
"LL Bean is a is a privately held, family-owned company that specializes in clothing and outdoor recreation equipment." L.L. Bean’s brand is ranked #764 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of L.L. Bean. When compared to other organizations within the Retail industry, L.L. Bean is ranked #109. Among its major competitors, L.L. Bean is ranked in 3rd place for NPS while Patagonia is 1st, and IceBreaker is 2nd. Overall, L.L. Bean has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $817.15M
L.L. Bean's Net Promoter Score (NPS) is a 47 with 67% Promoters, 13% Passives, and 20% Detractors. Net Promoter Score tracks whether L.L. Bean's customers would recommend using the product based on a scale of -100 to 100.
| 67% | Promoters |
|---|---|
| 13% | Passives |
| 20% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2025 46 | Feb 2025 | 46 |
Mar 2025 46 | Mar 2025 | 46 |
Apr 2025 46 | Apr 2025 | 46 |
May 2025 45 | May 2025 | 45 |
Jun 2025 45 | Jun 2025 | 45 |
Jul 2025 47 | Jul 2025 | 47 |
Aug 2025 47 | Aug 2025 | 47 |
Sep 2025 45 | Sep 2025 | 45 |
Oct 2025 47 | Oct 2025 | 47 |
Nov 2025 47 | Nov 2025 | 47 |
Dec 2025 45 | Dec 2025 | 45 |
Jan 2026 47 | Jan 2026 | 47 |
L.L. Bean is ranked second for NPS among its competitors. Patagonia and DICK'S Sporting Goods come in first and third, with Cabela's coming in at #4. Among those competitors, it is the third most valued company behind DICK'S Sporting Goods.
![]() L.L. Bean | ![]() Patagonia | ![]() DICK'S Sporting Goods | ![]() Cabela's | |
| Global Ranking | #764 | #163 | #244 | #428 |
| NPS | 47 | 60 | 31 | 5 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | - | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $817.15M | - | $1.88B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated L.L. Bean's NPS 4 points higher than Male customers.
L.L. Bean's NPS was rated 41 by Male customers on Comparably.
L.L. Bean's NPS was rated 45 by Female customers on Comparably.
L.L. Bean's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 45 | Caucasian | 45 |
Hispanic or Latino 100 | Hispanic or Latino | 100 |
African American/Black 0 | African American/Black | 0 |
Asian or Pacific Islander -14 | Asian or Pacific Islander | -14 |
Native American 34 | Native American | 34 |
Other 57 | Other | 57 |
L.L. Bean's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.
L.L. Bean's NPS was rated the highest by customers who have used L.L. Bean's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 37 | Less than 1 Year | 37 |
1 to 2 Years 10 | 1 to 2 Years | 10 |
2 to 5 Years 45 | 2 to 5 Years | 45 |
5 to 10 Years 62 | 5 to 10 Years | 62 |
Over 10 Years 44 | Over 10 Years | 44 |
Compared to its competitors, L.L. Bean's NPS is rated right above DICK'S Sporting Goods, and is preceded by IceBreaker.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Patagonia | 60 |
![]() | IceBreaker | 50 |
![]() | L.L. Bean | 47 |
![]() | DICK'S Sporting Goods | 31 |
![]() | Cabela's | 5 |
![]() | SmartWool | N/A |
![]() | Sportsmans Warehouse Holdings | -9 |
![]() | Rocky Brands | -28 |
![]() | Eddie Bauer | -37 |
In the Retail industry, L.L. Bean's NPS is rated right above Trader Joe's, and is preceded by Amazon.
| COMPANY | NPS Score | |
|---|---|---|
![]() | REI | 53 |
![]() | Costco | 50 |
![]() | Amazon | 49 |
![]() | L.L. Bean | 47 |
![]() | Trader Joe's | 46 |
![]() | American Eagle Outfitters | 44 |
![]() | Bath & Body Works | 38 |
![]() | Target | 36 |
![]() | Chipotle | 16 |
Out of the 67 L.L. Bean customer reviews 62 were positive and 5 were constructive. L.L. Bean customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
88% of L.L. Bean users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Female customers rated L.L. Bean's Customer Loyalty score 4% higher than Male customers.
L.L. Bean's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
% who answered "Yes"
L.L. Bean's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.
| Summary | Age | Score |
|---|---|---|
18-25 78% | 18-25 | 78% |
26-30 100% | 26-30 | 100% |
31-35 85% | 31-35 | 85% |
36-40 92% | 36-40 | 92% |
41-45 100% | 41-45 | 100% |
46-50 100% | 46-50 | 100% |
51-55 91% | 51-55 | 91% |
56-60 95% | 56-60 | 95% |
61-65 86% | 61-65 | 86% |
66+ 92% | 66+ | 92% |
L.L. Bean's Customer Loyalty score was rated the highest by customers who have used L.L. Bean's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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L.L. Bean's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Insurance industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, L.L. Bean's Customer Loyalty score is rated right above Sportsmans Warehouse Holdings.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | L.L. Bean | 88% |
![]() | Sportsmans Warehouse Holdings | 85% |
![]() | Patagonia | 81% |
![]() | Cabela's | 79% |
![]() | DICK'S Sporting Goods | 75% |
![]() | Rocky Brands | 73% |
![]() | Eddie Bauer | 71% |
![]() | IceBreaker | 55% |
![]() | SmartWool | N/A |
In the Retail industry, L.L. Bean's Customer Loyalty score is rated right above REI, and is preceded by Amazon.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Costco | 89% |
![]() | Amazon | 89% |
![]() | L.L. Bean | 88% |
![]() | REI | 87% |
![]() | American Eagle Outfitters | 87% |
![]() | Bath & Body Works | 87% |
![]() | Trader Joe's | 86% |
![]() | Target | 82% |
![]() | Chipotle | 76% |
L.L. Bean has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.
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L.L. Bean’s product quality score is a 4.3 out of 5 as rated by its users and customers. Reviewers from the Consumer Services industry rated L.L. Bean's product the highest. Reviewers from the Education industry rated L.L. Bean the lowest at 4.5.
L.L. Bean's Product Quality score was rated highest by customers ages 41-45, and rated lowest by African American/Black customers.
Female customers rated L.L. Bean's Product Quality score 0.2 stars higher than Male customers.
L.L. Bean's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Hispanic or Latino 5 | Hispanic or Latino | 5 |
African American/Black 2.9 | African American/Black | 2.9 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Native American 3.8 | Native American | 3.8 |
Other 4.3 | Other | 4.3 |
L.L. Bean's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 4.7 | 26-30 | 4.7 |
31-35 3.6 | 31-35 | 3.6 |
36-40 4.2 | 36-40 | 4.2 |
41-45 5 | 41-45 | 5 |
46-50 5 | 46-50 | 5 |
51-55 4.6 | 51-55 | 4.6 |
56-60 4.2 | 56-60 | 4.2 |
61-65 3.6 | 61-65 | 3.6 |
66+ 4.3 | 66+ | 4.3 |
L.L. Bean's Product Quality score was rated the highest by customers who have used L.L. Bean's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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L.L. Bean's Product Quality score was rated the highest by Consumer Services industry customers, and the lowest by Non-Profit industry customers.
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Compared to its competitors, L.L. Bean's Product Quality score is rated right above IceBreaker, and is preceded by Patagonia.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Patagonia | 4.5/5 |
![]() | L.L. Bean | 4.3/5 |
![]() | IceBreaker | 4.1/5 |
![]() | DICK'S Sporting Goods | 3.8/5 |
![]() | Sportsmans Warehouse Holdings | 3.6/5 |
![]() | Cabela's | 3.4/5 |
![]() | Eddie Bauer | 2.9/5 |
![]() | Rocky Brands | 2.8/5 |
![]() | SmartWool | N/A |
In the Retail industry, L.L. Bean's Product Quality score is rated right above Costco, and is preceded by REI.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | REI | 4.3/5 |
![]() | L.L. Bean | 4.3/5 |
![]() | Costco | 4.3/5 |
![]() | Amazon | 4.2/5 |
![]() | Trader Joe's | 4.2/5 |
![]() | American Eagle Outfitters | 4.2/5 |
![]() | Bath & Body Works | 4.1/5 |
![]() | Target | 4.1/5 |
![]() | Chipotle | 3.8/5 |
L.L. Bean has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Fashion and Beauty industry. The users from the Banking and Financial Services industry think that they had the lowest ROI from L.L. Bean.
L.L. Bean's ROI score was rated highest by Hispanic or Latino customers, and rated lowest by customers from the Banking and Financial Services industry.
Female customers rated L.L. Bean's ROI score 0.1 stars higher than Male customers.
L.L. Bean's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Hispanic or Latino 4.8 | Hispanic or Latino | 4.8 |
African American/Black 2.9 | African American/Black | 2.9 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Native American 4 | Native American | 4 |
Other 4.1 | Other | 4.1 |
L.L. Bean's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4.4 | 26-30 | 4.4 |
31-35 3.2 | 31-35 | 3.2 |
36-40 3.9 | 36-40 | 3.9 |
41-45 4.6 | 41-45 | 4.6 |
46-50 4.6 | 46-50 | 4.6 |
51-55 4.3 | 51-55 | 4.3 |
56-60 4 | 56-60 | 4 |
61-65 3.1 | 61-65 | 3.1 |
66+ 3.8 | 66+ | 3.8 |
L.L. Bean's ROI score was rated the highest by customers who have used L.L. Bean's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
L.L. Bean's ROI score was rated the highest by Fashion and Beauty industry customers, and the lowest by Banking and Financial Services industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, L.L. Bean's ROI score is rated right above DICK'S Sporting Goods, and is preceded by Patagonia.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Patagonia | 4.2/5 |
![]() | L.L. Bean | 3.9/5 |
![]() | DICK'S Sporting Goods | 3.6/5 |
![]() | IceBreaker | 3.3/5 |
![]() | Cabela's | 3.2/5 |
![]() | Sportsmans Warehouse Holdings | 3.2/5 |
![]() | Eddie Bauer | 2.6/5 |
![]() | Rocky Brands | 2.5/5 |
![]() | SmartWool | N/A |
In the Retail industry, L.L. Bean's ROI score is rated right above Target, and is preceded by Trader Joe's.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Costco | 4.1/5 |
![]() | Amazon | 4.1/5 |
![]() | REI | 4.1/5 |
![]() | Trader Joe's | 4/5 |
![]() | L.L. Bean | 3.9/5 |
![]() | Target | 3.9/5 |
![]() | American Eagle Outfitters | 3.8/5 |
![]() | Bath & Body Works | 3.8/5 |
![]() | Chipotle | 3.5/5 |
L.L. Bean has an overall Customer Satisfaction score of 79 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
L.L. Bean's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers from the Construction industry.
Female customers rated L.L. Bean's Customer Satisfaction score 8 points higher than Male customers.
Very Satisfied | 62% | |
|---|---|---|
Satisfied | 14% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 3% | |
Very Dissatisfied | 14% |
Very Satisfied | 61% | |
|---|---|---|
Satisfied | 23% | |
Neither Satisfied nor Dissatisfied | 3% | |
Dissatisfied | 3% | |
Very Dissatisfied | 10% |
L.L. Bean's Customer Satisfaction (CSAT) score was rated 81% according to Caucasian users and customers.
L.L. Bean's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
L.L. Bean's Customer Satisfaction (CSAT) score was rated 50% according to African American/Black users and customers.
L.L. Bean's Customer Satisfaction (CSAT) score was rated 72% according to Asian or Pacific Islander users and customers.
L.L. Bean's Customer Satisfaction (CSAT) score was rated 67% according to Native American users and customers.
L.L. Bean's Customer Satisfaction (CSAT) score was rated 85% according to Other users and customers.
L.L. Bean's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 84% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 31-35 | 60% | |||||||||||||||
| 36-40 | 75% | |||||||||||||||
| 41-45 | 100% | |||||||||||||||
| 46-50 | 100% | |||||||||||||||
| 51-55 | 89% | |||||||||||||||
| 56-60 | 82% | |||||||||||||||
| 61-65 | 67% | |||||||||||||||
| 66+ | 78% |
L.L. Bean's Customer Satisfaction score was rated the highest by customers who have used L.L. Bean's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
L.L. Bean's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Construction industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"groupId": 514,
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"groupId": 522,
"score": 74,
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"groupId": 526,
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"groupId": 533,
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"groupId": 538,
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}Compared to its competitors, L.L. Bean's Customer Satisfaction score is rated right above DICK'S Sporting Goods, and is preceded by Patagonia.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | IceBreaker | 100% |
![]() | Patagonia | 93% |
![]() | L.L. Bean | 79% |
![]() | DICK'S Sporting Goods | 76% |
![]() | Sportsmans Warehouse Holdings | 70% |
![]() | Cabela's | 61% |
![]() | Rocky Brands | 50% |
![]() | Eddie Bauer | 42% |
![]() | SmartWool | 0% |
In the Retail industry, L.L. Bean's Customer Satisfaction score is rated right above Target, and is preceded by Bath & Body Works.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | REI | 85% |
![]() | Costco | 84% |
![]() | Amazon | 84% |
![]() | American Eagle Outfitters | 82% |
![]() | Bath & Body Works | 81% |
![]() | L.L. Bean | 79% |
![]() | Target | 79% |
![]() | Trader Joe's | 79% |
![]() | Chipotle | 62% |
L.L. Bean has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
Sign Up to unlock L.L. Bean's overall Customer Service score rated by its users and customers.
Freeport, ME
http://global.llbean.com/
L.L. Bean's Customer Service score was rated highest by Hispanic or Latino customers, and rated lowest by African American/Black customers.
Female customers rated L.L. Bean's Customer Service score 0.2 stars higher than Male customers.
L.L. Bean's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Hispanic or Latino 5 | Hispanic or Latino | 5 |
African American/Black 2.8 | African American/Black | 2.8 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Native American 4.1 | Native American | 4.1 |
Other 4.2 | Other | 4.2 |
L.L. Bean's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 4.7 | 26-30 | 4.7 |
31-35 3.3 | 31-35 | 3.3 |
36-40 4 | 36-40 | 4 |
41-45 4.6 | 41-45 | 4.6 |
46-50 4.4 | 46-50 | 4.4 |
51-55 4.4 | 51-55 | 4.4 |
56-60 4.2 | 56-60 | 4.2 |
61-65 3.4 | 61-65 | 3.4 |
66+ 4 | 66+ | 4 |
L.L. Bean's Customer Service score was rated the highest by customers who have used L.L. Bean's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
L.L. Bean's Customer Service score was rated the highest by Fashion and Beauty industry customers, and the lowest by Non-Profit industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, L.L. Bean's Customer Service score is rated right above DICK'S Sporting Goods, and is preceded by Patagonia.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Patagonia | 4.3/5 |
![]() | L.L. Bean | 4.1/5 |
![]() | DICK'S Sporting Goods | 3.7/5 |
![]() | Cabela's | 3.3/5 |
![]() | IceBreaker | 3.2/5 |
![]() | Sportsmans Warehouse Holdings | 3.2/5 |
![]() | Rocky Brands | 2.8/5 |
![]() | Eddie Bauer | 2.2/5 |
![]() | SmartWool | N/A |
In the Retail industry, L.L. Bean's Customer Service score is rated right above American Eagle Outfitters, and is preceded by Trader Joe's.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | REI | 4.4/5 |
![]() | Costco | 4.2/5 |
![]() | Amazon | 4.2/5 |
![]() | Trader Joe's | 4.2/5 |
![]() | L.L. Bean | 4.1/5 |
![]() | American Eagle Outfitters | 4/5 |
![]() | Target | 4/5 |
![]() | Bath & Body Works | 4/5 |
![]() | Chipotle | 3.6/5 |
L.L. Bean has a 4.1/5 stars for its overall company culture rated by their employees

L.L. Bean scored a 47 for Net Promoter Score and a 24 for Employee Net Promoter Score. NPS gauges how likely a customer of L.L. Bean would recommend the brand to a friend. ENPS measures how likely L.L. Bean employees would recommend working at L.L. Bean to a friend.
| 67% | Promoters |
|---|---|
| 13% | Passive |
| 20% | Detractors |
| 52% | Promoters |
|---|---|
| 20% | Passive |
| 28% | Detractors |
L.L. Bean is ranked #764 in the Global Top 100 Brands. It ranks just behind GoodRx and just ahead of Wrigley.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
762 | ![]() | Melaleuca | ![]() | Frank VanderSloot | Health and Wellness |
763 | ![]() | GoodRx | ![]() | Doug Hirsch / Trevor Bezdek | Health and Wellness |
764 | ![]() | L.L. Bean | ![]() | Stephen Smith | Retail |
765 | ![]() | Wrigley | ![]() | Surinder Kumar | Consumer Goods |
766 | ![]() | Bank OZK | ![]() | George Gleason | Banking and Financial Services |
767 | ![]() | Syngenta | ![]() | J Fyrwald | Energy and Manufacturing |
768 | ![]() | Alteryx | ![]() | Mark Anderson | Tech |
L.L. Bean is ranked #109 in the Retail Industry. It ranks just behind Pull and Bear and just ahead of Haworth.
| RANK | COMPANY | Location | |
|---|---|---|---|
107 | ![]() | Anthropologie | |
108 | ![]() | Pull and Bear | |
109 | ![]() | L.L. Bean | Freeport, ME |
110 | ![]() | Haworth | Holland, MI |
111 | ![]() | Farfetch | |
112 | ![]() | Brad's Deals | |
113 | ![]() | John Keells Holdings |