-95
NPS
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Gander Mountain
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About Gander Mountain's Brand
Gander Mountain Company is a retail network of specialty stores for hunting, fishing, camping, and outdoor lifestyle products and services. Among its major competitors, Gander Mountain is ranked in 3rd place for NPS while REI is 1st, and Cabela's is 2nd.Their current valuation is $1.59B
Brand at a Glance
74%
Customer Loyalty
1.7/5
Product Quality
1.8/5
Pricing
1.5/5
Customer Service
Gander Mountain Ranking
- #3 / 4 of its competitors
Gander Mountain NPS
Gander Mountain's Net Promoter Score (NPS) is a -95 with 0% Promoters, 5% Passives, and 95% Detractors. Net Promoter Score tracks whether Gander Mountain's customers would recommend using the product based on a scale of -100 to 100.
Gander Mountain Overall NPS
| 0% | Promoters |
|---|---|
| 5% | Passives |
| 95% | Detractors |
Gander Mountain NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2021 -100 | May 2021 | -100 |
Jun 2021 -87 | Jun 2021 | -87 |
Feb 2022 -90 | Feb 2022 | -90 |
Mar 2022 -91 | Mar 2022 | -91 |
Apr 2022 -92 | Apr 2022 | -92 |
Jun 2022 -92 | Jun 2022 | -92 |
Oct 2022 -93 | Oct 2022 | -93 |
Jan 2023 -93 | Jan 2023 | -93 |
May 2023 -94 | May 2023 | -94 |
Apr 2024 -94 | Apr 2024 | -94 |
Aug 2024 -94 | Aug 2024 | -94 |
Nov 2024 -95 | Nov 2024 | -95 |
How Other Brands Compare
Gander Mountain is ranked third for NPS among its competitors. REI and Cabela's come in first and second, with Recreational Equipment coming in at #4. Among those competitors, it is the third most valued company.
Gander Mountain |  REI |  Cabela's |  Recreational Equipment | |
| Global Ranking | #- | #19 | #428 | #- |
| NPS | -95 | 53 | 5 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $1.59B | $373.70M | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Gander Mountain NPS by Gender
Gander Mountain's NPS was rated -83 by Male customers on Comparably.
Male
-83
Gander Mountain's NPS was rated -83 by Male customers on Comparably.
0%
Promoters
17%
Passives
83%
Detractors
Female
N/A
Gander Mountain's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Gander Mountain NPS by Ethnicity
Gander Mountain's NPS was rated -80 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -80 | Caucasian | -80 |
Gander Mountain NPS by Age
Gander Mountain's NPS was rated -67 points by customers ages 56-60 on Comparably.
Gander Mountain NPS by Usage
Gander Mountain's NPS was rated -100 points by customers who have used Gander Mountain's products/services for Over 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years -100 | Over 10 Years | -100 |
Gander Mountain NPS vs. Competitors
Compared to its competitors, Gander Mountain's NPS is rated right below Recreational Equipment.
| COMPANY | NPS Score | |
|---|---|---|
| REI | 53 |
| Cabela's | 5 |
| Recreational Equipment | N/A |
| Gander Mountain | -95 |
Gander Mountain Customer Reviews
Out of the 2 Gander Mountain customer reviews 1 was positive and 1 was constructive. Gander Mountain customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Gander Mountain Customer Loyalty
74%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
74% of Gander Mountain users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Gander Mountain Customer Loyalty Score by Gender
Gander Mountain's Customer Loyalty score was rated 70 by Male customers on Comparably.
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Male
70%
Yes
Female
N/A
Yes
Gander Mountain Customer Loyalty Score by Ethnicity
Gander Mountain's Customer Loyalty score was rated 64% by Caucasian customers on Comparably.
% who answered "Yes"
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64
out of 100
Caucasian
Gander Mountain Customer Loyalty Score by Age
Gander Mountain's Customer Loyalty score was rated 70% by customers ages 56-60 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
56-60 70% | 56-60 | 70% |
Gander Mountain Customer Loyalty Score by Usage
Gander Mountain's Customer Loyalty score was rated 100% by customers who have used Gander Mountain's products/services for Over 10 Years.
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Gander Mountain Customer Loyalty vs. Competitors
Compared to its competitors, Gander Mountain's Customer Loyalty score is rated right above Recreational Equipment, and is preceded by Cabela's.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| REI | 87% |
| Cabela's | 79% |
| Gander Mountain | 74% |
| Recreational Equipment | N/A |
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Gander Mountain Product Quality
1.7/5
Gander Mountain has an overall Product Quality score of 1.7 out of 5 stars rated by its users and customers.
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Gander Mountain Product Information
Gander Mountain’s product quality score is a 1.7 out of 5 as rated by its users and customers.
- Company Size
- 5,001-10,000 Employees
Industry
Fashion and Beauty
Ecommerce and Marketplaces
Marketplaces
Quick Insights into Gander Mountain Product Quality
Gander Mountain's Product Quality score was rated highest by Caucasian customers.
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Ranked Gander Mountain Product Quality the Highest
Gander Mountain Product Quality Score by Gender
Gander Mountain's Product Quality score was rated 2.5 by Male customers on Comparably.
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Male
2.5/5
Female
N/A
Gander Mountain Product Quality Score by Ethnicity
Gander Mountain's Product Quality score was rated 2.9 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Gander Mountain Product Quality Score by Age
Gander Mountain's Product Quality score was rated 2.3 stars by customers ages 56-60 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
56-60 2.3 | 56-60 | 2.3 |
Gander Mountain Product Quality Score by Usage
Gander Mountain's Product Quality score was rated 1.5 stars by customers who have used Gander Mountain's products/services for Over 10 Years.
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Gander Mountain Product Quality vs. Competitors
Compared to its competitors, Gander Mountain's Product Quality score is rated right above Recreational Equipment, and is preceded by Cabela's.
| COMPANY | Product Quality Score | |
|---|---|---|
| REI | 4.3/5 |
| Cabela's | 3.4/5 |
| Gander Mountain | 1.7/5 |
| Recreational Equipment | N/A |
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Gander Mountain Pricing
Gander Mountain ROI & Value For Money
1.8/5
Gander Mountain has a value for money and ROI score of 1.8 out of 5 stars rated by its users and customers.
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Quick Insights into Gander Mountain ROI
Gander Mountain's ROI score was rated highest by customers ages 56-60.
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Ranked Gander Mountain ROI the Highest
Gander Mountain ROI Score by Gender
Gander Mountain's ROI score was rated 2.2 by Male customers on Comparably.
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Male
2.2/5
Female
N/A
Gander Mountain ROI Score by Ethnicity
Gander Mountain's ROI score was rated 2.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Gander Mountain.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Gander Mountain ROI Score by Age
Gander Mountain's ROI score was rated 2.6 stars by customers ages 56-60 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
56-60 2.6 | 56-60 | 2.6 |
Gander Mountain ROI Score by Usage
Gander Mountain's ROI score was rated 2.5 stars by customers who have used Gander Mountain's products/services for Over 10 Years.
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Gander Mountain Pricing vs. Competitors
Compared to its competitors, Gander Mountain's ROI score is rated right above Recreational Equipment, and is preceded by Cabela's.
| COMPANY | Pricing Score | |
|---|---|---|
| REI | 4.1/5 |
| Cabela's | 3.2/5 |
| Gander Mountain | 1.8/5 |
| Recreational Equipment | N/A |
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Gander Mountain Customer Satisfaction (CSAT)
Gander Mountain Customer Satisfaction (CSAT) Score
20 / 100
Gander Mountain has an overall Customer Satisfaction score of 20 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
10%
Satisfied
10%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
0%
Very Dissatisfied
70%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Gander Mountain Customer Satisfaction
Gander Mountain's Customer Satisfaction score was rated highest by Caucasian customers.
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Ranked Gander Mountain Customer Satisfaction the Highest
Gander Mountain Customer Satisfaction Score by Gender
Gander Mountain's Customer Satisfaction score was rated 50 by Male customers on Comparably.
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50 / 100
MaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 50% |
Gander Mountain Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Gander Mountain's Customer Satisfaction (CSAT) score was rated 50% according to Caucasian users and customers.
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50 / 100
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%
Gander Mountain Customer Satisfaction vs. Competitors
Compared to its competitors, Gander Mountain's Customer Satisfaction score is rated right above Recreational Equipment, and is preceded by Cabela's.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| REI | 85% |
| Cabela's | 61% |
| Gander Mountain | 20% |
| Recreational Equipment | 0% |
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Gander Mountain Customer Service
1.5/5
Gander Mountain has an overall Customer Service score of 1.5 out of 5 stars rated by its users and customers.
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About Gander Mountain's Customer Service
Address
180 E. 5th Street, Suite 1300, Saint Paul, MN
Website
https://www.ganderoutdoors.com/
Phone Number
(888) 542-6337
Quick Insights into Gander Mountain Customer Service
Gander Mountain's Customer Service score was rated highest by customers ages 56-60.
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Ranked Gander Mountain Customer Service the Highest
Gander Mountain Customer Service Score by Gender
Gander Mountain's Customer Service score was rated 1.8 by Male customers on Comparably.
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Male
1.8/5
Female
N/A
Gander Mountain Customer Service Score by Ethnicity
Gander Mountain's Customer Service score was rated 2.1 stars by Caucasian customers on Comparably.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Gander Mountain Customer Service Score by Age
Gander Mountain's Customer Service score was rated 3.1 stars by customers ages 56-60 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
56-60 3.1 | 56-60 | 3.1 |
Gander Mountain Customer Service Score by Usage
Gander Mountain's Customer Service score was rated 1.6 stars by customers who have used Gander Mountain's products/services for Over 10 Years.
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Gander Mountain Customer Service vs. Competitors
Compared to its competitors, Gander Mountain's Customer Service score is rated right above Recreational Equipment, and is preceded by Cabela's.
| COMPANY | Customer Service Score | |
|---|---|---|
| REI | 4.4/5 |
| Cabela's | 3.3/5 |
| Gander Mountain | 1.5/5 |
| Recreational Equipment | N/A |
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Gander Mountain as an Employer
2.5/5
Gander Mountain has a 2.5/5 stars for its overall company culture rated by their employees
top
40%
Consumer vs. Employees
Gander Mountain scored a -95 for Net Promoter Score and a -75 for Employee Net Promoter Score. NPS gauges how likely a customer of Gander Mountain would recommend the brand to a friend. ENPS measures how likely Gander Mountain employees would recommend working at Gander Mountain to a friend.
Net Promoter Score
-95
NPS Score
| 0% | Promoters |
|---|---|
| 5% | Passive |
| 95% | Detractors |
Employee Net Promoter Score
-75
eNPS Score
| 0% | Promoters |
|---|---|
| 25% | Passive |
| 75% | Detractors |
