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NPS
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Honda is ranked #36 in Global Top 100 BrandsAwards & Recognition
Honda is ranked #36 in Global Top 100 Brands
Awards & Recognition
About Honda's Brand
Manufacturer of automobiles, motorcycles and power equipment. Honda’s brand is ranked #36 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Honda. When compared to other organizations within the Automotive and Transportation industry, Honda is ranked #2. Among its major competitors, Honda is ranked in 2nd place for NPS while Toyota is 1st, and Daimler is 3rd.Their current market cap is $51.61B
Brand at a Glance
86%
Customer Loyalty
4.1/5
Product Quality
3.9/5
Pricing
4/5
Customer Service
Honda Ranking
- #36 / 100 in Global Best Brands
- #2 in Automotive and Transportation
- #2 / 4 of its competitors
Honda NPS
Honda's Net Promoter Score (NPS) is a 37 with 59% Promoters, 19% Passives, and 22% Detractors. Net Promoter Score tracks whether Honda's customers would recommend using the product based on a scale of -100 to 100.
Honda Overall NPS
| 59% | Promoters |
|---|---|
| 19% | Passives |
| 22% | Detractors |
Honda NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2025 36 | May 2025 | 36 |
Jun 2025 36 | Jun 2025 | 36 |
Jul 2025 36 | Jul 2025 | 36 |
Aug 2025 35 | Aug 2025 | 35 |
Sep 2025 35 | Sep 2025 | 35 |
Oct 2025 35 | Oct 2025 | 35 |
Nov 2025 35 | Nov 2025 | 35 |
Dec 2025 36 | Dec 2025 | 36 |
Jan 2026 36 | Jan 2026 | 36 |
Feb 2026 36 | Feb 2026 | 36 |
Mar 2026 36 | Mar 2026 | 36 |
Apr 2026 36 | Apr 2026 | 36 |
How Other Brands Compare
Honda is ranked second for NPS among its competitors. Toyota and Audi come in first and third, with General Motors coming in at #4. Among those competitors, it is the third most valued company behind Toyota.
 Honda |  Audi |  Toyota |  General Motors | |
| Global Ranking | #36 | #37 | #82 | #140 |
| NPS | 37 | 34 | 43 | 14 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $51.61B | $1.38B | $250.52B | $89.77B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Honda NPS by Gender
Male customers rated Honda's NPS 18 points higher than Female customers.
Male
48
Honda's NPS was rated 48 by Male customers on Comparably.
64%
Promoters
20%
Passives
16%
Detractors
Female
30
Honda's NPS was rated 30 by Female customers on Comparably.
55%
Promoters
20%
Passives
25%
Detractors
Honda NPS by Ethnicity
Honda's NPS was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 41 | Caucasian | 41 |
Hispanic or Latino 33 | Hispanic or Latino | 33 |
African American/Black 64 | African American/Black | 64 |
Asian or Pacific Islander 21 | Asian or Pacific Islander | 21 |
Other 50 | Other | 50 |
Honda NPS by Age
Honda's NPS was rated the highest by customers ages 56-60, and the lowest by customers ages 46-50.
Honda NPS by Usage
Honda's NPS was rated the highest by customers who have used Honda's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 10 | Less than 1 Year | 10 |
1 to 2 Years 34 | 1 to 2 Years | 34 |
2 to 5 Years 40 | 2 to 5 Years | 40 |
5 to 10 Years 57 | 5 to 10 Years | 57 |
Over 10 Years 48 | Over 10 Years | 48 |
Honda NPS vs. Competitors
Compared to its competitors, Honda's NPS is rated right above Daimler, and is preceded by Toyota.
| COMPANY | NPS Score | |
|---|---|---|
| Toyota | 43 |
| Honda | 37 |
 | Daimler | 36 |
| Audi | 34 |
 | Tata Motors Ltd | 31 |
| General Motors | 14 |
 | Polaris Inc. | 4 |
 | Chrysler | -8 |
 | Nissan | -28 |
Honda Customer Reviews
Out of the 47 Honda customer reviews 40 were positive and 7 were constructive. Honda customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Honda Customer Loyalty
86%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
86% of Honda users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Honda Customer Loyalty Score by Gender
Female customers rated Honda's Customer Loyalty score 3% higher than Male customers.
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Male
88%
Yes
Female
91%
Yes
Honda Customer Loyalty Score by Ethnicity
Honda's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Honda.
90
out of 100
Caucasian
88
out of 100
Hispanic or Latino
89
out of 100
African American/Black
89
out of 100
Asian or Pacific Islander
83
out of 100
Other
Honda Customer Loyalty Score by Age
Honda's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 92% | 18-25 | 92% |
26-30 83% | 26-30 | 83% |
31-35 86% | 31-35 | 86% |
36-40 88% | 36-40 | 88% |
41-45 87% | 41-45 | 87% |
46-50 100% | 46-50 | 100% |
51-55 93% | 51-55 | 93% |
56-60 87% | 56-60 | 87% |
61-65 78% | 61-65 | 78% |
66+ 81% | 66+ | 81% |
Honda Customer Loyalty Score by Usage
Honda's Customer Loyalty score was rated the highest by customers who have used Honda's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Honda Customer Loyalty Score by Industry
Honda's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Fashion and Beauty industry customers.
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Honda Customer Loyalty vs. Competitors
Compared to its competitors, Honda's Customer Loyalty score is rated right above Audi.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Honda | 86% |
| Audi | 84% |
| Polaris Inc. | 84% |
| Toyota | 83% |
| Daimler | 83% |
| Tata Motors Ltd | 83% |
| General Motors | 77% |
| Nissan | 76% |
| Chrysler | 74% |
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Customer Loyalty for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, Honda's Customer Loyalty score is rated right above Audi.
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Honda Product Quality
4.1/5
Honda has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Honda Product Information
Honda’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Retail industry rated Honda's product the highest. Reviewers from the Consulting industry rated Honda the lowest at 4.3.
- Website
- http://www.honda.com
- Company Size
- 10,000+ Employees
Industry
AI, Big Data and Analytics
Energy
Hardware and Devices
Travel
Manufacturing
Quick Insights into Honda Product Quality
Honda's Product Quality score was rated highest by customers from the Retail industry, and rated lowest by customers from the Fashion and Beauty industry.
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Ranked Honda Product Quality the Highest
Ranked Honda Product Quality the Lowest
Honda Product Quality Score by Gender
Male customers rated Honda's Product Quality score 0.3 stars higher than Female customers.
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Male
4.3/5
Female
4/5
Honda Product Quality Score by Ethnicity
Honda's Product Quality score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
African American/Black 4.3 | African American/Black | 4.3 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 4 | Other | 4 |
Honda Product Quality Score by Age
Honda's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 46-50.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 4 | 26-30 | 4 |
31-35 4.3 | 31-35 | 4.3 |
36-40 4.2 | 36-40 | 4.2 |
41-45 4.2 | 41-45 | 4.2 |
46-50 3.3 | 46-50 | 3.3 |
51-55 4.4 | 51-55 | 4.4 |
56-60 4.3 | 56-60 | 4.3 |
61-65 4 | 61-65 | 4 |
66+ 3.6 | 66+ | 3.6 |
Honda Product Quality Score by Usage
Honda's Product Quality score was rated the highest by customers who have used Honda's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Honda Product Quality Score by Industry
Honda's Product Quality score was rated the highest by Retail industry customers, and the lowest by Fashion and Beauty industry customers.
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Honda Product Quality vs. Competitors
Compared to its competitors, Honda's Product Quality score is rated right above Tata Motors Ltd, and is preceded by Toyota.
| COMPANY | Product Quality Score | |
|---|---|---|
| Daimler | 4.3/5 |
| Toyota | 4.2/5 |
| Honda | 4.1/5 |
| Tata Motors Ltd | 4/5 |
| Audi | 3.9/5 |
| General Motors | 3.6/5 |
| Polaris Inc. | 3.3/5 |
| Chrysler | 3.1/5 |
| Nissan | 2.5/5 |
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Product Quality for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, Honda's Product Quality score is rated right above BMW Group, and is preceded by Toyota.
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Honda Pricing
Honda ROI & Value For Money
3.9/5
Honda has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Honda Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Construction industry. The users from the Fashion and Beauty industry think that they had the lowest ROI from Honda.
Quick Insights into Honda ROI
Honda's ROI score was rated highest by customers ages 56-60, and rated lowest by customers from the Fashion and Beauty industry.
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Ranked Honda ROI the Highest
Ranked Honda ROI the Lowest
Honda ROI Score by Gender
Male customers rated Honda's ROI score 0.3 stars higher than Female customers.
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Male
4/5
Female
3.7/5
Honda ROI Score by Ethnicity
Honda's ROI score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
African American/Black 4.2 | African American/Black | 4.2 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Other 3.7 | Other | 3.7 |
Honda ROI Score by Age
Honda's ROI score was rated the highest by customers ages 56-60, and the lowest by customers ages 46-50.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 3.7 | 26-30 | 3.7 |
31-35 3.8 | 31-35 | 3.8 |
36-40 3.8 | 36-40 | 3.8 |
41-45 4 | 41-45 | 4 |
46-50 3.2 | 46-50 | 3.2 |
51-55 4.3 | 51-55 | 4.3 |
56-60 4.6 | 56-60 | 4.6 |
61-65 4 | 61-65 | 4 |
66+ 3.6 | 66+ | 3.6 |
Honda ROI Score by Usage
Honda's ROI score was rated the highest by customers who have used Honda's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Honda ROI Score by Industry
Honda's ROI score was rated the highest by Construction industry customers, and the lowest by Fashion and Beauty industry customers.
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Honda Pricing vs. Competitors
Compared to its competitors, Honda's ROI score is rated right above Tata Motors Ltd, and is preceded by Toyota.
| COMPANY | Pricing Score | |
|---|---|---|
| Daimler | 4.2/5 |
| Toyota | 4/5 |
| Honda | 3.9/5 |
| Tata Motors Ltd | 3.9/5 |
| Audi | 3.8/5 |
| General Motors | 3.4/5 |
| Polaris Inc. | 3.1/5 |
| Chrysler | 2.8/5 |
| Nissan | 2.5/5 |
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ROI for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, Honda's ROI score is rated right above Mercedes-Benz USA, and is preceded by Toyota.
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Honda Customer Satisfaction (CSAT)
Honda Customer Satisfaction (CSAT) Score
81 / 100
Honda has an overall Customer Satisfaction score of 81 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
46%
Satisfied
35%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
3%
Very Dissatisfied
8%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Honda Customer Satisfaction
Honda's Customer Satisfaction score was rated highest by customers from the Automotive and Transportation industry, and rated lowest by customers from the Manufacturing and Machinery industry.
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Ranked Honda Customer Satisfaction the Highest
Ranked Honda Customer Satisfaction the Lowest
Honda Customer Satisfaction Score by Gender
Male customers rated Honda's Customer Satisfaction score 7 points higher than Female customers.
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85 / 100
MaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 35% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 5% | |
Very Dissatisfied | 2% |
78 / 100
FemaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 28% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 1% | |
Very Dissatisfied | 16% |
Honda Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Honda's Customer Satisfaction (CSAT) score was rated 80% according to Caucasian users and customers.
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80 / 100
Very Satisfied
51%
Satisfied
29%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
5%
Very Dissatisfied
11%
CSAT according to Hispanic or Latino
Honda's Customer Satisfaction (CSAT) score was rated 61% according to Hispanic or Latino users and customers.
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61 / 100
Very Satisfied
38%
Satisfied
23%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
8%
Very Dissatisfied
31%
CSAT according to African American/Black
Honda's Customer Satisfaction (CSAT) score was rated 88% according to African American/Black users and customers.
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88 / 100
Very Satisfied
69%
Satisfied
19%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
6%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Honda's Customer Satisfaction (CSAT) score was rated 86% according to Asian or Pacific Islander users and customers.
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86 / 100
Very Satisfied
42%
Satisfied
44%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
2%
Very Dissatisfied
0%
CSAT according to Other
Honda's Customer Satisfaction (CSAT) score was rated 85% according to Other users and customers.
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85 / 100
Very Satisfied
53%
Satisfied
32%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
2%
Very Dissatisfied
5%
Honda Customer Satisfaction Score by Age
Honda's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 89% | |||||||||||||||
| 26-30 | 88% | |||||||||||||||
| 31-35 | 87% | |||||||||||||||
| 36-40 | 84% | |||||||||||||||
| 41-45 | 80% | |||||||||||||||
| 46-50 | 57% | |||||||||||||||
| 51-55 | 86% | |||||||||||||||
| 56-60 | 83% | |||||||||||||||
| 61-65 | 66% | |||||||||||||||
| 66+ | 53% |
Honda Customer Satisfaction Score by Usage
Honda's Customer Satisfaction score was rated the highest by customers who have used Honda's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Honda Customer Satisfaction Score by Industry
Honda's Customer Satisfaction score was rated the highest by Automotive and Transportation industry customers, and the lowest by Manufacturing and Machinery industry customers.
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{
"title": "Honda Customer Satisfaction Score by Industry",
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"bars": [
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{
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"groupId": 511,
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{
"label": "Education",
"groupId": 515,
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},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 83,
"stars": 0,
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"scoreClassName": "",
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},
{
"label": "Manufacturing and Machinery",
"groupId": 533,
"score": 33,
"stars": 0,
"csatScore": 33,
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"scoreClassName": "",
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},
{
"label": "Marketing, Advertising and Research",
"groupId": 535,
"score": 75,
"stars": 0,
"csatScore": 75,
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"scoreClassName": "",
"scoreLabel": 75
},
{
"label": "Mechanical, Civil or Industrial Engineering",
"groupId": 536,
"score": 80,
"stars": 0,
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"scoreClassName": "",
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}
]
}Honda Customer Satisfaction vs. Competitors
Compared to its competitors, Honda's Customer Satisfaction score is rated right above Tata Motors Ltd, and is preceded by Toyota.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Daimler | 92% |
| Toyota | 82% |
| Honda | 81% |
| Tata Motors Ltd | 81% |
| Audi | 74% |
| General Motors | 66% |
| Polaris Inc. | 59% |
| Chrysler | 57% |
| Nissan | 35% |
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Customer Satisfaction for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, Honda's Customer Satisfaction score is rated right above Mercedes-Benz USA, and is preceded by Toyota.
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Honda Customer Service
4/5
Honda has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Honda's Customer Service
Address
Japan
Website
http://www.honda.com
Quick Insights into Honda Customer Service
Honda's Customer Service score was rated highest by customers from the Construction industry, and rated lowest by customers ages 46-50.
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Ranked Honda Customer Service the Highest
Ranked Honda Customer Service the Lowest
Honda Customer Service Score by Gender
Male customers rated Honda's Customer Service score 0.2 stars higher than Female customers.
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Male
4/5
Female
3.8/5
Honda Customer Service Score by Ethnicity
Honda's Customer Service score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Hispanic or Latino 3.4 | Hispanic or Latino | 3.4 |
African American/Black 4.4 | African American/Black | 4.4 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 3.8 | Other | 3.8 |
Honda Customer Service Score by Age
Honda's Customer Service score was rated the highest by customers ages 56-60, and the lowest by customers ages 46-50.
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 3.7 | 26-30 | 3.7 |
31-35 3.8 | 31-35 | 3.8 |
36-40 3.7 | 36-40 | 3.7 |
41-45 3.9 | 41-45 | 3.9 |
46-50 2.9 | 46-50 | 2.9 |
51-55 4.3 | 51-55 | 4.3 |
56-60 4.7 | 56-60 | 4.7 |
61-65 4 | 61-65 | 4 |
66+ 3.5 | 66+ | 3.5 |
Honda Customer Service Score by Usage
Honda's Customer Service score was rated the highest by customers who have used Honda's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Honda Customer Service Score by Industry
Honda's Customer Service score was rated the highest by Construction industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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Honda Customer Service vs. Competitors
Compared to its competitors, Honda's Customer Service score is rated right above Tata Motors Ltd, and is preceded by Toyota.
| COMPANY | Customer Service Score | |
|---|---|---|
| Daimler | 4.3/5 |
| Toyota | 4.1/5 |
| Honda | 4/5 |
| Tata Motors Ltd | 4/5 |
| Audi | 3.8/5 |
| General Motors | 3.4/5 |
| Polaris Inc. | 3.1/5 |
| Chrysler | 2.8/5 |
| Nissan | 2.4/5 |
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Customer Service for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, Honda's Customer Service score is rated right above BMW Group, and is preceded by Toyota.
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Honda as an Employer
3.7/5
Honda has a 3.7/5 stars for its overall company culture rated by their employees
top
35%
Consumer vs. Employees
Honda scored a 37 for Net Promoter Score and a 5 for Employee Net Promoter Score. NPS gauges how likely a customer of Honda would recommend the brand to a friend. ENPS measures how likely Honda employees would recommend working at Honda to a friend.
Net Promoter Score
37
NPS Score
| 59% | Promoters |
|---|---|
| 19% | Passive |
| 22% | Detractors |
Employee Net Promoter Score
5
eNPS Score
| 42% | Promoters |
|---|---|
| 21% | Passive |
| 37% | Detractors |
Global Ranking Snapshot
Honda is ranked #36 in the Global Top 100 Brands. It ranks just behind Slack and just ahead of Audi.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
34 |  | NVIDIA |  | Jensen Huang | Tech |
35 |  | Slack |  | Stewart Butterfield | Tech |
36 | | Honda | | Takahiro Hachigo | Automotive and Transportation |
37 | | Audi |  | Markus Duesmann | Automotive and Transportation |
38 |  | Red Bull |  | Dietrich Mateschitz | Food and Beverages |
39 |  | Colgate Palmolive |  | Noel Wallace | Consumer Goods |
40 |  | Bath & Body Works |  | Andrew Meslow | Retail |
