-23
NPS
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Mazda North American Operations
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About Mazda North American Operations' Brand
Mazda Motor Corporation has built outstanding vehicles and a strong motorsports heritage marked by breaking records. Among its major competitors, Mazda North American Operations is ranked in 6th place for NPS while Mazda Motor is 1st, and Toyota is 2nd.Their current valuation is $4.92B
Brand at a Glance
76%
Customer Loyalty
2.8/5
Product Quality
2.5/5
Pricing
2.4/5
Customer Service
Mazda North American Operations CMO
Mazda North American Operations Ranking
- #4 / 4 of its competitors
Mazda North American Operations NPS
Mazda North American Operations's Net Promoter Score (NPS) is a -23 with 34% Promoters, 9% Passives, and 57% Detractors. Net Promoter Score tracks whether Mazda North American Operations's customers would recommend using the product based on a scale of -100 to 100.
Mazda North American Operations Overall NPS
| 34% | Promoters |
|---|---|
| 9% | Passives |
| 57% | Detractors |
Mazda North American Operations NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2023 -24 | Nov 2023 | -24 |
Dec 2023 -22 | Dec 2023 | -22 |
Mar 2024 -20 | Mar 2024 | -20 |
Apr 2024 -24 | Apr 2024 | -24 |
Jun 2024 -22 | Jun 2024 | -22 |
Jul 2024 -19 | Jul 2024 | -19 |
Aug 2024 -21 | Aug 2024 | -21 |
Jan 2025 -19 | Jan 2025 | -19 |
Aug 2025 -20 | Aug 2025 | -20 |
Sep 2025 -24 | Sep 2025 | -24 |
Oct 2025 -24 | Oct 2025 | -24 |
Jan 2026 -25 | Jan 2026 | -25 |
How Other Brands Compare
Mazda North American Operations is ranked #4 for NPS among its competitors. Mazda Motor and Toyota come in first and second, with Toyota Motor Sales coming in at third. Among those competitors, it is the lowest valued company behind Toyota.
Mazda North American Operations |  Toyota |  Toyota Motor Sales |  Mazda Motor | |
| Global Ranking | #- | #82 | #- | #- |
| NPS | -23 | 43 | 17 | 75 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $4.92B | $250.52B | $239.60B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Mazda North American Operations NPS by Gender
Male customers rated Mazda North American Operations's NPS 10 points higher than Female customers.
Male
-35
Mazda North American Operations's NPS was rated -35 by Male customers on Comparably.
29%
Promoters
7%
Passives
64%
Detractors
Female
-45
Mazda North American Operations's NPS was rated -45 by Female customers on Comparably.
22%
Promoters
11%
Passives
67%
Detractors
Mazda North American Operations NPS by Ethnicity
Mazda North American Operations's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -51 | Caucasian | -51 |
African American/Black -34 | African American/Black | -34 |
Other -57 | Other | -57 |
Mazda North American Operations NPS by Age
Mazda North American Operations's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.
Mazda North American Operations NPS by Usage
Mazda North American Operations's NPS was rated the highest by customers who have used Mazda North American Operations's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -100 | Less than 1 Year | -100 |
1 to 2 Years -39 | 1 to 2 Years | -39 |
2 to 5 Years 28 | 2 to 5 Years | 28 |
Over 10 Years -66 | Over 10 Years | -66 |
Mazda North American Operations NPS vs. Competitors
Compared to its competitors, Mazda North American Operations's NPS is rated right below Acura Automobiles.
| COMPANY | NPS Score | |
|---|---|---|
| Mazda Motor | 75 |
| Toyota | 43 |
 | Kelley Blue Book | 42 |
| Toyota Motor Sales | 17 |
 | Acura Automobiles | 0 |
| Mazda North American Operations | -23 |
Mazda North American Operations Customer Reviews
Out of the 4 Mazda North American Operations customer reviews 2 were positive and 2 were constructive. Mazda North American Operations customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Mazda North American Operations Customer Loyalty
76%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of Mazda North American Operations users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Mazda North American Operations Customer Loyalty Score by Gender
Male customers rated Mazda North American Operations's Customer Loyalty score 1% higher than Female customers.
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Male
81%
Yes
Female
80%
Yes
Mazda North American Operations Customer Loyalty Score by Ethnicity
Mazda North American Operations's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Mazda North American Operations.
70
out of 100
Caucasian
70
out of 100
African American/Black
74
out of 100
Other
Mazda North American Operations Customer Loyalty Score by Age
Mazda North American Operations's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 100% | 26-30 | 100% |
51-55 85% | 51-55 | 85% |
61-65 55% | 61-65 | 55% |
66+ 100% | 66+ | 100% |
Mazda North American Operations Customer Loyalty Score by Usage
Mazda North American Operations's Customer Loyalty score was rated the highest by customers who have used Mazda North American Operations's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Mazda North American Operations Customer Loyalty Score by Industry
Mazda North American Operations's Customer Loyalty score was rated 100% by Tech industry customers.
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Mazda North American Operations Customer Loyalty vs. Competitors
Compared to its competitors, Mazda North American Operations's Customer Loyalty score is rated right below Kelley Blue Book.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Acura Automobiles | 100% |
| Toyota Motor Sales | 84% |
| Mazda Motor | 83% |
| Toyota | 83% |
| Kelley Blue Book | 79% |
| Mazda North American Operations | 76% |
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Mazda North American Operations Product Quality
2.8/5
Mazda North American Operations has an overall Product Quality score of 2.8 out of 5 stars rated by its users and customers.
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Mazda North American Operations Product Information
Mazda North American Operations’s product quality score is a 2.8 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Mazda North American Operations's product the highest.
- Website
- http://www.mazdausa.com/
- Company Size
- 501-1,000 Employees
Industry
Travel
Quick Insights into Mazda North American Operations Product Quality
Mazda North American Operations's Product Quality score was rated highest by customers ages 66+, and rated lowest by customers ages 61-65.
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Ranked Mazda North American Operations Product Quality the Highest
Ranked Mazda North American Operations Product Quality the Lowest
Mazda North American Operations Product Quality Score by Gender
Mazda North American Operations's Product Quality score was rated 2.6 by both Female and Male customers on Comparably.
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Male
2.6/5
Female
2.6/5
Mazda North American Operations Product Quality Score by Ethnicity
Mazda North American Operations's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
African American/Black 3.8 | African American/Black | 3.8 |
Other 2.2 | Other | 2.2 |
Mazda North American Operations Product Quality Score by Age
Mazda North American Operations's Product Quality score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 3.5 | 26-30 | 3.5 |
51-55 1.8 | 51-55 | 1.8 |
61-65 1.6 | 61-65 | 1.6 |
66+ 4.1 | 66+ | 4.1 |
Mazda North American Operations Product Quality Score by Usage
Mazda North American Operations's Product Quality score was rated the highest by customers who have used Mazda North American Operations's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Mazda North American Operations Product Quality Score by Industry
Mazda North American Operations's Product Quality score was rated 3.2 stars by Tech industry customers.
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Mazda North American Operations Product Quality vs. Competitors
Compared to its competitors, Mazda North American Operations's Product Quality score is rated right below Kelley Blue Book.
| COMPANY | Product Quality Score | |
|---|---|---|
| Toyota | 4.1/5 |
| Mazda Motor | 4/5 |
| Acura Automobiles | 4/5 |
| Toyota Motor Sales | 3.7/5 |
| Kelley Blue Book | 3.1/5 |
| Mazda North American Operations | 2.8/5 |
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Mazda North American Operations Pricing
Mazda North American Operations ROI & Value For Money
2.5/5
Mazda North American Operations has a value for money and ROI score of 2.5 out of 5 stars rated by its users and customers.
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Mazda North American Operations Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Mazda North American Operations ROI
Mazda North American Operations's ROI score was rated highest by customers ages 26-30, and rated lowest by customers ages 61-65.
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Ranked Mazda North American Operations ROI the Highest
Ranked Mazda North American Operations ROI the Lowest
Mazda North American Operations ROI Score by Gender
Male customers rated Mazda North American Operations's ROI score 0.1 stars higher than Female customers.
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Male
2.4/5
Female
2.3/5
Mazda North American Operations ROI Score by Ethnicity
Mazda North American Operations's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Mazda North American Operations.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
African American/Black 3.6 | African American/Black | 3.6 |
Other 2.1 | Other | 2.1 |
Mazda North American Operations ROI Score by Age
Mazda North American Operations's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 3.8 | 26-30 | 3.8 |
51-55 1.8 | 51-55 | 1.8 |
61-65 1.6 | 61-65 | 1.6 |
66+ 3.5 | 66+ | 3.5 |
Mazda North American Operations ROI Score by Usage
Mazda North American Operations's ROI score was rated the highest by customers who have used Mazda North American Operations's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Mazda North American Operations ROI Score by Industry
Mazda North American Operations's ROI score was rated 3.6 stars by Tech industry customers.
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Mazda North American Operations Pricing vs. Competitors
Compared to its competitors, Mazda North American Operations's ROI score is rated right below Acura Automobiles.
| COMPANY | Pricing Score | |
|---|---|---|
| Mazda Motor | 4.1/5 |
| Toyota | 4/5 |
| Toyota Motor Sales | 3.3/5 |
| Kelley Blue Book | 3.1/5 |
| Acura Automobiles | 3/5 |
| Mazda North American Operations | 2.5/5 |
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Mazda North American Operations Customer Satisfaction (CSAT)
Mazda North American Operations Customer Satisfaction (CSAT) Score
30 / 100
Mazda North American Operations has an overall Customer Satisfaction score of 30 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
19%
Satisfied
11%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
12%
Very Dissatisfied
51%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Mazda North American Operations Customer Satisfaction
Mazda North American Operations's Customer Satisfaction score was rated highest by customers ages 66+, and rated lowest by customers who have used Mazda North American Operations's products/services for Over 10 Years.
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Ranked Mazda North American Operations Customer Satisfaction the Highest
Ranked Mazda North American Operations Customer Satisfaction the Lowest
Mazda North American Operations Customer Satisfaction Score by Gender
Female customers rated Mazda North American Operations's Customer Satisfaction score 15 points higher than Male customers.
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18 / 100
MaleVery Satisfied | 18% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 9% | |
Very Dissatisfied | 64% |
33 / 100
FemaleVery Satisfied | 11% | |
|---|---|---|
Satisfied | 22% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 11% | |
Very Dissatisfied | 56% |
Mazda North American Operations Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Mazda North American Operations' Customer Satisfaction (CSAT) score was rated 16% according to Caucasian users and customers.
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16 / 100
Very Satisfied
16%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
17%
Very Dissatisfied
67%
CSAT according to African American/Black
Mazda North American Operations' Customer Satisfaction (CSAT) score was rated 33% according to African American/Black users and customers.
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33 / 100
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
34%
Very Dissatisfied
0%
CSAT according to Other
Mazda North American Operations' Customer Satisfaction (CSAT) score was rated 28% according to Other users and customers.
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28 / 100
Very Satisfied
14%
Satisfied
14%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
72%
Mazda North American Operations Customer Satisfaction Score by Age
Mazda North American Operations's Customer Satisfaction score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 66% | |||||||||||||||
| 51-55 | 17% | |||||||||||||||
| 61-65 | 0% | |||||||||||||||
| 66+ | 67% |
Mazda North American Operations Customer Satisfaction Score by Usage
Mazda North American Operations's Customer Satisfaction score was rated the highest by customers who have used Mazda North American Operations's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Mazda North American Operations Customer Satisfaction Score by Industry
Mazda North American Operations's Customer Satisfaction score was rated 33 points by Tech industry customers.
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"label": "Tech",
"groupId": 104,
"score": 33,
"stars": 0,
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}Mazda North American Operations Customer Satisfaction vs. Competitors
Compared to its competitors, Mazda North American Operations's Customer Satisfaction score is rated right above Acura Automobiles, and is preceded by Kelley Blue Book.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Mazda Motor | 100% |
| Toyota Motor Sales | 88% |
| Toyota | 82% |
| Kelley Blue Book | 75% |
| Mazda North American Operations | 31% |
| Acura Automobiles | 0% |
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Mazda North American Operations Customer Service
2.4/5
Mazda North American Operations has an overall Customer Service score of 2.4 out of 5 stars rated by its users and customers.
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About Mazda North American Operations's Customer Service
Address
P.O. Box 19734, Irvine, CA
Website
http://www.mazdausa.com/
Phone Number
(800) 222-5500
Quick Insights into Mazda North American Operations Customer Service
Mazda North American Operations's Customer Service score was rated highest by customers ages 26-30, and rated lowest by customers who have used Mazda North American Operations's products/services for Over 10 Years.
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Ranked Mazda North American Operations Customer Service the Highest
Ranked Mazda North American Operations Customer Service the Lowest
Mazda North American Operations Customer Service Score by Gender
Male customers rated Mazda North American Operations's Customer Service score 0.4 stars higher than Female customers.
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Male
2.2/5
Female
1.8/5
Mazda North American Operations Customer Service Score by Ethnicity
Mazda North American Operations's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.8 | Caucasian | 1.8 |
African American/Black 2.8 | African American/Black | 2.8 |
Other 1.9 | Other | 1.9 |
Mazda North American Operations Customer Service Score by Age
Mazda North American Operations's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 3.8 | 26-30 | 3.8 |
51-55 1.5 | 51-55 | 1.5 |
61-65 1.6 | 61-65 | 1.6 |
66+ 3.5 | 66+ | 3.5 |
Mazda North American Operations Customer Service Score by Usage
Mazda North American Operations's Customer Service score was rated the highest by customers who have used Mazda North American Operations's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Mazda North American Operations Customer Service Score by Industry
Mazda North American Operations's Customer Service score was rated 3.5 stars by Tech industry customers.
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Mazda North American Operations Customer Service vs. Competitors
Compared to its competitors, Mazda North American Operations's Customer Service score is rated right above Acura Automobiles, and is preceded by Toyota Motor Sales.
| COMPANY | Customer Service Score | |
|---|---|---|
| Mazda Motor | 4.1/5 |
| Toyota | 4/5 |
| Kelley Blue Book | 3.6/5 |
| Toyota Motor Sales | 3.5/5 |
| Mazda North American Operations | 2.4/5 |
| Acura Automobiles | 1.5/5 |
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Mazda North American Operations as an Employer
3.8/5
Mazda North American Operations has a 3.8/5 stars for its overall company culture rated by their employees
top
30%
CEO of Mazda North American Operations
In the Top 30% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Mazda North American Operations scored a -23 for Net Promoter Score and a -8 for Employee Net Promoter Score. NPS gauges how likely a customer of Mazda North American Operations would recommend the brand to a friend. ENPS measures how likely Mazda North American Operations employees would recommend working at Mazda North American Operations to a friend.
Net Promoter Score
-23
NPS Score
| 34% | Promoters |
|---|---|
| 9% | Passive |
| 57% | Detractors |
Employee Net Promoter Score
-8
eNPS Score
| 38% | Promoters |
|---|---|
| 16% | Passive |
| 46% | Detractors |
