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Haworth is

Ranked

#110

Retail Brands

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Haworth

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Haworth

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Haworth is ranked #110 in Retail Brands

About Haworth's Brand

Haworth design and manufacture of office furniture and organic workspaces. Haworth’s brand is ranked #778 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Haworth. When compared to other organizations within the Retail industry, Haworth is ranked #110. Among its major competitors, Haworth is ranked in 2nd place for NPS while Steelcase is 1st, and Knoll is 3rd.Their current valuation is $652.90M

Brand at a Glance

73%

Customer Loyalty

3.9/5

Product Quality

3.8/5

Pricing

3.6/5

Customer Service

Haworth Ranking

^#110 in Retail
^#2 / 4 of its competitors

Haworth NPS

Haworth's Net Promoter Score (NPS) is a 34 with 64% Promoters, 6% Passives, and 30% Detractors. Net Promoter Score tracks whether Haworth's customers would recommend using the product based on a scale of -100 to 100.

Haworth Overall NPS

NPS

64%	Promoters
6%	Passives
30%	Detractors

Haworth NPS Trend

-100

-50

100

Summary	Date	Score
May 2024 44	May 2024	44
Jun 2024 42	Jun 2024	42
Jul 2024 42	Jul 2024	42
Aug 2024 44	Aug 2024	44
Sep 2024 42	Sep 2024	42
Nov 2024 40	Nov 2024	40
Dec 2024 37	Dec 2024	37
Apr 2025 37	Apr 2025	37
Jun 2025 37	Jun 2025	37
Aug 2025 35	Aug 2025	35
Sep 2025 37	Sep 2025	37
Oct 2025 35	Oct 2025	35

How Other Brands Compare

Haworth is ranked second for NPS among its competitors. Steelcase and Knoll come in first and third, with Herman Miller coming in at #4. Among those competitors, it is the lowest valued company behind Herman Miller.

	Haworth	Herman Miller	Knoll	Steelcase
Global Ranking	#778	#325	#-	#-
NPS	34	-62	8	37
Valuation Updated every 24 hours for public companies	$652.90M	$2.48B	$830.68M	$704.35M

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Haworth NPS by Gender

Female customers rated Haworth's NPS 56 points higher than Male customers.

Male

-14

Haworth's NPS was rated -14 by Male customers on Comparably.

43%

Promoters

Passives

57%

Detractors

Female

Haworth's NPS was rated 42 by Female customers on Comparably.

71%

Promoters

Passives

29%

Detractors

Haworth NPS by Ethnicity

Haworth's NPS was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 34	Caucasian	34
Asian or Pacific Islander -34	Asian or Pacific Islander	-34

Haworth NPS by Age

Haworth's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 18-25.

100

Summary

Age

Promoters

Passives

Detractors

18-25

67%

33%

46-50

75%

25%

Haworth NPS by Usage

Haworth's NPS was rated the highest by customers who have used Haworth's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 0	Less than 1 Year	0
1 to 2 Years 0	1 to 2 Years	0
Over 10 Years 20	Over 10 Years	20

Haworth NPS vs. Competitors

Compared to its competitors, Haworth's NPS is rated right above Knoll, and is preceded by Steelcase.

COMPANY		NPS Score
	Steelcase	37
	Haworth	34
	Knoll	8
	Herman Miller	-62

Haworth NPS vs Companies in Retail

In the Retail industry, Haworth's NPS is rated right above Chipotle, and is preceded by Target.

COMPANY		NPS Score
	REI	53
	Costco	50
	Amazon	49
	Trader Joe's	46
	American Eagle Outfitters	44
	Bath & Body Works	38
	Target	36
	Haworth	34
	Chipotle	16

Haworth Customer Reviews

Out of the 2 Haworth customer reviews 2 were positive and 0 were constructive. Haworth customer reviews reflect that all customers have a favorable experience using the products/services of the company.

Haworth Customer Loyalty

73%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

73% of Haworth users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

73%

27%

Haworth Customer Loyalty Score by Gender

Female customers rated Haworth's Customer Loyalty score 13% higher than Male customers.

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Male

61%

Yes

Female

74%

Yes

Haworth Customer Loyalty Score by Ethnicity

Haworth's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Haworth.

out of 100

Caucasian

out of 100

Asian or Pacific Islander

Haworth Customer Loyalty Score by Age

Haworth's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 18-25.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Haworth.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 70%	18-25	70%
46-50 100%	46-50	100%

Haworth Customer Loyalty Score by Usage

Haworth's Customer Loyalty score was rated the highest by customers who have used Haworth's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	55%
1 to 2 Years	55%
Over 10 Years	64%

Haworth Customer Loyalty Score by Industry

Haworth's Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Tech industry customers.

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Tech	55%
Architecture and Planning	70%

Haworth Customer Loyalty vs. Competitors

Compared to its competitors, Haworth's Customer Loyalty score is rated right above Herman Miller, and is preceded by Steelcase.

COMPANY		Customer Loyalty Score
	Knoll	85%
	Steelcase	77%
	Haworth	73%
	Herman Miller	47%

Unlock Haworth Customer Loyalty vs. Competitors Data

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Customer Loyalty for Other Retail Brands

In the Retail industry, Haworth's Customer Loyalty score is rated right below Chipotle.

COMPANY		Customer Loyalty Score
	Costco	89%
	Amazon	89%
	REI	87%
	American Eagle Outfitters	87%
	Bath & Body Works	87%
	Trader Joe's	86%
	Target	82%
	Chipotle	76%
	Haworth	73%

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Haworth Product Quality

3.9/5

Haworth has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.

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Haworth Product Information

Haworth’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Architecture and Planning industry rated Haworth's product the highest. Reviewers from the Tech industry rated Haworth the lowest at 2.1.

Website: www.haworth.com/

Company Size: 5,001-10,000 Employees

Industry

Tech

Professional Services

Quick Insights into Haworth Product Quality

Haworth's Product Quality score was rated highest by Caucasian customers, and rated lowest by customers who have used Haworth's products/services for 1 to 2 Years.

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Ranked Haworth Product Quality the Highest

Caucasian	4.8
Female	4.8
Architecture and Planning	4.6

Ranked Haworth Product Quality the Lowest

46-50	2.7
Tech	2.1
1 to 2 Years	1.9

Haworth Product Quality Score by Gender

Female customers rated Haworth's Product Quality score 2 stars higher than Male customers.

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Male

2.8/5

Female

4.8/5

Haworth Product Quality Score by Ethnicity

Haworth's Product Quality score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.

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Summary	Ethnicity	Score
Caucasian 4.8	Caucasian	4.8
Asian or Pacific Islander 3.8	Asian or Pacific Islander	3.8

Haworth Product Quality Score by Age

Haworth's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.

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Summary	Age	Score
18-25 3.8	18-25	3.8
46-50 2.7	46-50	2.7

Haworth Product Quality Score by Usage

Haworth's Product Quality score was rated the highest by customers who have used Haworth's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	3.9
1 to 2 Years	1.9
Over 10 Years	4.5

Haworth Product Quality Score by Industry

Haworth's Product Quality score was rated the highest by Architecture and Planning industry customers, and the lowest by Tech industry customers.

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Tech	2.1
Architecture and Planning	4.6

Haworth Product Quality vs. Competitors

Compared to its competitors, Haworth's Product Quality score is rated right above Herman Miller, and is preceded by Steelcase.

COMPANY		Product Quality Score
	Knoll	4.3/5
	Steelcase	4/5
	Haworth	3.9/5
	Herman Miller	1.9/5

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Product Quality for Other Retail Brands

In the Retail industry, Haworth's Product Quality score is rated right above Chipotle, and is preceded by Target.

COMPANY		Product Quality Score
	REI	4.3/5
	Costco	4.3/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4.2/5
	Bath & Body Works	4.1/5
	Target	4.1/5
	Haworth	3.9/5
	Chipotle	3.8/5

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Haworth Pricing

Haworth ROI & Value For Money

3.8/5

Haworth has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.

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Haworth Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Architecture and Planning industry. The users from the Tech industry think that they had the lowest ROI from Haworth.

Quick Insights into Haworth ROI

Haworth's ROI score was rated highest by Caucasian customers, and rated lowest by customers from the Tech industry.

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Ranked Haworth ROI the Highest

Caucasian	4.6
Architecture and Planning	4.4
Female	4.2

Ranked Haworth ROI the Lowest

Asian or Pacific Islander	2.8
1 to 2 Years	2
Tech	2

Haworth ROI Score by Gender

Female customers rated Haworth's ROI score 1.3 stars higher than Male customers.

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Male

2.9/5

Female

4.2/5

Haworth ROI Score by Ethnicity

Haworth's ROI score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.

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Summary	Ethnicity	Score
Caucasian 4.6	Caucasian	4.6
Asian or Pacific Islander 2.8	Asian or Pacific Islander	2.8

Haworth ROI Score by Age

Haworth's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.

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Summary	Age	Score
18-25 4	18-25	4
46-50 3	46-50	3

Haworth ROI Score by Usage

Haworth's ROI score was rated the highest by customers who have used Haworth's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	3.4
1 to 2 Years	2
Over 10 Years	4.2

Haworth ROI Score by Industry

Haworth's ROI score was rated the highest by Architecture and Planning industry customers, and the lowest by Tech industry customers.

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Tech	2
Architecture and Planning	4.4

Haworth Pricing vs. Competitors

Compared to its competitors, Haworth's ROI score is rated right above Knoll, and is preceded by Steelcase.

COMPANY		Pricing Score
	Steelcase	4/5
	Haworth	3.8/5
	Knoll	3.5/5
	Herman Miller	1.6/5

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ROI for Other Retail Brands

In the Retail industry, Haworth's ROI score is rated right above American Eagle Outfitters, and is preceded by Target.

COMPANY		Pricing Score
	Costco	4.1/5
	Amazon	4.1/5
	REI	4.1/5
	Trader Joe's	4/5
	Target	3.9/5
	Haworth	3.8/5
	American Eagle Outfitters	3.8/5
	Bath & Body Works	3.8/5
	Chipotle	3.5/5

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Haworth Customer Satisfaction (CSAT)

Haworth Customer Satisfaction (CSAT) Score

71 / 100

Haworth has an overall Customer Satisfaction score of 71 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	41%
Satisfied	30%
Neither Satisfied nor Dissatisfied	11%
Dissatisfied	7%
Very Dissatisfied	11%

Very Satisfied

41%

Satisfied

30%

Neither Satisfied nor Dissatisfied

11%

Dissatisfied

Very Dissatisfied

11%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Haworth Customer Satisfaction

Haworth's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers from the Tech industry.

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Ranked Haworth Customer Satisfaction the Highest

18-25	100%
Architecture and Planning	100%
Asian or Pacific Islander	100%

Ranked Haworth Customer Satisfaction the Lowest

46-50	67%
Male	50%
Tech	0%

Haworth Customer Satisfaction Score by Gender

Female customers rated Haworth's Customer Satisfaction score 50 points higher than Male customers.

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50 / 100

Male

	Very Satisfied	17%
	Satisfied	33%
	Neither Satisfied nor Dissatisfied	17%
	Dissatisfied	0%
	Very Dissatisfied	33%

100 / 100

Female

	Very Satisfied	71%
	Satisfied	29%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	0%

Haworth Customer Satisfaction Score by Ethnicity

Caucasian
83%
Asian or Pacific Islander
100%

CSAT according to Caucasian

Haworth's Customer Satisfaction (CSAT) score was rated 83% according to Caucasian users and customers.

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83 / 100

Very Satisfied	67%
Satisfied	16%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	17%

Very Satisfied

67%

Satisfied

16%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

17%

CSAT according to Asian or Pacific Islander

Haworth's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.

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100 / 100

Very Satisfied	33%
Satisfied	67%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

33%

Satisfied

67%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

Haworth Customer Satisfaction Score by Age

Haworth's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.

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100

Breakdown

Age

Score

18-25

100%

46-50

67%

Haworth Customer Satisfaction Score by Usage

Haworth's Customer Satisfaction score was rated the highest by customers who have used Haworth's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	75
Over 10 Years	80

Haworth Customer Satisfaction Score by Industry

Haworth's Customer Satisfaction score was rated the highest by Architecture and Planning industry customers, and the lowest by Tech industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

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Tech	0
Architecture and Planning	100

Haworth Customer Satisfaction vs. Competitors

Compared to its competitors, Haworth's Customer Satisfaction score is rated right above Herman Miller, and is preceded by Steelcase.

COMPANY		Customer Satisfaction (CSAT) Score
	Knoll	80%
	Steelcase	73%
	Haworth	71%
	Herman Miller	20%

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Customer Satisfaction for Other Retail Brands

In the Retail industry, Haworth's Customer Satisfaction score is rated right above Chipotle, and is preceded by Trader Joe's.

COMPANY		Customer Satisfaction (CSAT) Score
	REI	85%
	Costco	84%
	Amazon	84%
	American Eagle Outfitters	82%
	Bath & Body Works	81%
	Target	79%
	Trader Joe's	79%
	Haworth	71%
	Chipotle	62%

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Haworth Customer Service

3.6/5

Haworth has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.

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About Haworth's Customer Service

Address

Holland, MI

Website

www.haworth.com/

Quick Insights into Haworth Customer Service

Haworth's Customer Service score was rated highest by Caucasian customers, and rated lowest by customers from the Tech industry.

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Ranked Haworth Customer Service the Highest

Caucasian	4.2
Architecture and Planning	4.1
18-25	4

Ranked Haworth Customer Service the Lowest

Asian or Pacific Islander	2
1 to 2 Years	1.5
Tech	1.5

Haworth Customer Service Score by Gender

Female customers rated Haworth's Customer Service score 1.3 stars higher than Male customers.

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Male

2.5/5

Female

3.8/5

Haworth Customer Service Score by Ethnicity

Haworth's Customer Service score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Haworth.

100

Summary	Ethnicity	Customer Service Score
Caucasian 4.2	Caucasian	4.2
Asian or Pacific Islander 2	Asian or Pacific Islander	2

Haworth Customer Service Score by Age

Haworth's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Haworth.

100

Summary	Age	Customer Service Score
18-25 4	18-25	4
46-50 3	46-50	3

Haworth Customer Service Score by Usage

Haworth's Customer Service score was rated the highest by customers who have used Haworth's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	3.5
1 to 2 Years	1.5
Over 10 Years	3.7

Haworth Customer Service Score by Industry

Haworth's Customer Service score was rated the highest by Architecture and Planning industry customers, and the lowest by Tech industry customers.

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Tech	1.5
Architecture and Planning	4.1

Haworth Customer Service vs. Competitors

Compared to its competitors, Haworth's Customer Service score is rated right above Herman Miller, and is preceded by Knoll.

COMPANY		Customer Service Score
	Steelcase	4/5
	Knoll	3.7/5
	Haworth	3.6/5
	Herman Miller	1.7/5

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Customer Service for Other Retail Brands

In the Retail industry, Haworth's Customer Service score is rated right above Chipotle, and is preceded by Bath & Body Works.

COMPANY		Customer Service Score
	REI	4.4/5
	Costco	4.2/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4/5
	Target	4/5
	Bath & Body Works	4/5
	Haworth	3.6/5
	Chipotle	3.6/5

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Haworth as an Employer

3.6/5

Haworth has a 3.6/5 stars for its overall company culture rated by their employees

top

50%

CEO of Haworth

Franco Bianchi

In the Top 50% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Haworth scored a 34 for Net Promoter Score and a 11 for Employee Net Promoter Score. NPS gauges how likely a customer of Haworth would recommend the brand to a friend. ENPS measures how likely Haworth employees would recommend working at Haworth to a friend.

Net Promoter Score

NPS Score

64%	Promoters
6%	Passive
30%	Detractors

Employee Net Promoter Score

eNPS Score

44%	Promoters
23%	Passive
33%	Detractors

Global Ranking Snapshot

Haworth is ranked #778 in the Global Top 100 Brands. It ranks just behind Newsela and just ahead of HCSS.

RANK			INDUSTRY
776	Protiviti	Joseph Tarantino	Business and Consumer Services
777	Newsela	Pep Carrera	Tech
778	Haworth	Franco Bianchi	Retail
779	HCSS	Steve McGough	Tech
780	Farfetch	José Neves	Retail
781	Chess.com	Erik Allebest	Media and Entertainment
782	McMaster-Carr	James DeLaney	Automotive and Transportation