-9
NPS
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Sportsmans Warehouse Holdings
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About Sportsmans Warehouse Holdings' Brand
Whether your passion is hunting, fishing, camping, backpacking, or shooting, it’s important to have the right equipment when you head into the great outdoors. Among its major competitors, Sportsmans Warehouse Holdings is ranked in 5th place for NPS while L.L. Bean is 1st, and Bass Pro Shops is 2nd.Their current market cap is $188.06M
Brand at a Glance
85%
Customer Loyalty
3.6/5
Product Quality
3.2/5
Pricing
3.2/5
Customer Service
Sportsmans Warehouse Holdings Ranking
- #4 / 4 of its competitors
Sportsmans Warehouse Holdings NPS
Sportsmans Warehouse Holdings's Net Promoter Score (NPS) is a -9 with 36% Promoters, 19% Passives, and 45% Detractors. Net Promoter Score tracks whether Sportsmans Warehouse Holdings's customers would recommend using the product based on a scale of -100 to 100.
Sportsmans Warehouse Holdings Overall NPS
| 36% | Promoters |
|---|---|
| 19% | Passives |
| 45% | Detractors |
Sportsmans Warehouse Holdings NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2021 0 | Oct 2021 | 0 |
Feb 2023 50 | Feb 2023 | 50 |
May 2023 0 | May 2023 | 0 |
Jun 2023 -25 | Jun 2023 | -25 |
Aug 2023 -40 | Aug 2023 | -40 |
Oct 2023 -43 | Oct 2023 | -43 |
Jan 2024 -25 | Jan 2024 | -25 |
Oct 2024 -33 | Oct 2024 | -33 |
Apr 2025 -20 | Apr 2025 | -20 |
May 2025 -9 | May 2025 | -9 |
How Other Brands Compare
Sportsmans Warehouse Holdings is ranked #4 for NPS among its competitors. L.L. Bean and Bass Pro Shops come in first and second, with Cabela's coming in at third. Among those competitors, it is the lowest valued company behind L.L. Bean.
Sportsmans Warehouse Holdings |  Cabela's |  Bass Pro Shops |  L.L. Bean | |
| Global Ranking | #- | #428 | #652 | #764 |
| NPS | -9 | 5 | 15 | 47 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $188.06M | - | - | $817.15M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Sportsmans Warehouse Holdings NPS by Gender
Sportsmans Warehouse Holdings's NPS was rated -25 by Male customers on Comparably.
Male
-25
Sportsmans Warehouse Holdings's NPS was rated -25 by Male customers on Comparably.
25%
Promoters
25%
Passives
50%
Detractors
Female
N/A
Sportsmans Warehouse Holdings's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Sportsmans Warehouse Holdings NPS by Ethnicity
Sportsmans Warehouse Holdings's NPS was rated -67 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -67 | Caucasian | -67 |
Sportsmans Warehouse Holdings NPS vs. Competitors
Compared to its competitors, Sportsmans Warehouse Holdings's NPS is rated right above Moosejaw Mountaineering and Backcountry Travel, and is preceded by Backcountry.com.
Sportsmans Warehouse Holdings Customer Loyalty
85%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
85% of Sportsmans Warehouse Holdings users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Sportsmans Warehouse Holdings Customer Loyalty Score by Gender
Sportsmans Warehouse Holdings's Customer Loyalty score was rated 100 by Male customers on Comparably.
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Male
100%
Yes
Female
N/A
Yes
Sportsmans Warehouse Holdings Customer Loyalty Score by Ethnicity
Sportsmans Warehouse Holdings's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.
% who answered "Yes"
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100
out of 100
Caucasian
Sportsmans Warehouse Holdings Customer Loyalty vs. Competitors
Compared to its competitors, Sportsmans Warehouse Holdings's Customer Loyalty score is rated right above Bass Pro Shops, and is preceded by L.L. Bean.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| L.L. Bean | 88% |
| Sportsmans Warehouse Holdings | 85% |
| Bass Pro Shops | 79% |
| Cabela's | 79% |
 | Backcountry.com | 63% |
 | Moosejaw Mountaineering and Backcountry Travel | N/A |
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Sportsmans Warehouse Holdings Product Quality
3.6/5
Sportsmans Warehouse Holdings has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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Sportsmans Warehouse Holdings Product Information
Sportsmans Warehouse Holdings’s product quality score is a 3.6 out of 5 as rated by its users and customers.
- Company Size
- 1,001-5,000 Employees
Industry
Retail
Quick Insights into Sportsmans Warehouse Holdings Product Quality
Sportsmans Warehouse Holdings's Product Quality score was rated highest by Male customers.
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Ranked Sportsmans Warehouse Holdings Product Quality the Highest
Sportsmans Warehouse Holdings Product Quality Score by Gender
Sportsmans Warehouse Holdings's Product Quality score was rated 3.2 by Male customers on Comparably.
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Male
3.2/5
Female
N/A
Sportsmans Warehouse Holdings Product Quality Score by Ethnicity
Sportsmans Warehouse Holdings's Product Quality score was rated 2.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Sportsmans Warehouse Holdings.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Sportsmans Warehouse Holdings Product Quality vs. Competitors
Compared to its competitors, Sportsmans Warehouse Holdings's Product Quality score is rated right above Backcountry.com, and is preceded by L.L. Bean.
| COMPANY | Product Quality Score | |
|---|---|---|
| L.L. Bean | 4.3/5 |
| Sportsmans Warehouse Holdings | 3.6/5 |
| Backcountry.com | 3.4/5 |
| Cabela's | 3.4/5 |
| Bass Pro Shops | 3.3/5 |
| Moosejaw Mountaineering and Backcountry Travel | N/A |
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Sportsmans Warehouse Holdings Pricing
Sportsmans Warehouse Holdings ROI & Value For Money
3.2/5
Sportsmans Warehouse Holdings has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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Quick Insights into Sportsmans Warehouse Holdings ROI
Sportsmans Warehouse Holdings's ROI score was rated highest by Male customers.
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Ranked Sportsmans Warehouse Holdings ROI the Highest
Sportsmans Warehouse Holdings ROI Score by Gender
Sportsmans Warehouse Holdings's ROI score was rated 3.1 by Male customers on Comparably.
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Male
3.1/5
Female
N/A
Sportsmans Warehouse Holdings ROI Score by Ethnicity
Sportsmans Warehouse Holdings's ROI score was rated 2.8 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Sportsmans Warehouse Holdings Pricing vs. Competitors
Compared to its competitors, Sportsmans Warehouse Holdings's ROI score is rated right above Moosejaw Mountaineering and Backcountry Travel, and is preceded by Backcountry.com.
| COMPANY | Pricing Score | |
|---|---|---|
| L.L. Bean | 3.9/5 |
| Bass Pro Shops | 3.2/5 |
| Cabela's | 3.2/5 |
| Backcountry.com | 3.2/5 |
| Sportsmans Warehouse Holdings | 3.2/5 |
| Moosejaw Mountaineering and Backcountry Travel | N/A |
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Sportsmans Warehouse Holdings Customer Satisfaction (CSAT)
Sportsmans Warehouse Holdings Customer Satisfaction (CSAT) Score
70 / 100
Sportsmans Warehouse Holdings has an overall Customer Satisfaction score of 70 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
20%
Satisfied
50%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
10%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Sportsmans Warehouse Holdings Customer Satisfaction
Sportsmans Warehouse Holdings's Customer Satisfaction score was rated highest by Male customers.
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Ranked Sportsmans Warehouse Holdings Customer Satisfaction the Highest
Sportsmans Warehouse Holdings Customer Satisfaction Score by Gender
Sportsmans Warehouse Holdings's Customer Satisfaction score was rated 50 by Male customers on Comparably.
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50 / 100
MaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 0% | |
Very Dissatisfied | 25% |
Sportsmans Warehouse Holdings Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Sportsmans Warehouse Holdings' Customer Satisfaction (CSAT) score was rated 34% according to Caucasian users and customers.
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34 / 100
Very Satisfied
0%
Satisfied
34%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
33%
Sportsmans Warehouse Holdings Customer Satisfaction vs. Competitors
Compared to its competitors, Sportsmans Warehouse Holdings's Customer Satisfaction score is rated right above Cabela's, and is preceded by L.L. Bean.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| L.L. Bean | 79% |
| Sportsmans Warehouse Holdings | 70% |
| Cabela's | 62% |
| Bass Pro Shops | 61% |
| Backcountry.com | 55% |
| Moosejaw Mountaineering and Backcountry Travel | 0% |
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Sportsmans Warehouse Holdings Customer Service
3.2/5
Sportsmans Warehouse Holdings has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
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About Sportsmans Warehouse Holdings's Customer Service
Address
7035 S High Tech Drive, Midvale, UT 84047
Website
http://www.sportsmanswarehouse.com
Phone Number
8013048013
Sportsmans Warehouse Holdings's Social Links
Quick Insights into Sportsmans Warehouse Holdings Customer Service
Sportsmans Warehouse Holdings's Customer Service score was rated highest by Male customers.
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Ranked Sportsmans Warehouse Holdings Customer Service the Highest
Sportsmans Warehouse Holdings Customer Service Score by Gender
Sportsmans Warehouse Holdings's Customer Service score was rated 2.7 by Male customers on Comparably.
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Male
2.7/5
Female
N/A
Sportsmans Warehouse Holdings Customer Service Score by Ethnicity
Sportsmans Warehouse Holdings's Customer Service score was rated 2 stars by Caucasian customers on Comparably.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Sportsmans Warehouse Holdings Customer Service vs. Competitors
Compared to its competitors, Sportsmans Warehouse Holdings's Customer Service score is rated right above Moosejaw Mountaineering and Backcountry Travel, and is preceded by Bass Pro Shops.
| COMPANY | Customer Service Score | |
|---|---|---|
| L.L. Bean | 4.1/5 |
| Backcountry.com | 3.3/5 |
| Cabela's | 3.3/5 |
| Bass Pro Shops | 3.2/5 |
| Sportsmans Warehouse Holdings | 3.2/5 |
| Moosejaw Mountaineering and Backcountry Travel | N/A |
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Sportsmans Warehouse Holdings as an Employer
3.0/5
Sportsmans Warehouse Holdings has a 3.0/5 stars for its overall company culture rated by their employees
bottom
25%
CEO of Sportsmans Warehouse Holdings
In the Bottom 25% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Sportsmans Warehouse Holdings scored a -9 for Net Promoter Score and a -18 for Employee Net Promoter Score. NPS gauges how likely a customer of Sportsmans Warehouse Holdings would recommend the brand to a friend. ENPS measures how likely Sportsmans Warehouse Holdings employees would recommend working at Sportsmans Warehouse Holdings to a friend.
Net Promoter Score
-9
NPS Score
| 36% | Promoters |
|---|---|
| 19% | Passive |
| 45% | Detractors |
Employee Net Promoter Score
-18
eNPS Score
| 39% | Promoters |
|---|---|
| 4% | Passive |
| 57% | Detractors |
