

Bass Pro Shops Customer Satisfaction Score by Age

Bass Pro Shops's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.

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100

Breakdown

Age

Score

18-25

97%

26-30

66%

31-35

73%

36-40

36%

41-45

36%

46-50

35%

51-55

55%

56-60

48%

61-65

42%

66+

46%

Bass Pro Shops Customer Satisfaction Score by Usage

Bass Pro Shops's Customer Satisfaction score was rated the highest by customers who have used Bass Pro Shops's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	44
1 to 2 Years	62
2 to 5 Years	70
5 to 10 Years	50
Over 10 Years	52

Bass Pro Shops Customer Satisfaction Score by Industry

Bass Pro Shops's Customer Satisfaction score was rated the highest by Architecture and Planning industry customers, and the lowest by Military and Defense industry customers.

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	"title": "Bass Pro Shops Customer Satisfaction Score by Industry",
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			"groupId": 499,
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			"groupId": 501,
			"score": 38,
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			"groupId": 504,
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			"label": "Business Supplies and Equipment",
			"groupId": 505,
			"score": 80,
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			"label": "Computer Hardware",
			"groupId": 509,
			"score": 66,
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			"label": "Construction",
			"groupId": 510,
			"score": 60,
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			"label": "Education",
			"groupId": 515,
			"score": 50,
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			"scoreClassName": "",
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		{
			"label": "Fishing and Farming",
			"groupId": 519,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
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		{
			"label": "Government and Public Policy",
			"groupId": 521,
			"score": 25,
			"stars": 0,
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		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 40,
			"stars": 0,
			"csatScore": 40,
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		{
			"label": "Legal",
			"groupId": 529,
			"score": 67,
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		{
			"label": "Logistics and Supply Chain",
			"groupId": 531,
			"score": 20,
			"stars": 0,
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			"label": "Manufacturing and Machinery",
			"groupId": 533,
			"score": 57,
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		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 43,
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			"groupId": 538,
			"score": 18,
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			"groupId": 541,
			"score": 25,
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			"groupId": 549,
			"score": 25,
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			"groupId": 559,
			"score": 80,
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Tech	48
Accounting	73
Aerospace and Aviation	60
Architecture and Planning	100
Arts and Entertainment	75
Automotive and Transportation	37
Banking and Financial Services	38
Business and Consumer Services	57
Business Supplies and Equipment	80
Computer Hardware	66
Construction	60
Education	50
Fishing and Farming	75
Government and Public Policy	25
Healthcare, Hospitals and Medicine	40
Legal	67
Logistics and Supply Chain	20
Manufacturing and Machinery	57
Marketing, Advertising and Research	43
Military and Defense	18
Energy and Manufacturing	25
Professional Services	25
Real Estate	25
Retail	80

Bass Pro Shops Customer Satisfaction vs. Competitors

Compared to its competitors, Bass Pro Shops's Customer Satisfaction score is rated right above Cabela's, and is preceded by Academy Sports & Outdoors.

COMPANY		Customer Satisfaction (CSAT) Score
	IceBreaker	100%
	DICK'S Sporting Goods	76%
	Sportsmans Warehouse Holdings	70%
	Academy Sports & Outdoors	63%
	Bass Pro Shops	61%
	Cabela's	61%
	MarineMax	57%
	Gander Mountain	20%
	SmartWool	0%

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Customer Satisfaction for Other Retail Brands

In the Retail industry, Bass Pro Shops's Customer Satisfaction score is rated right below Chipotle.

COMPANY		Customer Satisfaction (CSAT) Score
	REI	85%
	Costco	84%
	Amazon	84%
	American Eagle Outfitters	82%
	Bath & Body Works	81%
	Target	79%
	Trader Joe's	79%
	Chipotle	62%
	Bass Pro Shops	61%

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Bass Pro Shops Customer Service

3.2/5

Bass Pro Shops has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.

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About Bass Pro Shops's Customer Service

Address

Springfield, MO 65898

Website

http://www.basspro.com//

Phone Number

1(800) 227-7776

Quick Insights into Bass Pro Shops Customer Service

Bass Pro Shops's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers from the Transportation industry.

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Ranked Bass Pro Shops Customer Service the Highest

18-25	4.4
Business and Consumer Services	3.9
2 to 5 Years	3.4

Ranked Bass Pro Shops Customer Service the Lowest

Hispanic or Latino	2.3
61-65	2.2
Transportation	1.5

Bass Pro Shops Customer Service Score by Gender

Female customers rated Bass Pro Shops's Customer Service score 0.5 stars higher than Male customers.

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Male

2.7/5

Female

3.2/5

Bass Pro Shops Customer Service Score by Ethnicity

Bass Pro Shops's Customer Service score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 2.8	Caucasian	2.8
Hispanic or Latino 2.3	Hispanic or Latino	2.3
African American/Black 3.3	African American/Black	3.3
Native American 2.9	Native American	2.9
Other 3.1	Other	3.1

Bass Pro Shops Customer Service Score by Age

Bass Pro Shops's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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100

Summary	Age	Customer Service Score
18-25 4.4	18-25	4.4
26-30 3.8	26-30	3.8
31-35 3.6	31-35	3.6
36-40 2.5	36-40	2.5
41-45 2.2	41-45	2.2
46-50 2.2	46-50	2.2
51-55 2.8	51-55	2.8
56-60 2.5	56-60	2.5
61-65 2.2	61-65	2.2
66+ 2.6	66+	2.6

Bass Pro Shops Customer Service Score by Usage

Bass Pro Shops's Customer Service score was rated the highest by customers who have used Bass Pro Shops's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	2.7
1 to 2 Years	3.3
2 to 5 Years	3.4
5 to 10 Years	2.9
Over 10 Years	2.7

Bass Pro Shops Customer Service Score by Industry

Bass Pro Shops's Customer Service score was rated the highest by Business and Consumer Services industry customers, and the lowest by Transportation industry customers.

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Tech	2.9
Accounting	3.7
Aerospace and Aviation	2.9
Architecture and Planning	3.8
Arts and Entertainment	3.1
Automotive and Transportation	2
Banking and Financial Services	2.2
Business and Consumer Services	3.9
Business Supplies and Equipment	3.8
Computer Hardware	3.3
Construction	3
Consumer Services	2.7
Education	2.9
Fishing and Farming	3.8
Government and Public Policy	1.5
Healthcare, Hospitals and Medicine	2.3
Legal	2.4
Logistics and Supply Chain	1.5
Manufacturing and Machinery	2.9
Marketing, Advertising and Research	2.9
Military and Defense	1.6
Energy and Manufacturing	1.7
Professional Services	2.4
Ranching	2
Real Estate	2.1
Retail	3.4
Telecommunications	1.5
Transportation	1.5

Bass Pro Shops Customer Service vs. Competitors

Compared to its competitors, Bass Pro Shops's Customer Service score is rated right above Sportsmans Warehouse Holdings, and is preceded by IceBreaker.

COMPANY		Customer Service Score
	DICK'S Sporting Goods	3.7/5
	Cabela's	3.3/5
	IceBreaker	3.2/5
	Bass Pro Shops	3.2/5
	Sportsmans Warehouse Holdings	3.2/5
	Academy Sports & Outdoors	3.1/5
	MarineMax	2.9/5
	Gander Mountain	1.5/5
	SmartWool	N/A

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Customer Service for Other Retail Brands

In the Retail industry, Bass Pro Shops's Customer Service score is rated right below Chipotle.

COMPANY		Customer Service Score
	REI	4.4/5
	Costco	4.2/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4/5
	Target	4/5
	Bath & Body Works	4/5
	Chipotle	3.6/5
	Bass Pro Shops	3.2/5

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Bass Pro Shops as an Employer

2.9/5

Bass Pro Shops has a 2.9/5 stars for its overall company culture rated by their employees

bottom

40%

CEO of Bass Pro Shops

John Morris

In the Bottom 40% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Bass Pro Shops scored a 15 for Net Promoter Score and a -21 for Employee Net Promoter Score. NPS gauges how likely a customer of Bass Pro Shops would recommend the brand to a friend. ENPS measures how likely Bass Pro Shops employees would recommend working at Bass Pro Shops to a friend.

Net Promoter Score

NPS Score

51%	Promoters
13%	Passive
36%	Detractors

Employee Net Promoter Score

-21

eNPS Score

32%	Promoters
15%	Passive
53%	Detractors

Global Ranking Snapshot

Bass Pro Shops is ranked #652 in the Global Top 100 Brands. It ranks just behind Tommy Bahama and just ahead of Elsevier.

RANK			INDUSTRY
650	LegalZoom	Jeff Stibel	Tech
651	Tommy Bahama	Douglas Wood	Fashion and Beauty
652	Bass Pro Shops	John Morris	Retail
653	Elsevier	Kumsal Bayazit	Media and Entertainment
654	Koch Industries	Charles Koch	Energy and Manufacturing
655	TaskRabbit	Stacy Brown-Philpot	Tech
656	Salesloft	Patrick Nichols (interim)	Tech

Retail Ranking Snapshot

Bass Pro Shops is ranked #103 in the Retail Industry. It ranks just behind Tommy Bahama and just ahead of ALDI USA.

RANK		Location
101	Philz Coffee	San Francisco, CA
102	Tommy Bahama	Seattle, WA
103	Bass Pro Shops	Springfield, MO
104	ALDI USA
105	Home Goods	Framingham, MA
106	The Finish Line
107	Anthropologie