

Citrix aims to power a world where people, organizations are securely connected and accessible to make the extraordinary possible. Among its major competitors, Citrix is ranked in 4th place for NPS while GoTo is 1st, and NetApp is 2nd. Overall, Citrix has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $16.35B

Tim Minahan serves as the Chief Marketing Officer and SVP of Citrix. Tim started at Citrix in November of 2015. Tim currently resides in the Greater Atlanta Area.
Citrix's Net Promoter Score (NPS) is a 17 with 49% Promoters, 19% Passives, and 32% Detractors. Net Promoter Score tracks whether Citrix's customers would recommend using the product based on a scale of -100 to 100.
| 49% | Promoters |
|---|---|
| 19% | Passives |
| 32% | Detractors |
| Summary | Date | Score |
|---|---|---|
May 2023 19 | May 2023 | 19 |
Sep 2023 19 | Sep 2023 | 19 |
Feb 2024 18 | Feb 2024 | 18 |
Mar 2024 16 | Mar 2024 | 16 |
May 2024 18 | May 2024 | 18 |
Jun 2024 18 | Jun 2024 | 18 |
Sep 2024 20 | Sep 2024 | 20 |
Nov 2024 18 | Nov 2024 | 18 |
Dec 2024 17 | Dec 2024 | 17 |
Feb 2025 15 | Feb 2025 | 15 |
Apr 2025 15 | Apr 2025 | 15 |
May 2025 17 | May 2025 | 17 |
Citrix is ranked #4 for NPS among its competitors. GoTo and NetApp come in first and second, with VMware coming in at third. Among those competitors, it is the second most valued company behind VMware.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Citrix's NPS was rated 23 by Male customers on Comparably.
Citrix's NPS was rated 23 by Male customers on Comparably.
Citrix's NPS is not yet rated by Female customers.
Citrix's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -60 | Caucasian | -60 |
African American/Black 67 | African American/Black | 67 |
Citrix's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
Citrix's NPS was rated the highest by customers who have used Citrix's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 52 | Less than 1 Year | 52 |
1 to 2 Years 26 | 1 to 2 Years | 26 |
2 to 5 Years 16 | 2 to 5 Years | 16 |
5 to 10 Years 53 | 5 to 10 Years | 53 |
Over 10 Years -67 | Over 10 Years | -67 |
Out of the 2 Citrix customer reviews 2 were positive and 0 were constructive. Citrix customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
82% of Citrix users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Citrix's Customer Loyalty score was rated 93 by Male customers on Comparably.
Citrix's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Citrix's Customer Loyalty score was rated 100% by customers ages 26-30 and customers ages 56-60 on Comparably.
| Summary | Age | Score |
|---|---|---|
26-30 100% | 26-30 | 100% |
56-60 100% | 56-60 | 100% |
Citrix's Customer Loyalty score was rated the highest by customers who have used Citrix's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Citrix's Customer Loyalty score was rated 87% by Tech industry customers.
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Compared to its competitors, Citrix's Customer Loyalty score is rated right above VMware, and is preceded by Payoda.
Citrix has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Citrix serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. Citrix supports iOS and Web devices and offers products for medium and large sized businesses.
Citrix’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated Citrix's product the highest. Reviewers from the Philanthropy industry rated Citrix the lowest at 3.8.
Citrix's Product Quality score was rated highest by customers who have used Citrix's products/services for 2 to 5 Years, and rated lowest by customers who have used Citrix's products/services for Over 10 Years.
Citrix's Product Quality score was rated 4 by Male customers on Comparably.
Citrix's Product Quality score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
African American/Black 3.5 | African American/Black | 3.5 |
Citrix's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
26-30 4.1 | 26-30 | 4.1 |
56-60 3 | 56-60 | 3 |
Citrix's Product Quality score was rated the highest by customers who have used Citrix's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Citrix's Product Quality score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Philanthropy industry customers.
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Compared to its competitors, Citrix's Product Quality score is rated right above Bomgar, and is preceded by Payoda.
Citrix has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Citrix has a pricing structure that accommodates medium and large businesses. Starting from $109/month, Citrix uses a subscription model.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Citrix's ROI score was rated highest by customers who have used Citrix's products/services for 5 to 10 Years, and rated lowest by customers who have used Citrix's products/services for Over 10 Years.
Citrix's ROI score was rated 3.7 by Male customers on Comparably.
Citrix's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
African American/Black 4.5 | African American/Black | 4.5 |
Citrix's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
26-30 4.4 | 26-30 | 4.4 |
56-60 3.5 | 56-60 | 3.5 |
Citrix's ROI score was rated the highest by customers who have used Citrix's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Citrix's ROI score was rated 3.5 stars by Tech industry customers.
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Compared to its competitors, Citrix's ROI score is rated right above BMC Software, and is preceded by VMware.
Citrix has an overall Customer Satisfaction score of 64 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Citrix's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers who have used Citrix's products/services for Over 10 Years.
Citrix's Customer Satisfaction score was rated 63 by Male customers on Comparably.
Very Satisfied | 38% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 12% | |
Dissatisfied | 0% | |
Very Dissatisfied | 25% |
Citrix's Customer Satisfaction (CSAT) score was rated 33% according to Caucasian users and customers.
Citrix's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
Citrix's Customer Satisfaction score was rated 100 points by customers ages 26-30 on Comparably.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 100% |
Citrix's Customer Satisfaction score was rated the highest by customers who have used Citrix's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Citrix's Customer Satisfaction score was rated 75 points by Tech industry customers.
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}Compared to its competitors, Citrix's Customer Satisfaction score is rated right above Netsuite, and is preceded by BMC Software.
Citrix has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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4988 Great America Parkway, Santa Clara, CA 95054
http://www.citrix.com
800-424-8749
Citrix's Customer Service score was rated highest by African American/Black customers, and rated lowest by customers who have used Citrix's products/services for Over 10 Years.
Citrix's Customer Service score was rated 3.8 by Male customers on Comparably.
Citrix's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
African American/Black 4.6 | African American/Black | 4.6 |
Citrix's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 4.5 | 26-30 | 4.5 |
56-60 4 | 56-60 | 4 |
Citrix's Customer Service score was rated the highest by customers who have used Citrix's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Citrix's Customer Service score was rated 3.6 stars by Tech industry customers.
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Compared to its competitors, Citrix's Customer Service score is rated right above Netsuite, and is preceded by Bomgar.
Citrix has a 3.0/5 stars for its overall company culture rated by their employees

Citrix scored a 17 for Net Promoter Score and a -6 for Employee Net Promoter Score. NPS gauges how likely a customer of Citrix would recommend the brand to a friend. ENPS measures how likely Citrix employees would recommend working at Citrix to a friend.
| 49% | Promoters |
|---|---|
| 19% | Passive |
| 32% | Detractors |
| 34% | Promoters |
|---|---|
| 26% | Passive |
| 40% | Detractors |