
FANDOM is a global entertainment media brand powered by fan passion. FANDOM’s brand is ranked #812 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of FANDOM. When compared to other organizations within the Tech industry, FANDOM is ranked #269. Among its major competitors, FANDOM is ranked in 1st place for NPS while IMDb is 2nd, and IGN Entertainment is 3rd.
FANDOM's Net Promoter Score (NPS) is a 22 with 59% Promoters, 4% Passives, and 37% Detractors. Net Promoter Score tracks whether FANDOM's customers would recommend using the product based on a scale of -100 to 100.
| 59% | Promoters |
|---|---|
| 4% | Passives |
| 37% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jan 2021 75 | Jan 2021 | 75 |
Feb 2021 72 | Feb 2021 | 72 |
Mar 2021 60 | Mar 2021 | 60 |
Apr 2021 67 | Apr 2021 | 67 |
Jun 2022 57 | Jun 2022 | 57 |
Mar 2023 42 | Mar 2023 | 42 |
Jun 2023 45 | Jun 2023 | 45 |
Feb 2024 31 | Feb 2024 | 31 |
Apr 2024 21 | Apr 2024 | 21 |
Jun 2024 24 | Jun 2024 | 24 |
Sep 2024 18 | Sep 2024 | 18 |
Jan 2026 22 | Jan 2026 | 22 |
FANDOM is ranked first for NPS among its competitors. reddit and Twitch come in second and third, with BuzzFeed coming in at #4.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
FANDOM's NPS was rated -100 by Male customers on Comparably.
FANDOM's NPS was rated -100 by Male customers on Comparably.
FANDOM's NPS is not yet rated by Female customers.
FANDOM's NPS was rated 50 points by customers who have used FANDOM's products/services for Less than 1 Year.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 50 | Less than 1 Year | 50 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
63% of FANDOM users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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FANDOM's Customer Loyalty score was rated 33 by Male customers on Comparably.
FANDOM's Customer Loyalty score was rated 33% by customers who have used FANDOM's products/services for Less than 1 Year.
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FANDOM's Customer Loyalty score was rated 40% by Tech industry customers.
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Compared to its competitors, FANDOM's Customer Loyalty score is rated right above BuzzFeed, and is preceded by Twitch.
In the Tech industry, FANDOM's Customer Loyalty score is rated right below Peloton.
FANDOM has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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FANDOM’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated FANDOM's product the highest.
FANDOM's Product Quality score was rated highest by customers from the Tech industry.
FANDOM's Product Quality score was rated 1.9 by Male customers on Comparably.
FANDOM's Product Quality score was rated 3 stars by customers who have used FANDOM's products/services for Less than 1 Year.
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FANDOM's Product Quality score was rated 3.5 stars by Tech industry customers.
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Compared to its competitors, FANDOM's Product Quality score is rated right above IGN Entertainment, and is preceded by Twitch.
In the Tech industry, FANDOM's Product Quality score is rated right below ROBLOX.
FANDOM has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
FANDOM's ROI score was rated highest by customers from the Tech industry.
FANDOM's ROI score was rated 1.5 by Male customers on Comparably.
FANDOM's ROI score was rated 3.7 stars by customers who have used FANDOM's products/services for Less than 1 Year.
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FANDOM's ROI score was rated 5 stars by Tech industry customers.
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Compared to its competitors, FANDOM's ROI score is rated right above IMDb, and is preceded by Twitch.
In the Tech industry, FANDOM's ROI score is rated right below ROBLOX.
FANDOM has an overall Customer Satisfaction score of 60 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
FANDOM's Customer Satisfaction score was rated highest by Male customers.
FANDOM's Customer Satisfaction score was rated 33 by Male customers on Comparably.
Very Satisfied | 33% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 67% |
Compared to its competitors, FANDOM's Customer Satisfaction score is rated right above IMDb.
In the Tech industry, FANDOM's Customer Satisfaction score is rated right below Peloton.
FANDOM has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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333 Grant Ave, APT 404, California City, CA 94108
http://www.fandom.com
(415) 762-0780
FANDOM's Customer Service score was rated highest by customers from the Tech industry.
FANDOM's Customer Service score was rated 1.5 by Male customers on Comparably.
FANDOM's Customer Service score was rated 3.6 stars by customers who have used FANDOM's products/services for Less than 1 Year.
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FANDOM's Customer Service score was rated 4.8 stars by Tech industry customers.
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Compared to its competitors, FANDOM's Customer Service score is rated right above BuzzFeed.
In the Tech industry, FANDOM's Customer Service score is rated right below ROBLOX.
FANDOM has a 3.9/5 stars for its overall company culture rated by their employees


FANDOM scored a 22 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of FANDOM would recommend the brand to a friend. ENPS measures how likely FANDOM employees would recommend working at FANDOM to a friend.
| 59% | Promoters |
|---|---|
| 4% | Passive |
| 37% | Detractors |
| 39% | Promoters |
|---|---|
| 22% | Passive |
| 39% | Detractors |
FANDOM is ranked #812 in the Global Top 100 Brands. It ranks just behind Brad's Deals and just ahead of Alabama Power Company.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
810 | ![]() | NUCOR CORPORATION | ![]() | Leon Topalian | Energy and Manufacturing |
811 | ![]() | Brad's Deals | ![]() | Bradley Wilson | Retail |
812 | ![]() | FANDOM | ![]() | Perkins Miller | Tech |
813 | ![]() | Alabama Power Company | ![]() | Mark Crosswhite | Energy and Manufacturing |
814 | ![]() | Flywire | ![]() | Mike Massaro | Banking and Financial Services |
815 | ![]() | Texas Children's Hospital | ![]() | Mark Wallace | Health and Wellness |
816 | ![]() | Juniper Networks | ![]() | Rami Rahim | Business and Consumer Services |
FANDOM is ranked #269 in the Tech Industry. It ranks just behind ThoughtWorks and just ahead of DENTSPLY SIRONA.
| RANK | COMPANY | Location | |
|---|---|---|---|
267 | ![]() | OwnBackup | Fort Lee, NJ |
268 | ![]() | ThoughtWorks | Chicago, IL |
269 | ![]() | FANDOM | California City, CA |
270 | ![]() | DENTSPLY SIRONA | York, PA |
271 | ![]() | Arista Networks | Santa Clara, CA |
272 | ![]() | Panasonic | Osage, OK |
273 | ![]() | Esri | Redlands, CA |