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About Salesforce's Brand

Salesforce is the global leader in CRM, bringing companies and customers together in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies—cloud, mobile, social, voice, and artificial intelligence—to connect to their customers in a whole new way. Companies trust Salesforce to help them transform their businesses around the customer in this digital-first world. Among its major competitors, Salesforce is ranked in 4th place for NPS while Google is 1st, and Workday is 2nd. Overall, Salesforce has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $201.44B

Brand at a Glance

68%
Customer Loyalty
4.2/5
Product Quality
4.1/5
Pricing
4.2/5
Customer Service

Salesforce Ranking

Salesforce NPS

Salesforce's Net Promoter Score (NPS) is a 34 with 62% Promoters, 10% Passives, and 28% Detractors. Net Promoter Score tracks whether Salesforce's customers would recommend using the product based on a scale of -100 to 100.

Salesforce Overall NPS

34
NPS
62%Promoters
10%Passives
28%Detractors
Salesforce Overall NPS

Salesforce NPS Trend

-100
-50
0
50
100
Aug 2020
35
Aug 202035
Jun 2021
35
Jun 202135
Aug 2021
33
Aug 202133
Sep 2021
33
Sep 202133
Oct 2021
35
Oct 202135
Nov 2021
37
Nov 202137
Dec 2021
39
Dec 202139
Jan 2022
38
Jan 202238
Feb 2022
36
Feb 202236
Mar 2022
38
Mar 202238
Apr 2022
34
Apr 202234
May 2022
33
May 202233

How Other Brands Compare

Salesforce is ranked second for NPS among its competitors. Google and IBM come in first and third, with Oracle coming in at #4. Among those competitors, it is the third most valued company behind Google.

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Salesforce's Logo
Salesforce
Google's Logo
Google
IBM's Logo
IBM
Oracle's Logo
Oracle
Global Ranking#-#9#106#173
NPS34493019
Social Sentiment Calculated by analyzing social media and other online mentionsNeutralNeutralNeutralNeutral
Valuation Updated every 24 hours for public companies$201.44B$1.42T$119.05B$207.07B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Salesforce NPS by Gender

Salesforce's NPS was rated 60 by Male customers on Comparably.

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Male

60

Salesforce's NPS was rated 60 by Male customers on Comparably.

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60%
Promoters
40%
Passives
0%
Detractors

Female

N/A

Salesforce's NPS is not yet rated by Female customers.

Sign Up to learn about Salesforce's NPS Score rated by Female customers on Comparably.
0%
Promoters
0%
Passives
0%
Detractors

Salesforce NPS by Ethnicity

Salesforce's NPS was rated 75 points by Asian or Pacific Islander customers on Comparably.

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-100
-50
0
50
100
Asian or Pacific Islander
75
Asian or Pacific Islander75

Salesforce NPS by Age

Salesforce's NPS was rated 67 points by customers ages 51-55 on Comparably.

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0
20
40
60
80
100
Promoters
67%
Passives
33%
Detractors
0%
51-5567%33%0%

Salesforce NPS by Usage

Salesforce's NPS was rated the highest by customers who have used Salesforce's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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-100
-50
0
50
100
Less than 1 Year
20
Less than 1 Year20
1 to 2 Years
25
1 to 2 Years25
2 to 5 Years
35
2 to 5 Years35
5 to 10 Years
42
5 to 10 Years42

Salesforce NPS vs. Competitors

Compared to its competitors, Salesforce's NPS is rated right above IBM, and is preceded by SAP.

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Salesforce Customer Reviews

What do you value most about this brand?
I really enjoy implementing Salesforce.
Review from Chicago, IL / Male / Asian or Pacific Islander / 51-55

Salesforce Customer Loyalty

68%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

68% of Salesforce users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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68
68%
32
32%
Salesforce Customer Loyalty

Salesforce Customer Loyalty Score by Gender

Salesforce's Customer Loyalty score was rated 46 by Male customers on Comparably.

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Male
46%
Yes
Female
N/A
Yes

Salesforce Customer Loyalty Score by Ethnicity

Salesforce's Customer Loyalty score was rated 55% by Asian or Pacific Islander customers on Comparably.

% who answered "Yes"

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55
out of 100
Asian or Pacific Islander

Salesforce Customer Loyalty Score by Age

Salesforce's Customer Loyalty score was rated 70% by customers ages 51-55 on Comparably.

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0
20%
40%
60%
80%
100%
51-55
70%
51-5570%

Salesforce Customer Loyalty Score by Industry

Salesforce's Customer Loyalty score was rated 55% by Tech industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech
55%

Salesforce Customer Loyalty vs. Competitors

Compared to its competitors, Salesforce's Customer Loyalty score is rated right below Netsuite.

COMPANYCustomer Loyalty Score
Google88%
SugarCRM83%
Workday81%
SAP80%
IBM79%
INFOR (US), INC.74%
Oracle73%
Netsuite73%
Salesforce68%

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Salesforce Product Quality

4.2/5

Salesforce has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.

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Salesforce Product Information

Salesforce serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. Salesforce supports iOS, Web, and Android devices and offers products for medium and large sized businesses.

Salesforce’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated Salesforce's product the highest. Reviewers from the Education industry rated Salesforce the lowest at 4.1.

Website
http://www.salesforce.com/
Company Size
10,000+ Employees

Industry

Tech
Business Services
Ecommerce and Marketplaces
Enterprise

Languages Supported

English
Chinese (Traditional)
Dutch
French
German
Indonesian
Portuguese
Spanish
Thai
Chinese (Simplified)
Japanese
Turkish
Italian
Korean
Russian
Ukrainian
Czech
Swedish
Polish
Danish
Finnish
Hungarian
Norwegian

Quick Insights into Salesforce Product Quality

Salesforce's Product Quality score was rated highest by customers ages 51-55, and rated lowest by customers who have used Salesforce's products/services for Less than 1 Year.

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Ranked Salesforce Product Quality the Highest

51-55
4.6
1 to 2 Years
4.5
Banking and Financial Services
4.4

Ranked Salesforce Product Quality the Lowest

Education
4.1
Less than 1 Year
3.9

Salesforce Product Quality Score by Gender

Salesforce's Product Quality score was rated 4.3 by Male customers on Comparably.

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Male

4.3/5

Female

N/A

Salesforce Product Quality Score by Ethnicity

Salesforce's Product Quality score was rated 4.1 stars by Asian or Pacific Islander customers on Comparably.

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0
1
2
3
4
5
Asian or Pacific Islander
4.1
Asian or Pacific Islander4.1

Salesforce Product Quality Score by Age

Salesforce's Product Quality score was rated 4.6 stars by customers ages 51-55 on Comparably.

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0
1
2
3
4
5
51-55
4.6
51-554.6

Salesforce Product Quality Score by Usage

Salesforce's Product Quality score was rated the highest by customers who have used Salesforce's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
3.9
1 to 2 Years
4.5
2 to 5 Years
4.5

Salesforce Product Quality Score by Industry

Salesforce's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Education industry customers.

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Tech
4.2
Banking and Financial Services
4.4
Consulting
4.4
Education
4.4
Healthcare, Hospitals and Medicine
4.3
Marketing, Advertising and Research
4.3
Retail
4.3
Education
4.1

Salesforce Product Quality vs. Competitors

Compared to its competitors, Salesforce's Product Quality score is rated right above SAP, and is preceded by Google.

COMPANYProduct Quality Score
Google4.3/5
Salesforce4.2/5
SAP4.1/5
IBM4/5
Workday4/5
Oracle3.9/5
Netsuite3.7/5
SugarCRM3.7/5
INFOR (US), INC.3.6/5

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INFOR (US), INC. Logo

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Salesforce Pricing

Salesforce ROI & Value For Money

4.1/5

Salesforce has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.

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Salesforce Pricing Plans

Salesforce has a pricing structure that accommodates medium and large businesses.

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Consulting industry think that they had the lowest ROI from Salesforce.

Who Uses Salesforce?

Medium Businesses
Large Enterprises

Quick Insights into Salesforce ROI

Salesforce's ROI score was rated highest by customers ages 51-55, and rated lowest by customers from the Education industry.

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Ranked Salesforce ROI the Highest

51-55
4.5
Asian or Pacific Islander
4.5
Tech
4.4

Ranked Salesforce ROI the Lowest

Education
3.6

Salesforce ROI Score by Gender

Salesforce's ROI score was rated 4.3 by Male customers on Comparably.

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Male

4.3/5

Female

N/A

Salesforce ROI Score by Ethnicity

Salesforce's ROI score was rated 4.5 stars by Asian or Pacific Islander customers on Comparably.

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0
1
2
3
4
5
Asian or Pacific Islander
4.5
Asian or Pacific Islander4.5

Salesforce ROI Score by Age

Salesforce's ROI score was rated 4.5 stars by customers ages 51-55 on Comparably.

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0
1
2
3
4
5
51-55
4.5
51-554.5

Salesforce ROI Score by Industry

Salesforce's ROI score was rated the highest by Tech industry customers, and the lowest by Education industry customers.

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Tech
4.4
Consulting
3.6
Education
4.1
Insurance
3.9
Marketing, Advertising and Research
3.9
Non-Profit
4.1
Real Estate
3.9
Retail
3.9
Education
3.6

Salesforce Pricing vs. Competitors

Compared to its competitors, Salesforce's ROI score is rated right above IBM, and is preceded by Google.

COMPANYPricing Score
Google4.1/5
Salesforce4.1/5
IBM4/5
Workday3.9/5
SAP3.9/5
SugarCRM3.9/5
Oracle3.8/5
Netsuite3.6/5
INFOR (US), INC.3.5/5

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Salesforce Customer Service

4.2/5

Salesforce has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.

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About Salesforce's Customer Service

Address

The Landmark, One Market Street, San Francisco, CA 94105


Website

http://www.salesforce.com/


Phone Number

(415) 901-7000

Quick Insights into Salesforce Customer Service

Salesforce's Customer Service score was rated highest by customers ages 51-55.

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Ranked Salesforce Customer Service the Highest

51-55
4
Asian or Pacific Islander
3.9
Tech
3.9

Salesforce Customer Service Score by Gender

Salesforce's Customer Service score was rated 3.8 by Male customers on Comparably.

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Male

3.8/5

Female

N/A

Salesforce Customer Service Score by Ethnicity

Salesforce's Customer Service score was rated 3.9 stars by Asian or Pacific Islander customers on Comparably.

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0
1
2
3
4
5
Asian or Pacific Islander
3.9
Asian or Pacific Islander3.9

Salesforce Customer Service Score by Age

Salesforce's Customer Service score was rated 4 stars by customers ages 51-55 on Comparably.

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0
1
2
3
4
5
51-55
4
51-554

Salesforce Customer Service Score by Industry

Salesforce's Customer Service score was rated 3.9 stars by Tech industry customers.

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Tech
3.9

Salesforce Customer Service vs. Competitors

Compared to its competitors, Salesforce's Customer Service score is rated right above IBM.

COMPANYCustomer Service Score
Salesforce4.2/5
IBM4.1/5
Google4.1/5
Workday4/5
SAP4/5
Oracle3.8/5
SugarCRM3.5/5
Netsuite3.3/5
INFOR (US), INC.3.3/5

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Salesforce as an Employer

4.7/5

Salesforce has a 4.7/5 stars for its overall company culture rated by their employees

  Salesforce CEO
top
5%
CEO of Salesforce

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Salesforce scored a 34 for Net Promoter Score and a 56 for Employee Net Promoter Score. NPS gauges how likely a customer of Salesforce would recommend the brand to a friend. ENPS measures how likely Salesforce employees would recommend working at Salesforce to a friend.

Net Promoter Score

34
NPS Score
62%Promoters
10%Passive
28%Detractors

Employee Net Promoter Score

56
eNPS Score
68%Promoters
20%Passive
12%Detractors

Global Ranking Snapshot

RANKCOMPANYCEOINDUSTRY
1
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
2
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
3
Costco  Costco CEO
W. Craig Jelinek
Retail
4
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
5
Amazon  Amazon CEO
Andy Jassy
Retail
6
Apple  Apple CEO
Timothy Cook
Tech
7
Nike  Nike CEO
John Donahoe
Fashion and Beauty