
Microsoft, a software corporation that develops, manufactures, licenses, supports, and sells a range of software products and services. Microsoft’s brand is ranked #22 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Microsoft. When compared to other organizations within the Tech industry, Microsoft is ranked #9. Among its major competitors, Microsoft is ranked in 3rd place for NPS while Apple is 1st, and Google is 2nd. Overall, Microsoft has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $1.91T

Chris Capossela serves as the Chief Marketing Officer of Microsoft. Chris started at Microsoft in March of 2014. Chris currently resides in the Greater Seattle Area.
Microsoft's Net Promoter Score (NPS) is a 38 with 59% Promoters, 20% Passives, and 21% Detractors. Net Promoter Score tracks whether Microsoft's customers would recommend using the product based on a scale of -100 to 100.
| 59% | Promoters |
|---|---|
| 20% | Passives |
| 21% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2025 39 | Feb 2025 | 39 |
Mar 2025 39 | Mar 2025 | 39 |
Apr 2025 39 | Apr 2025 | 39 |
May 2025 38 | May 2025 | 38 |
Jun 2025 36 | Jun 2025 | 36 |
Jul 2025 36 | Jul 2025 | 36 |
Aug 2025 36 | Aug 2025 | 36 |
Sep 2025 36 | Sep 2025 | 36 |
Oct 2025 37 | Oct 2025 | 37 |
Nov 2025 37 | Nov 2025 | 37 |
Dec 2025 36 | Dec 2025 | 36 |
Jan 2026 36 | Jan 2026 | 36 |
Microsoft is ranked third for NPS among its competitors. Apple and Google come in first and second, with Adobe coming in at #4. Among those competitors, it is the second most valued company behind Apple.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Microsoft's NPS 2 points higher than Male customers.
Microsoft's NPS was rated 38 by Male customers on Comparably.
Microsoft's NPS was rated 40 by Female customers on Comparably.
Microsoft's NPS was rated the highest by Native American customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 25 | Caucasian | 25 |
Hispanic or Latino 49 | Hispanic or Latino | 49 |
African American/Black 41 | African American/Black | 41 |
Asian or Pacific Islander 38 | Asian or Pacific Islander | 38 |
Native American 60 | Native American | 60 |
Other 36 | Other | 36 |
Microsoft's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Microsoft's NPS was rated the highest by customers who have used Microsoft's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 30 | Less than 1 Year | 30 |
1 to 2 Years 17 | 1 to 2 Years | 17 |
2 to 5 Years 44 | 2 to 5 Years | 44 |
5 to 10 Years 45 | 5 to 10 Years | 45 |
Over 10 Years 38 | Over 10 Years | 38 |
Out of the 217 Microsoft customer reviews 189 were positive and 28 were constructive. Microsoft customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
84% of Microsoft users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Microsoft's Customer Loyalty score 2% higher than Male customers.
Microsoft's Customer Loyalty score was rated the highest by Native American customers, and the lowest by Caucasian customers.
% who answered "Yes"
Microsoft's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 83% | 18-25 | 83% |
26-30 82% | 26-30 | 82% |
31-35 86% | 31-35 | 86% |
36-40 88% | 36-40 | 88% |
41-45 88% | 41-45 | 88% |
46-50 88% | 46-50 | 88% |
51-55 90% | 51-55 | 90% |
56-60 90% | 56-60 | 90% |
61-65 89% | 61-65 | 89% |
66+ 66% | 66+ | 66% |
Microsoft's Customer Loyalty score was rated the highest by customers who have used Microsoft's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Microsoft's Customer Loyalty score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Semiconductors industry customers.
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Compared to its competitors, Microsoft's Customer Loyalty score is rated right above Sony, and is preceded by Apple.
In the Tech industry, Microsoft's Customer Loyalty score is rated right above Zoom Video Communications, and is preceded by Apple.
Microsoft has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Microsoft serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. Microsoft supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.
Microsoft’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Security and Investigations industry rated Microsoft's product the highest. Reviewers from the Accounting industry rated Microsoft the lowest at 4.3.
Microsoft's Product Quality score was rated highest by customers from the Security and Investigations industry, and rated lowest by customers from the Semiconductors industry.
Female customers rated Microsoft's Product Quality score 0.1 stars higher than Male customers.
Microsoft's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
African American/Black 4.3 | African American/Black | 4.3 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Native American 4 | Native American | 4 |
Other 4.2 | Other | 4.2 |
Microsoft's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 4.2 | 26-30 | 4.2 |
31-35 4.1 | 31-35 | 4.1 |
36-40 4.1 | 36-40 | 4.1 |
41-45 4.2 | 41-45 | 4.2 |
46-50 4.1 | 46-50 | 4.1 |
51-55 4.1 | 51-55 | 4.1 |
56-60 3.8 | 56-60 | 3.8 |
61-65 3.8 | 61-65 | 3.8 |
66+ 2.6 | 66+ | 2.6 |
Microsoft's Product Quality score was rated the highest by customers who have used Microsoft's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Microsoft's Product Quality score was rated the highest by Security and Investigations industry customers, and the lowest by Semiconductors industry customers.
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Compared to its competitors, Microsoft's Product Quality score is rated right above Mozilla, and is preceded by Google.
In the Tech industry, Microsoft's Product Quality score is rated right above Peloton, and is preceded by Google.
Microsoft has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Microsoft has a pricing structure that accommodates small, medium, and large businesses. Starting from $10/month, Microsoft uses a subscription model. For the users that are not ready to commit yet, Microsoft also offers a free trial.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Security and Investigations industry. The users from the Beverage, Wine and Spirits industry think that they had the lowest ROI from Microsoft.
Microsoft's ROI score was rated highest by customers from the Security and Investigations industry, and rated lowest by customers from the Beverage, Wine and Spirits industry.
Female customers rated Microsoft's ROI score 0.1 stars higher than Male customers.
Microsoft's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Native American 3.8 | Native American | 3.8 |
Other 3.9 | Other | 3.9 |
Microsoft's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4 | 26-30 | 4 |
31-35 3.9 | 31-35 | 3.9 |
36-40 4 | 36-40 | 4 |
41-45 4 | 41-45 | 4 |
46-50 3.9 | 46-50 | 3.9 |
51-55 3.8 | 51-55 | 3.8 |
56-60 3.9 | 56-60 | 3.9 |
61-65 3.5 | 61-65 | 3.5 |
66+ 2.6 | 66+ | 2.6 |
Microsoft's ROI score was rated the highest by customers who have used Microsoft's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Microsoft's ROI score was rated the highest by Security and Investigations industry customers, and the lowest by Beverage, Wine and Spirits industry customers.
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Compared to its competitors, Microsoft's ROI score is rated right above Red Hat, and is preceded by Apple.
In the Tech industry, Microsoft's ROI score is rated right above Peloton, and is preceded by Nintendo.
Microsoft has an overall Customer Satisfaction score of 80 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Microsoft's Customer Satisfaction score was rated highest by customers from the Biotech and Pharmaceuticals industry, and rated lowest by customers ages 66+.
Female customers rated Microsoft's Customer Satisfaction score 2 points higher than Male customers.
Very Satisfied | 45% | |
|---|---|---|
Satisfied | 37% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 3% | |
Very Dissatisfied | 8% |
Very Satisfied | 43% | |
|---|---|---|
Satisfied | 41% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 2% | |
Very Dissatisfied | 4% |
Microsoft's Customer Satisfaction (CSAT) score was rated 75% according to Caucasian users and customers.
Microsoft's Customer Satisfaction (CSAT) score was rated 86% according to Hispanic or Latino users and customers.
Microsoft's Customer Satisfaction (CSAT) score was rated 88% according to African American/Black users and customers.
Microsoft's Customer Satisfaction (CSAT) score was rated 84% according to Asian or Pacific Islander users and customers.
Microsoft's Customer Satisfaction (CSAT) score was rated 88% according to Native American users and customers.
Microsoft's Customer Satisfaction (CSAT) score was rated 85% according to Other users and customers.
Microsoft's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 86% | |||||||||||||||
| 26-30 | 89% | |||||||||||||||
| 31-35 | 80% | |||||||||||||||
| 36-40 | 81% | |||||||||||||||
| 41-45 | 88% | |||||||||||||||
| 46-50 | 81% | |||||||||||||||
| 51-55 | 76% | |||||||||||||||
| 56-60 | 73% | |||||||||||||||
| 61-65 | 82% | |||||||||||||||
| 66+ | 40% |
Microsoft's Customer Satisfaction score was rated the highest by customers who have used Microsoft's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Microsoft's Customer Satisfaction score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Automotive and Transportation industry customers.
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}Compared to its competitors, Microsoft's Customer Satisfaction score is rated right above Atlassian, and is preceded by Google.
In the Tech industry, Microsoft's Customer Satisfaction score is rated right above Zoom Video Communications, and is preceded by Google.
Microsoft has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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1 Microsoft Way, Redmond, WA 98052-7329
http://www.microsoft.com
0344 800 2400
Microsoft's Customer Service score was rated highest by customers from the Public Relations and Communications industry, and rated lowest by customers from the Beverage, Wine and Spirits industry.
Female customers rated Microsoft's Customer Service score 0.2 stars higher than Male customers.
Microsoft's Customer Service score was rated the highest by Native American customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Hispanic or Latino 4 | Hispanic or Latino | 4 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Native American 4.1 | Native American | 4.1 |
Other 3.9 | Other | 3.9 |
Microsoft's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4 | 26-30 | 4 |
31-35 4 | 31-35 | 4 |
36-40 4 | 36-40 | 4 |
41-45 4 | 41-45 | 4 |
46-50 3.9 | 46-50 | 3.9 |
51-55 3.6 | 51-55 | 3.6 |
56-60 3.7 | 56-60 | 3.7 |
61-65 3.4 | 61-65 | 3.4 |
66+ 2.3 | 66+ | 2.3 |
Microsoft's Customer Service score was rated the highest by customers who have used Microsoft's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Microsoft's Customer Service score was rated the highest by Public Relations and Communications industry customers, and the lowest by Beverage, Wine and Spirits industry customers.
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Compared to its competitors, Microsoft's Customer Service score is rated right above Sony, and is preceded by Red Hat.
In the Tech industry, Microsoft's Customer Service score is rated right above Peloton, and is preceded by Nintendo.
Microsoft has a 4.5/5 stars for its overall company culture rated by their employees

Microsoft scored a 38 for Net Promoter Score and a 33 for Employee Net Promoter Score. NPS gauges how likely a customer of Microsoft would recommend the brand to a friend. ENPS measures how likely Microsoft employees would recommend working at Microsoft to a friend.
| 59% | Promoters |
|---|---|
| 20% | Passive |
| 21% | Detractors |
| 54% | Promoters |
|---|---|
| 25% | Passive |
| 21% | Detractors |
Microsoft is ranked #22 in the Global Top 100 Brands. It ranks just behind Delta Air Lines and just ahead of Instagram.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
20 | ![]() | Lego Group | ![]() | Niels Christiansen | Consumer Goods |
21 | ![]() | Delta Air Lines | ![]() | Ed Bastian | Travel and Hospitality |
22 | ![]() | Microsoft | ![]() | Satya Nadella | Tech |
23 | ![]() | ![]() | Adam Mosseri | Media and Entertainment | |
24 | ![]() | Southwest Airlines | ![]() | Robert E. Jordan | Travel and Hospitality |
25 | ![]() | American Eagle Outfitters | ![]() | Jay Schottenstein | Retail |
26 | ![]() | Glossier | ![]() | Emily Weiss | Fashion and Beauty |
Microsoft is ranked #9 in the Tech Industry. It ranks just behind Nintendo and just ahead of Rockstar Games.