-28
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
Rocky Brands
Marketing or Exec? Claim Your Free Account
About Rocky Brands' Brand
Among its major competitors, Rocky Brands is ranked in 4th place for NPS while L.L. Bean is 1st, and Geox is 2nd.Their current market cap is $413.08M
Brand at a Glance
73%
Customer Loyalty
2.8/5
Product Quality
2.5/5
Pricing
2.8/5
Customer Service
Rocky Brands Ranking
- #4 / 4 of its competitors
Rocky Brands NPS
Rocky Brands's Net Promoter Score (NPS) is a -28 with 29% Promoters, 14% Passives, and 57% Detractors. Net Promoter Score tracks whether Rocky Brands's customers would recommend using the product based on a scale of -100 to 100.
Rocky Brands Overall NPS
| 29% | Promoters |
|---|---|
| 14% | Passives |
| 57% | Detractors |
Rocky Brands NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2020 100 | Nov 2020 | 100 |
Mar 2021 0 | Mar 2021 | 0 |
Dec 2021 -50 | Dec 2021 | -50 |
Jan 2022 -40 | Jan 2022 | -40 |
Nov 2023 -51 | Nov 2023 | -51 |
Jul 2024 -29 | Jul 2024 | -29 |
How Other Brands Compare
Rocky Brands is ranked #4 for NPS among its competitors. L.L. Bean and Geox come in first and second, with Implus coming in at third. Among those competitors, it is the lowest valued company behind L.L. Bean.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Rocky Brands NPS vs. Competitors
Compared to its competitors, Rocky Brands's NPS is rated right below Implus.
| COMPANY | NPS Score | |
|---|---|---|
 | L.L. Bean | 47 |
 | Geox | 36 |
 | Implus | 0 |
| Rocky Brands | -28 |
Rocky Brands Customer Loyalty
73%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of Rocky Brands users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Rocky Brands Customer Loyalty vs. Competitors
Compared to its competitors, Rocky Brands's Customer Loyalty score is rated right below Implus.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| L.L. Bean | 88% |
| Geox | 79% |
| Implus | 76% |
| Rocky Brands | 73% |
Unlock Rocky Brands Customer Loyalty vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Rocky Brands Customer Loyalty vs. Competitors data and gain insights into your customers today.
Rocky Brands Product Quality
2.8/5
Rocky Brands has an overall Product Quality score of 2.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Rocky Brands' overall Product Quality score rated by its users and customers.
Rocky Brands Product Information
Rocky Brands’s product quality score is a 2.8 out of 5 as rated by its users and customers.
- Website
- http://rockybrands.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Fashion and Beauty
Rocky Brands Product Quality vs. Competitors
Compared to its competitors, Rocky Brands's Product Quality score is rated right below Implus.
| COMPANY | Product Quality Score | |
|---|---|---|
| L.L. Bean | 4.3/5 |
| Geox | 3.8/5 |
| Implus | 3.8/5 |
| Rocky Brands | 2.8/5 |
Unlock Rocky Brands Product Quality vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Rocky Brands Product Quality vs. Competitors data and gain insights into your customers today.
Rocky Brands Pricing
Rocky Brands ROI & Value For Money
2.5/5
Rocky Brands has a value for money and ROI score of 2.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Rocky Brands' overall ROI score rated by its users and customers.
Rocky Brands Pricing vs. Competitors
Compared to its competitors, Rocky Brands's ROI score is rated right below Implus.
| COMPANY | Pricing Score | |
|---|---|---|
| L.L. Bean | 3.9/5 |
| Geox | 3.8/5 |
| Implus | 3.3/5 |
| Rocky Brands | 2.5/5 |
Unlock Rocky Brands ROI vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Rocky Brands ROI vs. Competitors data and gain insights into your customers today.
Rocky Brands Customer Satisfaction (CSAT)
Rocky Brands Customer Satisfaction (CSAT) Score
50 / 100
Rocky Brands has an overall Customer Satisfaction score of 50 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
0%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Rocky Brands Customer Satisfaction vs. Competitors
Compared to its competitors, Rocky Brands's Customer Satisfaction score is rated right below Implus.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| L.L. Bean | 79% |
| Geox | 75% |
| Implus | 67% |
| Rocky Brands | 50% |
Unlock Rocky Brands Customer Satisfaction vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Rocky Brands Customer Satisfaction vs. Competitors data and gain insights into your customers today.
Rocky Brands Customer Service
2.8/5
Rocky Brands has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Rocky Brands' overall Customer Service score rated by its users and customers.
About Rocky Brands's Customer Service
Address
39 East Canal Street, Nelsonville, OH
Website
http://rockybrands.com
Phone Number
7407535512
Rocky Brands Customer Service vs. Competitors
Compared to its competitors, Rocky Brands's Customer Service score is rated right below Implus.
| COMPANY | Customer Service Score | |
|---|---|---|
| L.L. Bean | 4.1/5 |
| Geox | 4/5 |
| Implus | 3.5/5 |
| Rocky Brands | 2.8/5 |
Unlock Rocky Brands Customer Service vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Rocky Brands Customer Service vs. Competitors data and gain insights into your customers today.
Rocky Brands as an Employer
2.9/5
Rocky Brands has a 2.9/5 stars for its overall company culture rated by their employees
top
15%
Consumer vs. Employees
Rocky Brands scored a -28 for Net Promoter Score and a 13 for Employee Net Promoter Score. NPS gauges how likely a customer of Rocky Brands would recommend the brand to a friend. ENPS measures how likely Rocky Brands employees would recommend working at Rocky Brands to a friend.
Net Promoter Score
-28
NPS Score
| 29% | Promoters |
|---|---|
| 14% | Passive |
| 57% | Detractors |
Employee Net Promoter Score
13
eNPS Score
| 42% | Promoters |
|---|---|
| 29% | Passive |
| 29% | Detractors |
