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Georgia-Pacific is

Ranked

#34

Energy and Manufacturing Brands

Brand Page

Georgia-Pacific

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Georgia-Pacific

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Georgia-Pacific is ranked #34 in Energy and Manufacturing Brands

About Georgia-Pacific's Brand

Georgia-Pacific is one of the world’s leading manufacturers and marketers of tissue, pulp, paper, packaging, building products and related chemicals. Georgia-Pacific’s brand is ranked #470 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Georgia-Pacific. When compared to other organizations within the Energy and Manufacturing industry, Georgia-Pacific is ranked #34. Among its major competitors, Georgia-Pacific is ranked in 2nd place for NPS while Kimberly-Clark is 1st, and International Paper is 3rd. Overall, Georgia-Pacific has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $287.47M

Brand at a Glance

81%

Customer Loyalty

3.9/5

Product Quality

4/5

Pricing

3.9/5

Customer Service

Georgia-Pacific CMO

Douwe B

Douwe B serves as the Chief Marketing Officer Consumer Business of Georgia-Pacific LLC. Douwe started at Georgia-Pacific LLC in March of 2011. Douwe currently resides in the Greater Atlanta Area.

Georgia-Pacific Ranking

^#34 in Energy and Manufacturing
^#2 / 3 of its competitors

Georgia-Pacific NPS

Georgia-Pacific's Net Promoter Score (NPS) is a 39 with 63% Promoters, 13% Passives, and 24% Detractors. Net Promoter Score tracks whether Georgia-Pacific's customers would recommend using the product based on a scale of -100 to 100.

Georgia-Pacific Overall NPS

NPS

63%	Promoters
13%	Passives
24%	Detractors

Georgia-Pacific NPS Trend

-100

-50

100

Summary	Date	Score
Aug 2024 42	Aug 2024	42
Sep 2024 42	Sep 2024	42
Oct 2024 41	Oct 2024	41
Nov 2024 41	Nov 2024	41
Dec 2024 41	Dec 2024	41
Jan 2025 41	Jan 2025	41
Feb 2025 39	Feb 2025	39
Mar 2025 38	Mar 2025	38
Apr 2025 38	Apr 2025	38
Sep 2025 40	Sep 2025	40
Nov 2025 37	Nov 2025	37
Dec 2025 39	Dec 2025	39

How Other Brands Compare

Georgia-Pacific is ranked second for NPS among its competitors. Kimberly-Clark and International Paper come in first and third. Among those competitors, it is the second most valued company behind Kimberly-Clark.

	Georgia-Pacific	Kimberly-Clark	International Paper
Global Ranking	#470	#305	#844
NPS	39	43	31
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	-	-
Valuation Updated every 24 hours for public companies	$287.47M	$44.20B	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Georgia-Pacific NPS by Gender

Male customers rated Georgia-Pacific's NPS 63 points higher than Female customers.

Male

Georgia-Pacific's NPS was rated 49 by Male customers on Comparably.

68%

Promoters

13%

Passives

19%

Detractors

Female

-14

Georgia-Pacific's NPS was rated -14 by Female customers on Comparably.

43%

Promoters

Passives

57%

Detractors

Georgia-Pacific NPS by Ethnicity

Georgia-Pacific's NPS was rated 14 points by Caucasian customers on Comparably.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 14	Caucasian	14

Georgia-Pacific NPS by Age

Georgia-Pacific's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.

100

Summary

Age

Promoters

Passives

Detractors

31-35

33%

67%

41-45

80%

20%

51-55

50%

33%

17%

Georgia-Pacific NPS by Usage

Georgia-Pacific's NPS was rated the highest by customers who have used Georgia-Pacific's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 34	Less than 1 Year	34
1 to 2 Years 75	1 to 2 Years	75
2 to 5 Years -67	2 to 5 Years	-67
5 to 10 Years 100	5 to 10 Years	100
Over 10 Years 25	Over 10 Years	25

Georgia-Pacific NPS vs. Competitors

Compared to its competitors, Georgia-Pacific's NPS is rated right above International Paper, and is preceded by Kimberly-Clark.

COMPANY		NPS Score
	Kimberly-Clark	43
	Georgia-Pacific	39
	International Paper	31

Georgia-Pacific NPS vs Companies in Energy and Manufacturing

In the Energy and Manufacturing industry, Georgia-Pacific's NPS is rated right above Mercedes-Benz USA, and is preceded by Toyota.

COMPANY		NPS Score
	Toyota	43
	Georgia-Pacific	39
	Mercedes-Benz USA	39
	Honda	37
	Audi	34
	Tesla	29
	3M	22
	Stanley Black & Decker	22
	Ford Motor Company	13

Georgia-Pacific Customer Reviews

Out of the 4 Georgia-Pacific customer reviews 4 were positive and 0 were constructive. Georgia-Pacific customer reviews reflect that all customers have a favorable experience using the products/services of the company.

Georgia-Pacific Customer Loyalty

81%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

81% of Georgia-Pacific users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

81%

19%

Georgia-Pacific Customer Loyalty Score by Gender

Female customers rated Georgia-Pacific's Customer Loyalty score 4% higher than Male customers.

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Male

83%

Yes

Female

87%

Yes

Georgia-Pacific Customer Loyalty Score by Ethnicity

Georgia-Pacific's Customer Loyalty score was rated 81% by Caucasian customers on Comparably.

% who answered "Yes"

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out of 100

Caucasian

Georgia-Pacific Customer Loyalty Score by Age

Georgia-Pacific's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 41-45.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Georgia-Pacific.

20%

40%

60%

80%

100%

Summary	Age	Score
31-35 70%	31-35	70%
41-45 64%	41-45	64%
51-55 100%	51-55	100%

Georgia-Pacific Customer Loyalty Score by Usage

Georgia-Pacific's Customer Loyalty score was rated the highest by customers who have used Georgia-Pacific's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year	70%
1 to 2 Years	78%
2 to 5 Years	70%
5 to 10 Years	100%
Over 10 Years	93%

Georgia-Pacific Customer Loyalty Score by Industry

Georgia-Pacific's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech	100%
Accounting	70%

Georgia-Pacific Customer Loyalty vs. Competitors

Compared to its competitors, Georgia-Pacific's Customer Loyalty score is rated right above International Paper, and is preceded by Kimberly-Clark.

COMPANY		Customer Loyalty Score
	Kimberly-Clark	86%
	Georgia-Pacific	81%
	International Paper	74%

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Customer Loyalty for Other Energy and Manufacturing Brands

In the Energy and Manufacturing industry, Georgia-Pacific's Customer Loyalty score is rated right above 3M, and is preceded by Stanley Black & Decker.

COMPANY		Customer Loyalty Score
	Honda	86%
	Audi	84%
	Mercedes-Benz USA	84%
	Toyota	83%
	Stanley Black & Decker	82%
	Georgia-Pacific	81%
	3M	80%
	Ford Motor Company	80%
	Tesla	77%

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Georgia-Pacific Product Quality

3.9/5

Georgia-Pacific has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.

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Georgia-Pacific Product Information

Georgia-Pacific’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Georgia-Pacific's product the highest. Reviewers from the Accounting industry rated Georgia-Pacific the lowest at 3.

Website: http://www.gp.com/

Company Size: 10,000+ Employees

Quick Insights into Georgia-Pacific Product Quality

Georgia-Pacific's Product Quality score was rated highest by customers who have used Georgia-Pacific's products/services for 5 to 10 Years, and rated lowest by customers who have used Georgia-Pacific's products/services for 2 to 5 Years.

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Ranked Georgia-Pacific Product Quality the Highest

5 to 10 Years	4.7
51-55	4.2
Tech	4.2

Ranked Georgia-Pacific Product Quality the Lowest

Accounting	3
Female	2.8
2 to 5 Years	2.6

Georgia-Pacific Product Quality Score by Gender

Male customers rated Georgia-Pacific's Product Quality score 1 stars higher than Female customers.

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Male

3.8/5

Female

2.8/5

Georgia-Pacific Product Quality Score by Ethnicity

Georgia-Pacific's Product Quality score was rated 3.3 stars by Caucasian customers on Comparably.

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Summary	Ethnicity	Score
Caucasian 3.3	Caucasian	3.3

Georgia-Pacific Product Quality Score by Age

Georgia-Pacific's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 31-35.

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Summary	Age	Score
31-35 3.3	31-35	3.3
41-45 3.9	41-45	3.9
51-55 4.2	51-55	4.2

Georgia-Pacific Product Quality Score by Usage

Georgia-Pacific's Product Quality score was rated the highest by customers who have used Georgia-Pacific's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year	3.5
1 to 2 Years	3.6
2 to 5 Years	2.6
5 to 10 Years	4.7
Over 10 Years	3.5

Georgia-Pacific Product Quality Score by Industry

Georgia-Pacific's Product Quality score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.

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Tech	4.2
Accounting	3

Georgia-Pacific Product Quality vs. Competitors

Compared to its competitors, Georgia-Pacific's Product Quality score is rated right below International Paper.

COMPANY		Product Quality Score
	Kimberly-Clark	4.1/5
	International Paper	4.1/5
	Georgia-Pacific	3.9/5

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Product Quality for Other Energy and Manufacturing Brands

In the Energy and Manufacturing industry, Georgia-Pacific's Product Quality score is rated right above Audi, and is preceded by 3M.

COMPANY		Product Quality Score
	Mercedes-Benz USA	4.2/5
	Honda	4.1/5
	Toyota	4.1/5
	Tesla	3.9/5
	3M	3.9/5
	Georgia-Pacific	3.9/5
	Audi	3.9/5
	Stanley Black & Decker	3.8/5
	Ford Motor Company	3.5/5

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Georgia-Pacific Pricing

Georgia-Pacific ROI & Value For Money

4/5

Georgia-Pacific has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.

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Georgia-Pacific Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Accounting industry think that they had the lowest ROI from Georgia-Pacific.

Quick Insights into Georgia-Pacific ROI

Georgia-Pacific's ROI score was rated highest by customers who have used Georgia-Pacific's products/services for 5 to 10 Years, and rated lowest by customers who have used Georgia-Pacific's products/services for 2 to 5 Years.

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Ranked Georgia-Pacific ROI the Highest

5 to 10 Years	5
Tech	4.4
51-55	4.2

Ranked Georgia-Pacific ROI the Lowest

Female	3.5
31-35	3.3
2 to 5 Years	3

Georgia-Pacific ROI Score by Gender

Male customers rated Georgia-Pacific's ROI score 0.5 stars higher than Female customers.

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Male

4/5

Female

3.5/5

Georgia-Pacific ROI Score by Ethnicity

Georgia-Pacific's ROI score was rated 3.5 stars by Caucasian customers on Comparably.

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Summary	Ethnicity	Score
Caucasian 3.5	Caucasian	3.5

Georgia-Pacific ROI Score by Age

Georgia-Pacific's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 31-35.

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Summary	Age	Score
31-35 3.3	31-35	3.3
41-45 4.1	41-45	4.1
51-55 4.2	51-55	4.2

Georgia-Pacific ROI Score by Usage

Georgia-Pacific's ROI score was rated the highest by customers who have used Georgia-Pacific's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year	3.8
1 to 2 Years	4.4
2 to 5 Years	3
5 to 10 Years	5
Over 10 Years	3.7

Georgia-Pacific ROI Score by Industry

Georgia-Pacific's ROI score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.

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Tech	4.4
Accounting	3.8

Georgia-Pacific Pricing vs. Competitors

Compared to its competitors, Georgia-Pacific's ROI score is rated right below Kimberly-Clark.

COMPANY		Pricing Score
	International Paper	4.2/5
	Kimberly-Clark	4.1/5
	Georgia-Pacific	4/5

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ROI for Other Energy and Manufacturing Brands

In the Energy and Manufacturing industry, Georgia-Pacific's ROI score is rated right above Mercedes-Benz USA, and is preceded by Toyota.

COMPANY		Pricing Score
	Toyota	4/5
	Georgia-Pacific	4/5
	Mercedes-Benz USA	4/5
	Honda	3.9/5
	Tesla	3.9/5
	3M	3.8/5
	Audi	3.8/5
	Stanley Black & Decker	3.7/5
	Ford Motor Company	3.4/5

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Georgia-Pacific Customer Satisfaction (CSAT)

Georgia-Pacific Customer Satisfaction (CSAT) Score

77 / 100

Georgia-Pacific has an overall Customer Satisfaction score of 77 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	47%
Satisfied	30%
Neither Satisfied nor Dissatisfied	10%
Dissatisfied	4%
Very Dissatisfied	9%

Very Satisfied

47%

Satisfied

30%

Neither Satisfied nor Dissatisfied

10%

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Georgia-Pacific Customer Satisfaction

Georgia-Pacific's Customer Satisfaction score was rated highest by customers ages 41-45, and rated lowest by Female customers.

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Ranked Georgia-Pacific Customer Satisfaction the Highest

41-45	100%
Tech	100%
Over 10 Years	86%

Ranked Georgia-Pacific Customer Satisfaction the Lowest

Accounting	67%
Less than 1 Year	67%
Female	60%

Georgia-Pacific Customer Satisfaction Score by Gender

Male customers rated Georgia-Pacific's Customer Satisfaction score 24 points higher than Female customers.

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84 / 100

Male

	Very Satisfied	46%
	Satisfied	38%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	8%
	Very Dissatisfied	8%

60 / 100

Female

	Very Satisfied	40%
	Satisfied	20%
	Neither Satisfied nor Dissatisfied	20%
	Dissatisfied	20%
	Very Dissatisfied	0%

Georgia-Pacific Customer Satisfaction Score by Ethnicity

Caucasian
69%

CSAT according to Caucasian

Georgia-Pacific's Customer Satisfaction (CSAT) score was rated 69% according to Caucasian users and customers.

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69 / 100

Very Satisfied	38%
Satisfied	31%
Neither Satisfied nor Dissatisfied	8%
Dissatisfied	15%
Very Dissatisfied	8%

Very Satisfied

38%

Satisfied

31%

Neither Satisfied nor Dissatisfied

Dissatisfied

15%

Very Dissatisfied

Georgia-Pacific Customer Satisfaction Score by Age

Georgia-Pacific's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.

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100

Breakdown

Age

Score

31-35

67%

41-45

100%

51-55

100%

Georgia-Pacific Customer Satisfaction Score by Usage

Georgia-Pacific's Customer Satisfaction score was rated the highest by customers who have used Georgia-Pacific's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	67
1 to 2 Years	67
2 to 5 Years	67
Over 10 Years	86

Georgia-Pacific Customer Satisfaction Score by Industry

Georgia-Pacific's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.

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Tech	100
Accounting	67

Georgia-Pacific Customer Satisfaction vs. Competitors

Compared to its competitors, Georgia-Pacific's Customer Satisfaction score is rated right above International Paper, and is preceded by Kimberly-Clark.

COMPANY		Customer Satisfaction (CSAT) Score
	Kimberly-Clark	81%
	Georgia-Pacific	77%
	International Paper	68%

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Customer Satisfaction for Other Energy and Manufacturing Brands

In the Energy and Manufacturing industry, Georgia-Pacific's Customer Satisfaction score is rated right above 3M, and is preceded by Mercedes-Benz USA.

COMPANY		Customer Satisfaction (CSAT) Score
	Toyota	82%
	Honda	81%
	Mercedes-Benz USA	80%
	Georgia-Pacific	77%
	3M	75%
	Tesla	74%
	Audi	74%
	Stanley Black & Decker	70%
	Ford Motor Company	61%

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Georgia-Pacific Customer Service

3.9/5

Georgia-Pacific has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.

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About Georgia-Pacific's Customer Service

Address

133 Peachtree Street, Atlanta, GA 30303

Website

http://www.gp.com/

Phone Number

1-404-652-4000

Georgia-Pacific's Social Links

linkedin.com/company/3411

Quick Insights into Georgia-Pacific Customer Service

Georgia-Pacific's Customer Service score was rated highest by customers who have used Georgia-Pacific's products/services for 5 to 10 Years, and rated lowest by Female customers.

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Ranked Georgia-Pacific Customer Service the Highest

5 to 10 Years	5
Accounting	4.8
51-55	4.6

Ranked Georgia-Pacific Customer Service the Lowest

31-35	3.3
2 to 5 Years	3
Female	3

Georgia-Pacific Customer Service Score by Gender

Male customers rated Georgia-Pacific's Customer Service score 1.2 stars higher than Female customers.

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Male

4.2/5

Female

3/5

Georgia-Pacific Customer Service Score by Ethnicity

Georgia-Pacific's Customer Service score was rated 3.7 stars by Caucasian customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Georgia-Pacific.

100

Summary	Ethnicity	Customer Service Score
Caucasian 3.7	Caucasian	3.7

Georgia-Pacific Customer Service Score by Age

Georgia-Pacific's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 31-35.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Georgia-Pacific.

100

Summary	Age	Customer Service Score
31-35 3.3	31-35	3.3
41-45 4.3	41-45	4.3
51-55 4.6	51-55	4.6

Georgia-Pacific Customer Service Score by Usage

Georgia-Pacific's Customer Service score was rated the highest by customers who have used Georgia-Pacific's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year	3.6
1 to 2 Years	4.2
2 to 5 Years	3
5 to 10 Years	5
Over 10 Years	3.7

Georgia-Pacific Customer Service Score by Industry

Georgia-Pacific's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.

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Tech	4.3
Accounting	4.8

Georgia-Pacific Customer Service vs. Competitors

Compared to its competitors, Georgia-Pacific's Customer Service score is rated right below Kimberly-Clark.

COMPANY		Customer Service Score
	International Paper	4.1/5
	Kimberly-Clark	4/5
	Georgia-Pacific	3.9/5

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Customer Service for Other Energy and Manufacturing Brands

In the Energy and Manufacturing industry, Georgia-Pacific's Customer Service score is rated right above Tesla, and is preceded by Honda.

COMPANY		Customer Service Score
	Mercedes-Benz USA	4.1/5
	Toyota	4/5
	Honda	4/5
	Georgia-Pacific	3.9/5
	Tesla	3.8/5
	Audi	3.8/5
	Stanley Black & Decker	3.8/5
	3M	3.8/5
	Ford Motor Company	3.4/5

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Georgia-Pacific as an Employer

3.4/5

Georgia-Pacific has a 3.4/5 stars for its overall company culture rated by their employees

top

40%

CEO of Georgia-Pacific

Christian Fischer

In the Top 40% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Georgia-Pacific scored a 39 for Net Promoter Score and a 4 for Employee Net Promoter Score. NPS gauges how likely a customer of Georgia-Pacific would recommend the brand to a friend. ENPS measures how likely Georgia-Pacific employees would recommend working at Georgia-Pacific to a friend.

Net Promoter Score

NPS Score

63%	Promoters
13%	Passive
24%	Detractors

Employee Net Promoter Score

eNPS Score

41%	Promoters
22%	Passive
37%	Detractors

Global Ranking Snapshot

Georgia-Pacific is ranked #470 in the Global Top 100 Brands. It ranks just behind West Marine and just ahead of Phillips66.

RANK			INDUSTRY
468	KPMG	Bill Thomas	Business and Consumer Services
469	West Marine	Ken Seipel	Retail
470	Georgia-Pacific	Christian Fischer	Energy and Manufacturing
471	Phillips66	Greg Garland	Energy and Manufacturing
472	Constellation Brands	Rob Sands	Food and Beverages
473	Wiley	Brian Napack	Media and Entertainment
474	Dynatrace	Rick McConnell	Tech

Energy and Manufacturing Ranking Snapshot

Georgia-Pacific is ranked #34 in the Energy and Manufacturing Industry. It ranks just behind SolarCity and just ahead of Phillips66.

RANK		Location
32	Southern Company	Atlanta, GA
33	SolarCity	San Mateo, CA
34	Georgia-Pacific	Atlanta, GA
35	Phillips66	Houston, TX
36	ExxonMobil	Irving, TX
37	Applied Materials
38	Royal Dutch Shell	Hague, ND