
Porsche has developed numerous technologies that have advanced vehicle performance, improved safety and spurred environmental innovations. Porsche’s brand is ranked #44 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Porsche. When compared to other organizations within the Automotive and Transportation industry, Porsche is ranked #5. Among its major competitors, Porsche is ranked in 1st place for NPS while Toyota is 2nd, and Audi is 3rd.Their current valuation is $19.20B
Porsche's Net Promoter Score (NPS) is a 60 with 74% Promoters, 12% Passives, and 14% Detractors. Net Promoter Score tracks whether Porsche's customers would recommend using the product based on a scale of -100 to 100.
| 74% | Promoters |
|---|---|
| 12% | Passives |
| 14% | Detractors |
| Summary | Date | Score |
|---|---|---|
Nov 2024 62 | Nov 2024 | 62 |
Dec 2024 60 | Dec 2024 | 60 |
Jan 2025 62 | Jan 2025 | 62 |
Feb 2025 62 | Feb 2025 | 62 |
Mar 2025 60 | Mar 2025 | 60 |
Apr 2025 62 | Apr 2025 | 62 |
May 2025 60 | May 2025 | 60 |
Jun 2025 60 | Jun 2025 | 60 |
Jul 2025 60 | Jul 2025 | 60 |
Aug 2025 60 | Aug 2025 | 60 |
Oct 2025 60 | Oct 2025 | 60 |
Dec 2025 60 | Dec 2025 | 60 |
Porsche is ranked first for NPS among its competitors. Toyota and Audi come in second and third, with Tesla coming in at #4. Among those competitors, it is the third most valued company behind Tesla.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Porsche's NPS 4 points higher than Male customers.
Porsche's NPS was rated 61 by Male customers on Comparably.
Porsche's NPS was rated 65 by Female customers on Comparably.
Porsche's NPS was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 70 | Caucasian | 70 |
Hispanic or Latino 33 | Hispanic or Latino | 33 |
African American/Black 59 | African American/Black | 59 |
Asian or Pacific Islander 61 | Asian or Pacific Islander | 61 |
Native American 40 | Native American | 40 |
Other 64 | Other | 64 |
Porsche's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
Porsche's NPS was rated the highest by customers who have used Porsche's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 48 | Less than 1 Year | 48 |
1 to 2 Years 63 | 1 to 2 Years | 63 |
2 to 5 Years 69 | 2 to 5 Years | 69 |
5 to 10 Years 66 | 5 to 10 Years | 66 |
Over 10 Years 71 | Over 10 Years | 71 |
Out of the 42 Porsche customer reviews 36 were positive and 6 were constructive. Porsche customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
85% of Porsche users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Porsche's Customer Loyalty score 5% higher than Male customers.
Porsche's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Porsche's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 91% | 18-25 | 91% |
26-30 88% | 26-30 | 88% |
31-35 86% | 31-35 | 86% |
36-40 82% | 36-40 | 82% |
41-45 84% | 41-45 | 84% |
46-50 82% | 46-50 | 82% |
51-55 81% | 51-55 | 81% |
56-60 92% | 56-60 | 92% |
61-65 78% | 61-65 | 78% |
66+ 80% | 66+ | 80% |
Porsche's Customer Loyalty score was rated the highest by customers who have used Porsche's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Porsche's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Business and Consumer Services industry customers.
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Compared to its competitors, Porsche's Customer Loyalty score is rated right above Audi.
In the Automotive and Transportation industry, Porsche's Customer Loyalty score is rated right above Audi, and is preceded by Honda.
Porsche has an overall Product Quality score of 4.4 out of 5 stars rated by its users and customers.
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Porsche’s product quality score is a 4.4 out of 5 as rated by its users and customers. Reviewers from the Business Supplies and Equipment industry rated Porsche's product the highest. Reviewers from the Accounting industry rated Porsche the lowest at 4.6.
Porsche's Product Quality score was rated highest by customers from the Business Supplies and Equipment industry, and rated lowest by customers from the Real Estate industry.
Male customers rated Porsche's Product Quality score 0.2 stars higher than Female customers.
Porsche's Product Quality score was rated the highest by Native American customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.4 | Caucasian | 4.4 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 4.5 | African American/Black | 4.5 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Native American 4.6 | Native American | 4.6 |
Other 4.5 | Other | 4.5 |
Porsche's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4.7 | 18-25 | 4.7 |
26-30 4.5 | 26-30 | 4.5 |
31-35 4.4 | 31-35 | 4.4 |
36-40 4.1 | 36-40 | 4.1 |
41-45 4.4 | 41-45 | 4.4 |
46-50 4.3 | 46-50 | 4.3 |
51-55 4.4 | 51-55 | 4.4 |
56-60 4.1 | 56-60 | 4.1 |
61-65 4.4 | 61-65 | 4.4 |
66+ 3.5 | 66+ | 3.5 |
Porsche's Product Quality score was rated the highest by customers who have used Porsche's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Porsche's Product Quality score was rated the highest by Business Supplies and Equipment industry customers, and the lowest by Real Estate industry customers.
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Compared to its competitors, Porsche's Product Quality score is rated right above Toyota.
In the Automotive and Transportation industry, Porsche's Product Quality score is rated right above Mercedes-Benz USA.
Porsche has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Mechanical, Civil or Industrial Engineering industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Porsche.
Porsche's ROI score was rated highest by customers from the Mechanical, Civil or Industrial Engineering industry, and rated lowest by customers ages 66+.
Porsche's ROI score was rated 4.1 by both Female and Male customers on Comparably.
Porsche's ROI score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Hispanic or Latino 3.7 | Hispanic or Latino | 3.7 |
African American/Black 4.4 | African American/Black | 4.4 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Native American 3.8 | Native American | 3.8 |
Other 4 | Other | 4 |
Porsche's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 3.9 | 26-30 | 3.9 |
31-35 4.2 | 31-35 | 4.2 |
36-40 4.1 | 36-40 | 4.1 |
41-45 3.7 | 41-45 | 3.7 |
46-50 4.4 | 46-50 | 4.4 |
51-55 3.5 | 51-55 | 3.5 |
56-60 4.1 | 56-60 | 4.1 |
61-65 4.4 | 61-65 | 4.4 |
66+ 3.1 | 66+ | 3.1 |
Porsche's ROI score was rated the highest by customers who have used Porsche's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Porsche's ROI score was rated the highest by Mechanical, Civil or Industrial Engineering industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, Porsche's ROI score is rated right above Toyota.
In the Automotive and Transportation industry, Porsche's ROI score is rated right above Toyota.
Porsche has an overall Customer Satisfaction score of 86 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Porsche's Customer Satisfaction score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers ages 66+.
Male customers rated Porsche's Customer Satisfaction score 7 points higher than Female customers.
Very Satisfied | 65% | |
|---|---|---|
Satisfied | 21% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 1% | |
Very Dissatisfied | 9% |
Very Satisfied | 58% | |
|---|---|---|
Satisfied | 21% | |
Neither Satisfied nor Dissatisfied | 2% | |
Dissatisfied | 2% | |
Very Dissatisfied | 17% |
Porsche's Customer Satisfaction (CSAT) score was rated 82% according to Caucasian users and customers.
Porsche's Customer Satisfaction (CSAT) score was rated 80% according to Hispanic or Latino users and customers.
Porsche's Customer Satisfaction (CSAT) score was rated 81% according to African American/Black users and customers.
Porsche's Customer Satisfaction (CSAT) score was rated 85% according to Asian or Pacific Islander users and customers.
Porsche's Customer Satisfaction (CSAT) score was rated 100% according to Native American users and customers.
Porsche's Customer Satisfaction (CSAT) score was rated 87% according to Other users and customers.
Porsche's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 97% | |||||||||||||||
| 26-30 | 83% | |||||||||||||||
| 31-35 | 90% | |||||||||||||||
| 36-40 | 80% | |||||||||||||||
| 41-45 | 92% | |||||||||||||||
| 46-50 | 67% | |||||||||||||||
| 51-55 | 56% | |||||||||||||||
| 56-60 | 64% | |||||||||||||||
| 61-65 | 78% | |||||||||||||||
| 66+ | 43% |
Porsche's Customer Satisfaction score was rated the highest by customers who have used Porsche's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Porsche's Customer Satisfaction score was rated the highest by Architecture and Planning industry customers, and the lowest by Aerospace and Aviation industry customers.
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"groupId": 529,
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}Compared to its competitors, Porsche's Customer Satisfaction score is rated right above Toyota.
In the Automotive and Transportation industry, Porsche's Customer Satisfaction score is rated right above Toyota.
Porsche has an overall Customer Service score of 4.3 out of 5 stars rated by its users and customers.
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Germany
http://www.porsche.com
49 711 91 10
Porsche's Customer Service score was rated highest by customers from the Business Supplies and Equipment industry, and rated lowest by customers ages 66+.
Porsche's Customer Service score was rated 4.2 by both Female and Male customers on Comparably.
Porsche's Customer Service score was rated the highest by Other customers, and the lowest by Native American customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
African American/Black 4.2 | African American/Black | 4.2 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Native American 3.9 | Native American | 3.9 |
Other 4.5 | Other | 4.5 |
Porsche's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 4.3 | 26-30 | 4.3 |
31-35 4.3 | 31-35 | 4.3 |
36-40 4.2 | 36-40 | 4.2 |
41-45 4.2 | 41-45 | 4.2 |
46-50 4 | 46-50 | 4 |
51-55 4 | 51-55 | 4 |
56-60 3.6 | 56-60 | 3.6 |
61-65 4.1 | 61-65 | 4.1 |
66+ 3.1 | 66+ | 3.1 |
Porsche's Customer Service score was rated the highest by customers who have used Porsche's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Porsche's Customer Service score was rated the highest by Business Supplies and Equipment industry customers, and the lowest by Real Estate industry customers.
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Compared to its competitors, Porsche's Customer Service score is rated right above Toyota.
In the Automotive and Transportation industry, Porsche's Customer Service score is rated right above Mercedes-Benz USA.
Porsche has a 4.5/5 stars for its overall company culture rated by their employees

Porsche scored a 60 for Net Promoter Score and a 40 for Employee Net Promoter Score. NPS gauges how likely a customer of Porsche would recommend the brand to a friend. ENPS measures how likely Porsche employees would recommend working at Porsche to a friend.
| 74% | Promoters |
|---|---|
| 12% | Passive |
| 14% | Detractors |
| 60% | Promoters |
|---|---|
| 20% | Passive |
| 20% | Detractors |
Porsche is ranked #44 in the Global Top 100 Brands. It ranks just behind Dunkin' and just ahead of Chipotle.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
42 | ![]() | Hershey Company | ![]() | Michele Buck | Food and Beverages |
43 | ![]() | Dunkin' | ![]() | David Hoffman | Travel and Hospitality |
44 | ![]() | Porsche | ![]() | Kjell Gruner | Automotive and Transportation |
45 | ![]() | Chipotle | ![]() | Scott Boatwright | Travel and Hospitality |
46 | ![]() | BMW Group | ![]() | Sebastian Mackensen | Automotive and Transportation |
47 | ![]() | ![]() | Bill Ready | Tech | |
48 | ![]() | Logitech | ![]() | Bracken Darrell | Tech |
Porsche is ranked #5 in the Automotive and Transportation Industry. It ranks just behind Mercedes-Benz USA and just ahead of BMW Group.
| RANK | COMPANY | Location | |
|---|---|---|---|
3 | ![]() | Audi | |
4 | ![]() | Mercedes-Benz USA | |
5 | ![]() | Porsche | Atlanta |
6 | ![]() | BMW Group | Munich |
7 | ![]() | Toyota | |
8 | ![]() | FedEx | Memphis, TN |
9 | ![]() | Ford Motor Company | Dearborn, MI |