38
NPS
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Red Hat is ranked #67 in Tech Brands
Red Hat is ranked #67 in Tech Brands
About Red Hat's Brand
Red Hat is the world's leading provider of open source solutions. Our commitment to open source extends beyond technology into virtually everything we do. We collaborate and share ideas, create inclusive communities, and welcome diverse perspectives from all Red Hatters, no matter their role. It’s what makes us who we are. Red Hat’s brand is ranked #258 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Red Hat. When compared to other organizations within the Tech industry, Red Hat is ranked #67. Among its major competitors, Red Hat is ranked in 4th place for NPS while Amazon is 1st, and Google is 2nd. Overall, Red Hat has a neutral social sentiment, when analyzing social media channels and online mentions.
Brand at a Glance
79%
Customer Loyalty
4/5
Product Quality
4/5
Pricing
4/5
Customer Service
Red Hat CMO
Tim Yeaton
Tim Yeaton serves as the Executive Vice President & Chief Marketing Officer of Red Hat. Tim started at Red Hat in March of 2017. Tim currently resides in the Greater Boston Area.
Red Hat Ranking
- #67 in Tech
- #4 / 4 of its competitors
Red Hat NPS
Red Hat's Net Promoter Score (NPS) is a 38 with 60% Promoters, 18% Passives, and 22% Detractors. Net Promoter Score tracks whether Red Hat's customers would recommend using the product based on a scale of -100 to 100.
Red Hat Overall NPS
| 60% | Promoters |
|---|---|
| 18% | Passives |
| 22% | Detractors |
Red Hat NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2024 36 | Sep 2024 | 36 |
Nov 2024 36 | Nov 2024 | 36 |
Dec 2024 38 | Dec 2024 | 38 |
Jan 2025 38 | Jan 2025 | 38 |
Mar 2025 38 | Mar 2025 | 38 |
Apr 2025 37 | Apr 2025 | 37 |
May 2025 37 | May 2025 | 37 |
Jul 2025 37 | Jul 2025 | 37 |
Sep 2025 37 | Sep 2025 | 37 |
Oct 2025 37 | Oct 2025 | 37 |
Dec 2025 37 | Dec 2025 | 37 |
Jan 2026 37 | Jan 2026 | 37 |
How Other Brands Compare
Red Hat is ranked #4 for NPS among its competitors. Amazon and Google come in first and second, with Microsoft coming in at third.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Red Hat NPS by Gender
Female customers rated Red Hat's NPS 32 points higher than Male customers.
Male
6
Red Hat's NPS was rated 6 by Male customers on Comparably.
41%
Promoters
24%
Passives
35%
Detractors
Female
38
Red Hat's NPS was rated 38 by Female customers on Comparably.
55%
Promoters
28%
Passives
17%
Detractors
Red Hat NPS by Ethnicity
Red Hat's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 23 | Caucasian | 23 |
African American/Black 10 | African American/Black | 10 |
Asian or Pacific Islander -1 | Asian or Pacific Islander | -1 |
Other -6 | Other | -6 |
Red Hat NPS by Age
Red Hat's NPS was rated the highest by customers ages 56-60, and the lowest by customers ages 18-25.
Red Hat NPS by Usage
Red Hat's NPS was rated the highest by customers who have used Red Hat's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -22 | Less than 1 Year | -22 |
1 to 2 Years 28 | 1 to 2 Years | 28 |
2 to 5 Years -1 | 2 to 5 Years | -1 |
5 to 10 Years 32 | 5 to 10 Years | 32 |
Over 10 Years 37 | Over 10 Years | 37 |
Red Hat Customer Reviews
Out of the 14 Red Hat customer reviews 10 were positive and 4 were constructive. Red Hat customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Red Hat Customer Loyalty
79%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of Red Hat users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Red Hat Customer Loyalty Score by Gender
Female customers rated Red Hat's Customer Loyalty score 10% higher than Male customers.
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Male
80%
Yes
Female
90%
Yes
Red Hat Customer Loyalty Score by Ethnicity
Red Hat's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Red Hat.
76
out of 100
Caucasian
91
out of 100
African American/Black
94
out of 100
Asian or Pacific Islander
61
out of 100
Other
Red Hat Customer Loyalty Score by Age
Red Hat's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Red Hat.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 61% | 18-25 | 61% |
26-30 55% | 26-30 | 55% |
31-35 65% | 31-35 | 65% |
36-40 95% | 36-40 | 95% |
41-45 78% | 41-45 | 78% |
46-50 82% | 46-50 | 82% |
51-55 87% | 51-55 | 87% |
56-60 100% | 56-60 | 100% |
Red Hat Customer Loyalty Score by Usage
Red Hat's Customer Loyalty score was rated the highest by customers who have used Red Hat's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Red Hat Customer Loyalty Score by Industry
Red Hat's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Accounting industry customers.
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Red Hat Customer Loyalty vs. Competitors
Compared to its competitors, Red Hat's Customer Loyalty score is rated right above VMware, and is preceded by SAP.
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Customer Loyalty for Other Tech Brands
In the Tech industry, Red Hat's Customer Loyalty score is rated right below Peloton.
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Red Hat Product Quality
4/5
Red Hat has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Red Hat Product Information
Red Hat’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Red Hat's product the highest. Reviewers from the Accounting industry rated Red Hat the lowest at 2.1.
- Website
- http://www.redhat.com
- Company Size
- 10,000+ Employees
Industry
Tech
Business Services
Enterprise
Quick Insights into Red Hat Product Quality
Red Hat's Product Quality score was rated highest by customers ages 56-60, and rated lowest by customers from the Accounting industry.
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Ranked Red Hat Product Quality the Highest
Ranked Red Hat Product Quality the Lowest
Red Hat Product Quality Score by Gender
Male customers rated Red Hat's Product Quality score 0.1 stars higher than Female customers.
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Male
4/5
Female
3.9/5
Red Hat Product Quality Score by Ethnicity
Red Hat's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
African American/Black 4.3 | African American/Black | 4.3 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Other 3.6 | Other | 3.6 |
Red Hat Product Quality Score by Age
Red Hat's Product Quality score was rated the highest by customers ages 56-60, and the lowest by customers ages 18-25.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.8 | 18-25 | 2.8 |
26-30 3.9 | 26-30 | 3.9 |
31-35 3.8 | 31-35 | 3.8 |
36-40 3.7 | 36-40 | 3.7 |
41-45 3.8 | 41-45 | 3.8 |
46-50 4.1 | 46-50 | 4.1 |
51-55 4.7 | 51-55 | 4.7 |
56-60 5 | 56-60 | 5 |
Red Hat Product Quality Score by Usage
Red Hat's Product Quality score was rated the highest by customers who have used Red Hat's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Red Hat Product Quality Score by Industry
Red Hat's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Accounting industry customers.
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Red Hat Product Quality vs. Competitors
Compared to its competitors, Red Hat's Product Quality score is rated right above Salesforce, and is preceded by SAP.
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Product Quality for Other Tech Brands
In the Tech industry, Red Hat's Product Quality score is rated right above Peloton, and is preceded by Google.
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Red Hat Pricing
Red Hat ROI & Value For Money
4/5
Red Hat has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Red Hat Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Architecture and Planning industry. The users from the Accounting industry think that they had the lowest ROI from Red Hat.
Quick Insights into Red Hat ROI
Red Hat's ROI score was rated highest by customers ages 56-60, and rated lowest by customers from the Accounting industry.
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Ranked Red Hat ROI the Highest
Ranked Red Hat ROI the Lowest
Red Hat ROI Score by Gender
Female customers rated Red Hat's ROI score 0.3 stars higher than Male customers.
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Male
3.6/5
Female
3.9/5
Red Hat ROI Score by Ethnicity
Red Hat's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Red Hat.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Other 3.3 | Other | 3.3 |
Red Hat ROI Score by Age
Red Hat's ROI score was rated the highest by customers ages 56-60, and the lowest by customers ages 18-25.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Red Hat.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.9 | 18-25 | 2.9 |
26-30 3.5 | 26-30 | 3.5 |
31-35 4 | 31-35 | 4 |
36-40 3.4 | 36-40 | 3.4 |
41-45 3.5 | 41-45 | 3.5 |
46-50 3.9 | 46-50 | 3.9 |
51-55 4.5 | 51-55 | 4.5 |
56-60 4.6 | 56-60 | 4.6 |
Red Hat ROI Score by Usage
Red Hat's ROI score was rated the highest by customers who have used Red Hat's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Red Hat ROI Score by Industry
Red Hat's ROI score was rated the highest by Architecture and Planning industry customers, and the lowest by Accounting industry customers.
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Red Hat Pricing vs. Competitors
Compared to its competitors, Red Hat's ROI score is rated right above Confluent, and is preceded by Microsoft.
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ROI for Other Tech Brands
In the Tech industry, Red Hat's ROI score is rated right above Peloton, and is preceded by Nintendo.
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Red Hat Customer Satisfaction (CSAT)
Red Hat Customer Satisfaction (CSAT) Score
76 / 100
Red Hat has an overall Customer Satisfaction score of 76 rated by its users and customers.
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Very Satisfied
39%
Satisfied
37%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
4%
Very Dissatisfied
9%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Red Hat Customer Satisfaction
Red Hat's Customer Satisfaction score was rated highest by customers ages 56-60, and rated lowest by customers from the Accounting industry.
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Ranked Red Hat Customer Satisfaction the Highest
Ranked Red Hat Customer Satisfaction the Lowest
Red Hat Customer Satisfaction Score by Gender
Male customers rated Red Hat's Customer Satisfaction score 17 points higher than Female customers.
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84 / 100
MaleVery Satisfied | 32% | |
|---|---|---|
Satisfied | 52% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 5% | |
Very Dissatisfied | 6% |
67 / 100
FemaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 27% | |
Neither Satisfied nor Dissatisfied | 20% | |
Dissatisfied | 0% | |
Very Dissatisfied | 13% |
Red Hat Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Red Hat's Customer Satisfaction (CSAT) score was rated 80% according to Caucasian users and customers.
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80 / 100
Very Satisfied
48%
Satisfied
32%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
12%
Very Dissatisfied
4%
CSAT according to African American/Black
Red Hat's Customer Satisfaction (CSAT) score was rated 89% according to African American/Black users and customers.
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89 / 100
Very Satisfied
44%
Satisfied
45%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Red Hat's Customer Satisfaction (CSAT) score was rated 70% according to Asian or Pacific Islander users and customers.
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70 / 100
Very Satisfied
8%
Satisfied
62%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
0%
Very Dissatisfied
22%
CSAT according to Other
Red Hat's Customer Satisfaction (CSAT) score was rated 75% according to Other users and customers.
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75 / 100
Very Satisfied
19%
Satisfied
56%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%
Red Hat Customer Satisfaction Score by Age
Red Hat's Customer Satisfaction score was rated the highest by customers ages 56-60, and the lowest by customers ages 18-25.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 57% | |||||||||||||||
| 26-30 | 75% | |||||||||||||||
| 31-35 | 78% | |||||||||||||||
| 36-40 | 73% | |||||||||||||||
| 41-45 | 84% | |||||||||||||||
| 46-50 | 80% | |||||||||||||||
| 51-55 | 80% | |||||||||||||||
| 56-60 | 100% |
Red Hat Customer Satisfaction Score by Usage
Red Hat's Customer Satisfaction score was rated the highest by customers who have used Red Hat's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Red Hat Customer Satisfaction Score by Industry
Red Hat's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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}Red Hat Customer Satisfaction vs. Competitors
Compared to its competitors, Red Hat's Customer Satisfaction score is rated right above VMware, and is preceded by Salesforce.
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Customer Satisfaction for Other Tech Brands
In the Tech industry, Red Hat's Customer Satisfaction score is rated right above Zoom Video Communications, and is preceded by Google.
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Red Hat Customer Service
4/5
Red Hat has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Red Hat's Customer Service
Address
100 E Davie St., Raleigh, NC 27601
Website
http://www.redhat.com
Phone Number
9197543728
Red Hat's Social Links
Quick Insights into Red Hat Customer Service
Red Hat's Customer Service score was rated highest by customers ages 56-60, and rated lowest by customers from the Accounting industry.
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Ranked Red Hat Customer Service the Highest
Ranked Red Hat Customer Service the Lowest
Red Hat Customer Service Score by Gender
Female customers rated Red Hat's Customer Service score 0.2 stars higher than Male customers.
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Male
3.7/5
Female
3.9/5
Red Hat Customer Service Score by Ethnicity
Red Hat's Customer Service score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Red Hat.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Other 3.7 | Other | 3.7 |
Red Hat Customer Service Score by Age
Red Hat's Customer Service score was rated the highest by customers ages 56-60, and the lowest by customers ages 18-25.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Red Hat.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3 | 18-25 | 3 |
26-30 3.6 | 26-30 | 3.6 |
31-35 4.1 | 31-35 | 4.1 |
36-40 3.4 | 36-40 | 3.4 |
41-45 3.8 | 41-45 | 3.8 |
46-50 3.8 | 46-50 | 3.8 |
51-55 4.4 | 51-55 | 4.4 |
56-60 4.6 | 56-60 | 4.6 |
Red Hat Customer Service Score by Usage
Red Hat's Customer Service score was rated the highest by customers who have used Red Hat's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Red Hat Customer Service Score by Industry
Red Hat's Customer Service score was rated the highest by Architecture and Planning industry customers, and the lowest by Accounting industry customers.
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Red Hat Customer Service vs. Competitors
Compared to its competitors, Red Hat's Customer Service score is rated right above SAP, and is preceded by Google.
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Customer Service for Other Tech Brands
In the Tech industry, Red Hat's Customer Service score is rated right above Google, and is preceded by Apple.
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Red Hat as an Employer
4.5/5
Red Hat has a 4.5/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
Red Hat scored a 38 for Net Promoter Score and a 36 for Employee Net Promoter Score. NPS gauges how likely a customer of Red Hat would recommend the brand to a friend. ENPS measures how likely Red Hat employees would recommend working at Red Hat to a friend.
Net Promoter Score
38
NPS Score
| 60% | Promoters |
|---|---|
| 18% | Passive |
| 22% | Detractors |
Employee Net Promoter Score
36
eNPS Score
| 58% | Promoters |
|---|---|
| 20% | Passive |
| 22% | Detractors |
Global Ranking Snapshot
Red Hat is ranked #258 in the Global Top 100 Brands. It ranks just behind H E B and just ahead of Dollar Tree.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
256 |  | Four Seasons Hotels and Resorts |  | John Davison | Travel and Hospitality |
257 |  | H E B |  | Charles Butt | Retail |
258 | | Red Hat | | Matt Hicks | Tech |
259 |  | Dollar Tree |  | Michael C. Creedon Jr. | Retail |
260 |  | S.C. Johnson |  | H. Fisk Johnson | Consumer Goods |
261 |  | PIMCO |  | Emmanuel Roman | Banking and Financial Services |
262 |  | Brooks Running |  | Jim Weber | Fashion and Beauty |
Tech Ranking Snapshot
Red Hat is ranked #67 in the Tech Industry. It ranks just behind Indeed.com and just ahead of NetApp.
| RANK | COMPANY | Location | |
|---|---|---|---|
65 |  | Realtor.com | Santa Clara, CA |
66 |  | Indeed.com | Austin, TX |
67 | | Red Hat | Raleigh, NC |
68 |  | NetApp | Sunnyvale, CA |
69 |  | Palantir Technologies | Palo Alto, CA |
70 |  | Qualtrics | Provo, UT |
71 |  | Fortinet | Sunnyvale, CA |
