18
NPS
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IMDb
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About IMDb's Brand
IMDb is a searchable online database containing millions of content related to movies, TV shows, celebrities and crew.
Brand at a Glance
86%
Customer Loyalty
3.3/5
Product Quality
3.2/5
Pricing
3.1/5
Customer Service
IMDb NPS
IMDb's Net Promoter Score (NPS) is a 18 with 52% Promoters, 14% Passives, and 34% Detractors. Net Promoter Score tracks whether IMDb's customers would recommend using the product based on a scale of -100 to 100.
IMDb Overall NPS
| 52% | Promoters |
|---|---|
| 14% | Passives |
| 34% | Detractors |
IMDb NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2024 26 | Jan 2024 | 26 |
Feb 2024 27 | Feb 2024 | 27 |
Mar 2024 29 | Mar 2024 | 29 |
Jun 2024 27 | Jun 2024 | 27 |
Jul 2024 27 | Jul 2024 | 27 |
Aug 2024 27 | Aug 2024 | 27 |
Sep 2024 26 | Sep 2024 | 26 |
Oct 2024 28 | Oct 2024 | 28 |
Nov 2024 23 | Nov 2024 | 23 |
Apr 2025 21 | Apr 2025 | 21 |
Dec 2025 19 | Dec 2025 | 19 |
Jan 2026 16 | Jan 2026 | 16 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
IMDb NPS by Gender
Female customers rated IMDb's NPS 29 points higher than Male customers.
Male
-21
IMDb's NPS was rated -21 by Male customers on Comparably.
36%
Promoters
7%
Passives
57%
Detractors
Female
8
IMDb's NPS was rated 8 by Female customers on Comparably.
50%
Promoters
8%
Passives
42%
Detractors
IMDb NPS by Ethnicity
IMDb's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -13 | Caucasian | -13 |
African American/Black -34 | African American/Black | -34 |
Other -50 | Other | -50 |
IMDb NPS by Age
IMDb's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
IMDb NPS by Usage
IMDb's NPS was rated the highest by customers who have used IMDb's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 34 | Less than 1 Year | 34 |
2 to 5 Years 0 | 2 to 5 Years | 0 |
5 to 10 Years -25 | 5 to 10 Years | -25 |
Over 10 Years -37 | Over 10 Years | -37 |
IMDb Customer Reviews
Out of the 6 IMDb customer reviews 2 were positive and 4 were constructive. IMDb customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
IMDb Customer Loyalty
86%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
86% of IMDb users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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IMDb Customer Loyalty Score by Gender
Female customers rated IMDb's Customer Loyalty score 19% higher than Male customers.
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Male
81%
Yes
Female
100%
Yes
IMDb Customer Loyalty Score by Ethnicity
IMDb's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of IMDb.
89
out of 100
Caucasian
70
out of 100
African American/Black
89
out of 100
Other
IMDb Customer Loyalty Score by Age
IMDb's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of IMDb.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 100% | 26-30 | 100% |
41-45 100% | 41-45 | 100% |
46-50 82% | 46-50 | 82% |
51-55 100% | 51-55 | 100% |
IMDb Customer Loyalty Score by Usage
IMDb's Customer Loyalty score was rated the highest by customers who have used IMDb's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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IMDb Customer Loyalty Score by Industry
IMDb's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.
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IMDb Product Quality
3.3/5
IMDb has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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IMDb Product Information
IMDb’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated IMDb's product the highest. Reviewers from the Arts and Entertainment industry rated IMDb the lowest at 2.6.
- Website
- http://www.imdb.com
- Company Size
- 501-1,000 Employees
Industry
Tech
Content
Media
Sports & Entertainment
Quick Insights into IMDb Product Quality
IMDb's Product Quality score was rated highest by customers ages 26-30, and rated lowest by African American/Black customers.
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Ranked IMDb Product Quality the Highest
Ranked IMDb Product Quality the Lowest
IMDb Product Quality Score by Gender
Female customers rated IMDb's Product Quality score 0.8 stars higher than Male customers.
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Male
2.7/5
Female
3.5/5
IMDb Product Quality Score by Ethnicity
IMDb's Product Quality score was rated the highest by Other customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of IMDb.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
African American/Black 2.3 | African American/Black | 2.3 |
Other 2.9 | Other | 2.9 |
IMDb Product Quality Score by Age
IMDb's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of IMDb.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 4.3 | 26-30 | 4.3 |
41-45 2.8 | 41-45 | 2.8 |
46-50 2.5 | 46-50 | 2.5 |
51-55 2.7 | 51-55 | 2.7 |
IMDb Product Quality Score by Usage
IMDb's Product Quality score was rated the highest by customers who have used IMDb's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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IMDb Product Quality Score by Industry
IMDb's Product Quality score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.
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IMDb Pricing
IMDb ROI & Value For Money
3.2/5
IMDb has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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IMDb Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Arts and Entertainment industry think that they had the lowest ROI from IMDb.
Quick Insights into IMDb ROI
IMDb's ROI score was rated highest by customers ages 26-30, and rated lowest by African American/Black customers.
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Ranked IMDb ROI the Highest
Ranked IMDb ROI the Lowest
IMDb ROI Score by Gender
Female customers rated IMDb's ROI score 0.7 stars higher than Male customers.
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Male
2.4/5
Female
3.1/5
IMDb ROI Score by Ethnicity
IMDb's ROI score was rated the highest by Other customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of IMDb.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
African American/Black 1.8 | African American/Black | 1.8 |
Other 2.4 | Other | 2.4 |
IMDb ROI Score by Age
IMDb's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full ROI by Age data of IMDb.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 5 | 26-30 | 5 |
41-45 2.9 | 41-45 | 2.9 |
46-50 2.3 | 46-50 | 2.3 |
51-55 2.6 | 51-55 | 2.6 |
IMDb ROI Score by Usage
IMDb's ROI score was rated the highest by customers who have used IMDb's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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IMDb ROI Score by Industry
IMDb's ROI score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.
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IMDb Customer Satisfaction (CSAT)
IMDb Customer Satisfaction (CSAT) Score
60 / 100
IMDb has an overall Customer Satisfaction score of 60 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
31%
Satisfied
29%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
14%
Very Dissatisfied
26%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into IMDb Customer Satisfaction
IMDb's Customer Satisfaction score was rated highest by customers from the Tech industry, and rated lowest by African American/Black customers.
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Ranked IMDb Customer Satisfaction the Highest
Ranked IMDb Customer Satisfaction the Lowest
IMDb Customer Satisfaction Score by Gender
Female customers rated IMDb's Customer Satisfaction score 18 points higher than Male customers.
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42 / 100
MaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 8% | |
Very Dissatisfied | 50% |
60 / 100
FemaleVery Satisfied | 30% | |
|---|---|---|
Satisfied | 30% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 20% | |
Very Dissatisfied | 20% |
IMDb Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
IMDb's Customer Satisfaction (CSAT) score was rated 50% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of IMDb.
50 / 100
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
12%
Very Dissatisfied
38%
CSAT according to African American/Black
IMDb's Customer Satisfaction (CSAT) score was rated 33% according to African American/Black users and customers.
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33 / 100
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
CSAT according to Other
IMDb's Customer Satisfaction (CSAT) score was rated 38% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of IMDb.
38 / 100
Very Satisfied
25%
Satisfied
13%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
24%
Very Dissatisfied
38%
IMDb Customer Satisfaction Score by Age
IMDb's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of IMDb.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 41-45 | 50% | |||||||||||||||
| 46-50 | 40% | |||||||||||||||
| 51-55 | 50% |
IMDb Customer Satisfaction Score by Usage
IMDb's Customer Satisfaction score was rated the highest by customers who have used IMDb's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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IMDb Customer Satisfaction Score by Industry
IMDb's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "IMDb Customer Satisfaction Score by Industry",
"text": "IMDb's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "IMDb's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
},
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 42,
"stars": 0,
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"scoreClassName": "",
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}IMDb Customer Service
3.1/5
IMDb has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.
Sign Up to unlock IMDb's overall Customer Service score rated by its users and customers.
About IMDb's Customer Service
Address
Seattle, WA
Website
http://www.imdb.com
Quick Insights into IMDb Customer Service
IMDb's Customer Service score was rated highest by customers ages 26-30, and rated lowest by customers who have used IMDb's products/services for Over 10 Years.
Sign Up to unlock insights into how customers have ranked IMDb's Customer Service score.
Ranked IMDb Customer Service the Highest
Ranked IMDb Customer Service the Lowest
IMDb Customer Service Score by Gender
Female customers rated IMDb's Customer Service score 0.1 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of IMDb.
Male
2.5/5
Female
2.6/5
IMDb Customer Service Score by Ethnicity
IMDb's Customer Service score was rated the highest by Other customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of IMDb.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.9 | Caucasian | 1.9 |
African American/Black 1.8 | African American/Black | 1.8 |
Other 2 | Other | 2 |
IMDb Customer Service Score by Age
IMDb's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of IMDb.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 5 | 26-30 | 5 |
41-45 3 | 41-45 | 3 |
46-50 2 | 46-50 | 2 |
51-55 2.6 | 51-55 | 2.6 |
IMDb Customer Service Score by Usage
IMDb's Customer Service score was rated the highest by customers who have used IMDb's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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IMDb Customer Service Score by Industry
IMDb's Customer Service score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.
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IMDb as an Employer
4.3/5
IMDb has a 4.3/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
IMDb scored a 18 for Net Promoter Score and a 21 for Employee Net Promoter Score. NPS gauges how likely a customer of IMDb would recommend the brand to a friend. ENPS measures how likely IMDb employees would recommend working at IMDb to a friend.
Net Promoter Score
18
NPS Score
| 52% | Promoters |
|---|---|
| 14% | Passive |
| 34% | Detractors |
Employee Net Promoter Score
21
eNPS Score
| 50% | Promoters |
|---|---|
| 21% | Passive |
| 29% | Detractors |
