44
NPS
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ServiceNow is ranked #94 in Tech Brands
ServiceNow is ranked #94 in Tech Brands
About ServiceNow's Brand
ServiceNow’s brand is ranked #331 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of ServiceNow. When compared to other organizations within the Tech industry, ServiceNow is ranked #94. Among its major competitors, ServiceNow is ranked in 5th place for NPS while CA Technologies is 1st, and Freshworks is 2nd.Their current market cap is $90.07B
Brand at a Glance
90%
Customer Loyalty
4.3/5
Product Quality
4.1/5
Pricing
4.2/5
Customer Service
ServiceNow CMO
Dan Rogers
Dan Rogers serves as the Chief Marketing Officer of ServiceNow. Dan started at ServiceNow in Jul of 2016. Dan currently resides in the San Francisco Bay Area.
ServiceNow Ranking
- #331 in Global Best Brands
- #94 in Tech
- #1 / 4 of its competitors
ServiceNow NPS
ServiceNow's Net Promoter Score (NPS) is a 44 with 63% Promoters, 18% Passives, and 19% Detractors. Net Promoter Score tracks whether ServiceNow's customers would recommend using the product based on a scale of -100 to 100.
ServiceNow Overall NPS
| 63% | Promoters |
|---|---|
| 18% | Passives |
| 19% | Detractors |
ServiceNow NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2021 44 | Jul 2021 | 44 |
Aug 2021 47 | Aug 2021 | 47 |
Sep 2021 45 | Sep 2021 | 45 |
Oct 2021 48 | Oct 2021 | 48 |
Nov 2021 49 | Nov 2021 | 49 |
Dec 2021 45 | Dec 2021 | 45 |
Jan 2022 47 | Jan 2022 | 47 |
Feb 2022 47 | Feb 2022 | 47 |
Mar 2022 45 | Mar 2022 | 45 |
Apr 2022 45 | Apr 2022 | 45 |
May 2022 44 | May 2022 | 44 |
Jun 2022 44 | Jun 2022 | 44 |
How Other Brands Compare
ServiceNow is ranked first for NPS among its competitors. Atlassian and Salesforce come in second and third, with Symantec coming in at #4. Among those competitors, it is the second most valued company behind Salesforce.
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 ServiceNow |  Atlassian |  Salesforce |  Symantec | |
| Global Ranking | #331 | #204 | #- | #- |
| NPS | 44 | 42 | 36 | 28 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $90.07B | $55.32B | $201.44B | $14.68B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
ServiceNow NPS by Gender
Female customers rated ServiceNow's NPS 31 points higher than Male customers.
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Male
63
ServiceNow's NPS was rated 63 by Male customers on Comparably.
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74%
Promoters
15%
Passives
11%
Detractors
Female
94
ServiceNow's NPS was rated 94 by Female customers on Comparably.
Sign Up to learn about ServiceNow's NPS Score rated by Female customers on Comparably.
94%
Promoters
6%
Passives
0%
Detractors
ServiceNow NPS by Ethnicity
ServiceNow's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 76 | Caucasian | 76 |
African American/Black 50 | African American/Black | 50 |
Asian or Pacific Islander 78 | Asian or Pacific Islander | 78 |
Other 50 | Other | 50 |
ServiceNow NPS by Age
ServiceNow's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
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ServiceNow NPS by Usage
ServiceNow's NPS was rated the highest by customers who have used ServiceNow's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 55 | Less than 1 Year | 55 |
1 to 2 Years 27 | 1 to 2 Years | 27 |
2 to 5 Years 65 | 2 to 5 Years | 65 |
5 to 10 Years 73 | 5 to 10 Years | 73 |
Over 10 Years 0 | Over 10 Years | 0 |
ServiceNow NPS vs. Competitors
Compared to its competitors, ServiceNow's NPS is rated right above Atlassian, and is preceded by ServiceMax.
| COMPANY | NPS Score | |
|---|---|---|
 | CA Technologies | 75 |
 | Freshworks | 60 |
 | Samanage | 60 |
 | ServiceMax | 50 |
| ServiceNow | 44 |
| Atlassian | 42 |
| Salesforce | 36 |
| Symantec | 28 |
 | BMC Software | 13 |
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ServiceNow NPS vs Companies in Tech
In the Tech industry, ServiceNow's NPS is rated right below ROBLOX.
| COMPANY | NPS Score | |
|---|---|---|
 | Peloton | 64 |
 | Nintendo | 59 |
 | Spotify | 55 |
 | Apple | 54 |
 | Zoom Video Communications | 53 |
 | Netflix | 51 |
 | 49 | |
 | ROBLOX | 46 |
| ServiceNow | 44 |
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ServiceNow Customer Reviews
Out of the 16 ServiceNow customer reviews 15 were positive and 1 was constructive. ServiceNow customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
ServiceNow Customer Loyalty
90%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
90% of ServiceNow users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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ServiceNow Customer Loyalty Score by Gender
ServiceNow's Customer Loyalty score was rated 95 by both Female and Male customers on Comparably.
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Male
95%
Yes
Female
95%
Yes
ServiceNow Customer Loyalty Score by Ethnicity
ServiceNow's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of ServiceNow.
100
out of 100
Caucasian
78
out of 100
African American/Black
100
out of 100
Asian or Pacific Islander
89
out of 100
Other
ServiceNow Customer Loyalty Score by Age
ServiceNow's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
26-30 100% | 26-30 | 100% |
31-35 100% | 31-35 | 100% |
36-40 100% | 36-40 | 100% |
41-45 91% | 41-45 | 91% |
46-50 85% | 46-50 | 85% |
51-55 100% | 51-55 | 100% |
56-60 70% | 56-60 | 70% |
ServiceNow Customer Loyalty Score by Usage
ServiceNow's Customer Loyalty score was rated the highest by customers who have used ServiceNow's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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ServiceNow Customer Loyalty Score by Industry
ServiceNow's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Architecture and Planning industry customers.
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ServiceNow Customer Loyalty vs. Competitors
Compared to its competitors, ServiceNow's Customer Loyalty score is rated right above Freshworks, and is preceded by ServiceMax.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| CA Technologies | 100% |
| ServiceMax | 100% |
| ServiceNow | 90% |
| Freshworks | 81% |
| Atlassian | 76% |
| Salesforce | 74% |
| BMC Software | 70% |
| Symantec | 58% |
| Samanage | N/A |
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Customer Loyalty for Other Tech Brands
In the Tech industry, ServiceNow's Customer Loyalty score is rated right above Peloton.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| ServiceNow | 90% |
| Peloton | 90% |
| ROBLOX | 90% |
| Nintendo | 90% |
| Netflix | 88% |
| 88% | |
| Zoom Video Communications | 88% |
| Apple | 87% |
| Spotify | 87% |
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ServiceNow Product Quality
4.3/5
ServiceNow has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.
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ServiceNow Product Information
ServiceNow serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. ServiceNow supports Web devices and offers products for small, medium, and large sized businesses.
ServiceNow’s product quality score is a 4.3 out of 5 as rated by its users and customers. Reviewers from the Architecture and Planning industry rated ServiceNow's product the highest. Reviewers from the Legal industry rated ServiceNow the lowest at 4.3.
- Website
- http://www.servicenow.com
- Company Size
- 10,000+ Employees
Industry
Tech
Big Data
Enterprise
SaaS
Languages Supported
English
Dutch
French
German
Portuguese
Spanish
Japanese
Italian
Quick Insights into ServiceNow Product Quality
ServiceNow's Product Quality score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers from the Education industry.
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Ranked ServiceNow Product Quality the Highest
Ranked ServiceNow Product Quality the Lowest
ServiceNow Product Quality Score by Gender
Male customers rated ServiceNow's Product Quality score 0.2 stars higher than Female customers.
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Male
4.8/5
Female
4.6/5
ServiceNow Product Quality Score by Ethnicity
ServiceNow's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
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0
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.8 | Caucasian | 4.8 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 4.9 | Asian or Pacific Islander | 4.9 |
Other 4.6 | Other | 4.6 |
ServiceNow Product Quality Score by Age
ServiceNow's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 18-25.
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0
1
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| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4.5 | 26-30 | 4.5 |
31-35 4.8 | 31-35 | 4.8 |
36-40 4.8 | 36-40 | 4.8 |
41-45 4.8 | 41-45 | 4.8 |
46-50 4.8 | 46-50 | 4.8 |
51-55 4.9 | 51-55 | 4.9 |
56-60 4.6 | 56-60 | 4.6 |
ServiceNow Product Quality Score by Usage
ServiceNow's Product Quality score was rated the highest by customers who have used ServiceNow's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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ServiceNow Product Quality Score by Industry
ServiceNow's Product Quality score was rated the highest by Architecture and Planning industry customers, and the lowest by Education industry customers.
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ServiceNow Product Quality vs. Competitors
Compared to its competitors, ServiceNow's Product Quality score is rated right above Salesforce, and is preceded by Freshworks.
| COMPANY | Product Quality Score | |
|---|---|---|
| Samanage | 4.5/5 |
| CA Technologies | 4.5/5 |
| Freshworks | 4.4/5 |
| ServiceNow | 4.3/5 |
| Salesforce | 4.2/5 |
| ServiceMax | 4.1/5 |
| Atlassian | 4/5 |
| Symantec | 4/5 |
| BMC Software | 3.9/5 |
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Product Quality for Other Tech Brands
In the Tech industry, ServiceNow's Product Quality score is rated right above Netflix, and is preceded by Apple.
| COMPANY | Product Quality Score | |
|---|---|---|
| Peloton | 4.5/5 |
| Zoom Video Communications | 4.4/5 |
| Nintendo | 4.4/5 |
| Apple | 4.4/5 |
| ServiceNow | 4.3/5 |
| Netflix | 4.3/5 |
| Spotify | 4.3/5 |
| 4.2/5 | |
| ROBLOX | 4.1/5 |
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ServiceNow Pricing
ServiceNow ROI & Value For Money
4.1/5
ServiceNow has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.
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ServiceNow Pricing Plans
ServiceNow has a pricing structure that accommodates small, medium, and large businesses.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Legal industry. The users from the Telecommunications industry think that they had the lowest ROI from ServiceNow.
Who Uses ServiceNow?
Small Businesses
Medium Businesses
Large Enterprises
Quick Insights into ServiceNow ROI
ServiceNow's ROI score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers from the Telecommunications industry.
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Ranked ServiceNow ROI the Highest
Ranked ServiceNow ROI the Lowest
ServiceNow ROI Score by Gender
ServiceNow's ROI score was rated 4.4 by both Female and Male customers on Comparably.
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Male
4.4/5
Female
4.4/5
ServiceNow ROI Score by Ethnicity
ServiceNow's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.4 | Caucasian | 4.4 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 4.9 | Asian or Pacific Islander | 4.9 |
Other 3.9 | Other | 3.9 |
ServiceNow ROI Score by Age
ServiceNow's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 18-25.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4.3 | 26-30 | 4.3 |
31-35 4.6 | 31-35 | 4.6 |
36-40 4.5 | 36-40 | 4.5 |
41-45 4.1 | 41-45 | 4.1 |
46-50 4.5 | 46-50 | 4.5 |
51-55 4.2 | 51-55 | 4.2 |
56-60 4.3 | 56-60 | 4.3 |
ServiceNow ROI Score by Usage
ServiceNow's ROI score was rated the highest by customers who have used ServiceNow's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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ServiceNow ROI Score by Industry
ServiceNow's ROI score was rated the highest by Legal industry customers, and the lowest by Telecommunications industry customers.
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ServiceNow Pricing vs. Competitors
Compared to its competitors, ServiceNow's ROI score is rated right above Salesforce, and is preceded by CA Technologies.
| COMPANY | Pricing Score | |
|---|---|---|
| Freshworks | 4.4/5 |
| Samanage | 4.4/5 |
| CA Technologies | 4.2/5 |
| ServiceNow | 4.1/5 |
| Salesforce | 4.1/5 |
| Atlassian | 4.1/5 |
| Symantec | 3.9/5 |
| ServiceMax | 3.8/5 |
| BMC Software | 3.5/5 |
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ROI for Other Tech Brands
In the Tech industry, ServiceNow's ROI score is rated right above Spotify, and is preceded by Zoom Video Communications.
| COMPANY | Pricing Score | |
|---|---|---|
| Peloton | 4.3/5 |
| Zoom Video Communications | 4.2/5 |
| ServiceNow | 4.1/5 |
| Spotify | 4.1/5 |
| Apple | 4.1/5 |
| 4.1/5 | |
| Nintendo | 4.1/5 |
| Netflix | 4/5 |
| ROBLOX | 3.9/5 |
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ServiceNow Customer Satisfaction (CSAT)
ServiceNow Customer Satisfaction (CSAT) Score
87 / 100
ServiceNow has an overall Customer Satisfaction score of 87 rated by its users and customers.
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Very Satisfied
57%
Satisfied
30%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
1%
Very Dissatisfied
5%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into ServiceNow Customer Satisfaction
ServiceNow's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by African American/Black customers.
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Ranked ServiceNow Customer Satisfaction the Highest
Ranked ServiceNow Customer Satisfaction the Lowest
ServiceNow Customer Satisfaction Score by Gender
Female customers rated ServiceNow's Customer Satisfaction score 2 points higher than Male customers.
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91 / 100
MaleVery Satisfied | 68% | |
|---|---|---|
Satisfied | 23% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 0% | |
Very Dissatisfied | 5% |
93 / 100
FemaleVery Satisfied | 62% | |
|---|---|---|
Satisfied | 31% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 7% |
ServiceNow Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
ServiceNow's Customer Satisfaction (CSAT) score was rated 95% according to Caucasian users and customers.
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95 / 100
Very Satisfied
74%
Satisfied
21%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
5%
CSAT according to African American/Black
ServiceNow's Customer Satisfaction (CSAT) score was rated 50% according to African American/Black users and customers.
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50 / 100
Very Satisfied
0%
Satisfied
50%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
25%
CSAT according to Asian or Pacific Islander
ServiceNow's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
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100 / 100
Very Satisfied
86%
Satisfied
14%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
ServiceNow's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
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100 / 100
Very Satisfied
50%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
ServiceNow Customer Satisfaction Score by Age
ServiceNow's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
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| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 75% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 36-40 | 75% | |||||||||||||||
| 41-45 | 100% | |||||||||||||||
| 46-50 | 100% | |||||||||||||||
| 51-55 | 100% |
ServiceNow Customer Satisfaction Score by Usage
ServiceNow's Customer Satisfaction score was rated the highest by customers who have used ServiceNow's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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ServiceNow Customer Satisfaction Score by Industry
ServiceNow's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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{
"title": "ServiceNow Customer Satisfaction Score by Industry",
"text": "ServiceNow's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.",
"bars": [
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"label": "Tech",
"groupId": 104,
"score": 100,
"stars": 0,
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"scoreClassName": "max",
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},
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"label": "Accounting",
"groupId": 495,
"score": 67,
"stars": 0,
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}ServiceNow Customer Satisfaction vs. Competitors
Compared to its competitors, ServiceNow's Customer Satisfaction score is rated right above Atlassian, and is preceded by ServiceMax.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| ServiceMax | 100% |
| ServiceNow | 87% |
| Atlassian | 86% |
| Salesforce | 77% |
| Freshworks | 71% |
| BMC Software | 63% |
| Symantec | 50% |
| CA Technologies | 0% |
| Samanage | 0% |
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Customer Satisfaction for Other Tech Brands
In the Tech industry, ServiceNow's Customer Satisfaction score is rated right above Netflix, and is preceded by Spotify.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Nintendo | 93% |
| Spotify | 88% |
| ServiceNow | 87% |
| Netflix | 87% |
| Apple | 87% |
| 85% | |
| Zoom Video Communications | 79% |
| Peloton | 77% |
| ROBLOX | 75% |
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ServiceNow Customer Service
4.2/5
ServiceNow has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.
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About ServiceNow's Customer Service
Address
2215 Lawson Ln, Santa Clara, CA 95054
Website
http://www.servicenow.com
ServiceNow's Social Links
Quick Insights into ServiceNow Customer Service
ServiceNow's Customer Service score was rated highest by customers from the Accounting industry, and rated lowest by customers from the Education industry.
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Ranked ServiceNow Customer Service the Highest
Ranked ServiceNow Customer Service the Lowest
ServiceNow Customer Service Score by Gender
ServiceNow's Customer Service score was rated 4.5 by both Female and Male customers on Comparably.
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Male
4.5/5
Female
4.5/5
ServiceNow Customer Service Score by Ethnicity
ServiceNow's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
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0
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.7 | Caucasian | 4.7 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 4.9 | Asian or Pacific Islander | 4.9 |
Other 4.3 | Other | 4.3 |
ServiceNow Customer Service Score by Age
ServiceNow's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 4.6 | 26-30 | 4.6 |
31-35 4.5 | 31-35 | 4.5 |
36-40 4.5 | 36-40 | 4.5 |
41-45 4.3 | 41-45 | 4.3 |
46-50 4.6 | 46-50 | 4.6 |
51-55 4.2 | 51-55 | 4.2 |
56-60 4.1 | 56-60 | 4.1 |
ServiceNow Customer Service Score by Usage
ServiceNow's Customer Service score was rated the highest by customers who have used ServiceNow's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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ServiceNow Customer Service Score by Industry
ServiceNow's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Education industry customers.
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ServiceNow Customer Service vs. Competitors
Compared to its competitors, ServiceNow's Customer Service score is rated right above Atlassian, and is preceded by CA Technologies.
| COMPANY | Customer Service Score | |
|---|---|---|
| Samanage | 5/5 |
| Salesforce | 4.3/5 |
| CA Technologies | 4.2/5 |
| ServiceNow | 4.2/5 |
| Atlassian | 4.1/5 |
| Freshworks | 4/5 |
| ServiceMax | 3.9/5 |
| BMC Software | 3.6/5 |
| Symantec | 3.4/5 |
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Customer Service for Other Tech Brands
In the Tech industry, ServiceNow's Customer Service score is rated right above Zoom Video Communications, and is preceded by Apple.
| COMPANY | Customer Service Score | |
|---|---|---|
| Peloton | 4.3/5 |
| Apple | 4.2/5 |
| ServiceNow | 4.2/5 |
| Zoom Video Communications | 4.1/5 |
| 4.1/5 | |
| Spotify | 4.1/5 |
| Nintendo | 4.1/5 |
| Netflix | 4/5 |
| ROBLOX | 3.7/5 |
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ServiceNow as an Employer
4.6/5
ServiceNow has a 4.6/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
ServiceNow scored a 44 for Net Promoter Score and a 42 for Employee Net Promoter Score. NPS gauges how likely a customer of ServiceNow would recommend the brand to a friend. ENPS measures how likely ServiceNow employees would recommend working at ServiceNow to a friend.
Net Promoter Score
44
NPS Score
| 63% | Promoters |
|---|---|
| 18% | Passive |
| 19% | Detractors |
Employee Net Promoter Score
42
eNPS Score
| 61% | Promoters |
|---|---|
| 20% | Passive |
| 19% | Detractors |
Global Ranking Snapshot
ServiceNow is ranked #331 in the Global Top 100 Brands. It ranks just behind Merck and just ahead of Roche.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
329 |  | VMware |  | Raghu Raghuram | Tech |
330 |  | Merck |  | Rob Davis | Health and Wellness |
331 | | ServiceNow | | Bill McDermott | Tech |
332 |  | Roche |  | Severin Schwan | Health and Wellness |
333 |  | Akamai |  | Tom Leighton | Tech |
334 |  | Univision |  | Vincent Sadusky | Media and Entertainment |
335 |  | Dollar General |  | Todd Vasos | Retail |
Tech Ranking Snapshot
ServiceNow is ranked #94 in the Tech Industry. It ranks just behind VMware and just ahead of Akamai.
| RANK | COMPANY | Location | |
|---|---|---|---|
92 |  | Twilio Inc. | San Francisco, CA |
93 | | VMware | Palo Alto, CA |
94 | | ServiceNow | Santa Clara, CA |
95 | | Akamai | Cambridge, MA |
96 |  | InVision | New York City, NY |
97 |  | Textron | Providence, RI |
98 |  | Poshmark | Redwood City, CA |
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