36
NPS
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NetApp is ranked #68 in Tech Brands
NetApp is ranked #68 in Tech Brands
About NetApp's Brand
NetApp offers storage and data management solutions that enable customers to accelerate business innovations and achieve cost efficiencies. NetApp’s brand is ranked #268 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of NetApp. When compared to other organizations within the Tech industry, NetApp is ranked #68. Among its major competitors, NetApp is ranked in 2nd place for NPS while Pure Storage is 1st, and HPE is 3rd. Overall, NetApp has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $15.94B
Brand at a Glance
83%
Customer Loyalty
4.1/5
Product Quality
4/5
Pricing
4.2/5
Customer Service
NetApp CMO
Jean English
Ms. Jean English has been Chief Marketing Officer of NetApp, Inc. since August 17, 2016 and has been its Senior Vice President since August 23, 2016. Ms. English has a wealth of leadership and marketing experience. Her experience in business-to-business marketing spans over 20 years. She has expertise in developing and implementing comprehensive marketing strategies that include global and country-level strategic planning, branding and positioning, product and solutions marketing, integrated multichannel marketing, digital marketing and commerce and sales channel enablement and optimization. Ms. English joined NetApp from IBM, where, most recently, she served as the Global Vice President for IBM Cloud Marketing and led the go-to-market transformation for IBM's cloud business.
NetApp Ranking
- #68 in Tech
- #2 / 4 of its competitors
NetApp NPS
NetApp's Net Promoter Score (NPS) is a 36 with 60% Promoters, 16% Passives, and 24% Detractors. Net Promoter Score tracks whether NetApp's customers would recommend using the product based on a scale of -100 to 100.
NetApp Overall NPS
| 60% | Promoters |
|---|---|
| 16% | Passives |
| 24% | Detractors |
NetApp NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2024 36 | Oct 2024 | 36 |
Nov 2024 34 | Nov 2024 | 34 |
Dec 2024 34 | Dec 2024 | 34 |
Jan 2025 34 | Jan 2025 | 34 |
Feb 2025 34 | Feb 2025 | 34 |
Mar 2025 34 | Mar 2025 | 34 |
Apr 2025 36 | Apr 2025 | 36 |
May 2025 34 | May 2025 | 34 |
Jul 2025 36 | Jul 2025 | 36 |
Aug 2025 36 | Aug 2025 | 36 |
Dec 2025 34 | Dec 2025 | 34 |
Jan 2026 35 | Jan 2026 | 35 |
How Other Brands Compare
NetApp is ranked second for NPS among its competitors. Pure Storage and Western Digital Corporation come in first and third, with Seagate Technology coming in at #4. Among those competitors, it is the third most valued company behind Western Digital Corporation.
 NetApp |  Western Digital Corporation |  Seagate Technology |  Pure Storage | |
| Global Ranking | #268 | #167 | #475 | #543 |
| NPS | 36 | 10 | -1 | 41 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | - | - | - |
| Valuation Updated every 24 hours for public companies | $15.94B | $21.08B | $17.31B | $11.51B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
NetApp NPS by Gender
Male customers rated NetApp's NPS 50 points higher than Female customers.
Male
49
NetApp's NPS was rated 49 by Male customers on Comparably.
66%
Promoters
17%
Passives
17%
Detractors
Female
-1
NetApp's NPS was rated -1 by Female customers on Comparably.
37%
Promoters
25%
Passives
38%
Detractors
NetApp NPS by Ethnicity
NetApp's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 39 | Caucasian | 39 |
Asian or Pacific Islander 55 | Asian or Pacific Islander | 55 |
Native American -34 | Native American | -34 |
Other 20 | Other | 20 |
NetApp NPS by Age
NetApp's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 51-55.
NetApp NPS by Usage
NetApp's NPS was rated the highest by customers who have used NetApp's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 24 | Less than 1 Year | 24 |
1 to 2 Years 40 | 1 to 2 Years | 40 |
2 to 5 Years 40 | 2 to 5 Years | 40 |
5 to 10 Years -34 | 5 to 10 Years | -34 |
Over 10 Years 67 | Over 10 Years | 67 |
NetApp NPS vs. Competitors
Compared to its competitors, NetApp's NPS is rated right above HPE, and is preceded by Pure Storage.
| COMPANY | NPS Score | |
|---|---|---|
| Pure Storage | 41 |
| NetApp | 36 |
 | HPE | 20 |
 | Hitachi Vantara | 19 |
 | Super Micro Computer | 18 |
 | Nimble Storage | 13 |
| Western Digital Corporation | 10 |
 | Tintri | N/A |
| Seagate Technology | -1 |
 | Quantum | -28 |
NetApp Customer Reviews
Out of the 6 NetApp customer reviews 4 were positive and 2 were constructive. NetApp customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
NetApp Customer Loyalty
83%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of NetApp users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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NetApp Customer Loyalty Score by Gender
Female customers rated NetApp's Customer Loyalty score 12% higher than Male customers.
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Male
88%
Yes
Female
100%
Yes
NetApp Customer Loyalty Score by Ethnicity
NetApp's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of NetApp.
86
out of 100
Caucasian
100
out of 100
Asian or Pacific Islander
100
out of 100
Native American
82
out of 100
Other
NetApp Customer Loyalty Score by Age
NetApp's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
26-30 70% | 26-30 | 70% |
36-40 100% | 36-40 | 100% |
41-45 100% | 41-45 | 100% |
46-50 100% | 46-50 | 100% |
51-55 78% | 51-55 | 78% |
56-60 78% | 56-60 | 78% |
61-65 70% | 61-65 | 70% |
NetApp Customer Loyalty Score by Usage
NetApp's Customer Loyalty score was rated the highest by customers who have used NetApp's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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NetApp Customer Loyalty Score by Industry
NetApp's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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NetApp Customer Loyalty vs. Competitors
Compared to its competitors, NetApp's Customer Loyalty score is rated right above HPE, and is preceded by Pure Storage.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Nimble Storage | 87% |
| Pure Storage | 85% |
| NetApp | 83% |
| HPE | 79% |
| Hitachi Vantara | 75% |
| Super Micro Computer | 75% |
| Western Digital Corporation | 75% |
| Seagate Technology | 74% |
| Quantum | 73% |
| Tintri | N/A |
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Customer Loyalty for Other Tech Brands
In the Tech industry, NetApp's Customer Loyalty score is rated right above Peloton, and is preceded by Zoom Video Communications.
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NetApp Product Quality
4.1/5
NetApp has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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NetApp Product Information
NetApp serves markets in the United States, Asia, Europe, Japan, Middle-East and Africa, Australia, Canada, and Germany. NetApp offers products for medium and large sized businesses.
NetApp’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated NetApp's product the highest. Reviewers from the Tech industry rated NetApp the lowest at 4.5.
- Website
- http://www.netapp.com
- Company Size
- 10,000+ Employees
Industry
Tech
Big Data
Business Services
Enterprise
SaaS
Languages Supported
English
Quick Insights into NetApp Product Quality
NetApp's Product Quality score was rated highest by customers who have used NetApp's products/services for Over 10 Years, and rated lowest by customers ages 61-65.
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Ranked NetApp Product Quality the Highest
Ranked NetApp Product Quality the Lowest
NetApp Product Quality Score by Gender
Female customers rated NetApp's Product Quality score 0.1 stars higher than Male customers.
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Male
4.3/5
Female
4.4/5
NetApp Product Quality Score by Ethnicity
NetApp's Product Quality score was rated the highest by Native American customers, and the lowest by Asian or Pacific Islander customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.5 | Caucasian | 4.5 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Native American 4.6 | Native American | 4.6 |
Other 4.6 | Other | 4.6 |
NetApp Product Quality Score by Age
NetApp's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 3.8 | 26-30 | 3.8 |
36-40 4.7 | 36-40 | 4.7 |
41-45 4.6 | 41-45 | 4.6 |
46-50 4.5 | 46-50 | 4.5 |
51-55 3.6 | 51-55 | 3.6 |
56-60 4.5 | 56-60 | 4.5 |
61-65 3.5 | 61-65 | 3.5 |
NetApp Product Quality Score by Usage
NetApp's Product Quality score was rated the highest by customers who have used NetApp's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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NetApp Product Quality Score by Industry
NetApp's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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NetApp Product Quality vs. Competitors
Compared to its competitors, NetApp's Product Quality score is rated right above Pure Storage.
| COMPANY | Product Quality Score | |
|---|---|---|
| NetApp | 4.1/5 |
| Pure Storage | 4/5 |
| HPE | 3.9/5 |
| Hitachi Vantara | 3.7/5 |
| Nimble Storage | 3.7/5 |
| Super Micro Computer | 3.7/5 |
| Western Digital Corporation | 3.4/5 |
| Seagate Technology | 3.3/5 |
| Quantum | 2.9/5 |
| Tintri | N/A |
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Product Quality for Other Tech Brands
In the Tech industry, NetApp's Product Quality score is rated right above Google, and is preceded by Spotify.
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NetApp Pricing
NetApp ROI & Value For Money
4/5
NetApp has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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NetApp Pricing Plans
NetApp has a pricing structure that accommodates medium and large businesses.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from NetApp.
Who Uses NetApp?
Medium Businesses
Large Enterprises
Quick Insights into NetApp ROI
NetApp's ROI score was rated highest by Native American customers, and rated lowest by customers ages 61-65.
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Ranked NetApp ROI the Highest
Ranked NetApp ROI the Lowest
NetApp ROI Score by Gender
Female customers rated NetApp's ROI score 0.8 stars higher than Male customers.
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Male
3.6/5
Female
4.4/5
NetApp ROI Score by Ethnicity
NetApp's ROI score was rated the highest by Native American customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Native American 4.8 | Native American | 4.8 |
Other 3.5 | Other | 3.5 |
NetApp ROI Score by Age
NetApp's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 4 | 26-30 | 4 |
36-40 3.5 | 36-40 | 3.5 |
41-45 4.6 | 41-45 | 4.6 |
46-50 4.2 | 46-50 | 4.2 |
51-55 3.4 | 51-55 | 3.4 |
56-60 4.2 | 56-60 | 4.2 |
61-65 3 | 61-65 | 3 |
NetApp ROI Score by Usage
NetApp's ROI score was rated the highest by customers who have used NetApp's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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NetApp ROI Score by Industry
NetApp's ROI score was rated the highest by Tech industry customers, and the lowest by Aerospace and Aviation industry customers.
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NetApp Pricing vs. Competitors
Compared to its competitors, NetApp's ROI score is rated right above Hitachi Vantara.
| COMPANY | Pricing Score | |
|---|---|---|
| NetApp | 4/5 |
| Hitachi Vantara | 4/5 |
| Pure Storage | 3.8/5 |
| Super Micro Computer | 3.7/5 |
| HPE | 3.6/5 |
| Nimble Storage | 3.6/5 |
| Western Digital Corporation | 3.3/5 |
| Seagate Technology | 3.2/5 |
| Quantum | 2.8/5 |
| Tintri | N/A |
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ROI for Other Tech Brands
In the Tech industry, NetApp's ROI score is rated right above Peloton, and is preceded by Nintendo.
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NetApp Customer Satisfaction (CSAT)
NetApp Customer Satisfaction (CSAT) Score
80 / 100
NetApp has an overall Customer Satisfaction score of 80 rated by its users and customers.
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Very Satisfied
51%
Satisfied
29%
Neither Satisfied nor Dissatisfied
3%
Dissatisfied
6%
Very Dissatisfied
11%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into NetApp Customer Satisfaction
NetApp's Customer Satisfaction score was rated highest by customers who have used NetApp's products/services for 2 to 5 Years, and rated lowest by customers ages 56-60.
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Ranked NetApp Customer Satisfaction the Highest
Ranked NetApp Customer Satisfaction the Lowest
NetApp Customer Satisfaction Score by Gender
Female customers rated NetApp's Customer Satisfaction score 16 points higher than Male customers.
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84 / 100
MaleVery Satisfied | 55% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 4% | |
Very Dissatisfied | 8% |
100 / 100
FemaleVery Satisfied | 29% | |
|---|---|---|
Satisfied | 71% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
NetApp Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
NetApp's Customer Satisfaction (CSAT) score was rated 91% according to Caucasian users and customers.
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91 / 100
Very Satisfied
55%
Satisfied
36%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
9%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
NetApp's Customer Satisfaction (CSAT) score was rated 80% according to Asian or Pacific Islander users and customers.
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80 / 100
Very Satisfied
40%
Satisfied
40%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
20%
CSAT according to Other
NetApp's Customer Satisfaction (CSAT) score was rated 80% according to Other users and customers.
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80 / 100
Very Satisfied
40%
Satisfied
40%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
0%
NetApp Customer Satisfaction Score by Age
NetApp's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 75% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 36-40 | 100% | |||||||||||||||
| 41-45 | 100% | |||||||||||||||
| 46-50 | 83% | |||||||||||||||
| 56-60 | 75% |
NetApp Customer Satisfaction Score by Usage
NetApp's Customer Satisfaction score was rated the highest by customers who have used NetApp's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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NetApp Customer Satisfaction Score by Industry
NetApp's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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"title": "NetApp Customer Satisfaction Score by Industry",
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}NetApp Customer Satisfaction vs. Competitors
Compared to its competitors, NetApp's Customer Satisfaction score is rated right above Nimble Storage.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| NetApp | 80% |
| Nimble Storage | 80% |
| HPE | 78% |
| Pure Storage | 77% |
| Hitachi Vantara | 74% |
| Super Micro Computer | 63% |
| Seagate Technology | 55% |
| Western Digital Corporation | 50% |
| Quantum | 28% |
| Tintri | 0% |
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Customer Satisfaction for Other Tech Brands
In the Tech industry, NetApp's Customer Satisfaction score is rated right above Zoom Video Communications, and is preceded by Google.
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NetApp Customer Service
4.2/5
NetApp has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.
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About NetApp's Customer Service
Address
Sunnyvale, CA 94089
Website
http://www.netapp.com
Phone Number
1-408-822-6000
Quick Insights into NetApp Customer Service
NetApp's Customer Service score was rated highest by customers who have used NetApp's products/services for Over 10 Years, and rated lowest by customers ages 51-55.
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Ranked NetApp Customer Service the Highest
Ranked NetApp Customer Service the Lowest
NetApp Customer Service Score by Gender
Female customers rated NetApp's Customer Service score 0.2 stars higher than Male customers.
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Male
4.2/5
Female
4.4/5
NetApp Customer Service Score by Ethnicity
NetApp's Customer Service score was rated the highest by Native American customers, and the lowest by Caucasian customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Native American 4.8 | Native American | 4.8 |
Other 4.5 | Other | 4.5 |
NetApp Customer Service Score by Age
NetApp's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 51-55.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 3.8 | 26-30 | 3.8 |
36-40 4.7 | 36-40 | 4.7 |
41-45 4.7 | 41-45 | 4.7 |
46-50 4.5 | 46-50 | 4.5 |
51-55 3.4 | 51-55 | 3.4 |
56-60 4.2 | 56-60 | 4.2 |
61-65 3.5 | 61-65 | 3.5 |
NetApp Customer Service Score by Usage
NetApp's Customer Service score was rated the highest by customers who have used NetApp's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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NetApp Customer Service Score by Industry
NetApp's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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NetApp Customer Service vs. Competitors
Compared to its competitors, NetApp's Customer Service score is rated right above Pure Storage.
| COMPANY | Customer Service Score | |
|---|---|---|
| NetApp | 4.2/5 |
| Pure Storage | 4/5 |
| Hitachi Vantara | 4/5 |
| Nimble Storage | 3.9/5 |
| HPE | 3.7/5 |
| Super Micro Computer | 3.3/5 |
| Western Digital Corporation | 3.3/5 |
| Quantum | 3.2/5 |
| Seagate Technology | 3.2/5 |
| Tintri | N/A |
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Customer Service for Other Tech Brands
In the Tech industry, NetApp's Customer Service score is rated right above Apple.
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NetApp as an Employer
4.3/5
NetApp has a 4.3/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
NetApp scored a 36 for Net Promoter Score and a 30 for Employee Net Promoter Score. NPS gauges how likely a customer of NetApp would recommend the brand to a friend. ENPS measures how likely NetApp employees would recommend working at NetApp to a friend.
Net Promoter Score
36
NPS Score
| 60% | Promoters |
|---|---|
| 16% | Passive |
| 24% | Detractors |
Employee Net Promoter Score
30
eNPS Score
| 56% | Promoters |
|---|---|
| 18% | Passive |
| 26% | Detractors |
Global Ranking Snapshot
NetApp is ranked #268 in the Global Top 100 Brands. It ranks just behind CBRE and just ahead of Oakley.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
266 |  | Columbia Sportswear |  | Timothy Boyle | Fashion and Beauty |
267 |  | CBRE |  | Bob Sulentic | Business and Consumer Services |
268 | | NetApp | | George Kurian | Tech |
269 |  | Oakley |  | Luca Tait | Fashion and Beauty |
270 |  | Dove | | Consumer Goods | |
271 |  | Palantir Technologies |  | Alex Karp | Tech |
272 |  | Ericsson |  | Borje Ekholm | Business and Consumer Services |
Tech Ranking Snapshot
NetApp is ranked #68 in the Tech Industry. It ranks just behind Red Hat and just ahead of Palantir Technologies.
| RANK | COMPANY | Location | |
|---|---|---|---|
66 |  | Indeed.com | Austin, TX |
67 |  | Red Hat | Raleigh, NC |
68 | | NetApp | Sunnyvale, CA |
69 | | Palantir Technologies | Palo Alto, CA |
70 |  | Qualtrics | Provo, UT |
71 |  | Fortinet | Sunnyvale, CA |
72 |  | Sprout Social | Chicago, IL |
