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Cabela's is

Ranked

#72

Retail Brands

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Cabela's

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Cabela's

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Cabela's is ranked #72 in Retail Brands

About Cabela's' Brand

Cabelas is the nation’s largest direct marketer, and a leading specialty retailer Cabela's’s brand is ranked #428 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Cabela's. When compared to other organizations within the Retail industry, Cabela's is ranked #72. Among its major competitors, Cabela's is ranked in 2nd place for NPS while L.L. Bean is 1st, and Academy Sports & Outdoors is 3rd. Overall, Cabela's has a neutral social sentiment, when analyzing social media channels and online mentions.

Brand at a Glance

79%

Customer Loyalty

3.4/5

Product Quality

3.2/5

Pricing

3.3/5

Customer Service

Cabela's Ranking

^#72 in Retail
^#2 / 4 of its competitors

Cabela's NPS

Cabela's's Net Promoter Score (NPS) is a 5 with 44% Promoters, 17% Passives, and 39% Detractors. Net Promoter Score tracks whether Cabela's's customers would recommend using the product based on a scale of -100 to 100.

Cabela's Overall NPS

NPS

44%	Promoters
17%	Passives
39%	Detractors

Cabela's NPS Trend

-100

-50

100

Summary	Date	Score
Dec 2024 5	Dec 2024	5
Jan 2025 4	Jan 2025	4
Feb 2025 4	Feb 2025	4
Mar 2025 4	Mar 2025	4
Apr 2025 4	Apr 2025	4
May 2025 6	May 2025	6
Aug 2025 4	Aug 2025	4
Sep 2025 5	Sep 2025	5
Oct 2025 5	Oct 2025	5
Nov 2025 5	Nov 2025	5
Dec 2025 5	Dec 2025	5
Jan 2026 5	Jan 2026	5

How Other Brands Compare

Cabela's is ranked second for NPS among its competitors. L.L. Bean and Macy's come in first and third, with Gander Mountain coming in at #4.

	Cabela's	Macy's	L.L. Bean	Gander Mountain
Global Ranking	#428	#254	#764	#-
NPS	5	-11	47	-95
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	Neutral	Neutral	-
Valuation Updated every 24 hours for public companies	-	$4.88B	$817.15M	$1.59B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Cabela's NPS by Gender

Female customers rated Cabela's's NPS 3 points higher than Male customers.

Male

-7

Cabela's's NPS was rated -7 by Male customers on Comparably.

40%

Promoters

13%

Passives

47%

Detractors

Female

-4

Cabela's's NPS was rated -4 by Female customers on Comparably.

34%

Promoters

28%

Passives

38%

Detractors

Cabela's NPS by Ethnicity

Cabela's's NPS was rated the highest by Native American customers, and the lowest by Asian or Pacific Islander customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -6	Caucasian	-6
Hispanic or Latino 0	Hispanic or Latino	0
African American/Black 0	African American/Black	0
Asian or Pacific Islander -50	Asian or Pacific Islander	-50
Native American 34	Native American	34
Other -40	Other	-40

Cabela's NPS by Age

Cabela's's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.

100

Summary

Age

Promoters

Passives

Detractors

18-25

65%

26%

26-30

37%

25%

38%

31-35

56%

11%

33%

36-40

33%

34%

33%

41-45

27%

17%

56%

46-50

22%

56%

51-55

30%

61%

56-60

43%

50%

61-65

40%

60%

66+

29%

42%

Cabela's NPS by Usage

Cabela's's NPS was rated the highest by customers who have used Cabela's's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -19	Less than 1 Year	-19
1 to 2 Years -17	1 to 2 Years	-17
2 to 5 Years 5	2 to 5 Years	5
5 to 10 Years -2	5 to 10 Years	-2
Over 10 Years -15	Over 10 Years	-15

Cabela's NPS vs. Competitors

Compared to its competitors, Cabela's's NPS is rated right above Academy Sports & Outdoors, and is preceded by L.L. Bean.

COMPANY		NPS Score
	L.L. Bean	47
	Cabela's	5
	Academy Sports & Outdoors	3
	Sportsmans Warehouse Holdings	-9
	Macy's	-11
	Gander Mountain	-95

Cabela's NPS vs Companies in Retail

In the Retail industry, Cabela's's NPS is rated right below Chipotle.

COMPANY		NPS Score
	REI	53
	Costco	50
	Amazon	49
	Trader Joe's	46
	American Eagle Outfitters	44
	Bath & Body Works	38
	Target	36
	Chipotle	16
	Cabela's	5

Cabela's Customer Reviews

Out of the 32 Cabela's customer reviews 19 were positive and 13 were constructive. Cabela's customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Cabela's Customer Loyalty

79%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

79% of Cabela's users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

79%

21%

Cabela's Customer Loyalty Score by Gender

Male customers rated Cabela's's Customer Loyalty score 15% higher than Female customers.

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Male

81%

Yes

Female

66%

Yes

Cabela's Customer Loyalty Score by Ethnicity

Cabela's's Customer Loyalty score was rated the highest by Native American customers, and the lowest by Asian or Pacific Islander customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Cabela's.

out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

100

out of 100

Native American

out of 100

Other

Cabela's Customer Loyalty Score by Age

Cabela's's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Cabela's.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 92%	18-25	92%
26-30 55%	26-30	55%
31-35 50%	31-35	50%
36-40 100%	36-40	100%
41-45 80%	41-45	80%
46-50 80%	46-50	80%
51-55 69%	51-55	69%
56-60 87%	56-60	87%
61-65 78%	61-65	78%
66+ 78%	66+	78%

Cabela's Customer Loyalty Score by Usage

Cabela's's Customer Loyalty score was rated the highest by customers who have used Cabela's's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	67%
1 to 2 Years	70%
2 to 5 Years	74%
5 to 10 Years	77%
Over 10 Years	82%

Cabela's Customer Loyalty Score by Industry

Cabela's's Customer Loyalty score was rated the highest by Energy and Manufacturing industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech	65%
Accounting	82%
Aerospace and Aviation	78%
Arts and Entertainment	85%
Business and Consumer Services	89%
Construction	80%
Consumer Electronics	70%
Education	64%
Environmental Services	78%
Government and Public Policy	64%
Healthcare, Hospitals and Medicine	55%
Legal	78%
Manufacturing and Machinery	100%
Energy and Manufacturing	100%
Public Safety	100%
Retail	74%
Security and Investigations	70%

Cabela's Customer Loyalty vs. Competitors

Compared to its competitors, Cabela's's Customer Loyalty score is rated right above Macy's, and is preceded by Sportsmans Warehouse Holdings.

COMPANY		Customer Loyalty Score
	L.L. Bean	88%
	Sportsmans Warehouse Holdings	85%
	Cabela's	79%
	Macy's	77%
	Academy Sports & Outdoors	75%
	Gander Mountain	74%

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Customer Loyalty for Other Retail Brands

In the Retail industry, Cabela's's Customer Loyalty score is rated right above Chipotle, and is preceded by Target.

COMPANY		Customer Loyalty Score
	Costco	89%
	Amazon	89%
	REI	87%
	American Eagle Outfitters	87%
	Bath & Body Works	87%
	Trader Joe's	86%
	Target	82%
	Cabela's	79%
	Chipotle	76%

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Cabela's Product Quality

3.4/5

Cabela's has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.

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Cabela's Product Information

Cabela's’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated Cabela's's product the highest. Reviewers from the Business and Consumer Services industry rated Cabela's the lowest at 3.5.

Website: http://www.cabelas.com/

Company Size: 10,000+ Employees

Industry

Ecommerce and Marketplaces

Marketplaces

Sports & Entertainment

Quick Insights into Cabela's Product Quality

Cabela's's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers from the Security and Investigations industry.

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Ranked Cabela's Product Quality the Highest

18-25	4.6
Arts and Entertainment	4.6
Native American	4.6

Ranked Cabela's Product Quality the Lowest

46-50	2.5
Other	2.4
Security and Investigations	1.5

Cabela's Product Quality Score by Gender

Female customers rated Cabela's's Product Quality score 0.2 stars higher than Male customers.

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Male

3.1/5

Female

3.3/5

Cabela's Product Quality Score by Ethnicity

Cabela's's Product Quality score was rated the highest by Native American customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 3.2	Caucasian	3.2
Hispanic or Latino 2.8	Hispanic or Latino	2.8
African American/Black 3.1	African American/Black	3.1
Asian or Pacific Islander 2.6	Asian or Pacific Islander	2.6
Native American 4.6	Native American	4.6
Other 2.4	Other	2.4

Cabela's Product Quality Score by Age

Cabela's's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.

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Summary	Age	Score
18-25 4.6	18-25	4.6
26-30 3.5	26-30	3.5
31-35 3.1	31-35	3.1
36-40 4.6	36-40	4.6
41-45 2.5	41-45	2.5
46-50 2.5	46-50	2.5
51-55 2.6	51-55	2.6
56-60 3.1	56-60	3.1
61-65 3	61-65	3
66+ 3	66+	3

Cabela's Product Quality Score by Usage

Cabela's's Product Quality score was rated the highest by customers who have used Cabela's's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	2.7
1 to 2 Years	3.3
2 to 5 Years	3.5
5 to 10 Years	3.4
Over 10 Years	2.8

Cabela's Product Quality Score by Industry

Cabela's's Product Quality score was rated the highest by Arts and Entertainment industry customers, and the lowest by Security and Investigations industry customers.

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Tech	2.5
Accounting	4
Aerospace and Aviation	3
Arts and Entertainment	4.6
Business and Consumer Services	3.5
Construction	2.1
Consumer Electronics	4.1
Education	2.5
Environmental Services	2.5
Government and Public Policy	3.9
Healthcare, Hospitals and Medicine	2.5
Legal	3.7
Manufacturing and Machinery	2.5
Energy and Manufacturing	4.1
Public Safety	3.5
Retail	3.8
Security and Investigations	1.5

Cabela's Product Quality vs. Competitors

Compared to its competitors, Cabela's's Product Quality score is rated right above Academy Sports & Outdoors, and is preceded by Sportsmans Warehouse Holdings.

COMPANY		Product Quality Score
	L.L. Bean	4.3/5
	Sportsmans Warehouse Holdings	3.6/5
	Cabela's	3.4/5
	Academy Sports & Outdoors	3.2/5
	Macy's	3.1/5
	Gander Mountain	1.7/5

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Product Quality for Other Retail Brands

In the Retail industry, Cabela's's Product Quality score is rated right below Chipotle.

COMPANY		Product Quality Score
	REI	4.3/5
	Costco	4.3/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4.2/5
	Bath & Body Works	4.1/5
	Target	4.1/5
	Chipotle	3.8/5
	Cabela's	3.4/5

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Cabela's Pricing

Cabela's ROI & Value For Money

3.2/5

Cabela's has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.

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Cabela's Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry. The users from the Security and Investigations industry think that they had the lowest ROI from Cabela's.

Quick Insights into Cabela's ROI

Cabela's's ROI score was rated highest by customers ages 18-25, and rated lowest by customers from the Security and Investigations industry.

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Ranked Cabela's ROI the Highest

18-25	4.3
Arts and Entertainment	4.2
2 to 5 Years	3.3

Ranked Cabela's ROI the Lowest

Other	2.7
46-50	2.6
Security and Investigations	1.5

Cabela's ROI Score by Gender

Female customers rated Cabela's's ROI score 0.1 stars higher than Male customers.

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Male

3.1/5

Female

3.2/5

Cabela's ROI Score by Ethnicity

Cabela's's ROI score was rated the highest by Native American customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 3.1	Caucasian	3.1
Hispanic or Latino 2.7	Hispanic or Latino	2.7
African American/Black 3.1	African American/Black	3.1
Asian or Pacific Islander 3.1	Asian or Pacific Islander	3.1
Native American 3.3	Native American	3.3
Other 2.7	Other	2.7

Cabela's ROI Score by Age

Cabela's's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.

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Summary	Age	Score
18-25 4.3	18-25	4.3
26-30 2.7	26-30	2.7
31-35 3.2	31-35	3.2
36-40 3.6	36-40	3.6
41-45 2.6	41-45	2.6
46-50 2.6	46-50	2.6
51-55 2.8	51-55	2.8
56-60 2.9	56-60	2.9
61-65 3	61-65	3
66+ 3.2	66+	3.2

Cabela's ROI Score by Usage

Cabela's's ROI score was rated the highest by customers who have used Cabela's's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	2.7
1 to 2 Years	2.9
2 to 5 Years	3.3
5 to 10 Years	3.2
Over 10 Years	3

Cabela's ROI Score by Industry

Cabela's's ROI score was rated the highest by Arts and Entertainment industry customers, and the lowest by Security and Investigations industry customers.

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Tech	2.7
Accounting	3.7
Aerospace and Aviation	2.6
Arts and Entertainment	4.2
Business and Consumer Services	3.3
Construction	2.3
Consumer Electronics	3.6
Education	2.8
Environmental Services	3.6
Government and Public Policy	3.6
Healthcare, Hospitals and Medicine	2.3
Legal	2.6
Manufacturing and Machinery	3.6
Energy and Manufacturing	3.6
Public Safety	3.1
Retail	3.4
Security and Investigations	1.5

Cabela's Pricing vs. Competitors

Compared to its competitors, Cabela's's ROI score is rated right above Academy Sports & Outdoors, and is preceded by L.L. Bean.

COMPANY		Pricing Score
	L.L. Bean	3.9/5
	Cabela's	3.2/5
	Academy Sports & Outdoors	3.2/5
	Sportsmans Warehouse Holdings	3.2/5
	Macy's	3.1/5
	Gander Mountain	1.8/5

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ROI for Other Retail Brands

In the Retail industry, Cabela's's ROI score is rated right below Chipotle.

COMPANY		Pricing Score
	Costco	4.1/5
	Amazon	4.1/5
	REI	4.1/5
	Trader Joe's	4/5
	Target	3.9/5
	American Eagle Outfitters	3.8/5
	Bath & Body Works	3.8/5
	Chipotle	3.5/5
	Cabela's	3.2/5

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Cabela's Customer Satisfaction (CSAT)

Cabela's Customer Satisfaction (CSAT) Score

61 / 100

Cabela's has an overall Customer Satisfaction score of 61 rated by its users and customers.

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Very Satisfied	38%
Satisfied	23%
Neither Satisfied nor Dissatisfied	8%
Dissatisfied	8%
Very Dissatisfied	23%

Very Satisfied

38%

Satisfied

23%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

23%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Cabela's Customer Satisfaction

Cabela's's Customer Satisfaction score was rated highest by customers ages 36-40, and rated lowest by customers from the Tech industry.

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Ranked Cabela's Customer Satisfaction the Highest

36-40	100%
Arts and Entertainment	100%
2 to 5 Years	71%

Ranked Cabela's Customer Satisfaction the Lowest

46-50	29%
Asian or Pacific Islander	25%
Tech	20%

Cabela's Customer Satisfaction Score by Gender

Female customers rated Cabela's's Customer Satisfaction score 19 points higher than Male customers.

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50 / 100

Male

	Very Satisfied	32%
	Satisfied	18%
	Neither Satisfied nor Dissatisfied	6%
	Dissatisfied	11%
	Very Dissatisfied	33%

69 / 100

Female

	Very Satisfied	25%
	Satisfied	44%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	6%
	Very Dissatisfied	25%

Cabela's Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Cabela's' Customer Satisfaction (CSAT) score was rated 61% according to Caucasian users and customers.

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61 / 100

Very Satisfied	33%
Satisfied	28%
Neither Satisfied nor Dissatisfied	4%
Dissatisfied	11%
Very Dissatisfied	24%

Very Satisfied

33%

Satisfied

28%

Neither Satisfied nor Dissatisfied

Dissatisfied

11%

Very Dissatisfied

24%

CSAT according to Hispanic or Latino

Cabela's' Customer Satisfaction (CSAT) score was rated 60% according to Hispanic or Latino users and customers.

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60 / 100

Very Satisfied	0%
Satisfied	60%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	40%

Very Satisfied

Satisfied

60%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

40%

CSAT according to African American/Black

Cabela's' Customer Satisfaction (CSAT) score was rated 50% according to African American/Black users and customers.

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50 / 100

Very Satisfied	50%
Satisfied	0%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	50%

Very Satisfied

50%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

50%

CSAT according to Asian or Pacific Islander

Cabela's' Customer Satisfaction (CSAT) score was rated 25% according to Asian or Pacific Islander users and customers.

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25 / 100

Very Satisfied	25%
Satisfied	0%
Neither Satisfied nor Dissatisfied	25%
Dissatisfied	0%
Very Dissatisfied	50%

Very Satisfied

25%

Satisfied

Neither Satisfied nor Dissatisfied

25%

Dissatisfied

Very Dissatisfied

50%

CSAT according to Other

Cabela's' Customer Satisfaction (CSAT) score was rated 33% according to Other users and customers.

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33 / 100

Very Satisfied	22%
Satisfied	11%
Neither Satisfied nor Dissatisfied	6%
Dissatisfied	11%
Very Dissatisfied	50%

Very Satisfied

22%

Satisfied

11%

Neither Satisfied nor Dissatisfied

Dissatisfied

11%

Very Dissatisfied

50%

Cabela's Customer Satisfaction Score by Age

Cabela's's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.

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100

Breakdown

Age

Score

18-25

88%

26-30

67%

31-35

63%

36-40

100%

41-45

54%

46-50

29%

51-55

37%

56-60

50%

61-65

44%

66+

54%

Cabela's Customer Satisfaction Score by Usage

Cabela's's Customer Satisfaction score was rated the highest by customers who have used Cabela's's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	45
1 to 2 Years	50
2 to 5 Years	71
5 to 10 Years	56
Over 10 Years	52

Cabela's Customer Satisfaction Score by Industry

Cabela's's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.

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		{
			"label": "Accounting",
			"groupId": 495,
			"score": 43,
			"stars": 0,
			"csatScore": 43,
			"text": "Cabela's's Customer Satisfaction score is  rated by Accounting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 43
		},
		{
			"label": "Aerospace and Aviation",
			"groupId": 496,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "Cabela's's Customer Satisfaction score is  rated by Aerospace and Aviation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Arts and Entertainment",
			"groupId": 499,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Cabela's's Customer Satisfaction score is  rated by Arts and Entertainment customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Business and Consumer Services",
			"groupId": 504,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Cabela's's Customer Satisfaction score is  rated by Business and Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Construction",
			"groupId": 510,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "Cabela's's Customer Satisfaction score is  rated by Construction customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Education",
			"groupId": 515,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "Cabela's's Customer Satisfaction score is  rated by Education customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Environmental Services",
			"groupId": 516,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Cabela's's Customer Satisfaction score is  rated by Environmental Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Government and Public Policy",
			"groupId": 521,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "Cabela's's Customer Satisfaction score is  rated by Government and Public Policy customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 60,
			"stars": 0,
			"csatScore": 60,
			"text": "Cabela's's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 60
		},
		{
			"label": "Legal",
			"groupId": 529,
			"score": 25,
			"stars": 0,
			"csatScore": 25,
			"text": "Cabela's's Customer Satisfaction score is  rated by Legal customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 25
		},
		{
			"label": "Manufacturing and Machinery",
			"groupId": 533,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Cabela's's Customer Satisfaction score is  rated by Manufacturing and Machinery customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Public Safety",
			"groupId": 551,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Cabela's's Customer Satisfaction score is  rated by Public Safety customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Retail",
			"groupId": 559,
			"score": 72,
			"stars": 0,
			"csatScore": 72,
			"text": "Cabela's's Customer Satisfaction score is  rated by Retail customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 72
		}
	]
}

Tech	20
Accounting	43
Aerospace and Aviation	50
Arts and Entertainment	100
Business and Consumer Services	67
Construction	50
Education	50
Environmental Services	67
Government and Public Policy	50
Healthcare, Hospitals and Medicine	60
Legal	25
Manufacturing and Machinery	67
Public Safety	67
Retail	72

Cabela's Customer Satisfaction vs. Competitors

Compared to its competitors, Cabela's's Customer Satisfaction score is rated right above Macy's, and is preceded by Academy Sports & Outdoors.

COMPANY		Customer Satisfaction (CSAT) Score
	L.L. Bean	79%
	Sportsmans Warehouse Holdings	70%
	Academy Sports & Outdoors	63%
	Cabela's	61%
	Macy's	52%
	Gander Mountain	20%

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Customer Satisfaction for Other Retail Brands

In the Retail industry, Cabela's's Customer Satisfaction score is rated right below Chipotle.

COMPANY		Customer Satisfaction (CSAT) Score
	REI	85%
	Costco	84%
	Amazon	84%
	American Eagle Outfitters	82%
	Bath & Body Works	81%
	Target	79%
	Trader Joe's	79%
	Chipotle	62%
	Cabela's	61%

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Cabela's Customer Service

3.3/5

Cabela's has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.

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About Cabela's's Customer Service

Address

Sidney, NE

Website

http://www.cabelas.com/

Phone Number

1(308)234-5555

Quick Insights into Cabela's Customer Service

Cabela's's Customer Service score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers from the Security and Investigations industry.

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Ranked Cabela's Customer Service the Highest

Arts and Entertainment	4.6
18-25	4.4
1 to 2 Years	3.1

Ranked Cabela's Customer Service the Lowest

46-50	2.3
Other	2
Security and Investigations	1.5

Cabela's Customer Service Score by Gender

Female customers rated Cabela's's Customer Service score 0.1 stars higher than Male customers.

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Male

3/5

Female

3.1/5

Cabela's Customer Service Score by Ethnicity

Cabela's's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.1	Caucasian	3.1
Hispanic or Latino 2.8	Hispanic or Latino	2.8
African American/Black 3.1	African American/Black	3.1
Asian or Pacific Islander 2.2	Asian or Pacific Islander	2.2
Native American 3.1	Native American	3.1
Other 2	Other	2

Cabela's Customer Service Score by Age

Cabela's's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.

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100

Summary	Age	Customer Service Score
18-25 4.4	18-25	4.4
26-30 3.5	26-30	3.5
31-35 3.1	31-35	3.1
36-40 4	36-40	4
41-45 2.6	41-45	2.6
46-50 2.3	46-50	2.3
51-55 2.4	51-55	2.4
56-60 2.9	56-60	2.9
61-65 2.7	61-65	2.7
66+ 2.9	66+	2.9

Cabela's Customer Service Score by Usage

Cabela's's Customer Service score was rated the highest by customers who have used Cabela's's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	2.8
1 to 2 Years	3.1
2 to 5 Years	3
5 to 10 Years	3.1
Over 10 Years	2.9

Cabela's Customer Service Score by Industry

Cabela's's Customer Service score was rated the highest by Arts and Entertainment industry customers, and the lowest by Security and Investigations industry customers.

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Tech	2.3
Accounting	2.8
Aerospace and Aviation	2.4
Arts and Entertainment	4.6
Business and Consumer Services	3.5
Construction	2.1
Consumer Electronics	3.6
Education	2.5
Environmental Services	3.2
Government and Public Policy	4.2
Healthcare, Hospitals and Medicine	2.4
Legal	1.6
Manufacturing and Machinery	3.4
Energy and Manufacturing	4
Public Safety	3.6
Retail	3.8
Security and Investigations	1.5

Cabela's Customer Service vs. Competitors

Compared to its competitors, Cabela's's Customer Service score is rated right above Sportsmans Warehouse Holdings, and is preceded by L.L. Bean.

COMPANY		Customer Service Score
	L.L. Bean	4.1/5
	Cabela's	3.3/5
	Sportsmans Warehouse Holdings	3.2/5
	Academy Sports & Outdoors	3.1/5
	Macy's	2.9/5
	Gander Mountain	1.5/5

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Customer Service for Other Retail Brands

In the Retail industry, Cabela's's Customer Service score is rated right below Chipotle.

COMPANY		Customer Service Score
	REI	4.4/5
	Costco	4.2/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4/5
	Target	4/5
	Bath & Body Works	4/5
	Chipotle	3.6/5
	Cabela's	3.3/5

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Cabela's as an Employer

3.9/5

Cabela's has a 3.9/5 stars for its overall company culture rated by their employees

top

40%

CEO of Cabela's

Thomas Millner

In the Top 40% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Cabela's scored a 5 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Cabela's would recommend the brand to a friend. ENPS measures how likely Cabela's employees would recommend working at Cabela's to a friend.

Net Promoter Score

NPS Score

44%	Promoters
17%	Passive
39%	Detractors

Employee Net Promoter Score

eNPS Score

40%	Promoters
20%	Passive
40%	Detractors

Global Ranking Snapshot

Cabela's is ranked #428 in the Global Top 100 Brands. It ranks just behind Revlon and just ahead of Olive Garden.

RANK			INDUSTRY
426	Dairy Queen	Troy Bader	Food and Beverages
427	Revlon	Debra Perelman	Fashion and Beauty
428	Cabela's	Thomas Millner	Retail
429	Olive Garden	Dan Kiernan	Food and Beverages
430	Banana Republic		Retail
431	Outback Steakhouse	Elizabeth Smith	Food and Beverages
432	Callaway Golf	Oliver Brewer III	Consumer Goods

Retail Ranking Snapshot

Cabela's is ranked #72 in the Retail Industry. It ranks just behind Kohl's and just ahead of Banana Republic.

RANK		Location
70	Ralph Lauren Corporation	New York City, NY
71	Kohl's	Menomonee Falls, WI
72	Cabela's	Sidney, NE
73	Banana Republic	San Francisco, CA
74	Speedway	Enon, OH
75	Lids	Indianapolis, IN
76	Brooks Brothers	New York City, NY