31
NPS
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VMware is ranked #93 in Tech Brands
VMware is ranked #93 in Tech Brands
About VMware's Brand
VMware is a software company providing cloud and virtualization services. VMware’s brand is ranked #329 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of VMware. When compared to other organizations within the Tech industry, VMware is ranked #93. Among its major competitors, VMware is ranked in 5th place for NPS while Embotics is 1st, and Red Hat is 2nd.Their current market cap is $61.27B
Brand at a Glance
79%
Customer Loyalty
4/5
Product Quality
3.8/5
Pricing
3.8/5
Customer Service
VMware CMO
Robin Matlock
Robin Matlock serves as the Chief Marketing Officer of VMware. Robin started at VMware in June of 2013. Robin currently resides in the San Francisco Bay Area.
VMware Ranking
- #329 in Global Best Brands
- #93 in Tech
- #4 / 4 of its competitors
VMware NPS
VMware's Net Promoter Score (NPS) is a 31 with 57% Promoters, 17% Passives, and 26% Detractors. Net Promoter Score tracks whether VMware's customers would recommend using the product based on a scale of -100 to 100.
VMware Overall NPS
| 57% | Promoters |
|---|---|
| 17% | Passives |
| 26% | Detractors |
VMware NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2024 32 | Jun 2024 | 32 |
Jul 2024 32 | Jul 2024 | 32 |
Aug 2024 32 | Aug 2024 | 32 |
Sep 2024 32 | Sep 2024 | 32 |
Nov 2024 32 | Nov 2024 | 32 |
Dec 2024 30 | Dec 2024 | 30 |
Jan 2025 30 | Jan 2025 | 30 |
Feb 2025 30 | Feb 2025 | 30 |
Apr 2025 31 | Apr 2025 | 31 |
May 2025 30 | May 2025 | 30 |
Aug 2025 31 | Aug 2025 | 31 |
Dec 2025 31 | Dec 2025 | 31 |
How Other Brands Compare
VMware is ranked #4 for NPS among its competitors. Red Hat and SAP come in first and second, with Workday coming in at third. Among those competitors, it is the third most valued company behind SAP.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
VMware NPS by Gender
Female customers rated VMware's NPS 36 points higher than Male customers.
Male
28
VMware's NPS was rated 28 by Male customers on Comparably.
54%
Promoters
20%
Passives
26%
Detractors
Female
64
VMware's NPS was rated 64 by Female customers on Comparably.
71%
Promoters
22%
Passives
7%
Detractors
VMware NPS by Ethnicity
VMware's NPS was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 22 | Caucasian | 22 |
Hispanic or Latino 0 | Hispanic or Latino | 0 |
African American/Black 8 | African American/Black | 8 |
Asian or Pacific Islander 49 | Asian or Pacific Islander | 49 |
Other 55 | Other | 55 |
VMware NPS by Age
VMware's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.
VMware NPS by Usage
VMware's NPS was rated the highest by customers who have used VMware's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 70 | Less than 1 Year | 70 |
1 to 2 Years 41 | 1 to 2 Years | 41 |
2 to 5 Years 33 | 2 to 5 Years | 33 |
5 to 10 Years 45 | 5 to 10 Years | 45 |
Over 10 Years 5 | Over 10 Years | 5 |
VMware NPS vs. Competitors
Compared to its competitors, VMware's NPS is rated right above Citrix, and is preceded by Workday.
| COMPANY | NPS Score | |
|---|---|---|
 | Embotics | 49 |
 | Red Hat | 38 |
 | SAP | 34 |
 | Workday | 31 |
 | VMware | 31 |
 | Citrix | 17 |
 | Netsuite | 2 |
 | Morpheus Data | N/A |
 | Unisys | -3 |
 | CA Technologies | -33 |
VMware Customer Reviews
Out of the 19 VMware customer reviews 16 were positive and 3 were constructive. VMware customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
VMware Customer Loyalty
79%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of VMware users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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VMware Customer Loyalty Score by Gender
Female customers rated VMware's Customer Loyalty score 4% higher than Male customers.
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Male
83%
Yes
Female
87%
Yes
VMware Customer Loyalty Score by Ethnicity
VMware's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of VMware.
85
out of 100
Caucasian
55
out of 100
Hispanic or Latino
65
out of 100
African American/Black
92
out of 100
Asian or Pacific Islander
84
out of 100
Other
VMware Customer Loyalty Score by Age
VMware's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 26-30.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 82% | 18-25 | 82% |
26-30 67% | 26-30 | 67% |
31-35 78% | 31-35 | 78% |
36-40 89% | 36-40 | 89% |
41-45 82% | 41-45 | 82% |
46-50 94% | 46-50 | 94% |
51-55 78% | 51-55 | 78% |
56-60 70% | 56-60 | 70% |
61-65 100% | 61-65 | 100% |
VMware Customer Loyalty Score by Usage
VMware's Customer Loyalty score was rated the highest by customers who have used VMware's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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VMware Customer Loyalty Score by Industry
VMware's Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Accounting industry customers.
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VMware Customer Loyalty vs. Competitors
Compared to its competitors, VMware's Customer Loyalty score is rated right above Unisys, and is preceded by Red Hat.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Citrix | 82% |
| SAP | 80% |
| Workday | 80% |
| Red Hat | 79% |
| VMware | 79% |
| Unisys | 76% |
| Netsuite | 74% |
| CA Technologies | 69% |
| Embotics | N/A |
| Morpheus Data | N/A |
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Customer Loyalty for Other Tech Brands
In the Tech industry, VMware's Customer Loyalty score is rated right below Peloton.
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VMware Product Quality
4/5
VMware has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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VMware Product Information
VMware’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated VMware's product the highest. Reviewers from the Aerospace and Aviation industry rated VMware the lowest at 3.4.
- Website
- http://www.vmware.com
- Company Size
- 10,000+ Employees
Industry
Tech
Enterprise
SaaS
Quick Insights into VMware Product Quality
VMware's Product Quality score was rated highest by Female customers, and rated lowest by customers from the Architecture and Planning industry.
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Ranked VMware Product Quality the Highest
Ranked VMware Product Quality the Lowest
VMware Product Quality Score by Gender
Female customers rated VMware's Product Quality score 0.8 stars higher than Male customers.
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Male
3.8/5
Female
4.6/5
VMware Product Quality Score by Ethnicity
VMware's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Hispanic or Latino 3.4 | Hispanic or Latino | 3.4 |
African American/Black 3 | African American/Black | 3 |
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Other 4.1 | Other | 4.1 |
VMware Product Quality Score by Age
VMware's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 3.6 | 26-30 | 3.6 |
31-35 4.3 | 31-35 | 4.3 |
36-40 4.5 | 36-40 | 4.5 |
41-45 4.4 | 41-45 | 4.4 |
46-50 3.6 | 46-50 | 3.6 |
51-55 4.2 | 51-55 | 4.2 |
56-60 3.7 | 56-60 | 3.7 |
61-65 2.6 | 61-65 | 2.6 |
VMware Product Quality Score by Usage
VMware's Product Quality score was rated the highest by customers who have used VMware's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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VMware Product Quality Score by Industry
VMware's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Architecture and Planning industry customers.
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VMware Product Quality vs. Competitors
Compared to its competitors, VMware's Product Quality score is rated right above Workday, and is preceded by Red Hat.
| COMPANY | Product Quality Score | |
|---|---|---|
| Embotics | 4.1/5 |
| SAP | 4.1/5 |
| Red Hat | 4/5 |
| VMware | 4/5 |
| Workday | 3.9/5 |
| Citrix | 3.8/5 |
| Unisys | 3.5/5 |
| Netsuite | 3.4/5 |
| CA Technologies | 3.4/5 |
| Morpheus Data | N/A |
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Product Quality for Other Tech Brands
In the Tech industry, VMware's Product Quality score is rated right above ROBLOX, and is preceded by Peloton.
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VMware Pricing
VMware ROI & Value For Money
3.8/5
VMware has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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VMware Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Aerospace and Aviation industry. The users from the Architecture and Planning industry think that they had the lowest ROI from VMware.
Quick Insights into VMware ROI
VMware's ROI score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers from the Architecture and Planning industry.
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Ranked VMware ROI the Highest
Ranked VMware ROI the Lowest
VMware ROI Score by Gender
Female customers rated VMware's ROI score 0.9 stars higher than Male customers.
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Male
3.6/5
Female
4.5/5
VMware ROI Score by Ethnicity
VMware's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Hispanic or Latino 3.2 | Hispanic or Latino | 3.2 |
African American/Black 3.6 | African American/Black | 3.6 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 4 | Other | 4 |
VMware ROI Score by Age
VMware's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 3.9 | 26-30 | 3.9 |
31-35 4.3 | 31-35 | 4.3 |
36-40 4.1 | 36-40 | 4.1 |
41-45 4.2 | 41-45 | 4.2 |
46-50 3.5 | 46-50 | 3.5 |
51-55 4.1 | 51-55 | 4.1 |
56-60 3.4 | 56-60 | 3.4 |
61-65 2 | 61-65 | 2 |
VMware ROI Score by Usage
VMware's ROI score was rated the highest by customers who have used VMware's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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VMware ROI Score by Industry
VMware's ROI score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Architecture and Planning industry customers.
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VMware Pricing vs. Competitors
Compared to its competitors, VMware's ROI score is rated right above Workday, and is preceded by SAP.
| COMPANY | Pricing Score | |
|---|---|---|
| Embotics | 4/5 |
| Red Hat | 4/5 |
| SAP | 3.9/5 |
| VMware | 3.8/5 |
| Workday | 3.8/5 |
| Citrix | 3.7/5 |
| CA Technologies | 3.5/5 |
| Unisys | 3.4/5 |
| Netsuite | 3.2/5 |
| Morpheus Data | N/A |
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ROI for Other Tech Brands
In the Tech industry, VMware's ROI score is rated right above ROBLOX, and is preceded by Apple.
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VMware Customer Satisfaction (CSAT)
VMware Customer Satisfaction (CSAT) Score
76 / 100
VMware has an overall Customer Satisfaction score of 76 rated by its users and customers.
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Very Satisfied
42%
Satisfied
34%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
5%
Very Dissatisfied
12%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into VMware Customer Satisfaction
VMware's Customer Satisfaction score was rated highest by customers ages 31-35, and rated lowest by customers ages 61-65.
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Ranked VMware Customer Satisfaction the Highest
Ranked VMware Customer Satisfaction the Lowest
VMware Customer Satisfaction Score by Gender
Female customers rated VMware's Customer Satisfaction score 33 points higher than Male customers.
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67 / 100
MaleVery Satisfied | 41% | |
|---|---|---|
Satisfied | 26% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 7% | |
Very Dissatisfied | 15% |
100 / 100
FemaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 50% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
VMware Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
VMware's Customer Satisfaction (CSAT) score was rated 65% according to Caucasian users and customers.
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65 / 100
Very Satisfied
41%
Satisfied
24%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
6%
Very Dissatisfied
18%
CSAT according to Hispanic or Latino
VMware's Customer Satisfaction (CSAT) score was rated 50% according to Hispanic or Latino users and customers.
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50 / 100
Very Satisfied
33%
Satisfied
17%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
17%
CSAT according to African American/Black
VMware's Customer Satisfaction (CSAT) score was rated 59% according to African American/Black users and customers.
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59 / 100
Very Satisfied
17%
Satisfied
42%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
8%
Very Dissatisfied
25%
CSAT according to Asian or Pacific Islander
VMware's Customer Satisfaction (CSAT) score was rated 94% according to Asian or Pacific Islander users and customers.
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94 / 100
Very Satisfied
61%
Satisfied
33%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
VMware's Customer Satisfaction (CSAT) score was rated 70% according to Other users and customers.
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70 / 100
Very Satisfied
40%
Satisfied
30%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
10%
VMware Customer Satisfaction Score by Age
VMware's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 75% | |||||||||||||||
| 26-30 | 56% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 36-40 | 91% | |||||||||||||||
| 41-45 | 87% | |||||||||||||||
| 46-50 | 62% | |||||||||||||||
| 51-55 | 80% | |||||||||||||||
| 56-60 | 40% | |||||||||||||||
| 61-65 | 33% |
VMware Customer Satisfaction Score by Usage
VMware's Customer Satisfaction score was rated the highest by customers who have used VMware's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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VMware Customer Satisfaction Score by Industry
VMware's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Consulting industry customers.
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}VMware Customer Satisfaction vs. Competitors
Compared to its competitors, VMware's Customer Satisfaction score is rated right above Workday, and is preceded by Red Hat.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| SAP | 82% |
| Red Hat | 76% |
| VMware | 76% |
| Workday | 72% |
| Citrix | 64% |
| Netsuite | 60% |
| Unisys | 55% |
| CA Technologies | 20% |
| Embotics | 0% |
| Morpheus Data | 0% |
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Customer Satisfaction for Other Tech Brands
In the Tech industry, VMware's Customer Satisfaction score is rated right above Zoom Video Communications, and is preceded by Google.
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VMware Customer Service
3.8/5
VMware has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About VMware's Customer Service
Address
Palo Alto, CA 94304
Website
http://www.vmware.com
Phone Number
1(877) 486-9273
Quick Insights into VMware Customer Service
VMware's Customer Service score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers from the Architecture and Planning industry.
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Ranked VMware Customer Service the Highest
Ranked VMware Customer Service the Lowest
VMware Customer Service Score by Gender
Female customers rated VMware's Customer Service score 0.9 stars higher than Male customers.
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Male
3.6/5
Female
4.5/5
VMware Customer Service Score by Ethnicity
VMware's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
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0
20
40
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80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Hispanic or Latino 3 | Hispanic or Latino | 3 |
African American/Black 3.6 | African American/Black | 3.6 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Other 4.1 | Other | 4.1 |
VMware Customer Service Score by Age
VMware's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 3.7 | 26-30 | 3.7 |
31-35 4.4 | 31-35 | 4.4 |
36-40 4 | 36-40 | 4 |
41-45 4.2 | 41-45 | 4.2 |
46-50 3.4 | 46-50 | 3.4 |
51-55 4.2 | 51-55 | 4.2 |
56-60 3.8 | 56-60 | 3.8 |
61-65 2 | 61-65 | 2 |
VMware Customer Service Score by Usage
VMware's Customer Service score was rated the highest by customers who have used VMware's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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VMware Customer Service Score by Industry
VMware's Customer Service score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Architecture and Planning industry customers.
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VMware Customer Service vs. Competitors
Compared to its competitors, VMware's Customer Service score is rated right above Citrix, and is preceded by Workday.
| COMPANY | Customer Service Score | |
|---|---|---|
| Embotics | 5/5 |
| Red Hat | 4/5 |
| SAP | 4/5 |
| Workday | 3.9/5 |
| VMware | 3.8/5 |
| Citrix | 3.6/5 |
| Unisys | 3.6/5 |
| CA Technologies | 3.5/5 |
| Netsuite | 3/5 |
| Morpheus Data | N/A |
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Customer Service for Other Tech Brands
In the Tech industry, VMware's Customer Service score is rated right above ROBLOX, and is preceded by Spotify.
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VMware as an Employer
4.5/5
VMware has a 4.5/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
VMware scored a 31 for Net Promoter Score and a 35 for Employee Net Promoter Score. NPS gauges how likely a customer of VMware would recommend the brand to a friend. ENPS measures how likely VMware employees would recommend working at VMware to a friend.
Net Promoter Score
31
NPS Score
| 57% | Promoters |
|---|---|
| 17% | Passive |
| 26% | Detractors |
Employee Net Promoter Score
35
eNPS Score
| 57% | Promoters |
|---|---|
| 21% | Passive |
| 22% | Detractors |
Global Ranking Snapshot
VMware is ranked #329 in the Global Top 100 Brands. It ranks just behind Twilio Inc. and just ahead of Merck.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
327 |  | Hasbro |  | Brian Goldner | Consumer Goods |
328 |  | Twilio Inc. |  | Jeff Lawson | Tech |
329 | | VMware | | Raghu Raghuram | Tech |
330 |  | Merck |  | Rob Davis | Health and Wellness |
331 |  | ServiceNow |  | Bill McDermott | Tech |
332 |  | Roche |  | Severin Schwan | Health and Wellness |
333 |  | Akamai |  | Tom Leighton | Tech |
Tech Ranking Snapshot
VMware is ranked #93 in the Tech Industry. It ranks just behind Twilio Inc. and just ahead of ServiceNow.
| RANK | COMPANY | Location | |
|---|---|---|---|
91 |  | Texas Instruments | Dallas, TX |
92 | | Twilio Inc. | San Francisco, CA |
93 | | VMware | Palo Alto, CA |
94 | | ServiceNow | Santa Clara, CA |
95 | | Akamai | Cambridge, MA |
96 |  | InVision | New York City, NY |
97 |  | Textron | Providence, RI |
