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ServiceNow is
Ranked
#94
in
Tech Brands
Brand Page
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ServiceNow is ranked #94 in Tech Brands

About ServiceNow's Brand

ServiceNow’s brand is ranked #331 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of ServiceNow. When compared to other organizations within the Tech industry, ServiceNow is ranked #94. Among its major competitors, ServiceNow is ranked in 5th place for NPS while CA Technologies is 1st, and Freshworks is 2nd.Their current market cap is $90.07B

Brand at a Glance

90%
Customer Loyalty
4.3/5
Product Quality
4.1/5
Pricing
4.2/5
Customer Service
ServiceNow CMO
  ServiceNow CMO

Dan Rogers

Dan Rogers serves as the Chief Marketing Officer of ServiceNow. Dan started at ServiceNow in Jul of 2016. Dan currently resides in the San Francisco Bay Area.

ServiceNow Ranking

ServiceNow NPS

ServiceNow's Net Promoter Score (NPS) is a 44 with 63% Promoters, 18% Passives, and 19% Detractors. Net Promoter Score tracks whether ServiceNow's customers would recommend using the product based on a scale of -100 to 100.

ServiceNow Overall NPS

44
NPS
63%Promoters
18%Passives
19%Detractors
ServiceNow Overall NPS

ServiceNow NPS Trend

-100
-50
0
50
100
Jul 2021
44
Jul 202144
Aug 2021
47
Aug 202147
Sep 2021
45
Sep 202145
Oct 2021
48
Oct 202148
Nov 2021
49
Nov 202149
Dec 2021
45
Dec 202145
Jan 2022
47
Jan 202247
Feb 2022
47
Feb 202247
Mar 2022
45
Mar 202245
Apr 2022
45
Apr 202245
May 2022
44
May 202244
Jun 2022
44
Jun 202244

How Other Brands Compare

ServiceNow is ranked first for NPS among its competitors. Atlassian and Salesforce come in second and third, with Symantec coming in at #4. Among those competitors, it is the second most valued company behind Salesforce.

Sign Up for Brand Profile PRO to get the full Comparison data of ServiceNow vs Competitors.

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ServiceNow's Logo
ServiceNow
Atlassian's Logo
Atlassian
Salesforce's Logo
Salesforce
Symantec's Logo
Symantec
Global Ranking#331#204#-#-
NPS44423628
Social Sentiment Calculated by analyzing social media and other online mentions-NeutralNeutral-
Valuation Updated every 24 hours for public companies$90.07B$55.32B$201.44B$14.68B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

ServiceNow NPS by Gender

Female customers rated ServiceNow's NPS 31 points higher than Male customers.

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Male

63

ServiceNow's NPS was rated 63 by Male customers on Comparably.

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74%
Promoters
15%
Passives
11%
Detractors

Female

94

ServiceNow's NPS was rated 94 by Female customers on Comparably.

Sign Up to learn about ServiceNow's NPS Score rated by Female customers on Comparably.
94%
Promoters
6%
Passives
0%
Detractors

ServiceNow NPS by Ethnicity

ServiceNow's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of ServiceNow.
-100
-50
0
50
100
Caucasian
76
Caucasian76
African American/Black
50
African American/Black50
Asian or Pacific Islander
78
Asian or Pacific Islander78
Other
50
Other50

ServiceNow NPS by Age

ServiceNow's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of ServiceNow.
0
20
40
60
80
100
Promoters
75%
Passives
0%
Detractors
25%
18-2575%0%25%
Promoters
71%
Passives
0%
Detractors
29%
26-3071%0%29%
Promoters
86%
Passives
14%
Detractors
0%
31-3586%14%0%
Promoters
73%
Passives
27%
Detractors
0%
36-4073%27%0%
Promoters
70%
Passives
20%
Detractors
10%
41-4570%20%10%
Promoters
83%
Passives
17%
Detractors
0%
46-5083%17%0%
Promoters
82%
Passives
9%
Detractors
9%
51-5582%9%9%
Promoters
67%
Passives
33%
Detractors
0%
56-6067%33%0%

ServiceNow NPS by Usage

ServiceNow's NPS was rated the highest by customers who have used ServiceNow's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full NPS by Usage data of ServiceNow.
-100
-50
0
50
100
Less than 1 Year
55
Less than 1 Year55
1 to 2 Years
27
1 to 2 Years27
2 to 5 Years
65
2 to 5 Years65
5 to 10 Years
73
5 to 10 Years73
Over 10 Years
0
Over 10 Years0

ServiceNow NPS vs. Competitors

Compared to its competitors, ServiceNow's NPS is rated right above Atlassian, and is preceded by ServiceMax.

Unlock ServiceNow NPS vs. Competitors Data

ServiceNow's Logo
VS
CA Technologies' Logo
Freshworks' Logo
Samanage's Logo
ServiceMax's Logo
Atlassian's Logo
Salesforce's Logo
Symantec's Logo
BMC Software's Logo

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ServiceNow NPS vs Companies in Tech

In the Tech industry, ServiceNow's NPS is rated right below ROBLOX.

Unlock ServiceNow NPS vs. Companies in Tech Data

ServiceNow's Logo
VS
Peloton's Logo
Nintendo's Logo
Spotify's Logo
Apple's Logo
Zoom Video Communications' Logo
Netflix's Logo
Google's Logo
ROBLOX's Logo

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ServiceNow Customer Reviews

Out of the 16 ServiceNow customer reviews 15 were positive and 1 was constructive. ServiceNow customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
Customer service is really fantastic
Review from San Francisco, CA / Female / African American/Black / 18-25Posted 25 days ago
What do you value most about this brand?
innovation, automation, robotics, experience, robotics
Review from San Francisco, CA / Male / Other / 51-55Posted a month ago
What do you value most about this brand?
Loyal super awesome fantastic amazing
Review from San Francisco, CA / Male / Asian or Pacific Islander / 41-45Posted a month ago
What do you value most about this brand?
shared data across the platform
Review from San Francisco, CA / Female / Caucasian / 51-55
What do you value most about this brand?
Easy to get work done.
Review from Saint Louis, MO / Male / Caucasian / 26-30

ServiceNow Customer Loyalty

90%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

90% of ServiceNow users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

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90
90%
10
10%
ServiceNow Customer Loyalty

ServiceNow Customer Loyalty Score by Gender

ServiceNow's Customer Loyalty score was rated 95 by both Female and Male customers on Comparably.

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Male
95%
Yes
Female
95%
Yes

ServiceNow Customer Loyalty Score by Ethnicity

ServiceNow's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of ServiceNow.
100
out of 100
Caucasian
78
out of 100
African American/Black
100
out of 100
Asian or Pacific Islander
89
out of 100
Other

ServiceNow Customer Loyalty Score by Age

ServiceNow's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

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0
20%
40%
60%
80%
100%
18-25
100%
18-25100%
26-30
100%
26-30100%
31-35
100%
31-35100%
36-40
100%
36-40100%
41-45
91%
41-4591%
46-50
85%
46-5085%
51-55
100%
51-55100%
56-60
70%
56-6070%

ServiceNow Customer Loyalty Score by Usage

ServiceNow's Customer Loyalty score was rated the highest by customers who have used ServiceNow's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year
100%
1 to 2 Years
87%
2 to 5 Years
94%
5 to 10 Years
100%
Over 10 Years
100%

ServiceNow Customer Loyalty Score by Industry

ServiceNow's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Architecture and Planning industry customers.

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Tech
92%
Accounting
100%
Architecture and Planning
78%
Education
100%
Government and Public Policy
100%
Healthcare, Hospitals and Medicine
100%

ServiceNow Customer Loyalty vs. Competitors

Compared to its competitors, ServiceNow's Customer Loyalty score is rated right above Freshworks, and is preceded by ServiceMax.

Unlock ServiceNow Customer Loyalty vs. Competitors Data

ServiceNow's Logo
VS
CA Technologies' Logo
ServiceMax's Logo
Freshworks' Logo
Atlassian's Logo
Salesforce's Logo
BMC Software's Logo
Symantec's Logo
Samanage's Logo

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Customer Loyalty for Other Tech Brands

In the Tech industry, ServiceNow's Customer Loyalty score is rated right above Peloton.

COMPANYCustomer Loyalty Score
ServiceNow90%
Peloton90%
ROBLOX90%
Nintendo90%
Netflix88%
Google88%
Zoom Video Communications88%
Apple87%
Spotify87%

Unlock ServiceNow Customer Loyalty vs. Companies in Tech Data

ServiceNow's Logo
VS
Peloton's Logo
ROBLOX's Logo
Nintendo's Logo
Netflix's Logo
Google's Logo
Zoom Video Communications' Logo
Apple's Logo
Spotify's Logo

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ServiceNow Product Quality

4.3/5

ServiceNow has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.

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ServiceNow Product Information

ServiceNow serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. ServiceNow supports Web devices and offers products for small, medium, and large sized businesses.

ServiceNow’s product quality score is a 4.3 out of 5 as rated by its users and customers. Reviewers from the Architecture and Planning industry rated ServiceNow's product the highest. Reviewers from the Legal industry rated ServiceNow the lowest at 4.3.

Website
http://www.servicenow.com
Company Size
10,000+ Employees

Industry

Tech
Big Data
Enterprise
SaaS

Languages Supported

English
Dutch
French
German
Portuguese
Spanish
Japanese
Italian

Quick Insights into ServiceNow Product Quality

ServiceNow's Product Quality score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers from the Education industry.

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Ranked ServiceNow Product Quality the Highest

Architecture and Planning
5
51-55
4.9
Asian or Pacific Islander
4.9

Ranked ServiceNow Product Quality the Lowest

18-25
3.9
African American/Black
3.9
Education
3.5

ServiceNow Product Quality Score by Gender

Male customers rated ServiceNow's Product Quality score 0.2 stars higher than Female customers.

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Male

4.8/5

Female

4.6/5

ServiceNow Product Quality Score by Ethnicity

ServiceNow's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of ServiceNow.
0
1
2
3
4
5
Caucasian
4.8
Caucasian4.8
African American/Black
3.9
African American/Black3.9
Asian or Pacific Islander
4.9
Asian or Pacific Islander4.9
Other
4.6
Other4.6

ServiceNow Product Quality Score by Age

ServiceNow's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 18-25.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of ServiceNow.
0
1
2
3
4
5
18-25
3.9
18-253.9
26-30
4.5
26-304.5
31-35
4.8
31-354.8
36-40
4.8
36-404.8
41-45
4.8
41-454.8
46-50
4.8
46-504.8
51-55
4.9
51-554.9
56-60
4.6
56-604.6

ServiceNow Product Quality Score by Usage

ServiceNow's Product Quality score was rated the highest by customers who have used ServiceNow's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
4.3
1 to 2 Years
4.4
2 to 5 Years
4.7
5 to 10 Years
4.7
Over 10 Years
4.7

ServiceNow Product Quality Score by Industry

ServiceNow's Product Quality score was rated the highest by Architecture and Planning industry customers, and the lowest by Education industry customers.

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Tech
4.7
Accounting
4.5
Architecture and Planning
5
Banking and Financial Services
4.2
Education
5
Government and Public Policy
5
Healthcare, Hospitals and Medicine
4.7
Legal
4.3
Manufacturing and Machinery
4.3
Energy and Manufacturing
3.8
Retail
4.1
Telecommunications
4.2
Education
3.5

ServiceNow Product Quality vs. Competitors

Compared to its competitors, ServiceNow's Product Quality score is rated right above Salesforce, and is preceded by Freshworks.

COMPANYProduct Quality Score
Samanage4.5/5
CA Technologies4.5/5
Freshworks4.4/5
ServiceNow4.3/5
Salesforce4.2/5
ServiceMax4.1/5
Atlassian4/5
Symantec4/5
BMC Software3.9/5

Unlock ServiceNow Product Quality vs. Competitors Data

ServiceNow's Logo
VS
Samanage's Logo
CA Technologies' Logo
Freshworks' Logo
Salesforce's Logo
ServiceMax's Logo
Atlassian's Logo
Symantec's Logo
BMC Software's Logo

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Product Quality for Other Tech Brands

In the Tech industry, ServiceNow's Product Quality score is rated right above Netflix, and is preceded by Apple.

COMPANYProduct Quality Score
Peloton4.5/5
Zoom Video Communications4.4/5
Nintendo4.4/5
Apple4.4/5
ServiceNow4.3/5
Netflix4.3/5
Spotify4.3/5
Google4.2/5
ROBLOX4.1/5

Unlock ServiceNow Product Quality vs. Companies in Tech Data

ServiceNow's Logo
VS
Peloton's Logo
Zoom Video Communications' Logo
Nintendo's Logo
Apple's Logo
Netflix's Logo
Spotify's Logo
Google's Logo
ROBLOX's Logo

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ServiceNow Pricing

ServiceNow ROI & Value For Money

4.1/5

ServiceNow has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.

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ServiceNow Pricing Plans

ServiceNow has a pricing structure that accommodates small, medium, and large businesses.

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Legal industry. The users from the Telecommunications industry think that they had the lowest ROI from ServiceNow.

Who Uses ServiceNow?

Small Businesses
Medium Businesses
Large Enterprises

Quick Insights into ServiceNow ROI

ServiceNow's ROI score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers from the Telecommunications industry.

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Ranked ServiceNow ROI the Highest

Asian or Pacific Islander
4.9
Legal
4.8
31-35
4.6

Ranked ServiceNow ROI the Lowest

Other
3.9
Over 10 Years
3.7
Telecommunications
3.3

ServiceNow ROI Score by Gender

ServiceNow's ROI score was rated 4.4 by both Female and Male customers on Comparably.

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Male

4.4/5

Female

4.4/5

ServiceNow ROI Score by Ethnicity

ServiceNow's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of ServiceNow.
0
1
2
3
4
5
Caucasian
4.4
Caucasian4.4
African American/Black
4
African American/Black4
Asian or Pacific Islander
4.9
Asian or Pacific Islander4.9
Other
3.9
Other3.9

ServiceNow ROI Score by Age

ServiceNow's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 18-25.

Sign Up for Brand Profile PRO to get the full ROI by Age data of ServiceNow.
0
1
2
3
4
5
18-25
3.9
18-253.9
26-30
4.3
26-304.3
31-35
4.6
31-354.6
36-40
4.5
36-404.5
41-45
4.1
41-454.1
46-50
4.5
46-504.5
51-55
4.2
51-554.2
56-60
4.3
56-604.3

ServiceNow ROI Score by Usage

ServiceNow's ROI score was rated the highest by customers who have used ServiceNow's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
4.6
1 to 2 Years
3.8
2 to 5 Years
4.4
5 to 10 Years
4.3
Over 10 Years
3.7

ServiceNow ROI Score by Industry

ServiceNow's ROI score was rated the highest by Legal industry customers, and the lowest by Telecommunications industry customers.

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Tech
4.2
Accounting
4.2
Architecture and Planning
4.4
Banking and Financial Services
4.6
Education
3.8
Government and Public Policy
4
Healthcare, Hospitals and Medicine
4.6
Legal
4.8
Energy and Manufacturing
4.6
Retail
4.3
Telecommunications
3.3

ServiceNow Pricing vs. Competitors

Compared to its competitors, ServiceNow's ROI score is rated right above Salesforce, and is preceded by CA Technologies.

COMPANYPricing Score
Freshworks4.4/5
Samanage4.4/5
CA Technologies4.2/5
ServiceNow4.1/5
Salesforce4.1/5
Atlassian4.1/5
Symantec3.9/5
ServiceMax3.8/5
BMC Software3.5/5

Unlock ServiceNow ROI vs. Competitors Data

ServiceNow's Logo
VS
Freshworks' Logo
Samanage's Logo
CA Technologies' Logo
Salesforce's Logo
Atlassian's Logo
Symantec's Logo
ServiceMax's Logo
BMC Software's Logo

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ROI for Other Tech Brands

In the Tech industry, ServiceNow's ROI score is rated right above Spotify, and is preceded by Zoom Video Communications.

COMPANYPricing Score
Peloton4.3/5
Zoom Video Communications4.2/5
ServiceNow4.1/5
Spotify4.1/5
Apple4.1/5
Google4.1/5
Nintendo4.1/5
Netflix4/5
ROBLOX3.9/5

Unlock ServiceNow ROI vs. Companies in Tech Data

ServiceNow's Logo
VS
Peloton's Logo
Zoom Video Communications' Logo
Spotify's Logo
Apple's Logo
Google's Logo
Nintendo's Logo
Netflix's Logo
ROBLOX's Logo

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ServiceNow Customer Satisfaction (CSAT)

ServiceNow Customer Satisfaction (CSAT) Score

87 / 100

ServiceNow has an overall Customer Satisfaction score of 87 rated by its users and customers.

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Very Satisfied57%
Satisfied30%
Neither Satisfied nor Dissatisfied7%
Dissatisfied1%
Very Dissatisfied5%
Very Satisfied
57%
Satisfied
30%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
1%
Very Dissatisfied
5%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into ServiceNow Customer Satisfaction

ServiceNow's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by African American/Black customers.

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Ranked ServiceNow Customer Satisfaction the Highest

26-30
100%
5 to 10 Years
100%
Asian or Pacific Islander
100%

Ranked ServiceNow Customer Satisfaction the Lowest

Less than 1 Year
75%
Accounting
67%
African American/Black
50%

ServiceNow Customer Satisfaction Score by Gender

Female customers rated ServiceNow's Customer Satisfaction score 2 points higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of ServiceNow.
91 / 100
Male
Very Satisfied
68%
Satisfied
23%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
0%
Very Dissatisfied
5%
93 / 100
Female
Very Satisfied
62%
Satisfied
31%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
7%

ServiceNow Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

ServiceNow's Customer Satisfaction (CSAT) score was rated 95% according to Caucasian users and customers.

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95 / 100
Very Satisfied74%
Satisfied21%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied5%
Very Satisfied
74%
Satisfied
21%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
5%

CSAT according to African American/Black

ServiceNow's Customer Satisfaction (CSAT) score was rated 50% according to African American/Black users and customers.

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50 / 100
Very Satisfied0%
Satisfied50%
Neither Satisfied nor Dissatisfied25%
Dissatisfied0%
Very Dissatisfied25%
Very Satisfied
0%
Satisfied
50%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
25%

CSAT according to Asian or Pacific Islander

ServiceNow's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.

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100 / 100
Very Satisfied86%
Satisfied14%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
86%
Satisfied
14%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to Other

ServiceNow's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of ServiceNow.
100 / 100
Very Satisfied50%
Satisfied50%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
50%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

ServiceNow Customer Satisfaction Score by Age

ServiceNow's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of ServiceNow.
0
20
40
60
80
100
18-25 CSAT Score
75%
Very Satisfied
50%
Satisfied
25%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%
18-2575%
26-30 CSAT Score
100%
Very Satisfied
60%
Satisfied
40%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
26-30100%
31-35 CSAT Score
100%
Very Satisfied
50%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
31-35100%
36-40 CSAT Score
75%
Very Satisfied
50%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
25%
36-4075%
41-45 CSAT Score
100%
Very Satisfied
80%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
41-45100%
46-50 CSAT Score
100%
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
46-50100%
51-55 CSAT Score
100%
Very Satisfied
78%
Satisfied
22%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
51-55100%

ServiceNow Customer Satisfaction Score by Usage

ServiceNow's Customer Satisfaction score was rated the highest by customers who have used ServiceNow's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
75
1 to 2 Years
83
2 to 5 Years
94
5 to 10 Years
100
Over 10 Years
100

ServiceNow Customer Satisfaction Score by Industry

ServiceNow's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.

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Tech
100
Accounting
67
Architecture and Planning
75

ServiceNow Customer Satisfaction vs. Competitors

Compared to its competitors, ServiceNow's Customer Satisfaction score is rated right above Atlassian, and is preceded by ServiceMax.

COMPANYCustomer Satisfaction (CSAT) Score
ServiceMax100%
ServiceNow87%
Atlassian86%
Salesforce77%
Freshworks71%
BMC Software63%
Symantec50%
CA Technologies0%
Samanage0%

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VS
ServiceMax's Logo
Atlassian's Logo
Salesforce's Logo
Freshworks' Logo
BMC Software's Logo
Symantec's Logo
CA Technologies' Logo
Samanage's Logo

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Customer Satisfaction for Other Tech Brands

In the Tech industry, ServiceNow's Customer Satisfaction score is rated right above Netflix, and is preceded by Spotify.

COMPANYCustomer Satisfaction (CSAT) Score
Nintendo93%
Spotify88%
ServiceNow87%
Netflix87%
Apple87%
Google85%
Zoom Video Communications79%
Peloton77%
ROBLOX75%

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ServiceNow's Logo
VS
Nintendo's Logo
Spotify's Logo
Netflix's Logo
Apple's Logo
Google's Logo
Zoom Video Communications' Logo
Peloton's Logo
ROBLOX's Logo

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ServiceNow Customer Service

4.2/5

ServiceNow has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.

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About ServiceNow's Customer Service

Address

2215 Lawson Ln, Santa Clara, CA 95054


Website

http://www.servicenow.com

Quick Insights into ServiceNow Customer Service

ServiceNow's Customer Service score was rated highest by customers from the Accounting industry, and rated lowest by customers from the Education industry.

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Ranked ServiceNow Customer Service the Highest

Accounting
5
Asian or Pacific Islander
4.9
2 to 5 Years
4.6

Ranked ServiceNow Customer Service the Lowest

1 to 2 Years
4
African American/Black
4
Education
3.5

ServiceNow Customer Service Score by Gender

ServiceNow's Customer Service score was rated 4.5 by both Female and Male customers on Comparably.

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Male

4.5/5

Female

4.5/5

ServiceNow Customer Service Score by Ethnicity

ServiceNow's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.

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0
20
40
60
80
100
Caucasian
4.7
Caucasian4.7
African American/Black
4
African American/Black4
Asian or Pacific Islander
4.9
Asian or Pacific Islander4.9
Other
4.3
Other4.3

ServiceNow Customer Service Score by Age

ServiceNow's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.

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0
20
40
60
80
100
18-25
4.4
18-254.4
26-30
4.6
26-304.6
31-35
4.5
31-354.5
36-40
4.5
36-404.5
41-45
4.3
41-454.3
46-50
4.6
46-504.6
51-55
4.2
51-554.2
56-60
4.1
56-604.1

ServiceNow Customer Service Score by Usage

ServiceNow's Customer Service score was rated the highest by customers who have used ServiceNow's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year
4.6
1 to 2 Years
4
2 to 5 Years
4.6
5 to 10 Years
4.2
Over 10 Years
4.2

ServiceNow Customer Service Score by Industry

ServiceNow's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Education industry customers.

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Tech
4.3
Accounting
5
Architecture and Planning
4.9
Education
3.5
Government and Public Policy
4.3
Healthcare, Hospitals and Medicine
4.9

ServiceNow Customer Service vs. Competitors

Compared to its competitors, ServiceNow's Customer Service score is rated right above Atlassian, and is preceded by CA Technologies.

COMPANYCustomer Service Score
Samanage5/5
Salesforce4.3/5
CA Technologies4.2/5
ServiceNow4.2/5
Atlassian4.1/5
Freshworks4/5
ServiceMax3.9/5
BMC Software3.6/5
Symantec3.4/5

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VS
Samanage's Logo
Salesforce's Logo
CA Technologies' Logo
Atlassian's Logo
Freshworks' Logo
ServiceMax's Logo
BMC Software's Logo
Symantec's Logo

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Customer Service for Other Tech Brands

In the Tech industry, ServiceNow's Customer Service score is rated right above Zoom Video Communications, and is preceded by Apple.

COMPANYCustomer Service Score
Peloton4.3/5
Apple4.2/5
ServiceNow4.2/5
Zoom Video Communications4.1/5
Google4.1/5
Spotify4.1/5
Nintendo4.1/5
Netflix4/5
ROBLOX3.7/5

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ServiceNow's Logo
VS
Peloton's Logo
Apple's Logo
Zoom Video Communications' Logo
Google's Logo
Spotify's Logo
Nintendo's Logo
Netflix's Logo
ROBLOX's Logo

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ServiceNow as an Employer

4.6/5

ServiceNow has a 4.6/5 stars for its overall company culture rated by their employees

  ServiceNow CEO
top
5%
CEO of ServiceNow

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

ServiceNow scored a 44 for Net Promoter Score and a 42 for Employee Net Promoter Score. NPS gauges how likely a customer of ServiceNow would recommend the brand to a friend. ENPS measures how likely ServiceNow employees would recommend working at ServiceNow to a friend.

Net Promoter Score

44
NPS Score
63%Promoters
18%Passive
19%Detractors

Employee Net Promoter Score

42
eNPS Score
61%Promoters
20%Passive
19%Detractors

Global Ranking Snapshot

ServiceNow is ranked #331 in the Global Top 100 Brands. It ranks just behind Merck and just ahead of Roche.

RANKCOMPANYCEOINDUSTRY
329
VMware  VMware CEO
Raghu Raghuram
Tech
330
Merck  Merck CEO
Rob Davis
Health and Wellness
331
ServiceNow  ServiceNow CEO
Bill McDermott
Tech
332
Roche  Roche CEO
Severin Schwan
Health and Wellness
333
Akamai  Akamai CEO
Tom Leighton
Tech
334
Univision  Univision CEO
Vincent Sadusky
Media and Entertainment
335
Dollar General  Dollar General CEO
Todd Vasos
Retail

Tech Ranking Snapshot

ServiceNow is ranked #94 in the Tech Industry. It ranks just behind VMware and just ahead of Akamai.

RANKCOMPANYLocation
92
Twilio Inc.
San Francisco, CA
93
VMware
Palo Alto, CA
94
ServiceNow
Santa Clara, CA
95
Akamai
Cambridge, MA
96
InVision
New York City, NY
97
Textron
Providence, RI
98
Poshmark
Redwood City, CA