

Redfin works to create a financial and investment community where its members are benefactors and beneficiaries of it. Redfin’s brand is ranked #447 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Redfin. When compared to other organizations within the Business and Consumer Services industry, Redfin is ranked #61. Among its major competitors, Redfin is ranked in 2nd place for NPS while Zillow is 1st, and Movoto is 3rd. Overall, Redfin has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $9.89B
Redfin's Net Promoter Score (NPS) is a 6 with 42% Promoters, 22% Passives, and 36% Detractors. Net Promoter Score tracks whether Redfin's customers would recommend using the product based on a scale of -100 to 100.
| 42% | Promoters |
|---|---|
| 22% | Passives |
| 36% | Detractors |
| Summary | Date | Score |
|---|---|---|
Dec 2023 5 | Dec 2023 | 5 |
Feb 2024 6 | Feb 2024 | 6 |
Apr 2024 6 | Apr 2024 | 6 |
May 2024 6 | May 2024 | 6 |
Jun 2024 6 | Jun 2024 | 6 |
Sep 2024 7 | Sep 2024 | 7 |
Nov 2024 5 | Nov 2024 | 5 |
Jan 2025 5 | Jan 2025 | 5 |
Mar 2025 7 | Mar 2025 | 7 |
Aug 2025 6 | Aug 2025 | 6 |
Sep 2025 6 | Sep 2025 | 6 |
Nov 2025 7 | Nov 2025 | 7 |
Redfin is ranked second for NPS among its competitors. Zillow and Movoto come in first and third, with Trulia coming in at #4. Among those competitors, it is the second most valued company behind Zillow.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Redfin's NPS 41 points higher than Male customers.
Redfin's NPS was rated 4 by Male customers on Comparably.
Redfin's NPS was rated 45 by Female customers on Comparably.
Redfin's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 19 | Caucasian | 19 |
Hispanic or Latino 34 | Hispanic or Latino | 34 |
African American/Black 13 | African American/Black | 13 |
Asian or Pacific Islander 29 | Asian or Pacific Islander | 29 |
Other -17 | Other | -17 |
Redfin's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.
Redfin's NPS was rated the highest by customers who have used Redfin's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -12 | Less than 1 Year | -12 |
1 to 2 Years 60 | 1 to 2 Years | 60 |
2 to 5 Years -8 | 2 to 5 Years | -8 |
5 to 10 Years 50 | 5 to 10 Years | 50 |
Over 10 Years 60 | Over 10 Years | 60 |
Out of the 8 Redfin customer reviews 7 were positive and 1 was constructive. Redfin customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
75% of Redfin users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Redfin's Customer Loyalty score 16% higher than Male customers.
Redfin's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
% who answered "Yes"
Redfin's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 78% | 18-25 | 78% |
26-30 100% | 26-30 | 100% |
31-35 74% | 31-35 | 74% |
36-40 73% | 36-40 | 73% |
41-45 100% | 41-45 | 100% |
46-50 82% | 46-50 | 82% |
51-55 100% | 51-55 | 100% |
56-60 78% | 56-60 | 78% |
66+ 55% | 66+ | 55% |
Redfin's Customer Loyalty score was rated the highest by customers who have used Redfin's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Redfin's Customer Loyalty score was rated the highest by Legal industry customers, and the lowest by Accounting industry customers.
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Compared to its competitors, Redfin's Customer Loyalty score is rated right above Zillow.
In the Business and Consumer Services industry, Redfin's Customer Loyalty score is rated right above Allstate, and is preceded by Bloomberg.
Redfin has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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Redfin’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Real Estate industry rated Redfin's product the highest. Reviewers from the Accounting industry rated Redfin the lowest at 3.1.
Redfin's Product Quality score was rated highest by customers ages 41-45, and rated lowest by customers ages 66+.
Female customers rated Redfin's Product Quality score 0.7 stars higher than Male customers.
Redfin's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 4.2 | African American/Black | 4.2 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Other 3.1 | Other | 3.1 |
Redfin's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 3.8 | 26-30 | 3.8 |
31-35 3 | 31-35 | 3 |
36-40 4.1 | 36-40 | 4.1 |
41-45 4.7 | 41-45 | 4.7 |
46-50 4.1 | 46-50 | 4.1 |
51-55 4.5 | 51-55 | 4.5 |
56-60 3.4 | 56-60 | 3.4 |
66+ 2.2 | 66+ | 2.2 |
Redfin's Product Quality score was rated the highest by customers who have used Redfin's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Redfin's Product Quality score was rated the highest by Real Estate industry customers, and the lowest by Accounting industry customers.
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Compared to its competitors, Redfin's Product Quality score is rated right above Movoto, and is preceded by Zillow.
In the Business and Consumer Services industry, Redfin's Product Quality score is rated right above FedEx, and is preceded by Accenture.
Redfin has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Legal industry. The users from the Accounting industry think that they had the lowest ROI from Redfin.
Redfin's ROI score was rated highest by customers from the Legal industry, and rated lowest by customers ages 66+.
Female customers rated Redfin's ROI score 0.4 stars higher than Male customers.
Redfin's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 3.1 | Other | 3.1 |
Redfin's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 3.6 | 26-30 | 3.6 |
31-35 3.5 | 31-35 | 3.5 |
36-40 4 | 36-40 | 4 |
41-45 4 | 41-45 | 4 |
46-50 4 | 46-50 | 4 |
51-55 4.7 | 51-55 | 4.7 |
56-60 3.1 | 56-60 | 3.1 |
66+ 2.2 | 66+ | 2.2 |
Redfin's ROI score was rated the highest by customers who have used Redfin's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Redfin's ROI score was rated the highest by Legal industry customers, and the lowest by Accounting industry customers.
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Compared to its competitors, Redfin's ROI score is rated right above Movoto, and is preceded by Zillow.
In the Business and Consumer Services industry, Redfin's ROI score is rated right above FedEx, and is preceded by Accenture.
Redfin has an overall Customer Satisfaction score of 62 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Redfin's Customer Satisfaction score was rated highest by customers who have used Redfin's products/services for Over 10 Years, and rated lowest by customers ages 31-35.
Female customers rated Redfin's Customer Satisfaction score 11 points higher than Male customers.
Very Satisfied | 22% | |
|---|---|---|
Satisfied | 39% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 0% | |
Very Dissatisfied | 28% |
Very Satisfied | 43% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 14% | |
Dissatisfied | 0% | |
Very Dissatisfied | 14% |
Redfin's Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.
Redfin's Customer Satisfaction (CSAT) score was rated 67% according to Hispanic or Latino users and customers.
Redfin's Customer Satisfaction (CSAT) score was rated 72% according to African American/Black users and customers.
Redfin's Customer Satisfaction (CSAT) score was rated 60% according to Asian or Pacific Islander users and customers.
Redfin's Customer Satisfaction (CSAT) score was rated 60% according to Other users and customers.
Redfin's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 75% | |||||||||||||||
| 31-35 | 25% | |||||||||||||||
| 36-40 | 76% | |||||||||||||||
| 46-50 | 75% | |||||||||||||||
| 56-60 | 33% | |||||||||||||||
| 66+ | 50% |
Redfin's Customer Satisfaction score was rated the highest by customers who have used Redfin's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Redfin's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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}Compared to its competitors, Redfin's Customer Satisfaction score is rated right above Movoto.
In the Business and Consumer Services industry, Redfin's Customer Satisfaction score is rated right above Verizon, and is preceded by FedEx.
Redfin has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
Sign Up to unlock Redfin's overall Customer Service score rated by its users and customers.
Seattle, WA
http://www.redfin.com/
877-973-3346
Redfin's Customer Service score was rated highest by customers ages 51-55, and rated lowest by customers ages 66+.
Female customers rated Redfin's Customer Service score 0.7 stars higher than Male customers.
Redfin's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 3.1 | Other | 3.1 |
Redfin's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 3.6 | 26-30 | 3.6 |
31-35 3.4 | 31-35 | 3.4 |
36-40 4 | 36-40 | 4 |
41-45 4.5 | 41-45 | 4.5 |
46-50 4 | 46-50 | 4 |
51-55 4.7 | 51-55 | 4.7 |
56-60 3 | 56-60 | 3 |
66+ 2.4 | 66+ | 2.4 |
Redfin's Customer Service score was rated the highest by customers who have used Redfin's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Redfin's Customer Service score was rated the highest by Legal industry customers, and the lowest by Accounting industry customers.
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Compared to its competitors, Redfin's Customer Service score is rated right above Zillow.
In the Business and Consumer Services industry, Redfin's Customer Service score is rated right above FedEx, and is preceded by Accenture.
Redfin has a 4.8/5 stars for its overall company culture rated by their employees

Redfin scored a 6 for Net Promoter Score and a 57 for Employee Net Promoter Score. NPS gauges how likely a customer of Redfin would recommend the brand to a friend. ENPS measures how likely Redfin employees would recommend working at Redfin to a friend.
| 42% | Promoters |
|---|---|
| 22% | Passive |
| 36% | Detractors |
| 69% | Promoters |
|---|---|
| 19% | Passive |
| 12% | Detractors |
Redfin is ranked #447 in the Global Top 100 Brands. It ranks just behind Palo Alto Networks and just ahead of Southern Company .
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
445 | ![]() | Jersey Mike's Subs | ![]() | Peter Cancro | Retail |
446 | ![]() | Palo Alto Networks | ![]() | Nikesh Arora | Tech |
447 | ![]() | Redfin | ![]() | Glenn Kelman | Business and Consumer Services |
448 | ![]() | Southern Company | ![]() | Thomas Fanning | Energy and Manufacturing |
449 | ![]() | Booz Allen Hamilton | ![]() | Horacio Rozanski | Business and Consumer Services |
450 | ![]() | CVENT | ![]() | Reggie Aggarwal | Tech |
451 | ![]() | Bonobos | ![]() | Greg Scott | Retail |
Redfin is ranked #61 in the Business and Consumer Services Industry. It ranks just behind Palo Alto Networks and just ahead of Booz Allen Hamilton.
| RANK | COMPANY | Location | |
|---|---|---|---|
59 | ![]() | JLL | Chicago, IL |
60 | ![]() | Palo Alto Networks | Santa Clara, CA |
61 | ![]() | Redfin | Seattle, WA |
62 | ![]() | Booz Allen Hamilton | Mclean, VA |
63 | ![]() | Globant | San Francisco, CA |
64 | ![]() | SAP Concur | Bellevue, WA |
65 | ![]() | SolarCity | San Mateo, CA |