Citrix NPS & Customer Reviews | Comparably
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About Citrix's Brand

Citrix aims to power a world where people, organizations are securely connected and accessible to make the extraordinary possible. Among its major competitors, Citrix is ranked in 4th place for NPS while GoTo is 1st, and NetApp is 2nd. Overall, Citrix has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $16.35B

Brand at a Glance

82%
Customer Loyalty
3.8/5
Product Quality
3.7/5
Pricing
3.6/5
Customer Service

Citrix CMO
  Citrix CMO

Tim Minahan

Tim Minahan serves as the Chief Marketing Officer and SVP of Citrix. Tim started at Citrix in November of 2015. Tim currently resides in the Greater Atlanta Area.

Citrix Ranking

Citrix NPS

Citrix's Net Promoter Score (NPS) is a 17 with 49% Promoters, 19% Passives, and 32% Detractors. Net Promoter Score tracks whether Citrix's customers would recommend using the product based on a scale of -100 to 100.

Citrix Overall NPS

17
NPS
49%Promoters
19%Passives
32%Detractors
Citrix Overall NPS

Citrix NPS Trend

-100
-50
0
50
100
May 2023
19
May 202319
Sep 2023
19
Sep 202319
Feb 2024
18
Feb 202418
Mar 2024
16
Mar 202416
May 2024
18
May 202418
Jun 2024
18
Jun 202418
Sep 2024
20
Sep 202420
Nov 2024
18
Nov 202418
Dec 2024
17
Dec 202417
Feb 2025
15
Feb 202515
Apr 2025
15
Apr 202515
May 2025
17
May 202517

How Other Brands Compare

Citrix is ranked #4 for NPS among its competitors. GoTo and NetApp come in first and second, with VMware coming in at third. Among those competitors, it is the second most valued company behind VMware.

Citrix's Logo
Citrix
NetApp's Logo
NetApp
GoTo's Logo
GoTo
VMware's Logo
VMware
Global Ranking#-#268#291#329
NPS17365931
Social Sentiment Calculated by analyzing social media and other online mentionsNeutralNeutralNegative-
Valuation Updated every 24 hours for public companies$16.35B$15.94B$4.22B$61.27B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Citrix NPS by Gender

Citrix's NPS was rated 23 by Male customers on Comparably.

Male

23

Citrix's NPS was rated 23 by Male customers on Comparably.

46%
Promoters
31%
Passives
23%
Detractors

Female

N/A

Citrix's NPS is not yet rated by Female customers.

0%
Promoters
0%
Passives
0%
Detractors

Citrix NPS by Ethnicity

Citrix's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

-100
-50
0
50
100
Caucasian
-60
Caucasian-60
African American/Black
67
African American/Black67

Citrix NPS by Age

Citrix's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.

0
20
40
60
80
100
Promoters
80%
Passives
20%
Detractors
0%
26-3080%20%0%
Promoters
67%
Passives
0%
Detractors
33%
56-6067%0%33%

Citrix NPS by Usage

Citrix's NPS was rated the highest by customers who have used Citrix's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

-100
-50
0
50
100
Less than 1 Year
52
Less than 1 Year52
1 to 2 Years
26
1 to 2 Years26
2 to 5 Years
16
2 to 5 Years16
5 to 10 Years
53
5 to 10 Years53
Over 10 Years
-67
Over 10 Years-67

Citrix NPS vs. Competitors

Compared to its competitors, Citrix's NPS is rated right above BMC Software, and is preceded by VMware.

Citrix Customer Reviews

Out of the 2 Citrix customer reviews 2 were positive and 0 were constructive. Citrix customer reviews reflect that all customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
watches high level marketing and better service
What do you value most about this brand?
customer service and customer support

Citrix Customer Loyalty

82%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

82% of Citrix users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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82
82%
18
18%
Citrix Customer Loyalty

Citrix Customer Loyalty Score by Gender

Citrix's Customer Loyalty score was rated 93 by Male customers on Comparably.

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Male
93%
Yes
Female
N/A
Yes

Citrix Customer Loyalty Score by Ethnicity

Citrix's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

% who answered "Yes"

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82
out of 100
Caucasian
100
out of 100
African American/Black

Citrix Customer Loyalty Score by Age

Citrix's Customer Loyalty score was rated 100% by customers ages 26-30 and customers ages 56-60 on Comparably.

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0
20%
40%
60%
80%
100%
26-30
100%
26-30100%
56-60
100%
56-60100%

Citrix Customer Loyalty Score by Usage

Citrix's Customer Loyalty score was rated the highest by customers who have used Citrix's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year
87%
1 to 2 Years
55%
2 to 5 Years
100%
5 to 10 Years
100%
Over 10 Years
100%

Citrix Customer Loyalty Score by Industry

Citrix's Customer Loyalty score was rated 87% by Tech industry customers.

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Tech
87%

Citrix Customer Loyalty vs. Competitors

Compared to its competitors, Citrix's Customer Loyalty score is rated right above VMware, and is preceded by Payoda.

COMPANYCustomer Loyalty Score
Bomgar100%
GoTo88%
NetApp83%
Payoda83%
Citrix82%
VMware79%
BMC Software76%
Netsuite74%

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Citrix Product Quality

3.8/5

Citrix has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.

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Citrix Product Information

Citrix serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. Citrix supports iOS and Web devices and offers products for medium and large sized businesses.

Citrix’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated Citrix's product the highest. Reviewers from the Philanthropy industry rated Citrix the lowest at 3.8.

Website
http://www.citrix.com
Company Size
5,001-10,000 Employees

Industry

Tech
Big Data
Enterprise
SaaS

Languages Supported

English
Chinese (Traditional)
German
Spanish
Chinese (Simplified)
Italian

Quick Insights into Citrix Product Quality

Citrix's Product Quality score was rated highest by customers who have used Citrix's products/services for 2 to 5 Years, and rated lowest by customers who have used Citrix's products/services for Over 10 Years.

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Ranked Citrix Product Quality the Highest

2 to 5 Years
4.5
Healthcare, Hospitals and Medicine
4.4
26-30
4.1

Ranked Citrix Product Quality the Lowest

African American/Black
3.5
56-60
3
Over 10 Years
3

Citrix Product Quality Score by Gender

Citrix's Product Quality score was rated 4 by Male customers on Comparably.

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Male

4/5

Female

N/A

Citrix Product Quality Score by Ethnicity

Citrix's Product Quality score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.

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0
1
2
3
4
5
Caucasian
4.1
Caucasian4.1
African American/Black
3.5
African American/Black3.5

Citrix Product Quality Score by Age

Citrix's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.

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0
1
2
3
4
5
26-30
4.1
26-304.1
56-60
3
56-603

Citrix Product Quality Score by Usage

Citrix's Product Quality score was rated the highest by customers who have used Citrix's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
4.2
1 to 2 Years
3.2
2 to 5 Years
4.5
5 to 10 Years
4
Over 10 Years
3

Citrix Product Quality Score by Industry

Citrix's Product Quality score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Philanthropy industry customers.

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Tech
4.1
Consulting
4.3
Government and Public Policy
3.9
Healthcare, Hospitals and Medicine
4.4
Philanthropy
3.8

Citrix Product Quality vs. Competitors

Compared to its competitors, Citrix's Product Quality score is rated right above Bomgar, and is preceded by Payoda.

COMPANYProduct Quality Score
GoTo4.4/5
NetApp4.1/5
VMware4/5
BMC Software4/5
Payoda4/5
Citrix3.8/5
Bomgar3.7/5
Netsuite3.4/5

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Citrix Pricing

Citrix ROI & Value For Money

3.7/5

Citrix has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.

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Citrix Pricing Plans

Citrix has a pricing structure that accommodates medium and large businesses. Starting from $109/month, Citrix uses a subscription model.

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.

Who Uses Citrix?

Medium Businesses
Large Enterprises

Quick Insights into Citrix ROI

Citrix's ROI score was rated highest by customers who have used Citrix's products/services for 5 to 10 Years, and rated lowest by customers who have used Citrix's products/services for Over 10 Years.

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Ranked Citrix ROI the Highest

5 to 10 Years
4.5
African American/Black
4.5
26-30
4.4

Ranked Citrix ROI the Lowest

56-60
3.5
Caucasian
2.8
Over 10 Years
1.8

Citrix ROI Score by Gender

Citrix's ROI score was rated 3.7 by Male customers on Comparably.

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Male

3.7/5

Female

N/A

Citrix ROI Score by Ethnicity

Citrix's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
2.8
Caucasian2.8
African American/Black
4.5
African American/Black4.5

Citrix ROI Score by Age

Citrix's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.

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0
1
2
3
4
5
26-30
4.4
26-304.4
56-60
3.5
56-603.5

Citrix ROI Score by Usage

Citrix's ROI score was rated the highest by customers who have used Citrix's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3.8
1 to 2 Years
3.2
2 to 5 Years
4.1
5 to 10 Years
4.5
Over 10 Years
1.8

Citrix ROI Score by Industry

Citrix's ROI score was rated 3.5 stars by Tech industry customers.

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Tech
3.5

Citrix Pricing vs. Competitors

Compared to its competitors, Citrix's ROI score is rated right above BMC Software, and is preceded by VMware.

COMPANYPricing Score
GoTo4.4/5
NetApp4/5
VMware3.8/5
Citrix3.7/5
BMC Software3.6/5
Netsuite3.2/5
Payoda2.9/5
Bomgar2.7/5

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Citrix Customer Satisfaction (CSAT)

Citrix Customer Satisfaction (CSAT) Score

64 / 100

Citrix has an overall Customer Satisfaction score of 64 rated by its users and customers.

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Very Satisfied42%
Satisfied22%
Neither Satisfied nor Dissatisfied11%
Dissatisfied8%
Very Dissatisfied17%
Very Satisfied
42%
Satisfied
22%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
8%
Very Dissatisfied
17%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Citrix Customer Satisfaction

Citrix's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers who have used Citrix's products/services for Over 10 Years.

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Ranked Citrix Customer Satisfaction the Highest

26-30
100%
African American/Black
100%
Less than 1 Year
100%

Ranked Citrix Customer Satisfaction the Lowest

Caucasian
34%
Over 10 Years
34%

Citrix Customer Satisfaction Score by Gender

Citrix's Customer Satisfaction score was rated 63 by Male customers on Comparably.

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63 / 100
Male
Very Satisfied
38%
Satisfied
25%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
0%
Very Dissatisfied
25%

Citrix Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Citrix's Customer Satisfaction (CSAT) score was rated 34% according to Caucasian users and customers.

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34 / 100
Very Satisfied34%
Satisfied0%
Neither Satisfied nor Dissatisfied33%
Dissatisfied0%
Very Dissatisfied33%
Very Satisfied
34%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
33%

CSAT according to African American/Black

Citrix's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.

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100 / 100
Very Satisfied33%
Satisfied67%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
33%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

Citrix Customer Satisfaction Score by Age

Citrix's Customer Satisfaction score was rated 100 points by customers ages 26-30 on Comparably.

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0
20
40
60
80
100
26-30 CSAT Score
100%
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
26-30100%

Citrix Customer Satisfaction Score by Usage

Citrix's Customer Satisfaction score was rated the highest by customers who have used Citrix's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
100
5 to 10 Years
67
Over 10 Years
34

Citrix Customer Satisfaction Score by Industry

Citrix's Customer Satisfaction score was rated 75 points by Tech industry customers.

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Tech
75

Citrix Customer Satisfaction vs. Competitors

Compared to its competitors, Citrix's Customer Satisfaction score is rated right above Netsuite, and is preceded by BMC Software.

COMPANYCustomer Satisfaction (CSAT) Score
Payoda100%
GoTo89%
NetApp80%
VMware76%
BMC Software70%
Citrix64%
Netsuite60%
Bomgar50%

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Citrix Customer Service

3.6/5

Citrix has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.

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About Citrix's Customer Service

Address

4988 Great America Parkway, Santa Clara, CA 95054


Website

http://www.citrix.com


Phone Number

800-424-8749

Quick Insights into Citrix Customer Service

Citrix's Customer Service score was rated highest by African American/Black customers, and rated lowest by customers who have used Citrix's products/services for Over 10 Years.

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Ranked Citrix Customer Service the Highest

African American/Black
4.6
2 to 5 Years
4.5
26-30
4.5

Ranked Citrix Customer Service the Lowest

56-60
4
Caucasian
2.3
Over 10 Years
2.3

Citrix Customer Service Score by Gender

Citrix's Customer Service score was rated 3.8 by Male customers on Comparably.

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Male

3.8/5

Female

N/A

Citrix Customer Service Score by Ethnicity

Citrix's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

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0
20
40
60
80
100
Caucasian
2.3
Caucasian2.3
African American/Black
4.6
African American/Black4.6

Citrix Customer Service Score by Age

Citrix's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.

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0
20
40
60
80
100
26-30
4.5
26-304.5
56-60
4
56-604

Citrix Customer Service Score by Usage

Citrix's Customer Service score was rated the highest by customers who have used Citrix's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
4
1 to 2 Years
3.4
2 to 5 Years
4.5
5 to 10 Years
3.9
Over 10 Years
2.3

Citrix Customer Service Score by Industry

Citrix's Customer Service score was rated 3.6 stars by Tech industry customers.

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Tech
3.6

Citrix Customer Service vs. Competitors

Compared to its competitors, Citrix's Customer Service score is rated right above Netsuite, and is preceded by Bomgar.

COMPANYCustomer Service Score
GoTo4.3/5
NetApp4.2/5
VMware3.8/5
BMC Software3.7/5
Bomgar3.7/5
Citrix3.6/5
Netsuite3/5
Payoda2.7/5

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Citrix as an Employer

3.0/5

Citrix has a 3.0/5 stars for its overall company culture rated by their employees

  Citrix CEO
bottom
35%
CEO of Citrix

In the Bottom 35% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Citrix scored a 17 for Net Promoter Score and a -6 for Employee Net Promoter Score. NPS gauges how likely a customer of Citrix would recommend the brand to a friend. ENPS measures how likely Citrix employees would recommend working at Citrix to a friend.

Net Promoter Score

17
NPS Score
49%Promoters
19%Passive
32%Detractors

Employee Net Promoter Score

-6
eNPS Score
34%Promoters
26%Passive
40%Detractors

Global Ranking Snapshot

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