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Mercedes-Benz USA is

Ranked

#41

Global Top 100 Brands

Brand Page

Mercedes-Benz USA

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Mercedes-Benz USA

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Mercedes-Benz USA is ranked #41 in Global Top 100 Brands
Awards & Recognition

About Mercedes-Benz USA's Brand

"Mercedes-Benz designs, manufactures and distributes passenger and commercial vehicles, buses, coaches and trucks." Mercedes-Benz USA’s brand is ranked #41 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Mercedes-Benz USA. When compared to other organizations within the Automotive and Transportation industry, Mercedes-Benz USA is ranked #4. Among its major competitors, Mercedes-Benz USA is ranked in 2nd place for NPS while ZF Friedrichshafen is 1st, and BMW Group is 3rd.Their current valuation is $95.37B

Brand at a Glance

84%

Customer Loyalty

4.2/5

Product Quality

4/5

Pricing

4.1/5

Customer Service

Mercedes-Benz USA CMO

Drew Slaven

Mercedes-Benz USA Ranking

Mercedes-Benz USA NPS

Mercedes-Benz USA's Net Promoter Score (NPS) is a 39 with 62% Promoters, 15% Passives, and 23% Detractors. Net Promoter Score tracks whether Mercedes-Benz USA's customers would recommend using the product based on a scale of -100 to 100.

Mercedes-Benz USA Overall NPS

NPS

62%	Promoters
15%	Passives
23%	Detractors

Mercedes-Benz USA NPS Trend

-100

-50

100

Summary	Date	Score
Jul 2024 42	Jul 2024	42
Aug 2024 42	Aug 2024	42
Sep 2024 39	Sep 2024	39
Oct 2024 39	Oct 2024	39
Nov 2024 39	Nov 2024	39
Dec 2024 41	Dec 2024	41
Jan 2025 39	Jan 2025	39
Mar 2025 39	Mar 2025	39
May 2025 40	May 2025	40
Jun 2025 40	Jun 2025	40
Aug 2025 40	Aug 2025	40
Jan 2026 39	Jan 2026	39

How Other Brands Compare

Mercedes-Benz USA is ranked second for NPS among its competitors. ZF Friedrichshafen and BMW Group come in first and third, with Toyota Motor Sales coming in at #4. Among those competitors, it is the second most valued company behind Toyota Motor Sales.

	Mercedes-Benz USA	BMW Group	Toyota Motor Sales	ZF Friedrichshafen
Global Ranking	#41	#46	#-	#-
NPS	39	34	17	43
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	Neutral	-
Valuation Updated every 24 hours for public companies	$95.37B	-	$239.60B	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Mercedes-Benz USA NPS by Gender

Male customers rated Mercedes-Benz USA's NPS 11 points higher than Female customers.

Male

Mercedes-Benz USA's NPS was rated 37 by Male customers on Comparably.

59%

Promoters

19%

Passives

22%

Detractors

Female

Mercedes-Benz USA's NPS was rated 26 by Female customers on Comparably.

57%

Promoters

12%

Passives

31%

Detractors

Mercedes-Benz USA NPS by Ethnicity

Mercedes-Benz USA's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 21	Caucasian	21
Hispanic or Latino 100	Hispanic or Latino	100
African American/Black 47	African American/Black	47
Asian or Pacific Islander 23	Asian or Pacific Islander	23
Other 73	Other	73

Mercedes-Benz USA NPS by Age

Mercedes-Benz USA's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.

100

Summary

Age

Promoters

Passives

Detractors

18-25

68%

21%

11%

26-30

50%

43%

31-35

20%

80%

36-40

78%

22%

41-45

29%

71%

46-50

67%

33%

51-55

60%

40%

56-60

83%

17%

66+

44%

12%

44%

Mercedes-Benz USA NPS by Usage

Mercedes-Benz USA's NPS was rated the highest by customers who have used Mercedes-Benz USA's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 39	Less than 1 Year	39
1 to 2 Years 30	1 to 2 Years	30
2 to 5 Years 29	2 to 5 Years	29
5 to 10 Years 45	5 to 10 Years	45
Over 10 Years 34	Over 10 Years	34

Mercedes-Benz USA NPS vs. Competitors

Compared to its competitors, Mercedes-Benz USA's NPS is rated right above BMW Group, and is preceded by ZF Friedrichshafen.

COMPANY		NPS Score
	ZF Friedrichshafen	43
	Mercedes-Benz USA	39
	BMW Group	34
	Toyota Motor Sales	17

Mercedes-Benz USA NPS vs Companies in Automotive and Transportation

In the Automotive and Transportation industry, Mercedes-Benz USA's NPS is rated right above Honda, and is preceded by Toyota.

COMPANY		NPS Score
	Porsche	60
	Toyota	43
	Mercedes-Benz USA	39
	Honda	37
	Audi	34
	BMW Group	34
	Tesla	29
	FedEx	19

Mercedes-Benz USA Customer Reviews

Out of the 23 Mercedes-Benz USA customer reviews 19 were positive and 4 were constructive. Mercedes-Benz USA customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Mercedes-Benz USA Customer Loyalty

84%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

84% of Mercedes-Benz USA users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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84%

16%

Mercedes-Benz USA Customer Loyalty Score by Gender

Female customers rated Mercedes-Benz USA's Customer Loyalty score 1% higher than Male customers.

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Male

89%

Yes

Female

90%

Yes

Mercedes-Benz USA Customer Loyalty Score by Ethnicity

Mercedes-Benz USA's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.

% who answered "Yes"

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out of 100

Caucasian

100

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Other

Mercedes-Benz USA Customer Loyalty Score by Age

Mercedes-Benz USA's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 31-35.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Mercedes-Benz USA.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 90%	18-25	90%
26-30 94%	26-30	94%
31-35 64%	31-35	64%
36-40 90%	36-40	90%
41-45 74%	41-45	74%
46-50 70%	46-50	70%
51-55 100%	51-55	100%
56-60 100%	56-60	100%
66+ 90%	66+	90%

Mercedes-Benz USA Customer Loyalty Score by Usage

Mercedes-Benz USA's Customer Loyalty score was rated the highest by customers who have used Mercedes-Benz USA's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	73%
1 to 2 Years	91%
2 to 5 Years	83%
5 to 10 Years	96%
Over 10 Years	96%

Mercedes-Benz USA Customer Loyalty Score by Industry

Mercedes-Benz USA's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Fashion and Beauty industry customers.

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Tech	82%
Accounting	92%
Aerospace and Aviation	87%
Fashion and Beauty	40%
Architecture and Planning	82%
Arts and Entertainment	100%
Automotive and Transportation	100%
Banking and Financial Services	70%
Education	64%
Healthcare, Hospitals and Medicine	100%
Legal	100%
Marketing, Advertising and Research	87%
Real Estate	100%
Transportation	100%

Mercedes-Benz USA Customer Loyalty vs. Competitors

Compared to its competitors, Mercedes-Benz USA's Customer Loyalty score is rated right above Toyota Motor Sales.

COMPANY		Customer Loyalty Score
	Mercedes-Benz USA	84%
	Toyota Motor Sales	84%
	BMW Group	82%
	ZF Friedrichshafen	76%

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Customer Loyalty for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, Mercedes-Benz USA's Customer Loyalty score is rated right above Audi, and is preceded by Porsche.

COMPANY		Customer Loyalty Score
	Honda	86%
	Porsche	85%
	Mercedes-Benz USA	84%
	Audi	84%
	Toyota	83%
	BMW Group	82%
	Tesla	77%
	FedEx	74%

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Mercedes-Benz USA Product Quality

4.2/5

Mercedes-Benz USA has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.

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Mercedes-Benz USA Product Information

Mercedes-Benz USA’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Marketing, Advertising and Research industry rated Mercedes-Benz USA's product the highest. Reviewers from the Architecture and Planning industry rated Mercedes-Benz USA the lowest at 3.9.

Website: https://www.mercedes-benz.com/

Company Size: 1,001-5,000 Employees

Industry

Hardware and Devices

Manufacturing

Quick Insights into Mercedes-Benz USA Product Quality

Mercedes-Benz USA's Product Quality score was rated highest by Hispanic or Latino customers, and rated lowest by customers ages 41-45.

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Ranked Mercedes-Benz USA Product Quality the Highest

Hispanic or Latino	5
Marketing, Advertising and Research	5
18-25	4.7

Ranked Mercedes-Benz USA Product Quality the Lowest

Over 10 Years	3.7
Transportation	3.1
41-45	3

Mercedes-Benz USA Product Quality Score by Gender

Male customers rated Mercedes-Benz USA's Product Quality score 0.1 stars higher than Female customers.

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Male

4.1/5

Female

4/5

Mercedes-Benz USA Product Quality Score by Ethnicity

Mercedes-Benz USA's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 3.8	Caucasian	3.8
Hispanic or Latino 5	Hispanic or Latino	5
African American/Black 4.2	African American/Black	4.2
Asian or Pacific Islander 3.8	Asian or Pacific Islander	3.8
Other 4.2	Other	4.2

Mercedes-Benz USA Product Quality Score by Age

Mercedes-Benz USA's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

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Summary	Age	Score
18-25 4.7	18-25	4.7
26-30 4.7	26-30	4.7
31-35 3.3	31-35	3.3
36-40 4.1	36-40	4.1
41-45 3	41-45	3
46-50 3.5	46-50	3.5
51-55 3.2	51-55	3.2
56-60 4.1	56-60	4.1
66+ 3.7	66+	3.7

Mercedes-Benz USA Product Quality Score by Usage

Mercedes-Benz USA's Product Quality score was rated the highest by customers who have used Mercedes-Benz USA's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	4.4
1 to 2 Years	4.2
2 to 5 Years	4.2
5 to 10 Years	4.1
Over 10 Years	3.7

Mercedes-Benz USA Product Quality Score by Industry

Mercedes-Benz USA's Product Quality score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Transportation industry customers.

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Tech	3.7
Accounting	4.7
Aerospace and Aviation	3.8
Fashion and Beauty	4.1
Architecture and Planning	3.9
Arts and Entertainment	4.8
Automotive and Transportation	4.5
Banking and Financial Services	4.6
Education	3.9
Healthcare, Hospitals and Medicine	3.5
Legal	3.8
Marketing, Advertising and Research	5
Real Estate	3.6
Transportation	3.1

Mercedes-Benz USA Product Quality vs. Competitors

Compared to its competitors, Mercedes-Benz USA's Product Quality score is rated right above BMW Group, and is preceded by ZF Friedrichshafen.

COMPANY		Product Quality Score
	ZF Friedrichshafen	4.2/5
	Mercedes-Benz USA	4.2/5
	BMW Group	4.1/5
	Toyota Motor Sales	3.7/5

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Product Quality for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, Mercedes-Benz USA's Product Quality score is rated right above Honda, and is preceded by Porsche.

COMPANY		Product Quality Score
	Porsche	4.4/5
	Mercedes-Benz USA	4.2/5
	Honda	4.1/5
	Toyota	4.1/5
	BMW Group	4.1/5
	Tesla	3.9/5
	Audi	3.9/5
	FedEx	3.6/5

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Mercedes-Benz USA Pricing

Mercedes-Benz USA ROI & Value For Money

4/5

Mercedes-Benz USA has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.

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Mercedes-Benz USA Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry. The users from the Transportation industry think that they had the lowest ROI from Mercedes-Benz USA.

Quick Insights into Mercedes-Benz USA ROI

Mercedes-Benz USA's ROI score was rated highest by Hispanic or Latino customers, and rated lowest by customers from the Transportation industry.

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Ranked Mercedes-Benz USA ROI the Highest

Hispanic or Latino	5
Banking and Financial Services	4.5
36-40	4.3

Ranked Mercedes-Benz USA ROI the Lowest

Over 10 Years	3.5
46-50	3.1
Transportation	3.1

Mercedes-Benz USA ROI Score by Gender

Male customers rated Mercedes-Benz USA's ROI score 0.3 stars higher than Female customers.

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Male

3.9/5

Female

3.6/5

Mercedes-Benz USA ROI Score by Ethnicity

Mercedes-Benz USA's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 3.6	Caucasian	3.6
Hispanic or Latino 5	Hispanic or Latino	5
African American/Black 3.9	African American/Black	3.9
Asian or Pacific Islander 3.9	Asian or Pacific Islander	3.9
Other 4.1	Other	4.1

Mercedes-Benz USA ROI Score by Age

Mercedes-Benz USA's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.

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Summary	Age	Score
18-25 4.2	18-25	4.2
26-30 3.9	26-30	3.9
31-35 3.6	31-35	3.6
36-40 4.3	36-40	4.3
41-45 3.3	41-45	3.3
46-50 3.1	46-50	3.1
51-55 3.2	51-55	3.2
56-60 3.8	56-60	3.8
66+ 3.4	66+	3.4

Mercedes-Benz USA ROI Score by Usage

Mercedes-Benz USA's ROI score was rated the highest by customers who have used Mercedes-Benz USA's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	4.1
1 to 2 Years	4
2 to 5 Years	3.8
5 to 10 Years	3.9
Over 10 Years	3.5

Mercedes-Benz USA ROI Score by Industry

Mercedes-Benz USA's ROI score was rated the highest by Banking and Financial Services industry customers, and the lowest by Transportation industry customers.

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Tech	3.2
Accounting	4
Aerospace and Aviation	3.9
Fashion and Beauty	4.5
Architecture and Planning	3.5
Arts and Entertainment	3.9
Automotive and Transportation	4.2
Banking and Financial Services	4.5
Education	3.7
Healthcare, Hospitals and Medicine	3.5
Legal	3.8
Marketing, Advertising and Research	4.5
Real Estate	3.2
Transportation	3.1

Mercedes-Benz USA Pricing vs. Competitors

Compared to its competitors, Mercedes-Benz USA's ROI score is rated right above ZF Friedrichshafen.

COMPANY		Pricing Score
	Mercedes-Benz USA	4/5
	ZF Friedrichshafen	3.9/5
	BMW Group	3.7/5
	Toyota Motor Sales	3.3/5

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ROI for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, Mercedes-Benz USA's ROI score is rated right above Honda, and is preceded by Toyota.

COMPANY		Pricing Score
	Porsche	4.1/5
	Toyota	4/5
	Mercedes-Benz USA	4/5
	Honda	3.9/5
	Tesla	3.9/5
	Audi	3.8/5
	BMW Group	3.7/5
	FedEx	3.4/5

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Mercedes-Benz USA Customer Satisfaction (CSAT)

Mercedes-Benz USA Customer Satisfaction (CSAT) Score

80 / 100

Mercedes-Benz USA has an overall Customer Satisfaction score of 80 rated by its users and customers.

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Very Satisfied	53%
Satisfied	27%
Neither Satisfied nor Dissatisfied	6%
Dissatisfied	2%
Very Dissatisfied	12%

Very Satisfied

53%

Satisfied

27%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

12%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Mercedes-Benz USA Customer Satisfaction

Mercedes-Benz USA's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers from the Architecture and Planning industry.

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Ranked Mercedes-Benz USA Customer Satisfaction the Highest

26-30	100%
Accounting	100%
African American/Black	83%

Ranked Mercedes-Benz USA Customer Satisfaction the Lowest

Over 10 Years	57%
31-35	33%
Architecture and Planning	25%

Mercedes-Benz USA Customer Satisfaction Score by Gender

Female customers rated Mercedes-Benz USA's Customer Satisfaction score 8 points higher than Male customers.

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71 / 100

Male

	Very Satisfied	51%
	Satisfied	20%
	Neither Satisfied nor Dissatisfied	3%
	Dissatisfied	0%
	Very Dissatisfied	26%

79 / 100

Female

	Very Satisfied	57%
	Satisfied	22%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	21%

Mercedes-Benz USA Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Mercedes-Benz USA's Customer Satisfaction (CSAT) score was rated 74% according to Caucasian users and customers.

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74 / 100

Very Satisfied	53%
Satisfied	21%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	26%

Very Satisfied

53%

Satisfied

21%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

26%

CSAT according to African American/Black

Mercedes-Benz USA's Customer Satisfaction (CSAT) score was rated 83% according to African American/Black users and customers.

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83 / 100

Very Satisfied	65%
Satisfied	18%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	17%

Very Satisfied

65%

Satisfied

18%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

17%

CSAT according to Asian or Pacific Islander

Mercedes-Benz USA's Customer Satisfaction (CSAT) score was rated 67% according to Asian or Pacific Islander users and customers.

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67 / 100

Very Satisfied	45%
Satisfied	22%
Neither Satisfied nor Dissatisfied	11%
Dissatisfied	0%
Very Dissatisfied	22%

Very Satisfied

45%

Satisfied

22%

Neither Satisfied nor Dissatisfied

11%

Dissatisfied

Very Dissatisfied

22%

CSAT according to Other

Mercedes-Benz USA's Customer Satisfaction (CSAT) score was rated 78% according to Other users and customers.

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78 / 100

Very Satisfied	45%
Satisfied	33%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	22%

Very Satisfied

45%

Satisfied

33%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

22%

Mercedes-Benz USA Customer Satisfaction Score by Age

Mercedes-Benz USA's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.

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100

Breakdown

Age

Score

18-25

94%

26-30

100%

31-35

33%

36-40

86%

41-45

60%

51-55

50%

56-60

80%

66+

51%

Mercedes-Benz USA Customer Satisfaction Score by Usage

Mercedes-Benz USA's Customer Satisfaction score was rated the highest by customers who have used Mercedes-Benz USA's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	80
1 to 2 Years	72
2 to 5 Years	82
5 to 10 Years	82
Over 10 Years	57

Mercedes-Benz USA Customer Satisfaction Score by Industry

Mercedes-Benz USA's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Architecture and Planning industry customers.

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{
	"title": "Mercedes-Benz USA Customer Satisfaction Score by Industry",
	"text": "Mercedes-Benz USA's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Architecture and Planning industry customers.",
	"bars": [
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			"groupId": 104,
			"score": 60,
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			"groupId": 496,
			"score": 80,
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			"score": 25,
			"stars": 0,
			"csatScore": 25,
			"text": "Mercedes-Benz USA's Customer Satisfaction score is  rated by Architecture and Planning customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 25
		},
		{
			"label": "Arts and Entertainment",
			"groupId": 499,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Mercedes-Benz USA's Customer Satisfaction score is  rated by Arts and Entertainment customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
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		{
			"label": "Automotive and Transportation",
			"groupId": 500,
			"score": 100,
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			"csatScore": 100,
			"text": "Mercedes-Benz USA's Customer Satisfaction score is  rated by Automotive and Transportation customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
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			"label": "Banking and Financial Services",
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			"text": "Mercedes-Benz USA's Customer Satisfaction score is  rated by Banking and Financial Services customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		}
	]
}

Tech	60
Accounting	100
Aerospace and Aviation	80
Architecture and Planning	25
Arts and Entertainment	100
Automotive and Transportation	100
Banking and Financial Services	100

Mercedes-Benz USA Customer Satisfaction vs. Competitors

Compared to its competitors, Mercedes-Benz USA's Customer Satisfaction score is rated right above BMW Group, and is preceded by Toyota Motor Sales.

COMPANY		Customer Satisfaction (CSAT) Score
	ZF Friedrichshafen	100%
	Toyota Motor Sales	88%
	Mercedes-Benz USA	80%
	BMW Group	76%

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Customer Satisfaction for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, Mercedes-Benz USA's Customer Satisfaction score is rated right above BMW Group, and is preceded by Honda.

COMPANY		Customer Satisfaction (CSAT) Score
	Porsche	86%
	Toyota	82%
	Honda	81%
	Mercedes-Benz USA	80%
	BMW Group	76%
	Tesla	74%
	Audi	74%
	FedEx	65%

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Mercedes-Benz USA Customer Service

4.1/5

Mercedes-Benz USA has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.

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About Mercedes-Benz USA's Customer Service

Address

Germany

Website

https://www.mercedes-benz.com/

Quick Insights into Mercedes-Benz USA Customer Service

Mercedes-Benz USA's Customer Service score was rated highest by Hispanic or Latino customers, and rated lowest by customers ages 41-45.

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Ranked Mercedes-Benz USA Customer Service the Highest

Hispanic or Latino	4.8
Legal	4.8
18-25	4.4

Ranked Mercedes-Benz USA Customer Service the Lowest

Over 10 Years	3.4
Real Estate	2.9
41-45	2.8

Mercedes-Benz USA Customer Service Score by Gender

Male customers rated Mercedes-Benz USA's Customer Service score 0.1 stars higher than Female customers.

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Male

3.9/5

Female

3.8/5

Mercedes-Benz USA Customer Service Score by Ethnicity

Mercedes-Benz USA's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.7	Caucasian	3.7
Hispanic or Latino 4.8	Hispanic or Latino	4.8
African American/Black 4	African American/Black	4
Asian or Pacific Islander 3.9	Asian or Pacific Islander	3.9
Other 4.2	Other	4.2

Mercedes-Benz USA Customer Service Score by Age

Mercedes-Benz USA's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

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100

Summary	Age	Customer Service Score
18-25 4.4	18-25	4.4
26-30 4.2	26-30	4.2
31-35 4	31-35	4
36-40 4.4	36-40	4.4
41-45 2.8	41-45	2.8
46-50 3.5	46-50	3.5
51-55 3.1	51-55	3.1
56-60 3.9	56-60	3.9
66+ 3.1	66+	3.1

Mercedes-Benz USA Customer Service Score by Usage

Mercedes-Benz USA's Customer Service score was rated the highest by customers who have used Mercedes-Benz USA's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	4.2
1 to 2 Years	4
2 to 5 Years	4.1
5 to 10 Years	4.1
Over 10 Years	3.4

Mercedes-Benz USA Customer Service Score by Industry

Mercedes-Benz USA's Customer Service score was rated the highest by Legal industry customers, and the lowest by Real Estate industry customers.

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Tech	3.6
Accounting	4.4
Aerospace and Aviation	4
Fashion and Beauty	3.8
Architecture and Planning	3.6
Arts and Entertainment	3.3
Automotive and Transportation	4.4
Banking and Financial Services	4.5
Education	3.8
Healthcare, Hospitals and Medicine	3.5
Legal	4.8
Marketing, Advertising and Research	4.8
Real Estate	2.9
Transportation	3.1

Mercedes-Benz USA Customer Service vs. Competitors

Compared to its competitors, Mercedes-Benz USA's Customer Service score is rated right above ZF Friedrichshafen.

COMPANY		Customer Service Score
	Mercedes-Benz USA	4.1/5
	ZF Friedrichshafen	3.9/5
	BMW Group	3.9/5
	Toyota Motor Sales	3.5/5

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Customer Service for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, Mercedes-Benz USA's Customer Service score is rated right above Toyota, and is preceded by Porsche.

COMPANY		Customer Service Score
	Porsche	4.3/5
	Mercedes-Benz USA	4.1/5
	Toyota	4/5
	Honda	4/5
	BMW Group	3.9/5
	Tesla	3.8/5
	Audi	3.8/5
	FedEx	3.5/5

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Mercedes-Benz USA as an Employer

4.1/5

Mercedes-Benz USA has a 4.1/5 stars for its overall company culture rated by their employees

top

15%

CEO of Mercedes-Benz USA

Ola Källenius

In the Top 15% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Mercedes-Benz USA scored a 39 for Net Promoter Score and a 20 for Employee Net Promoter Score. NPS gauges how likely a customer of Mercedes-Benz USA would recommend the brand to a friend. ENPS measures how likely Mercedes-Benz USA employees would recommend working at Mercedes-Benz USA to a friend.

Net Promoter Score

NPS Score

62%	Promoters
15%	Passive
23%	Detractors

Employee Net Promoter Score

eNPS Score

51%	Promoters
18%	Passive
31%	Detractors

Global Ranking Snapshot

Mercedes-Benz USA is ranked #41 in the Global Top 100 Brands. It ranks just behind Bath & Body Works and just ahead of Hershey Company.

RANK			INDUSTRY
39	Colgate Palmolive	Noel Wallace	Consumer Goods
40	Bath & Body Works	Andrew Meslow	Retail
41	Mercedes-Benz USA	Ola Källenius	Automotive and Transportation
42	Hershey Company	Michele Buck	Food and Beverages
43	Dunkin'	David Hoffman	Travel and Hospitality
44	Porsche	Kjell Gruner	Automotive and Transportation
45	Chipotle	Scott Boatwright	Travel and Hospitality

Automotive and Transportation Ranking Snapshot

Mercedes-Benz USA is ranked #4 in the Automotive and Transportation Industry. It ranks just behind Audi and just ahead of Porsche.

RANK		Location
2	Honda
3	Audi
4	Mercedes-Benz USA
5	Porsche	Atlanta
6	BMW Group	Munich
7	Toyota
8	FedEx	Memphis, TN

Mercedes-Benz USA is ranked #41 in Global Top 100 BrandsAwards & Recognition

Awards & Recognition

About Mercedes-Benz USA's Brand

Brand at a Glance

Drew Slaven

Mercedes-Benz USA Ranking

Mercedes-Benz USA NPS

Mercedes-Benz USA Overall NPS

Mercedes-Benz USA NPS Trend

How Other Brands Compare

What is NPS

Mercedes-Benz USA NPS by Gender

Male

Female

Mercedes-Benz USA NPS by Ethnicity

Mercedes-Benz USA NPS by Age

Mercedes-Benz USA NPS by Usage

Mercedes-Benz USA NPS vs. Competitors

Mercedes-Benz USA NPS vs Companies in Automotive and Transportation

Mercedes-Benz USA Customer Reviews

Mercedes-Benz USA Customer Loyalty

Mercedes-Benz USA Customer Loyalty Score by Gender

Mercedes-Benz USA Customer Loyalty Score by Ethnicity

Mercedes-Benz USA Customer Loyalty Score by Age

Mercedes-Benz USA Customer Loyalty Score by Usage

Mercedes-Benz USA Customer Loyalty Score by Industry

Mercedes-Benz USA Customer Loyalty vs. Competitors

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Customer Loyalty for Other Automotive and Transportation Brands

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Mercedes-Benz USA Product Quality

Mercedes-Benz USA Product Information

Industry

Quick Insights into Mercedes-Benz USA Product Quality

Ranked Mercedes-Benz USA Product Quality the Highest

Ranked Mercedes-Benz USA Product Quality the Lowest

Mercedes-Benz USA Product Quality Score by Gender

Male

Female

Mercedes-Benz USA Product Quality Score by Ethnicity

Mercedes-Benz USA Product Quality Score by Age

Mercedes-Benz USA Product Quality Score by Usage

Mercedes-Benz USA Product Quality Score by Industry

Mercedes-Benz USA Product Quality vs. Competitors

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Product Quality for Other Automotive and Transportation Brands

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Mercedes-Benz USA Pricing

Mercedes-Benz USA ROI & Value For Money

Mercedes-Benz USA Pricing Plans

Quick Insights into Mercedes-Benz USA ROI

Ranked Mercedes-Benz USA ROI the Highest

Ranked Mercedes-Benz USA ROI the Lowest

Mercedes-Benz USA ROI Score by Gender

Male

Female

Mercedes-Benz USA ROI Score by Ethnicity

Mercedes-Benz USA ROI Score by Age

Mercedes-Benz USA ROI Score by Usage

Mercedes-Benz USA ROI Score by Industry

Mercedes-Benz USA Pricing vs. Competitors

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ROI for Other Automotive and Transportation Brands

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Mercedes-Benz USA Customer Satisfaction (CSAT)

Mercedes-Benz USA Customer Satisfaction (CSAT) Score

What is Customer Satisfaction (CSAT) Score

Quick Insights into Mercedes-Benz USA Customer Satisfaction

Ranked Mercedes-Benz USA Customer Satisfaction the Highest

Ranked Mercedes-Benz USA Customer Satisfaction the Lowest

Mercedes-Benz USA Customer Satisfaction Score by Gender

Mercedes-Benz USA Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

CSAT according to African American/Black

CSAT according to Asian or Pacific Islander

CSAT according to Other

Mercedes-Benz USA Customer Satisfaction Score by Age

Mercedes-Benz USA Customer Satisfaction Score by Usage

Mercedes-Benz USA Customer Satisfaction Score by Industry

Mercedes-Benz USA Customer Satisfaction vs. Competitors

Mercedes-Benz USA is ranked #41 in Global Top 100 Brands
Awards & Recognition