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Southern Company is

Ranked

#32

Energy and Manufacturing Brands

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Southern Company

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Southern Company

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Southern Company is ranked #32 in Energy and Manufacturing Brands

About Southern Company's Brand

Southern Company Services, Inc., headquartered in Birmingham, Alabama, is the shared services division of Southern Company. Southern Company ’s brand is ranked #448 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Southern Company . When compared to other organizations within the Energy and Manufacturing industry, Southern Company is ranked #32. Among its major competitors, Southern Company is ranked in 2nd place for NPS while Alabama Power Company is 1st, and Gulf Power is 3rd.Their current market cap is $26.42B

Brand at a Glance

82%

Customer Loyalty

4/5

Product Quality

4/5

Pricing

3.9/5

Customer Service

Southern Company Ranking

^#32 in Energy and Manufacturing
^#2 / 4 of its competitors

Southern Company NPS

Southern Company 's Net Promoter Score (NPS) is a 30 with 57% Promoters, 16% Passives, and 27% Detractors. Net Promoter Score tracks whether Southern Company 's customers would recommend using the product based on a scale of -100 to 100.

Southern Company Overall NPS

NPS

57%	Promoters
16%	Passives
27%	Detractors

Southern Company NPS Trend

-100

-50

100

Summary	Date	Score
Oct 2024 33	Oct 2024	33
Nov 2024 31	Nov 2024	31
Jan 2025 33	Jan 2025	33
Mar 2025 32	Mar 2025	32
Apr 2025 32	Apr 2025	32
May 2025 34	May 2025	34
Jul 2025 34	Jul 2025	34
Aug 2025 31	Aug 2025	31
Oct 2025 31	Oct 2025	31
Nov 2025 33	Nov 2025	33
Dec 2025 31	Dec 2025	31
Jan 2026 30	Jan 2026	30

How Other Brands Compare

Southern Company is ranked second for NPS among its competitors. Alabama Power Company and Duke Energy Corporation come in first and third, with Xcel Energy coming in at #4. Among those competitors, it is the lowest valued company behind Duke Energy Corporation.

	Southern Company	Duke Energy Corporation	Xcel Energy	Alabama Power Company
Global Ranking	#448	#338	#702	#813
NPS	30	-21	-42	32
Valuation Updated every 24 hours for public companies	$26.42B	$75.41B	$35.91B	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Southern Company NPS by Gender

Male customers rated Southern Company 's NPS 21 points higher than Female customers.

Male

Southern Company 's NPS was rated 21 by Male customers on Comparably.

50%

Promoters

21%

Passives

29%

Detractors

Female

Southern Company 's NPS was rated by Female customers on Comparably.

45%

Promoters

10%

Passives

45%

Detractors

Southern Company NPS by Ethnicity

Southern Company 's NPS was rated the highest by Caucasian customers, and the lowest by African American/Black customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 46	Caucasian	46
African American/Black -34	African American/Black	-34

Southern Company NPS by Age

Southern Company 's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.

100

Summary

Age

Promoters

Passives

Detractors

26-30

50%

25%

31-35

80%

20%

41-45

33%

34%

33%

56-60

67%

33%

61-65

33%

34%

33%

Southern Company NPS by Usage

Southern Company 's NPS was rated the highest by customers who have used Southern Company 's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

-100

-50

100

Summary	Usage	Score
1 to 2 Years 34	1 to 2 Years	34
2 to 5 Years 24	2 to 5 Years	24
5 to 10 Years -25	5 to 10 Years	-25
Over 10 Years 20	Over 10 Years	20

Southern Company NPS vs. Competitors

Compared to its competitors, Southern Company 's NPS is rated right above Gulf Power, and is preceded by Alabama Power Company.

COMPANY		NPS Score
	Alabama Power Company	32
	Southern Company	30
	Gulf Power	20
	Dominion	-9
	FirstEnergy	-15
	Duke Energy Corporation	-21
	Xcel Energy	-42
	American Electric Power	-44

Southern Company NPS vs Companies in Energy and Manufacturing

In the Energy and Manufacturing industry, Southern Company 's NPS is rated right above Tesla, and is preceded by Audi.

COMPANY		NPS Score
	Toyota	43
	Mercedes-Benz USA	39
	Honda	37
	Audi	34
	Southern Company	30
	Tesla	29
	3M	22
	Stanley Black & Decker	22
	Ford Motor Company	13

Southern Company Customer Reviews

Out of the 4 Southern Company customer reviews 2 were positive and 2 were constructive. Southern Company customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

All Reviews

Positive Reviews

Constructive Reviews

Southern Company Customer Loyalty

82%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

82% of Southern Company users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

82%

18%

Southern Company Customer Loyalty Score by Gender

Male customers rated Southern Company 's Customer Loyalty score 3% higher than Female customers.

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Male

87%

Yes

Female

84%

Yes

Southern Company Customer Loyalty Score by Ethnicity

Southern Company 's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

% who answered "Yes"

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out of 100

Caucasian

100

out of 100

African American/Black

Southern Company Customer Loyalty Score by Age

Southern Company 's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.

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20%

40%

60%

80%

100%

Summary	Age	Score
26-30 100%	26-30	100%
31-35 82%	31-35	82%
41-45 100%	41-45	100%
56-60 70%	56-60	70%
61-65 100%	61-65	100%

Southern Company Customer Loyalty Score by Usage

Southern Company 's Customer Loyalty score was rated the highest by customers who have used Southern Company 's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

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1 to 2 Years	100%
2 to 5 Years	89%
5 to 10 Years	78%
Over 10 Years	91%

Southern Company Customer Loyalty Score by Industry

Southern Company 's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Utilities industry customers.

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Tech	87%
Accounting	100%
Architecture and Planning	100%
Education	70%
Utilities	70%

Southern Company Customer Loyalty vs. Competitors

Compared to its competitors, Southern Company 's Customer Loyalty score is rated right above Duke Energy Corporation, and is preceded by Gulf Power.

COMPANY		Customer Loyalty Score
	Alabama Power Company	87%
	Gulf Power	84%
	Southern Company	82%
	Duke Energy Corporation	82%
	FirstEnergy	78%
	Dominion	77%
	Xcel Energy	74%
	American Electric Power	64%

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Customer Loyalty for Other Energy and Manufacturing Brands

In the Energy and Manufacturing industry, Southern Company 's Customer Loyalty score is rated right above Stanley Black & Decker, and is preceded by Toyota.

COMPANY		Customer Loyalty Score
	Honda	86%
	Audi	84%
	Mercedes-Benz USA	84%
	Toyota	83%
	Southern Company	82%
	Stanley Black & Decker	82%
	3M	80%
	Ford Motor Company	80%
	Tesla	77%

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Southern Company Product Quality

4/5

Southern Company has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.

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Southern Company Product Information

Southern Company ’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Southern Company 's product the highest. Reviewers from the Education industry rated Southern Company the lowest at 3.3.

Website: http://www.southerncompany.com

Company Size: 10,000+ Employees

Industry

Tech

Hardware and Devices

Mobile App

Quick Insights into Southern Company Product Quality

Southern Company 's Product Quality score was rated highest by customers ages 31-35, and rated lowest by customers ages 61-65.

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Ranked Southern Company Product Quality the Highest

31-35	4.4
1 to 2 Years	4.3
Tech	4.2

Ranked Southern Company Product Quality the Lowest

Over 10 Years	3.5
Education	3.3
61-65	3

Southern Company Product Quality Score by Gender

Female customers rated Southern Company 's Product Quality score 0.4 stars higher than Male customers.

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Male

3.7/5

Female

4.1/5

Southern Company Product Quality Score by Ethnicity

Southern Company 's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 3.9	Caucasian	3.9
African American/Black 4	African American/Black	4

Southern Company Product Quality Score by Age

Southern Company 's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.

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Summary	Age	Score
26-30 4.2	26-30	4.2
31-35 4.4	31-35	4.4
41-45 4.3	41-45	4.3
56-60 3.5	56-60	3.5
61-65 3	61-65	3

Southern Company Product Quality Score by Usage

Southern Company 's Product Quality score was rated the highest by customers who have used Southern Company 's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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1 to 2 Years	4.3
2 to 5 Years	3.9
5 to 10 Years	3.9
Over 10 Years	3.5

Southern Company Product Quality Score by Industry

Southern Company 's Product Quality score was rated the highest by Tech industry customers, and the lowest by Education industry customers.

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Tech	4.2
Accounting	4
Architecture and Planning	3.8
Education	3.3
Utilities	3.5

Southern Company Product Quality vs. Competitors

Compared to its competitors, Southern Company 's Product Quality score is rated right above Alabama Power Company.

COMPANY		Product Quality Score
	Southern Company	4/5
	Alabama Power Company	3.8/5
	Gulf Power	3.5/5
	Dominion	3.2/5
	FirstEnergy	3/5
	Duke Energy Corporation	2.9/5
	American Electric Power	2.7/5
	Xcel Energy	2.6/5

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Product Quality for Other Energy and Manufacturing Brands

In the Energy and Manufacturing industry, Southern Company 's Product Quality score is rated right above Tesla, and is preceded by Toyota.

COMPANY		Product Quality Score
	Mercedes-Benz USA	4.2/5
	Honda	4.1/5
	Toyota	4.1/5
	Southern Company	4/5
	Tesla	3.9/5
	3M	3.9/5
	Audi	3.9/5
	Stanley Black & Decker	3.8/5
	Ford Motor Company	3.5/5

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Southern Company Pricing

Southern Company ROI & Value For Money

4/5

Southern Company has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.

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Southern Company Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Education industry think that they had the lowest ROI from Southern Company .

Quick Insights into Southern Company ROI

Southern Company 's ROI score was rated highest by customers ages 31-35, and rated lowest by customers from the Education industry.

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Ranked Southern Company ROI the Highest

31-35	4.7
1 to 2 Years	4.3
Tech	4.3

Ranked Southern Company ROI the Lowest

5 to 10 Years	3.7
61-65	3.5
Education	3

Southern Company ROI Score by Gender

Female customers rated Southern Company 's ROI score 0.2 stars higher than Male customers.

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Male

3.8/5

Female

4/5

Southern Company ROI Score by Ethnicity

Southern Company 's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 3.9	Caucasian	3.9
African American/Black 4.2	African American/Black	4.2

Southern Company ROI Score by Age

Southern Company 's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.

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Summary	Age	Score
26-30 4	26-30	4
31-35 4.7	31-35	4.7
41-45 4.3	41-45	4.3
56-60 3.5	56-60	3.5
61-65 3.5	61-65	3.5

Southern Company ROI Score by Usage

Southern Company 's ROI score was rated the highest by customers who have used Southern Company 's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

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1 to 2 Years	4.3
2 to 5 Years	3.9
5 to 10 Years	3.7
Over 10 Years	3.8

Southern Company ROI Score by Industry

Southern Company 's ROI score was rated the highest by Tech industry customers, and the lowest by Education industry customers.

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Tech	4.3
Accounting	4.2
Architecture and Planning	3.5
Education	3
Utilities	4

Southern Company Pricing vs. Competitors

Compared to its competitors, Southern Company 's ROI score is rated right above Alabama Power Company.

COMPANY		Pricing Score
	Southern Company	4/5
	Alabama Power Company	3.5/5
	Gulf Power	3.3/5
	Dominion	2.9/5
	FirstEnergy	2.7/5
	Duke Energy Corporation	2.7/5
	American Electric Power	2.5/5
	Xcel Energy	2.2/5

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ROI for Other Energy and Manufacturing Brands

In the Energy and Manufacturing industry, Southern Company 's ROI score is rated right above Mercedes-Benz USA, and is preceded by Toyota.

COMPANY		Pricing Score
	Toyota	4/5
	Southern Company	4/5
	Mercedes-Benz USA	4/5
	Honda	3.9/5
	Tesla	3.9/5
	3M	3.8/5
	Audi	3.8/5
	Stanley Black & Decker	3.7/5
	Ford Motor Company	3.4/5

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Southern Company Customer Satisfaction (CSAT)

Southern Company Customer Satisfaction (CSAT) Score

75 / 100

Southern Company has an overall Customer Satisfaction score of 75 rated by its users and customers.

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Very Satisfied	51%
Satisfied	24%
Neither Satisfied nor Dissatisfied	16%
Dissatisfied	4%
Very Dissatisfied	5%

Very Satisfied

51%

Satisfied

24%

Neither Satisfied nor Dissatisfied

16%

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Southern Company Customer Satisfaction

Southern Company 's Customer Satisfaction score was rated highest by customers who have used Southern Company 's products/services for 1 to 2 Years, and rated lowest by customers from the Education industry.

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Ranked Southern Company Customer Satisfaction the Highest

1 to 2 Years	100%
31-35	100%
Tech	100%

Ranked Southern Company Customer Satisfaction the Lowest

African American/Black	66%
5 to 10 Years	50%
Education	33%

Southern Company Customer Satisfaction Score by Gender

Female customers rated Southern Company 's Customer Satisfaction score 9 points higher than Male customers.

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69 / 100

Male

	Very Satisfied	31%
	Satisfied	38%
	Neither Satisfied nor Dissatisfied	23%
	Dissatisfied	8%
	Very Dissatisfied	0%

78 / 100

Female

	Very Satisfied	56%
	Satisfied	22%
	Neither Satisfied nor Dissatisfied	11%
	Dissatisfied	0%
	Very Dissatisfied	11%

Southern Company Customer Satisfaction Score by Ethnicity

Caucasian
73%
African American/Black
66%

CSAT according to Caucasian

Southern Company's Customer Satisfaction (CSAT) score was rated 73% according to Caucasian users and customers.

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73 / 100

Very Satisfied	37%
Satisfied	36%
Neither Satisfied nor Dissatisfied	18%
Dissatisfied	9%
Very Dissatisfied	0%

Very Satisfied

37%

Satisfied

36%

Neither Satisfied nor Dissatisfied

18%

Dissatisfied

Very Dissatisfied

CSAT according to African American/Black

Southern Company's Customer Satisfaction (CSAT) score was rated 66% according to African American/Black users and customers.

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66 / 100

Very Satisfied	50%
Satisfied	16%
Neither Satisfied nor Dissatisfied	17%
Dissatisfied	0%
Very Dissatisfied	17%

Very Satisfied

50%

Satisfied

16%

Neither Satisfied nor Dissatisfied

17%

Dissatisfied

Very Dissatisfied

17%

Southern Company Customer Satisfaction Score by Age

Southern Company 's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.

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100

Breakdown

Age

Score

26-30

75%

31-35

100%

41-45

100%

Southern Company Customer Satisfaction Score by Usage

Southern Company 's Customer Satisfaction score was rated the highest by customers who have used Southern Company 's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

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1 to 2 Years	100
2 to 5 Years	71
5 to 10 Years	50
Over 10 Years	72

Southern Company Customer Satisfaction Score by Industry

Southern Company 's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Education industry customers.

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	"title": "Southern Company  Customer Satisfaction Score by Industry",
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Tech	100
Accounting	75
Education	33

Southern Company Customer Satisfaction vs. Competitors

Compared to its competitors, Southern Company 's Customer Satisfaction score is rated right above FirstEnergy, and is preceded by Alabama Power Company.

COMPANY		Customer Satisfaction (CSAT) Score
	Gulf Power	83%
	Alabama Power Company	76%
	Southern Company	75%
	FirstEnergy	59%
	Dominion	58%
	Duke Energy Corporation	47%
	Xcel Energy	32%
	American Electric Power	30%

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Customer Satisfaction for Other Energy and Manufacturing Brands

In the Energy and Manufacturing industry, Southern Company 's Customer Satisfaction score is rated right above 3M, and is preceded by Mercedes-Benz USA.

COMPANY		Customer Satisfaction (CSAT) Score
	Toyota	82%
	Honda	81%
	Mercedes-Benz USA	80%
	Southern Company	75%
	3M	75%
	Tesla	74%
	Audi	74%
	Stanley Black & Decker	70%
	Ford Motor Company	61%

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Southern Company Customer Service

3.9/5

Southern Company has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.

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About Southern Company 's Customer Service

Address

30 Ivan Allen Jr. Blvd. NW, Atlanta, GA

Website

http://www.southerncompany.com

Phone Number

(404)506-5000

Quick Insights into Southern Company Customer Service

Southern Company 's Customer Service score was rated highest by customers ages 31-35, and rated lowest by customers from the Education industry.

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Ranked Southern Company Customer Service the Highest

31-35	4.6
Tech	4.5
1 to 2 Years	4.3

Ranked Southern Company Customer Service the Lowest

Male	3.8
56-60	3.5
Education	3.1

Southern Company Customer Service Score by Gender

Female customers rated Southern Company 's Customer Service score 0.3 stars higher than Male customers.

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Male

3.8/5

Female

4.1/5

Southern Company Customer Service Score by Ethnicity

Southern Company 's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 4	Caucasian	4
African American/Black 4.1	African American/Black	4.1

Southern Company Customer Service Score by Age

Southern Company 's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.

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100

Summary	Age	Customer Service Score
26-30 4.1	26-30	4.1
31-35 4.6	31-35	4.6
41-45 4.5	41-45	4.5
56-60 3.5	56-60	3.5
61-65 3.6	61-65	3.6

Southern Company Customer Service Score by Usage

Southern Company 's Customer Service score was rated the highest by customers who have used Southern Company 's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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1 to 2 Years	4.3
2 to 5 Years	3.8
5 to 10 Years	3.9
Over 10 Years	3.9

Southern Company Customer Service Score by Industry

Southern Company 's Customer Service score was rated the highest by Tech industry customers, and the lowest by Education industry customers.

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Tech	4.5
Accounting	4.2
Architecture and Planning	3.5
Education	3.1
Utilities	4

Southern Company Customer Service vs. Competitors

Compared to its competitors, Southern Company 's Customer Service score is rated right above Alabama Power Company.

COMPANY		Customer Service Score
	Southern Company	3.9/5
	Alabama Power Company	3.8/5
	Gulf Power	3.7/5
	Dominion	3/5
	FirstEnergy	2.9/5
	Duke Energy Corporation	2.8/5
	American Electric Power	2.4/5
	Xcel Energy	2.4/5

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Customer Service for Other Energy and Manufacturing Brands

In the Energy and Manufacturing industry, Southern Company 's Customer Service score is rated right above Tesla, and is preceded by Honda.

COMPANY		Customer Service Score
	Mercedes-Benz USA	4.1/5
	Toyota	4/5
	Honda	4/5
	Southern Company	3.9/5
	Tesla	3.8/5
	Audi	3.8/5
	Stanley Black & Decker	3.8/5
	3M	3.8/5
	Ford Motor Company	3.4/5

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Southern Company as an Employer

4.3/5

Southern Company has a 4.3/5 stars for its overall company culture rated by their employees

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CEO of Southern Company

Thomas Fanning

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Southern Company scored a 30 for Net Promoter Score and a 37 for Employee Net Promoter Score. NPS gauges how likely a customer of Southern Company would recommend the brand to a friend. ENPS measures how likely Southern Company employees would recommend working at Southern Company to a friend.

Net Promoter Score

NPS Score

57%	Promoters
16%	Passive
27%	Detractors

Employee Net Promoter Score

eNPS Score

57%	Promoters
23%	Passive
20%	Detractors

Global Ranking Snapshot

Southern Company is ranked #448 in the Global Top 100 Brands. It ranks just behind Redfin and just ahead of Booz Allen Hamilton.

RANK			INDUSTRY
446	Palo Alto Networks	Nikesh Arora	Tech
447	Redfin	Glenn Kelman	Business and Consumer Services
448	Southern Company	Thomas Fanning	Energy and Manufacturing
449	Booz Allen Hamilton	Horacio Rozanski	Business and Consumer Services
450	CVENT	Reggie Aggarwal	Tech
451	Bonobos	Greg Scott	Retail
452	Globant	Martin Migoya	Tech

Energy and Manufacturing Ranking Snapshot

Southern Company is ranked #32 in the Energy and Manufacturing Industry. It ranks just behind ABB Ltd and just ahead of SolarCity.

RANK		Location
30	Emerson	Clayton, ID
31	ABB Ltd	Cary, NC
32	Southern Company	Atlanta, GA
33	SolarCity	San Mateo, CA
34	Georgia-Pacific	Atlanta, GA
35	Phillips66	Houston, TX
36	ExxonMobil	Irving, TX