17
NPS
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Toyota Motor Sales
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About Toyota Motor Sales' Brand
Toyota Motor Sales. Among its major competitors, Toyota Motor Sales is ranked in 4th place for NPS while Daimler is 1st, and Tesla is 2nd. Overall, Toyota Motor Sales has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $239.60B
Brand at a Glance
84%
Customer Loyalty
3.7/5
Product Quality
3.3/5
Pricing
3.5/5
Customer Service
Toyota Motor Sales Ranking
- #2 / 4 of its competitors
Toyota Motor Sales NPS
Toyota Motor Sales's Net Promoter Score (NPS) is a 17 with 42% Promoters, 33% Passives, and 25% Detractors. Net Promoter Score tracks whether Toyota Motor Sales's customers would recommend using the product based on a scale of -100 to 100.
Toyota Motor Sales Overall NPS
| 42% | Promoters |
|---|---|
| 33% | Passives |
| 25% | Detractors |
Toyota Motor Sales NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2022 100 | Aug 2022 | 100 |
Feb 2023 -50 | Feb 2023 | -50 |
Mar 2023 -20 | Mar 2023 | -20 |
Apr 2023 0 | Apr 2023 | 0 |
Feb 2024 15 | Feb 2024 | 15 |
Sep 2024 9 | Sep 2024 | 9 |
Jun 2025 16 | Jun 2025 | 16 |
How Other Brands Compare
Toyota Motor Sales is ranked second for NPS among its competitors. Tesla and General Motors come in first and third, with Nissan coming in at #4. Among those competitors, it is the second most valued company behind Tesla.
Toyota Motor Sales |  Tesla |  General Motors |  Nissan | |
| Global Ranking | #- | #32 | #140 | #668 |
| NPS | 17 | 29 | 13 | -29 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $239.60B | $635.18B | $89.77B | $13.42B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Toyota Motor Sales NPS by Gender
Toyota Motor Sales's NPS was rated 100 by Male customers on Comparably.
Male
100
Toyota Motor Sales's NPS was rated 100 by Male customers on Comparably.
100%
Promoters
0%
Passives
0%
Detractors
Female
N/A
Toyota Motor Sales's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Toyota Motor Sales NPS vs. Competitors
Compared to its competitors, Toyota Motor Sales's NPS is rated right above General Motors, and is preceded by Fiat Chrysler Automobiles (FCA).
| COMPANY | NPS Score | |
|---|---|---|
 | Daimler | 39 |
| Tesla | 29 |
 | Fiat Chrysler Automobiles (FCA) | 17 |
| Toyota Motor Sales | 17 |
| General Motors | 13 |
 | Chrysler | -10 |
 | Mazda North American Operations | -23 |
| Nissan | -29 |
Toyota Motor Sales Customer Loyalty
84%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
84% of Toyota Motor Sales users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Toyota Motor Sales Customer Loyalty Score by Gender
Toyota Motor Sales's Customer Loyalty score was rated 100 by Male customers on Comparably.
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Male
100%
Yes
Female
N/A
Yes
Toyota Motor Sales Customer Loyalty vs. Competitors
Compared to its competitors, Toyota Motor Sales's Customer Loyalty score is rated right above Daimler, and is preceded by Fiat Chrysler Automobiles (FCA).
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Fiat Chrysler Automobiles (FCA) | 85% |
| Toyota Motor Sales | 84% |
| Daimler | 81% |
| Tesla | 77% |
| General Motors | 77% |
| Mazda North American Operations | 76% |
| Nissan | 76% |
| Chrysler | 73% |
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Toyota Motor Sales Product Quality
3.7/5
Toyota Motor Sales has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Toyota Motor Sales Product Information
Toyota Motor Sales’s product quality score is a 3.7 out of 5 as rated by its users and customers.
- Website
- http://toyota.com
- Company Size
- 10,000+ Employees
Industry
AdTech
Travel
Quick Insights into Toyota Motor Sales Product Quality
Toyota Motor Sales's Product Quality score was rated highest by Male customers.
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Ranked Toyota Motor Sales Product Quality the Highest
Toyota Motor Sales Product Quality Score by Gender
Toyota Motor Sales's Product Quality score was rated 4.6 by Male customers on Comparably.
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Male
4.6/5
Female
N/A
Toyota Motor Sales Product Quality vs. Competitors
Compared to its competitors, Toyota Motor Sales's Product Quality score is rated right above General Motors, and is preceded by Fiat Chrysler Automobiles (FCA).
| COMPANY | Product Quality Score | |
|---|---|---|
| Daimler | 4.3/5 |
| Tesla | 3.9/5 |
| Fiat Chrysler Automobiles (FCA) | 3.7/5 |
| Toyota Motor Sales | 3.7/5 |
| General Motors | 3.6/5 |
| Chrysler | 3/5 |
| Mazda North American Operations | 2.8/5 |
| Nissan | 2.5/5 |
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Toyota Motor Sales Pricing
Toyota Motor Sales ROI & Value For Money
3.3/5
Toyota Motor Sales has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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Quick Insights into Toyota Motor Sales ROI
Toyota Motor Sales's ROI score was rated highest by Male customers.
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Ranked Toyota Motor Sales ROI the Highest
Toyota Motor Sales ROI Score by Gender
Toyota Motor Sales's ROI score was rated 5 by Male customers on Comparably.
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Male
5/5
Female
N/A
Toyota Motor Sales Pricing vs. Competitors
Compared to its competitors, Toyota Motor Sales's ROI score is rated right above Chrysler, and is preceded by General Motors.
| COMPANY | Pricing Score | |
|---|---|---|
| Daimler | 4.2/5 |
| Tesla | 3.9/5 |
| Fiat Chrysler Automobiles (FCA) | 3.5/5 |
| General Motors | 3.4/5 |
| Toyota Motor Sales | 3.3/5 |
| Chrysler | 2.8/5 |
| Mazda North American Operations | 2.5/5 |
| Nissan | 2.5/5 |
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Toyota Motor Sales Customer Satisfaction (CSAT)
Toyota Motor Sales Customer Satisfaction (CSAT) Score
87 / 100
Toyota Motor Sales has an overall Customer Satisfaction score of 87 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
24%
Satisfied
63%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
13%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Toyota Motor Sales Customer Satisfaction vs. Competitors
Compared to its competitors, Toyota Motor Sales's Customer Satisfaction score is rated right above Tesla, and is preceded by Daimler.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Daimler | 91% |
| Toyota Motor Sales | 88% |
| Tesla | 74% |
| General Motors | 66% |
| Fiat Chrysler Automobiles (FCA) | 56% |
| Chrysler | 54% |
| Nissan | 35% |
| Mazda North American Operations | 31% |
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Toyota Motor Sales Customer Service
3.5/5
Toyota Motor Sales has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About Toyota Motor Sales's Customer Service
Website
http://toyota.com
Quick Insights into Toyota Motor Sales Customer Service
Toyota Motor Sales's Customer Service score was rated highest by Male customers.
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Ranked Toyota Motor Sales Customer Service the Highest
Toyota Motor Sales Customer Service Score by Gender
Toyota Motor Sales's Customer Service score was rated 5 by Male customers on Comparably.
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Male
5/5
Female
N/A
Toyota Motor Sales Customer Service vs. Competitors
Compared to its competitors, Toyota Motor Sales's Customer Service score is rated right above General Motors, and is preceded by Tesla.
| COMPANY | Customer Service Score | |
|---|---|---|
| Daimler | 4.3/5 |
| Tesla | 3.8/5 |
| Toyota Motor Sales | 3.5/5 |
| General Motors | 3.4/5 |
| Fiat Chrysler Automobiles (FCA) | 3.4/5 |
| Chrysler | 2.7/5 |
| Mazda North American Operations | 2.4/5 |
| Nissan | 2.4/5 |
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Toyota Motor Sales as an Employer
2.9/5
Toyota Motor Sales has a 2.9/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
Toyota Motor Sales scored a 17 for Net Promoter Score and a 28 for Employee Net Promoter Score. NPS gauges how likely a customer of Toyota Motor Sales would recommend the brand to a friend. ENPS measures how likely Toyota Motor Sales employees would recommend working at Toyota Motor Sales to a friend.
Net Promoter Score
17
NPS Score
| 42% | Promoters |
|---|---|
| 33% | Passive |
| 25% | Detractors |
Employee Net Promoter Score
28
eNPS Score
| 55% | Promoters |
|---|---|
| 18% | Passive |
| 27% | Detractors |
