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NPS
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Realtor.com is ranked #65 in Tech Brands
Realtor.com is ranked #65 in Tech Brands
About Realtor.com's Brand
We make buying, selling, renting, and living in homes easier and more rewarding for everyone. Realtor.com’s brand is ranked #248 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Realtor.com. When compared to other organizations within the Tech industry, Realtor.com is ranked #65. Among its major competitors, Realtor.com is ranked in 4th place for NPS while Zillow is 1st, and Compass is 2nd. Overall, Realtor.com has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $14.98B
Brand at a Glance
72%
Customer Loyalty
3/5
Product Quality
2.7/5
Pricing
2.7/5
Customer Service
Realtor.com CMO
Nate Johnson
Nate Johnson serves as the Chief Marketing Officer of realtor.com. Nate started at realtor.com in Jun of 2015. Nate currently resides in the San Francisco Bay Area.
Realtor.com Ranking
- #65 in Tech
- #3 / 4 of its competitors
Realtor.com NPS
Realtor.com's Net Promoter Score (NPS) is a 0 with 43% Promoters, 14% Passives, and 43% Detractors. Net Promoter Score tracks whether Realtor.com's customers would recommend using the product based on a scale of -100 to 100.
Realtor.com Overall NPS
| 43% | Promoters |
|---|---|
| 14% | Passives |
| 43% | Detractors |
Realtor.com NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2021 33 | Mar 2021 | 33 |
Apr 2021 40 | Apr 2021 | 40 |
May 2021 27 | May 2021 | 27 |
Jul 2021 25 | Jul 2021 | 25 |
Apr 2022 16 | Apr 2022 | 16 |
Jul 2022 6 | Jul 2022 | 6 |
Sep 2022 19 | Sep 2022 | 19 |
Nov 2022 12 | Nov 2022 | 12 |
Aug 2023 5 | Aug 2023 | 5 |
Sep 2023 0 | Sep 2023 | 0 |
Apr 2024 5 | Apr 2024 | 5 |
Jun 2024 -1 | Jun 2024 | -1 |
How Other Brands Compare
Realtor.com is ranked third for NPS among its competitors. Zillow and Redfin come in first and second, with Trulia coming in at #4. Among those competitors, it is the second most valued company behind Zillow.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Realtor.com NPS by Gender
Realtor.com's NPS was rated 0 by both Female and Male customers on Comparably.
Male
0
Realtor.com's NPS was rated by Male customers on Comparably.
50%
Promoters
0%
Passives
50%
Detractors
Female
0
Realtor.com's NPS was rated by Female customers on Comparably.
50%
Promoters
0%
Passives
50%
Detractors
Realtor.com NPS by Age
Realtor.com's NPS was rated 0 points by customers ages 31-35 on Comparably.
Realtor.com NPS by Usage
Realtor.com's NPS was rated the highest by customers who have used Realtor.com's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -34 | Less than 1 Year | -34 |
1 to 2 Years -67 | 1 to 2 Years | -67 |
Realtor.com NPS vs. Competitors
Compared to its competitors, Realtor.com's NPS is rated right above Trulia, and is preceded by Redfin.
| COMPANY | NPS Score | |
|---|---|---|
 | Zillow | 17 |
 | Compass | 9 |
 | Redfin | 6 |
 | Realtor.com | 0 |
 | Trulia | -37 |
Realtor.com NPS vs Companies in Tech
In the Tech industry, Realtor.com's NPS is rated right below Peloton.
| COMPANY | NPS Score | |
|---|---|---|
 | Nintendo | 55 |
 | Spotify | 49 |
 | Apple | 48 |
 | Zoom Video Communications | 44 |
 | Netflix | 43 |
 | 42 | |
 | ROBLOX | 38 |
 | Peloton | 31 |
| Realtor.com | 0 |
Realtor.com Customer Loyalty
72%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
72% of Realtor.com users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Realtor.com Customer Loyalty Score by Gender
Realtor.com's Customer Loyalty score was rated 78 by both Female and Male customers on Comparably.
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Male
78%
Yes
Female
78%
Yes
Realtor.com Customer Loyalty Score by Age
Realtor.com's Customer Loyalty score was rated 78% by customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Realtor.com.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 78% | 31-35 | 78% |
Realtor.com Customer Loyalty Score by Usage
Realtor.com's Customer Loyalty score was rated the highest by customers who have used Realtor.com's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Realtor.com Customer Loyalty Score by Industry
Realtor.com's Customer Loyalty score was rated 100% by Real Estate industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Realtor.com Customer Loyalty vs. Competitors
Compared to its competitors, Realtor.com's Customer Loyalty score is rated right above Trulia, and is preceded by Zillow.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Redfin | 75% |
| Compass | 74% |
| Zillow | 73% |
| Realtor.com | 72% |
| Trulia | 67% |
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Customer Loyalty for Other Tech Brands
In the Tech industry, Realtor.com's Customer Loyalty score is rated right below Peloton.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| ROBLOX | 89% |
| Nintendo | 89% |
| Netflix | 87% |
| 87% | |
| Spotify | 87% |
| Apple | 86% |
| Zoom Video Communications | 84% |
| Peloton | 82% |
| Realtor.com | 72% |
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Realtor.com Product Quality
3/5
Realtor.com has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.
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Realtor.com Product Information
Realtor.com’s product quality score is a 3 out of 5 as rated by its users and customers. Reviewers from the Real Estate industry rated Realtor.com's product the highest.
- Website
- http://www.realtor.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Big Data
Consumer Services
Real Estate
Quick Insights into Realtor.com Product Quality
Realtor.com's Product Quality score was rated highest by Male customers, and rated lowest by customers who have used Realtor.com's products/services for 1 to 2 Years.
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Ranked Realtor.com Product Quality the Highest
Ranked Realtor.com Product Quality the Lowest
Realtor.com Product Quality Score by Gender
Male customers rated Realtor.com's Product Quality score 0.2 stars higher than Female customers.
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Male
2.7/5
Female
2.5/5
Realtor.com Product Quality Score by Age
Realtor.com's Product Quality score was rated 2.5 stars by customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Realtor.com.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 2.5 | 31-35 | 2.5 |
Realtor.com Product Quality Score by Usage
Realtor.com's Product Quality score was rated the highest by customers who have used Realtor.com's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Realtor.com Product Quality Score by Industry
Realtor.com's Product Quality score was rated 2 stars by Real Estate industry customers.
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Realtor.com Product Quality vs. Competitors
Compared to its competitors, Realtor.com's Product Quality score is rated right above Trulia, and is preceded by Compass.
| COMPANY | Product Quality Score | |
|---|---|---|
| Zillow | 3.6/5 |
| Redfin | 3.6/5 |
| Compass | 3.4/5 |
| Realtor.com | 3/5 |
| Trulia | 2.6/5 |
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Product Quality for Other Tech Brands
In the Tech industry, Realtor.com's Product Quality score is rated right below ROBLOX.
| COMPANY | Product Quality Score | |
|---|---|---|
| Nintendo | 4.4/5 |
| Apple | 4.3/5 |
| Zoom Video Communications | 4.3/5 |
| Netflix | 4.2/5 |
| Spotify | 4.2/5 |
| 4.1/5 | |
| Peloton | 4/5 |
| ROBLOX | 4/5 |
| Realtor.com | 3/5 |
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Realtor.com Pricing
Realtor.com ROI & Value For Money
2.7/5
Realtor.com has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.
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Realtor.com Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Real Estate industry.
Quick Insights into Realtor.com ROI
Realtor.com's ROI score was rated highest by Male customers, and rated lowest by customers who have used Realtor.com's products/services for 1 to 2 Years.
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Ranked Realtor.com ROI the Highest
Ranked Realtor.com ROI the Lowest
Realtor.com ROI Score by Gender
Male customers rated Realtor.com's ROI score 0.1 stars higher than Female customers.
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Male
2.7/5
Female
2.6/5
Realtor.com ROI Score by Age
Realtor.com's ROI score was rated 2.6 stars by customers ages 31-35 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 2.6 | 31-35 | 2.6 |
Realtor.com ROI Score by Usage
Realtor.com's ROI score was rated the highest by customers who have used Realtor.com's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Realtor.com ROI Score by Industry
Realtor.com's ROI score was rated 1.6 stars by Real Estate industry customers.
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Realtor.com Pricing vs. Competitors
Compared to its competitors, Realtor.com's ROI score is rated right above Trulia, and is preceded by Compass.
| COMPANY | Pricing Score | |
|---|---|---|
| Zillow | 3.5/5 |
| Redfin | 3.5/5 |
| Compass | 3.4/5 |
| Realtor.com | 2.7/5 |
| Trulia | 2.3/5 |
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ROI for Other Tech Brands
In the Tech industry, Realtor.com's ROI score is rated right below ROBLOX.
| COMPANY | Pricing Score | |
|---|---|---|
| Zoom Video Communications | 4.1/5 |
| 4/5 | |
| Spotify | 4/5 |
| Nintendo | 4/5 |
| Peloton | 4/5 |
| Netflix | 4/5 |
| Apple | 4/5 |
| ROBLOX | 3.8/5 |
| Realtor.com | 2.7/5 |
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Realtor.com Customer Satisfaction (CSAT)
Realtor.com Customer Satisfaction (CSAT) Score
40 / 100
Realtor.com has an overall Customer Satisfaction score of 40 rated by its users and customers.
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Very Satisfied
30%
Satisfied
10%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
60%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Realtor.com Customer Satisfaction
Realtor.com's Customer Satisfaction score was rated highest by customers ages 31-35, and rated lowest by Male customers.
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Ranked Realtor.com Customer Satisfaction the Highest
Ranked Realtor.com Customer Satisfaction the Lowest
Realtor.com Customer Satisfaction Score by Gender
Realtor.com's Customer Satisfaction score was rated 33 by both Female and Male customers on Comparably.
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33 / 100
MaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 67% |
33 / 100
FemaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 67% |
Realtor.com Customer Satisfaction Score by Age
Realtor.com's Customer Satisfaction score was rated 33 points by customers ages 31-35 on Comparably.
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80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 33% |
Realtor.com Customer Satisfaction vs. Competitors
Compared to its competitors, Realtor.com's Customer Satisfaction score is rated right below Trulia.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Compass | 62% |
| Redfin | 62% |
| Zillow | 58% |
| Trulia | 54% |
| Realtor.com | 40% |
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Customer Satisfaction for Other Tech Brands
In the Tech industry, Realtor.com's Customer Satisfaction score is rated right below Peloton.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Nintendo | 88% |
| Netflix | 85% |
| Apple | 85% |
| Spotify | 85% |
| 81% | |
| Zoom Video Communications | 74% |
| ROBLOX | 73% |
| Peloton | 63% |
| Realtor.com | 40% |
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Realtor.com Customer Service
2.7/5
Realtor.com has an overall Customer Service score of 2.7 out of 5 stars rated by its users and customers.
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About Realtor.com's Customer Service
Address
Santa Clara, CA 95054
Website
http://www.realtor.com
Realtor.com's Social Links
Quick Insights into Realtor.com Customer Service
Realtor.com's Customer Service score was rated highest by Male customers, and rated lowest by customers who have used Realtor.com's products/services for 1 to 2 Years.
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Ranked Realtor.com Customer Service the Highest
Ranked Realtor.com Customer Service the Lowest
Realtor.com Customer Service Score by Gender
Male customers rated Realtor.com's Customer Service score 0.3 stars higher than Female customers.
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Male
2.9/5
Female
2.6/5
Realtor.com Customer Service Score by Age
Realtor.com's Customer Service score was rated 2.6 stars by customers ages 31-35 on Comparably.
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0
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40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 2.6 | 31-35 | 2.6 |
Realtor.com Customer Service Score by Usage
Realtor.com's Customer Service score was rated the highest by customers who have used Realtor.com's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Realtor.com Customer Service Score by Industry
Realtor.com's Customer Service score was rated 1.6 stars by Real Estate industry customers.
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Realtor.com Customer Service vs. Competitors
Compared to its competitors, Realtor.com's Customer Service score is rated right above Trulia, and is preceded by Compass.
| COMPANY | Customer Service Score | |
|---|---|---|
| Redfin | 3.6/5 |
| Zillow | 3.5/5 |
| Compass | 3.5/5 |
| Realtor.com | 2.7/5 |
| Trulia | 2.4/5 |
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Customer Service for Other Tech Brands
In the Tech industry, Realtor.com's Customer Service score is rated right below ROBLOX.
| COMPANY | Customer Service Score | |
|---|---|---|
| Apple | 4.2/5 |
| 4/5 | |
| Zoom Video Communications | 4/5 |
| Nintendo | 4/5 |
| Peloton | 4/5 |
| Netflix | 4/5 |
| Spotify | 4/5 |
| ROBLOX | 3.6/5 |
| Realtor.com | 2.7/5 |
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Realtor.com as an Employer
4.6/5
Realtor.com has a 4.6/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Realtor.com scored a 0 for Net Promoter Score and a 36 for Employee Net Promoter Score. NPS gauges how likely a customer of Realtor.com would recommend the brand to a friend. ENPS measures how likely Realtor.com employees would recommend working at Realtor.com to a friend.
Net Promoter Score
0
NPS Score
| 43% | Promoters |
|---|---|
| 14% | Passive |
| 43% | Detractors |
Employee Net Promoter Score
36
eNPS Score
| 52% | Promoters |
|---|---|
| 32% | Passive |
| 16% | Detractors |
Global Ranking Snapshot
Realtor.com is ranked #248 in the Global Top 100 Brands. It ranks just behind Marshalls and just ahead of Steve Madden.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
246 |  | Publix Super Markets |  | Todd Jones | Retail |
247 |  | Marshalls |  | Ernie Herrman | Retail |
248 | | Realtor.com | | Damian Eales | Tech |
249 |  | Steve Madden |  | Edward Rosenfeld | Fashion and Beauty |
250 |  | The Vanguard Group |  | Mortimer J. Buckley | Banking and Financial Services |
251 |  | MillerCoors |  | Tom Long | Food and Beverages |
252 |  | Clorox Company |  | Benno Dorer | Consumer Goods |
Tech Ranking Snapshot
Realtor.com is ranked #65 in the Tech Industry. It ranks just behind TikTok and just ahead of Indeed.com.
| RANK | COMPANY | Location | |
|---|---|---|---|
63 |  | Autodesk | San Rafael, CA |
64 |  | TikTok | Culver City, CA |
65 | | Realtor.com | Santa Clara, CA |
66 |  | Indeed.com | Austin, TX |
67 |  | Red Hat | Raleigh, NC |
68 |  | NetApp | Sunnyvale, CA |
69 |  | Palantir Technologies | Palo Alto, CA |
