52
NPS
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Ranked
#100
Media and Entertainment Brands
Brand Page
Chess.com
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Chess.com is ranked #100 in Media and Entertainment Brands
Chess.com is ranked #100 in Media and Entertainment Brands
About Chess.com's Brand
Chess.com is an online community for chess players to learn and discuss strategy and play with others in real-time. Chess.com’s brand is ranked #781 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Chess.com. When compared to other organizations within the Media and Entertainment industry, Chess.com is ranked #100. Among its major competitors, Chess.com is ranked in 1st place for NPS while Online Chess is 2nd, and Forward Chess is 3rd.
Brand at a Glance
91%
Customer Loyalty
4.2/5
Product Quality
3.9/5
Pricing
3.9/5
Customer Service
Chess.com CMO
Chess.com Ranking
- #781 in Global Best Brands
- #100 in Media and Entertainment
- #1 / 3 of its competitors
Chess.com NPS
Chess.com's Net Promoter Score (NPS) is a 52 with 68% Promoters, 16% Passives, and 16% Detractors. Net Promoter Score tracks whether Chess.com's customers would recommend using the product based on a scale of -100 to 100.
Chess.com Overall NPS
| 68% | Promoters |
|---|---|
| 16% | Passives |
| 16% | Detractors |
Chess.com NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2024 52 | Oct 2024 | 52 |
Dec 2024 52 | Dec 2024 | 52 |
Jan 2025 52 | Jan 2025 | 52 |
Feb 2025 52 | Feb 2025 | 52 |
Mar 2025 52 | Mar 2025 | 52 |
Apr 2025 52 | Apr 2025 | 52 |
May 2025 52 | May 2025 | 52 |
Jun 2025 52 | Jun 2025 | 52 |
Jul 2025 52 | Jul 2025 | 52 |
Nov 2025 52 | Nov 2025 | 52 |
Dec 2025 52 | Dec 2025 | 52 |
Jan 2026 52 | Jan 2026 | 52 |
How Other Brands Compare
Chess.com is ranked first for NPS among its competitors. Online Chess and Forward Chess come in second and third.
Chess.com |  Online Chess | Forward Chess | |
| Global Ranking | #781 | #- | #- |
| NPS | 52 | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Chess.com NPS by Gender
Male customers rated Chess.com's NPS 18 points higher than Female customers.
Male
51
Chess.com's NPS was rated 51 by Male customers on Comparably.
68%
Promoters
15%
Passives
17%
Detractors
Female
33
Chess.com's NPS was rated 33 by Female customers on Comparably.
61%
Promoters
11%
Passives
28%
Detractors
Chess.com NPS by Ethnicity
Chess.com's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 66 | Caucasian | 66 |
Hispanic or Latino 70 | Hispanic or Latino | 70 |
African American/Black 11 | African American/Black | 11 |
Asian or Pacific Islander 41 | Asian or Pacific Islander | 41 |
Other -7 | Other | -7 |
Chess.com NPS by Age
Chess.com's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 56-60.
Chess.com NPS by Usage
Chess.com's NPS was rated the highest by customers who have used Chess.com's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 52 | Less than 1 Year | 52 |
1 to 2 Years 35 | 1 to 2 Years | 35 |
2 to 5 Years 48 | 2 to 5 Years | 48 |
5 to 10 Years 51 | 5 to 10 Years | 51 |
Over 10 Years 62 | Over 10 Years | 62 |
Chess.com NPS vs. Competitors
| COMPANY | NPS Score | |
|---|---|---|
| Chess.com | 52 |
Chess.com NPS vs Companies in Media and Entertainment
In the Media and Entertainment industry, Chess.com's NPS is rated right above Spotify, and is preceded by Nintendo.
| COMPANY | NPS Score | |
|---|---|---|
 | Nintendo | 55 |
| Chess.com | 52 |
 | Spotify | 49 |
 | Apple | 48 |
 | Netflix | 43 |
 | The Walt Disney Company | 38 |
 | ROBLOX | 38 |
 | Rockstar Games | 38 |
 | 21 | |
Chess.com Customer Reviews
Out of the 29 Chess.com customer reviews 24 were positive and 5 were constructive. Chess.com customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Chess.com Customer Loyalty
91%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
91% of Chess.com users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Chess.com Customer Loyalty Score by Gender
Male customers rated Chess.com's Customer Loyalty score 13% higher than Female customers.
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Male
93%
Yes
Female
80%
Yes
Chess.com Customer Loyalty Score by Ethnicity
Chess.com's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Chess.com.
92
out of 100
Caucasian
100
out of 100
Hispanic or Latino
90
out of 100
African American/Black
89
out of 100
Asian or Pacific Islander
94
out of 100
Other
Chess.com Customer Loyalty Score by Age
Chess.com's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Chess.com.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 93% | 18-25 | 93% |
26-30 86% | 26-30 | 86% |
31-35 95% | 31-35 | 95% |
36-40 87% | 36-40 | 87% |
41-45 78% | 41-45 | 78% |
46-50 100% | 46-50 | 100% |
51-55 100% | 51-55 | 100% |
56-60 100% | 56-60 | 100% |
66+ 94% | 66+ | 94% |
Chess.com Customer Loyalty Score by Usage
Chess.com's Customer Loyalty score was rated the highest by customers who have used Chess.com's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Chess.com Customer Loyalty Score by Industry
Chess.com's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Architecture and Planning industry customers.
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Chess.com Customer Loyalty vs. Competitors
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Chess.com | 91% |
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Customer Loyalty for Other Media and Entertainment Brands
In the Media and Entertainment industry, Chess.com's Customer Loyalty score is rated right above ROBLOX.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Chess.com | 91% |
| ROBLOX | 89% |
| Nintendo | 89% |
| Netflix | 87% |
| Spotify | 87% |
| Apple | 86% |
| 84% | |
| Rockstar Games | 84% |
| The Walt Disney Company | 83% |
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Chess.com Product Quality
4.2/5
Chess.com has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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Chess.com Product Information
Chess.com’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Marketing, Advertising and Research industry rated Chess.com's product the highest. Reviewers from the Banking and Financial Services industry rated Chess.com the lowest at 3.4.
- Website
- http://chess.com
- Company Size
- 51-200 Employees
Industry
Consulting
Quick Insights into Chess.com Product Quality
Chess.com's Product Quality score was rated highest by customers ages 51-55, and rated lowest by customers ages 56-60.
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Ranked Chess.com Product Quality the Highest
Ranked Chess.com Product Quality the Lowest
Chess.com Product Quality Score by Gender
Male customers rated Chess.com's Product Quality score 0.8 stars higher than Female customers.
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Male
4.2/5
Female
3.4/5
Chess.com Product Quality Score by Ethnicity
Chess.com's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Chess.com.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
Hispanic or Latino 4.4 | Hispanic or Latino | 4.4 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Other 3.6 | Other | 3.6 |
Chess.com Product Quality Score by Age
Chess.com's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 56-60.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 4.1 | 26-30 | 4.1 |
31-35 3.5 | 31-35 | 3.5 |
36-40 4 | 36-40 | 4 |
41-45 3.9 | 41-45 | 3.9 |
46-50 3.9 | 46-50 | 3.9 |
51-55 4.8 | 51-55 | 4.8 |
56-60 3 | 56-60 | 3 |
66+ 4 | 66+ | 4 |
Chess.com Product Quality Score by Usage
Chess.com's Product Quality score was rated the highest by customers who have used Chess.com's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Chess.com Product Quality Score by Industry
Chess.com's Product Quality score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Architecture and Planning industry customers.
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Chess.com Product Quality vs. Competitors
| COMPANY | Product Quality Score | |
|---|---|---|
| Chess.com | 4.2/5 |
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Product Quality for Other Media and Entertainment Brands
In the Media and Entertainment industry, Chess.com's Product Quality score is rated right above Netflix, and is preceded by Apple.
| COMPANY | Product Quality Score | |
|---|---|---|
| Nintendo | 4.4/5 |
| Apple | 4.3/5 |
| Chess.com | 4.2/5 |
| Netflix | 4.2/5 |
| Spotify | 4.2/5 |
| The Walt Disney Company | 4.1/5 |
| Rockstar Games | 4.1/5 |
| ROBLOX | 4/5 |
| 3.7/5 |
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Chess.com Pricing
Chess.com ROI & Value For Money
3.9/5
Chess.com has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Chess.com Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Healthcare, Hospitals and Medicine industry. The users from the Architecture and Planning industry think that they had the lowest ROI from Chess.com.
Quick Insights into Chess.com ROI
Chess.com's ROI score was rated highest by customers ages 51-55, and rated lowest by customers ages 56-60.
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Ranked Chess.com ROI the Highest
Ranked Chess.com ROI the Lowest
Chess.com ROI Score by Gender
Male customers rated Chess.com's ROI score 0.4 stars higher than Female customers.
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Male
3.8/5
Female
3.4/5
Chess.com ROI Score by Ethnicity
Chess.com's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Chess.com.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
African American/Black 2.8 | African American/Black | 2.8 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Other 3.3 | Other | 3.3 |
Chess.com ROI Score by Age
Chess.com's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 56-60.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 3.6 | 26-30 | 3.6 |
31-35 3.6 | 31-35 | 3.6 |
36-40 3.5 | 36-40 | 3.5 |
41-45 4.1 | 41-45 | 4.1 |
46-50 3.6 | 46-50 | 3.6 |
51-55 4.6 | 51-55 | 4.6 |
56-60 1.9 | 56-60 | 1.9 |
66+ 3.7 | 66+ | 3.7 |
Chess.com ROI Score by Usage
Chess.com's ROI score was rated the highest by customers who have used Chess.com's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Chess.com ROI Score by Industry
Chess.com's ROI score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Architecture and Planning industry customers.
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Chess.com Pricing vs. Competitors
| COMPANY | Pricing Score | |
|---|---|---|
| Chess.com | 3.9/5 |
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ROI for Other Media and Entertainment Brands
In the Media and Entertainment industry, Chess.com's ROI score is rated right above Rockstar Games, and is preceded by Apple.
| COMPANY | Pricing Score | |
|---|---|---|
| Spotify | 4/5 |
| Nintendo | 4/5 |
| Netflix | 4/5 |
| Apple | 4/5 |
| Chess.com | 3.9/5 |
| Rockstar Games | 3.8/5 |
| ROBLOX | 3.8/5 |
| The Walt Disney Company | 3.7/5 |
| 3.5/5 |
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Chess.com Customer Satisfaction (CSAT)
Chess.com Customer Satisfaction (CSAT) Score
85 / 100
Chess.com has an overall Customer Satisfaction score of 85 rated by its users and customers.
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Very Satisfied
56%
Satisfied
29%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
3%
Very Dissatisfied
6%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Chess.com Customer Satisfaction
Chess.com's Customer Satisfaction score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers from the Architecture and Planning industry.
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Ranked Chess.com Customer Satisfaction the Highest
Ranked Chess.com Customer Satisfaction the Lowest
Chess.com Customer Satisfaction Score by Gender
Male customers rated Chess.com's Customer Satisfaction score 18 points higher than Female customers.
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85 / 100
MaleVery Satisfied | 49% | |
|---|---|---|
Satisfied | 36% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 6% | |
Very Dissatisfied | 5% |
67 / 100
FemaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 27% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 13% | |
Very Dissatisfied | 20% |
Chess.com Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Chess.com's Customer Satisfaction (CSAT) score was rated 84% according to Caucasian users and customers.
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84 / 100
Very Satisfied
49%
Satisfied
35%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
8%
Very Dissatisfied
3%
CSAT according to Hispanic or Latino
Chess.com's Customer Satisfaction (CSAT) score was rated 89% according to Hispanic or Latino users and customers.
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89 / 100
Very Satisfied
56%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
11%
Very Dissatisfied
0%
CSAT according to African American/Black
Chess.com's Customer Satisfaction (CSAT) score was rated 67% according to African American/Black users and customers.
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67 / 100
Very Satisfied
45%
Satisfied
22%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
CSAT according to Asian or Pacific Islander
Chess.com's Customer Satisfaction (CSAT) score was rated 92% according to Asian or Pacific Islander users and customers.
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92 / 100
Very Satisfied
53%
Satisfied
39%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
4%
Very Dissatisfied
4%
CSAT according to Other
Chess.com's Customer Satisfaction (CSAT) score was rated 73% according to Other users and customers.
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73 / 100
Very Satisfied
42%
Satisfied
31%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
8%
Very Dissatisfied
12%
Chess.com Customer Satisfaction Score by Age
Chess.com's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 89% | |||||||||||||||
| 26-30 | 83% | |||||||||||||||
| 31-35 | 67% | |||||||||||||||
| 36-40 | 90% | |||||||||||||||
| 41-45 | 86% | |||||||||||||||
| 66+ | 69% |
Chess.com Customer Satisfaction Score by Usage
Chess.com's Customer Satisfaction score was rated the highest by customers who have used Chess.com's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Chess.com Customer Satisfaction Score by Industry
Chess.com's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Architecture and Planning industry customers.
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}Chess.com Customer Satisfaction vs. Competitors
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Chess.com | 84% |
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Customer Satisfaction for Other Media and Entertainment Brands
In the Media and Entertainment industry, Chess.com's Customer Satisfaction score is rated right above The Walt Disney Company, and is preceded by Spotify.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Nintendo | 88% |
| Netflix | 85% |
| Apple | 85% |
| Spotify | 85% |
| Chess.com | 84% |
| The Walt Disney Company | 77% |
| Rockstar Games | 76% |
| ROBLOX | 73% |
| 61% |
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Chess.com Customer Service
3.9/5
Chess.com has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About Chess.com's Customer Service
Address
274 Castro St. #203, Mountain View, CA 94041
Website
http://chess.com
Chess.com's Social Links
Quick Insights into Chess.com Customer Service
Chess.com's Customer Service score was rated highest by customers ages 51-55, and rated lowest by customers ages 56-60.
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Ranked Chess.com Customer Service the Highest
Ranked Chess.com Customer Service the Lowest
Chess.com Customer Service Score by Gender
Male customers rated Chess.com's Customer Service score 0.6 stars higher than Female customers.
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Male
3.8/5
Female
3.2/5
Chess.com Customer Service Score by Ethnicity
Chess.com's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Chess.com.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
African American/Black 3.4 | African American/Black | 3.4 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 3.3 | Other | 3.3 |
Chess.com Customer Service Score by Age
Chess.com's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Chess.com.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 3.8 | 26-30 | 3.8 |
31-35 3.4 | 31-35 | 3.4 |
36-40 3.4 | 36-40 | 3.4 |
41-45 3.8 | 41-45 | 3.8 |
46-50 3.6 | 46-50 | 3.6 |
51-55 4.6 | 51-55 | 4.6 |
56-60 2.3 | 56-60 | 2.3 |
66+ 3.1 | 66+ | 3.1 |
Chess.com Customer Service Score by Usage
Chess.com's Customer Service score was rated the highest by customers who have used Chess.com's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Chess.com Customer Service Score by Industry
Chess.com's Customer Service score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Banking and Financial Services industry customers.
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Chess.com Customer Service vs. Competitors
| COMPANY | Customer Service Score | |
|---|---|---|
| Chess.com | 3.9/5 |
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Customer Service for Other Media and Entertainment Brands
In the Media and Entertainment industry, Chess.com's Customer Service score is rated right above Rockstar Games, and is preceded by Spotify.
| COMPANY | Customer Service Score | |
|---|---|---|
| Apple | 4.2/5 |
| The Walt Disney Company | 4.1/5 |
| Nintendo | 4/5 |
| Netflix | 4/5 |
| Spotify | 4/5 |
| Chess.com | 3.9/5 |
| Rockstar Games | 3.7/5 |
| ROBLOX | 3.6/5 |
| 3.3/5 |
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Chess.com as an Employer
3.7/5
Chess.com has a 3.7/5 stars for its overall company culture rated by their employees
top
35%
Consumer vs. Employees
Chess.com scored a 52 for Net Promoter Score and a 11 for Employee Net Promoter Score. NPS gauges how likely a customer of Chess.com would recommend the brand to a friend. ENPS measures how likely Chess.com employees would recommend working at Chess.com to a friend.
Net Promoter Score
52
NPS Score
| 68% | Promoters |
|---|---|
| 16% | Passive |
| 16% | Detractors |
Employee Net Promoter Score
11
eNPS Score
| 52% | Promoters |
|---|---|
| 7% | Passive |
| 41% | Detractors |
Global Ranking Snapshot
Chess.com is ranked #781 in the Global Top 100 Brands. It ranks just behind Farfetch and just ahead of McMaster-Carr.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
779 |  | HCSS |  | Steve McGough | Tech |
780 |  | Farfetch |  | José Neves | Retail |
781 | | Chess.com | | Erik Allebest | Media and Entertainment |
782 |  | McMaster-Carr |  | James DeLaney | Automotive and Transportation |
783 |  | Kiewit Corporation |  | Rick Lanoha | Business and Consumer Services |
784 |  | Chicken Salad Chick |  | Scott Deviney | Food and Beverages |
785 |  | Gong.io |  | Amit Bendov | Tech |
Media and Entertainment Ranking Snapshot
Chess.com is ranked #100 in the Media and Entertainment Industry. It ranks just behind Meow Wolf and just ahead of FANDOM.
